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Xây dựng và quản lý thương hiệu của các doanh nghiệp may Việt Nam - 25


Phụ lục 2:

DANH SÁCH CÁC BIẾN ĐƯỢC SỬ DỤNG ĐỂ PHÂN TÍCH


. d

Contains data from E:luuDu lieuDungLuan an TSdtravtien.dta obs: 577

vars: 77 27 Oct 2009 19:55

size: 83,665 (92.0% of memory free)

-------------------------------------------------------------------------------

storage display value

variable name type format label variable label

-------------------------------------------------------------------------------

hoten str23 %23s

gioitinh byte %8.0g * Gioi tinh nguoi tieu dung tuoi byte %8.0g * Do tuoi

nghenghiep str20 %20s nghe nghiep nguoi tieu dung

thunhap byte %8.0g * thu nhap binh quan thang nguoi tieu dung bietsp byte %8.0g * biet den san pham hay khong

sudungsp byte %8.0g * su dung san pham: chua, da, dang mdtvtt byte %8.0g * muc do thich viet tien thuong mdtvtcc byte %8.0g * muc do thich viet tien cao cap mdtvs byte %8.0g * muc do thich vee sendy

mdtttu byte %8.0g * muc do thich tt-up mdtss byte %8.0g * muc do thich san sciaro mdtmh byte %8.0g * muc do thich manhattan

mddyvtt byte %8.0g * muc do dong y net tinh cach viet tien thuong mddyvtcc byte %8.0g * muc do dong y net tinh cach viet tien cao cap mddyvs byte %8.0g * muc do dong y net tinh cach vee sendy mddyttu byte %8.0g * muc do dong y net tinh cach tt-up

mddyss byte %8.0g * muc do dong y net tinh cach san sciaro


mddymh byte %8.0g * muc do dong y net tinh cach manhattan tieptucsd byte %8.0g * tiep tuc su dung hay khong

ldctenhieu byte %8.0g ly do chon san pham vi ten hieu ldclogo byte %8.0g ly do chon san pham vi logo ldcslogan byte %8.0g ly do chon san pham vi slogan ldcmausac byte %8.0g ly do chon san pham vi mau sac ldckieudang byte %8.0g ly do chon san pham vi kieu dang ldcbaobi byte %8.0g ly do chon san pham vi bao bi ldcnguoithan byte %8.0g ly do chon vi nguoi than

ldcdoben byte %8.0g ly do chon san pham vi do ben ldcgiaca byte %8.0g ly do chon san pham vi gia ca ldcquangba byte %8.0g ly do chon san pham vi quang ba ldcdiadiem byte %8.0g ly do chon san pham vi dia diem

ldcdichvubh byte %8.0g ly do chon san pham vi dich vu ban hang ldcdichvusbh byte %8.0g ly do chon san pham vi dich vu sau ban hang ldcnettc byte %8.0g ly do chon san pham vi net tinh cach san pham ldckhac byte %8.0g ly do chon san pham vi ly do khac

ldkctenhieu byte %8.0g ly do khong chon san pham vi ten hieu ldkclogo byte %8.0g ly do khong chon san pham vi logo ldkcslogan byte %8.0g ly do khong chon san pham vi slogan ldkcmausac byte %8.0g ly do khong chon san pham vi mau sac ldkckieudang byte %8.0g ly do khong chon san pham vi kieu dang ldkcbaobi byte %8.0g ly do khong chon san pham vi bao bi ldkcnguoithan byte %8.0g ly do khong chon san pham vi nguoi than ldkcdoben byte %8.0g ly do khong chon san pham vi do ben ldkcgiaca byte %8.0g ly do khong chon san pham vi gia ca

ldkcquangba byte %8.0g ly do khong chon san pham vi hoat dong quang ba ldkcdiadiem byte %8.0g ly do khong chon san pham vi dia diem ban hang ldkcdichvubh byte %8.0g ly do khong chon san pham vi dich vu ban hang ldkcdichvusbh byte %8.0g ly do khong chon san pham vi dich vu sau ban hang ldkcnettc byte %8.0g ly do khong chon san pham vi net tinh cach sp


ldkckhac byte %8.0g ly do khong chon san pham vi ly do khac sieuthi byte %8.0g mua san pham o sieu thi

cuahanggtsp byte %8.0g mua san pham o cua hang gioi thieu san pham cuahangbl byte %8.0g mua san pham o cua hang ban le

trungtamtt byte %8.0g mua san pham o trung tam thoi trang cho byte %8.0g mua san pham o cho

khac byte %8.0g mua san pham o noi khac cttenhieu byte %8.0g can cai tien ten hieu ctlogo byte %8.0g can cai tien logo

