Đánh giá hoạt động bán hàng của công ty TNHH Thương mại Đại Nam - Đại Lý ủy quyền của Honda Việt Nam tại Huế - 18

tri thuan loi o cac truc duong chinh

150

2.00

5.00

4.0000

.65539

cua thanh pho

Khu vuc do xe thuan tien

150

2.00

5.00

3.7200

.66676

Duoc phuc vu nhanh thuc uong

150

2.00

5.00

4.2067

.61630

Khu ghe ngoi thoai mai, nha ve sinh

sach se thoang mat

150

2.00

5.00

3.5267

.63136

Xe duoc trung bay gon gang, de

quan sat, sach se khong tray xuoc

150

2.00

5.00

3.8000

.64506

Quy khach se mua san pham khac

cua cong ty khi co nhu cau

150

3.00

5.00

4.2333

.60664

Quy khach san sang gioi thieu cho

ban be hoac nguoi than den mua xe

150

2.00

5.00

3.8800

.81858

Quy khach hai long voi chat luong

san pham va hoat dong ban hang

150

2.00

5.00

3.8067

.68244

cua cong ty

Valid N (listwise)

150

N

Minimum

Maximum

Mean

Std. Deviation

SP

Valid N (listwise)

150

150

2.67

5.00

4.1289

.50024

N

Minimum

Maximum

Mean

Std. Deviation

GC

Valid N (listwise)

150

150

2.50

4.75

3.9083

.48416

N

Minimum

Maximum

Mean

Std. Deviation

KM

Valid N (listwise)

150

150

2.33

5.00

3.7978

.61898

N

Minimum

Maximum

Mean

Std. Deviation

NV

Valid N (listwise)

150

150

2.88

4.63

3.8758

.34560

N

Minimum

Maximum

Mean

Std. Deviation

BH

Valid N (listwise)

150

150

2.25

4.75

3.8483

.48197

N

Minimum

Maximum

Mean

Std. Deviation

CH

Valid N (listwise)

