Gia ca phu hop voi thuong hieu
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 2 | 1.3 | 1.3 | 1.3 | |
Trung lap | 46 | 30.7 | 30.7 | 32.0 | |
Valid | Dong y | 79 | 52.7 | 52.7 | 84.7 |
Hoan toan dong y | 23 | 15.3 | 15.3 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
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Xem toàn bộ 144 trang tài liệu này.
Quy khach se mua xe khi co muc gia phu hop
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 4 | 2.7 | 2.7 | 2.7 | |
Trung lap | 35 | 23.3 | 23.3 | 26.0 | |
Valid | Dong y | 82 | 54.7 | 54.7 | 80.7 |
Hoan toan dong y | 29 | 19.3 | 19.3 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Duoc tu van lai suat phu hop khi mua xe tra gop
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 4 | 2.7 | 2.7 | 2.7 | |
Trung lap | 37 | 24.7 | 24.7 | 27.3 | |
Valid | Dong y | 92 | 61.3 | 61.3 | 88.7 |
Hoan toan dong y | 17 | 11.3 | 11.3 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
5. Thống kê mô tả cho các yếu tố Hoạt động, quảng cáo, khuyến mãi, marketing
De dang tim thay cac quang cao, khuyen mai cua Honda Dai Nam tren cac phuong tien truyen thong
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 3 | 2.0 | 2.0 | 2.0 | |
Valid | Trung lap Dong y | 40 72 | 26.7 48.0 | 26.7 48.0 | 28.7 76.7 |
Hoan toan dong y | 35 | 23.3 | 23.3 | 100.0 |
150 | 100.0 | 100.0 |
Honda Dai Nam co nhieu chuong trinh khuyen mai
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 4 | 2.7 | 2.7 | 2.7 | |
Trung lap | 56 | 37.3 | 37.3 | 40.0 | |
Valid | Dong y | 69 | 46.0 | 46.0 | 86.0 |
Hoan toan dong y | 21 | 14.0 | 14.0 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Gia tri khuyen mai, giam gia lon, tac dong lon den quyet dinh mua xe cua khach hang
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 9 | 6.0 | 6.0 | 6.0 | |
Trung lap | 41 | 27.3 | 27.3 | 33.3 | |
Valid | Dong y | 78 | 52.0 | 52.0 | 85.3 |
Hoan toan dong y | 22 | 14.7 | 14.7 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
6. Thống kê mô tả cho các yếu tố Đội ngũ nhân viên
Tu van ban hang co thai do lich su, nhiet tinh, than thien, tac phong chuyen nghiep, don tiep khach hang tan tinh chu dao
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 1 | .7 | .7 | .7 | |
Trung lap | 25 | 16.7 | 16.7 | 17.3 | |
Valid | Dong y | 90 | 60.0 | 60.0 | 77.3 |
Hoan toan dong y | 34 | 22.7 | 22.7 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Tu van ban hang giai dap tat ca cac thac mac cua khach hang
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 4 | 2.7 | 2.7 | 2.7 | |
Trung lap | 47 | 31.3 | 31.3 | 34.0 | |
Valid | Dong y | 80 | 53.3 | 53.3 | 87.3 |
Hoan toan dong y | 19 | 12.7 | 12.7 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Tu van ban hang giai thich day du thong tin ve san pham
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Trung lap | 7 | 4.7 | 4.7 | 4.7 | |
Dong y | 92 | 61.3 | 61.3 | 66.0 | |
Valid | Hoan toan dong y | 51 | 34.0 | 34.0 | 100.0 |
Total | 150 | 100.0 | 100.0 |
Tu van ban hang tu van day du cac thu tuc mua xe
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 10 | 6.7 | 6.7 | 6.7 | |
Trung lap | 56 | 37.3 | 37.3 | 44.0 | |
Valid | Dong y | 81 | 54.0 | 54.0 | 98.0 |
Hoan toan dong y | 3 | 2.0 | 2.0 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Tu van ban hang tra loi tan tinh cac cau hoi. Nam bat nhanh nhu cau cua khach hang
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Trung lap | 13 | 8.7 | 8.7 | 8.7 | |