ctslogan byte %8.0g can cai tien slogan ctmausac byte %8.0g can cai tien mau sac ctkieudang byte %8.0g can cai tien kieu dang ctbaobi byte %8.0g can cai tien bao bi ctdoben byte %8.0g can cai tien do ben ctgiaca byte %8.0g can cai tien gia ca

ctquangba byte %8.0g can cai tien hoat dong quang ba sp ctdiadiem byte %8.0g can cai tien dia diem ban hang ctdichvubh byte %8.0g can cai tien dich vu ban hang ctdichvusbh byte %8.0g can cai tien dich vu sau ban hang ctnettc byte %8.0g can cai tien net tinh cach sp

ctkhac byte %8.0g can cai tien khac diemvtt float %9.0g diem viet tien thuong diemvtcc byte %8.0g diem viet tien cao cap diemvs float %9.0g diem vee sendy diemttu byte %8.0g diem tt-up

diemss byte %8.0g diem san sciaro diemmh byte %8.0g diem manhattan loainghe str18 %18s Loai nghe

* indicated variables have notes

-------------------------------------------------------------------------------

Sorted by:


Phụ lục 3:


MỘT SỐ KẾT QUẢ CHẠY BĂNG CHƯƠNG TRÌNH STATA


. tab gioitinh

Gioi tinh |

nguoi tieu |

dung | Freq. Percent Cum.

------------+-----------------------------------


0 |

236

41.33

41.33

1 |

335

58.67

100.00

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Xây dựng và quản lý thương hiệu của các doanh nghiệp may Việt Nam - 25

------------+-----------------------------------

Total | 571 100.00

. notes gioitinh gioitinh:

1. 0=nu, 1=nam

. tab tuoi

Do tuoi | Freq. Percent Cum.

------------+-----------------------------------


1 |

242

42.38

42.38

2 |

211

36.95

79.33

3 |

83

14.54

93.87

4 |

35

6.13

100.00

------------+-----------------------------------

Total | 571 100.00

. notes tuoi

. notes tuoi: 1=<18 tuoi, 2=18-25 tuoi, 3=25-40 tuoi, 4=>40 tuoi

. notes tuoi tuoi:

1. 1=<18 tuoi, 2=18-25 tuoi, 3=25-40 tuoi, 4=>40 tuoi


. tab thunhap

thu nhap binh quan |

thang nguoi tieu dung | Freq. Percent Cum


------------+-----------------------------------


1

|

219

38.15

38.15

2

|

220

38.33

76.48

3

|

110

19.16

95.64

4

|

25

4.36

100.00

------------+-----------------------------------

Total | 574 100.00

. notes thunhap

. notes thunhap: 1 = It hon 2 trieu dong, 2 = 2-5 trieu dong, 3 = 5-10 trieu dong, 4 = tren 10 trieu dong

. notes thunhap thunhap:

1. 1 = It hon 2 trieu dong, 2 = 2-5 trieu dong, 3 = 5-10 trieu dong, 4 = tren 10 trieu dong

. tab bietsp


biet den san pham

hay khong

|

|


Freq.


Percent


Cum.

------------+-----------------------------------

0

|

12

2.09

2.09

1

|

563

97.91

100.00

------------+-----------------------------------

Total | 575 100.00

. notes bietsp bietsp:

1. 0=khong biet, 1=co biet


. tab bietsp sudungsp, cel all

biet den san pham | su dung san pham: chua, da, dang

hay khong | 1 2 3 | Total

|

9

1

1

|

11

|

1.59

0.18

0.18

|

1.95

-----------+---------------------------------+---------- 0


|

120

222

212

|

554

|

21.24

39.29

37.52

|

98.05

-----------+---------------------------------+---------- 1


-----------+---------------------------------+----------

|

129

223

213

|

565

|

22.83

39.47

37.70

|

100.00

Total


Pearson chi2(2) = 22.1544 Pr = 0.000 Cramér's V = 0.1980

. notes sudungsp sudungsp:

1. 1=chua su dung, 2=da su dung, 3=dang su dung

. tab tieptucsd mddyvtt, cel all

tiep tuc su dung | muc do dong y net tinh cach viet tien thuong

hay khong | 0 1 2 3 4 5 | Total

|

27

13

11

14

3

5

|

73

|

4.68

2.25

1.91

2.43

0.52

0.87

|

12.65

-----------+------------------------------------------------------------------+---------- 0


-----------+------------------------------------------------------------------+----------


1

|

103

171

107

106

13

4

|

504


|

17.85

29.64

18.54

18.37

2.25

0.69

|

87.35

-----------+------------------------------------------------------------------+----------