150

150

2.60

4.80

3.8507

.44462

N

Mean

Std. Deviation

Std. Error Mean

Xe co chat luong, nguon goc ro rang

150

4.3667

.52350

.04274

Xe co thiet ke hien dai thoi

trang, phong cach

150

4.0800

.64005

.05226

Honda co nhieu dong xe, mau

ma, mau sac da dang

150

3.9400

.67784

.05535

Test Value = 3

t

df

Sig. (2-tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

Xe co chat luong, nguon goc ro rang

Xe co thiet ke hien dai thoi trang, phong cach

Honda co nhieu dong xe,

mau ma, mau sac da dang

31.974

20.666

16.984

149

149

149

.000

.000

.000

1.36667

1.08000

.94000

1.2822

.9767

.8306

1.4511

1.1833

1.0494

N

Mean

Std. Deviation

Std. Error Mean

Gia ca phu hop voi chat luong

150

4.0933

.68880

.05624

150

3.8200

.69582

.05681

Quy khach se mua xe khi co

muc gia phu hop

150

3.9067

.72673

.05934

Duoc tu van lai suat phu hop

khi mua xe tra gop

150

3.8133

.65933

.05383

Test Value = 3

t

df

Sig. (2-tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

Gia ca phu hop voi chat luong

Gia ca phu hop voi thuong hieu

Quy khach se mua xe khi co muc gia phu hop

Duoc tu van lai suat

phu hop khi mua xe tra gop

19.440

14.433

15.280

15.108

149

149

149

149

.000

.000

.000

.000

1.09333

.82000

.90667

.81333

.9822

.7077

.7894

.7070

1.2045

.9323

1.0239

.9197

N

Mean

Std. Deviation

Std. Error Mean

De dang tim thay cac quang

cao, khuyen mai cua Honda

Dai Nam tren cac phuong tien

150

3.9267

.76058

.06210

truyen thong

Honda Dai Nam co nhieu

chuong trinh khuyen mai

150

3.7133

.73582

.06008

Gia tri khuyen mai, giam gia

lon, tac dong lon den quyet

150

3.7533

.77664

.06341

dinh mua xe cua khach hang

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

De dang tim thay cac quang

cao, khuyen mai cua Honda Dai

Nam tren cac phuong tien

14.922

149

.000

.92667

.8040

1.0494

truyen thong

Honda Dai Nam co nhieu

chuong trinh khuyen mai

11.873

149

.000

.71333

.5946

.8321

Gia tri khuyen mai, giam gia

lon, tac dong lon den quyet dinh

11.880

149

.000

.75333

.6280

.8786

mua xe cua khach hang

N

Mean

Std. Deviation

Std. Error Mean

Tu van ban hang co thai do lich su,

nhiet tinh, than thien, tac phong

chuyen nghiep, don tiep khach hang

150

4.0467

.64856

.05295

tan tinh chu dao

Tu van ban hang giai dap tat ca cac

thac mac cua khach hang

150

3.7600

.70168

.05729

Tu van ban hang giai thich day du

thong tin ve san pham

150

4.2933

.55013

.04492

Tu van ban hang tu van day du cac

thu tuc mua xe

150

3.5133

.65268

.05329

Tu van ban hang tra loi tan tinh cac

cau hoi. Nam bat nhanh nhu cau cua

150

4.1467

.54817

.04476

khach hang

Tu van ban hang de lai an tuong tot

trong long khach hang

150

3.7667

.61760

.05043

Nhan vien ky thuat co trinh do cao,

chuyen nghiep, am hieu ro ve san

150

3.8867

.67094

.05478

pham

Nhan vien xu li thu tuc thanh toan

nhanh va nhan xe nhanh

150

3.5933

.60309

.04924

Test Value = 3

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

Tu van ban hang co thai do lich su,

nhiet tinh, than thien, tac phong

chuyen nghiep, don tiep khach

19.765

149

.000

1.04667

.9420

1.1513

hang tan tinh chu dao

Tu van ban hang giai dap tat ca cac

thac mac cua khach hang

13.265

149

.000

.76000

.6468

.8732

Tu van ban hang giai thich day du

thong tin ve san pham

28.793

149

.000

1.29333

1.2046

1.3821

Tu van ban hang tu van day du cac

thu tuc mua xe

9.633

149

.000

.51333

.4080

.6186

Tu van ban hang tra loi tan tinh cac

cau hoi. Nam bat nhanh nhu cau

25.619

149

.000

1.14667

1.0582

1.2351

cua khach hang

Tu van ban hang de lai an tuong tot

trong long khach hang

15.204

149

.000

.76667

.6670

.8663

Nhan vien ky thuat co trinh do cao,

chuyen nghiep, am hieu ro ve san

16.185

149

.000

.88667

.7784

.9949

pham

Nhan vien xu li thu tuc thanh toan

nhanh va nhan xe nhanh

12.049

149

.000

.59333

.4960

.6906

N

Mean

Std. Deviation

Std. Error Mean

Dich vu bao hanh uy tinh chat luong

150

4.2000

.64506

.05267

Thoi gian cho bao hanh la hop li

150

3.8933

.67701

.05528

Moi khieu nai cua khach hang deu

duoc giai dap nhanh chong

150

3.7600

.72055

.05883

Chi phi sua chua, bao duong la hop li

150

3.5400

.72009

.05879

t

df

Sig. (2-tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

Dich vu bao hanh uy tinh chat luong

22.784

149

.000

1.20000

1.0959

1.3041

Thoi gian cho bao hanh la

hop li

16.161

149

.000

.89333

.7841

1.0026

Moi khieu nai cua khach

hang deu duoc giai dap

12.918

149

.000

.76000

.6437

.8763

nhanh chong

Chi phi sua chua, bao

duong la hop li

9.184

149

.000

.54000

.4238

.6562

Test Value = 3

t

df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

Cua hang sach se, thoang mat, co vi tri thuan loi o cac truc duong chinh cua thanh pho Khu vuc do xe thuan tien Duoc phuc vu nhanh thuc uong

Khu ghe ngoi thoai mai, nha ve sinh sach se thoang mat Xe duoc trung bay gon gang, de quan sat, sach se khong

tray xuoc

18.687

13.225

23.980

10.217

15.189

149

149

149

149

149

.000

.000

.000

.000

.000

1.00000

.72000

1.20667

.52667

.80000

.8943

.6124

1.1072

.4248

.6959

1.1057

.8276

1.3061

.6285

.9041