Xây dựng và quản lý thương hiệu của các doanh nghiệp may Việt Nam

. tab tieptucsd mddymh, cel all

tiep tuc su dung | muc do dong y net tinh cach manhattan

hay khong | 0 1 2 3 4 5 | Total

-----------+------------------------------------------------------------------+----------

5.55

1.91

1.21

2.77

0.35

0.87

12.65

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-----------+------------------------------------------------------------------+----------

\|	175	77	85 113 30 24	\|	504
	\|	30.33	13.34	14.73 19.58 5.20 4.16	\|	87.35

-----------+------------------------------------------------------------------+----------

Total

\|	207	88	92 129 32 29	\|	577
	\|	35.88	15.25	15.94 22.36 5.55 5.03	\|	100.00

Pearson chi2(5) = 5.3419 Pr = 0.376 Cramér's V = 0.0962

. notes mddymh mddymh:

1. 1=hoan toan dong y, 2= hoi dong y, 3= dong y binh thuong, 4= hoi khong dong y, 5=hoan toan khong dong y

. tab sudungsp tieptucsd, cel all

su dung san pham: | tiep tuc su dung hay khong chua, da, dang | 0 1 | Total

\|	32	97	\|	129
\|	5.66	17.17	\|	22.83

-----------+----------------------+---------- 1

\|	28	195	\|	223
\|	4.96	34.51	\|	39.47

-----------+----------------------+---------- 2

\|	11	202	\|	213
\|	1.95	35.75	\|	37.70

-----------+----------------------+---------- 3

-----------+----------------------+----------

\|	71	494	\|	565
\|	12.57	87.43	\|	100.00

Total

Pearson chi2(2) = 28.2112 Pr = 0.000 Cramér's V = 0.2235

. notes tieptucsd tieptucsd:

1. 0=khong tiep tuc su dung, 1=co tiep tuc su dung

. graph pie ldctenhieu ldclogo ldcslogan ldcmausac ldckieudang ldcbaobi ldcnguoithan ldcdoben ldcgiaca ldcquangba ldcdia

> diem ldcdichvubh ldcdichvusbh ldcnettc, angle(90)

. graph pie ldctenhieu ldclogo ldcslogan ldcmausac ldckieudang ldcbaobi ldcnguoithan ldcdoben ldcgiaca ldcquangba ldcdia

> diem ldcdichvubh ldcdichvusbh ldcnettc, angle(90) plabel(_all percent)

. graph pie sieuthi cuahanggtsp cuahangbl trungtamtt cho khac, angle(90) plabel(_all percent)

. graph pie cttenhieu ctlogo ctslogan ctmausac ctkieudang ctbaobi ctdoben ctgiaca ctquangba ctdiadiem ctdichvubh ctdichv

> usbh ctnettc ctkhac, angle(90) plabel(_all percent)

. tab thunhap sudungsp, cel all

thu nhap binh quan | su dung san pham:

thang nguoi tieu dung | chua, da, dang

| 1 2 3 | Total

-----------+---------------------------------+----------

1 |

78	83	52	\|	213
\|	13.88	14.77	9.25	\|	37.90

-----------+---------------------------------+----------

2 |

37	84	98	\|	219
\|	6.58	14.95	17.44	\|	38.97

-----------+---------------------------------+----------

3 |

10	45	52	\|	107
\|	1.78	8.01	9.25	\|	19.04

-----------+---------------------------------+----------

4 |

4	9	10	\|		23
\|	0.71	1.60	1.78		\|	4.09
-----------+---------------------------------+----------
Total \|	129	221	212	\| 562
\|	22.95	39.32	37.72	\| 100.00

Pearson chi2(6) = 46.4626 Pr = 0.000 Cramér's V = 0.2033

. notes sudungsp sudungsp:

1. 1=chua su dung, 2=da su dung, 3=dang su dung

. notes thunhap

thunhap: 1. 1 = It hon 2 trieu dong, 2 = 2-5 trieu dong, 3 = 5-10 trieu dong, 4 = tren 10 trieu dong

. tab thunhap tieptucsd, cel all

thu nhap binh quan thang |

nguoi tieu dung | tiep tuc su dung hay khong

| 0 1 | Total

-----------+----------------------+----------

1 |

41	178	\|	219
\|	7.14	31.01	\|	38.15

-----------+----------------------+----------

2 |

15	205	\|	220
\|	2.61	35.71	\|	38.33

-----------+----------------------+----------

3 |

	15	95	\|	110
	\|	2.61	16.55	\|	19.16

-----------+----------------------+----------

4 |

2	23	\|	25
\|	0.35	4.01	\|	4.36

-----------+----------------------+----------

Total | 73 501 | 574

| 12.72 87.28 | 100.00

Pearson chi2(3) = 14.5942 Pr = 0.002 Cramér's V = 0.1595

. notes tieptucsd tieptucsd:

1. 0=khong tiep tuc su dung, 1=co tiep tuc su dung

. notes thunhap thunhap:

1. 1 = It hon 2 trieu dong, 2 = 2-5 trieu dong, 3 = 5-10 trieu dong, 4 = tren 10 trieu dong