Total

|

130

184

118

120

16

9

|

577


|

22.53

31.89

20.45

20.80

2.77

1.56

|

100.00

Pearson chi2(5) = 29.7666 Pr = 0.00 Cramér's V = 0.2271

. notes mddyvtt mddyvtt:

1. 1=hoan toan dong y, 2= hoi dong y, 3= dong y binh thuong, 4= hoi khong dong y, 5=hoan toan khong dong y

. notes tieptucsd tieptucsd:

1. 0=khong tiep tuc su dung, 1=co tiep tuc su dung


. tab tieptucsd mddyvtcc, cel all

tiep tuc su dung | muc do dong y net tinh cach viet tien cao cap

hay khong | 0 1 2 3 4 5 | Total

|

27

13

12

16

2

3

|

73

|

4.68

2.25

2.08

2.77

0.35

0.52

|

12.65

-----------+------------------------------------------------------------------+---------- 0


-----------+------------------------------------------------------------------+----------


1

|

105

229

103

61

6

0

|

504


|

18.20

39.69

17.85

10.57

1.04

0.00

|

87.35

-----------+------------------------------------------------------------------+----------


Total

|

132

242

115

77

8

3

|

577


|

22.88

41.94

19.93

13.34

1.39

0.52

|

100.00

Pearson chi2(5) = 45.8078 Pr = 0.000 Cramér's V = 0.2818

. notes mddyvtcc mddyvtcc:

1. 1=hoan toan dong y, 2= hoi dong y, 3= dong y binh thuong, 4= hoi khong dong y, 5=hoan toan khong dong y

. tab tieptucsd mddyvs, cel all

tiep tuc su dung | muc do dong y net tinh cach vee sendy

hay khong | 0 1 2 3 4 5 | Total

-----------+------------------------------------------------------------------+----------


0

|

28

5

17

17

0

6

|

73


|

4.85

0.87

2.95

2.95

0.00

1.04

|

12.65

-----------+------------------------------------------------------------------+----------


1

|

169

103

104

96 26

6

|

504


|

29.29

17.85

18.02

16.64 4.51

1.04

|

87.35

-----------+------------------------------------------------------------------+----------


Total

|

197

108

121

113

26 12

|

577


|

34.14

18.72

20.97

19.58

4.51 2.08

|

100.00

Pearson chi2(5) = 26.4358 Pr = 0.000 Cramér's V = 0.2140

mddyvs:

1. 1=hoan toan dong y, 2= hoi dong y, 3= dong y binh thuong, 4= hoi khong dong y, 5=hoan toan khong dong y


. tab tieptucsd mddyttu, cel all

tiep tuc su dung | muc do dong y net tinh cach tt-up

hay khong | 0 1 2 3 4 5 | Total

-----------+------------------------------------------------------------------+----------


0

|

32

2

10

20

3

6

|

73


|

5.55

0.35

1.73

3.47

0.52

1.04

|

12.65

-----------+------------------------------------------------------------------+----------


1

|

188

55

94 128 33

6

|

504


|

32.58

9.53

16.29 22.18 5.72

1.04

|

87.35

-----------+------------------------------------------------------------------+----------


Total

|

220

57

104

148

36 12

|

577


|

38.13

9.88

18.02

25.65

6.24 2.08

|

100.00

Pearson chi2(5) = 21.7470 Pr = 0.001 Cramér's V = 0.1941

. notes mddyttu mddyttu:

1. 1=hoan toan dong y, 2= hoi dong y, 3= dong y binh thuong, 4= hoi khong dong y, 5=hoan toan khong dong y


. tab tieptucsd mddyss, cel all

tiep tuc su dung | muc do dong y net tinh cach san sciaro

hay khong | 0 1 2 3 4 5 | Total

-----------+------------------------------------------------------------------+----------


0

|

30

8

12

14

4

5

|

73


|

5.20

1.39

2.08

2.43

0.69

0.87

|

12.65

-----------+------------------------------------------------------------------+----------


1

|

172

79

95 101 40 17

|

504


|

29.81

13.69

16.46 17.50 6.93 2.95

|

87.35

-----------+------------------------------------------------------------------+----------


Total

|

202

87

107 115 44 22

|

577


|

35.01

15.08

18.54 19.93 7.63 3.81

|

100.00

Pearson chi2(5) = 4.5744 Pr = 0.470 Cramér's V = 0.0890

. notes mddyss mddyss:

1. 1=hoan toan dong y, 2= hoi dong y, 3= dong y binh thuong, 4= hoi khong dong y, 5=hoan toan khong dong y

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