Dong y | 102 | 68.0 | 68.0 | 76.7 | |
Valid | Hoan toan dong y | 35 | 23.3 | 23.3 | 100.0 |
Total | 150 | 100.0 | 100.0 |
Tu van ban hang de lai an tuong tot trong long khach hang
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 4 | 2.7 | 2.7 | 2.7 | |
Trung lap | 38 | 25.3 | 25.3 | 28.0 | |
Valid | Dong y | 97 | 64.7 | 64.7 | 92.7 |
Hoan toan dong y | 11 | 7.3 | 7.3 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Nhan vien ky thuat co trinh do cao, chuyen nghiep, am hieu ro ve san pham
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 5 | 3.3 | 3.3 | 3.3 | |
Trung lap | 28 | 18.7 | 18.7 | 22.0 | |
Valid | Dong y | 96 | 64.0 | 64.0 | 86.0 |
Hoan toan dong y | 21 | 14.0 | 14.0 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Nhan vien xu li thu tuc thanh toan nhanh va nhan xe nhanh
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 3 | 2.0 | 2.0 | 2.0 | |
Trung lap | 61 | 40.7 | 40.7 | 42.7 | |
Valid | Dong y | 80 | 53.3 | 53.3 | 96.0 |
Hoan toan dong y | 6 | 4.0 | 4.0 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
7. Thống kê mô tả cho các yếu tố Dịch vụ bảo hành
Dich vu bao hanh uy tinh chat luong
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Trung lap | 19 | 12.7 | 12.7 | 12.7 | |
Dong y | 82 | 54.7 | 54.7 | 67.3 | |
Valid | Hoan toan dong y | 49 | 32.7 | 32.7 | 100.0 |
Total | 150 | 100.0 | 100.0 |
Thoi gian cho bao hanh la hop li
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 2 | 1.3 | 1.3 | 1.3 | |
Trung lap | 37 | 24.7 | 24.7 | 26.0 | |
Valid | Dong y | 86 | 57.3 | 57.3 | 83.3 |
Hoan toan dong y | 25 | 16.7 | 16.7 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Moi khieu nai cua khach hang deu duoc giai dap nhanh chong
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 5 | 3.3 | 3.3 | 3.3 | |
Trung lap | 46 | 30.7 | 30.7 | 34.0 | |
Valid | Dong y | 79 | 52.7 | 52.7 | 86.7 |
Hoan toan dong y | 20 | 13.3 | 13.3 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Chi phi sua chua, bao duong la hop li
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 6 | 4.0 | 4.0 | 4.0 | |
Trung lap | 71 | 47.3 | 47.3 | 51.3 | |
Valid | Dong y | 59 | 39.3 | 39.3 | 90.7 |
Hoan toan dong y | 14 | 9.3 | 9.3 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
8. Thống kê mô tả cho các yếu tố Đánh giá chung về cửa hàng Honda Đại Nam
Cua hang sach se, thoang mat, co vi tri thuan loi o cac truc duong chinh cua thanh pho
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 2 | 1.3 | 1.3 | 1.3 | |
Trung lap | 26 | 17.3 | 17.3 | 18.7 | |
Valid | Dong y | 92 | 61.3 | 61.3 | 80.0 |
Hoan toan dong y | 30 | 20.0 | 20.0 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Khu vuc do xe thuan tien
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 4 | 2.7 | 2.7 | 2.7 | |
Trung lap | 48 | 32.0 | 32.0 | 34.7 | |
Valid | Dong y | 84 | 56.0 | 56.0 | 90.7 |
Hoan toan dong y | 14 | 9.3 | 9.3 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Duoc phuc vu nhanh thuc uong
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 1 | .7 | .7 | .7 | |
Trung lap | 13 | 8.7 | 8.7 | 9.3 | |
Valid | Dong y | 90 | 60.0 | 60.0 | 69.3 |
Hoan toan dong y | 46 | 30.7 | 30.7 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Khu ghe ngoi thoai mai, nha ve sinh sach se thoang mat
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 8 | 5.3 | 5.3 | 5.3 | |
Trung lap | 58 | 38.7 | 38.7 | 44.0 | |
Valid | Dong y | 81 | 54.0 | 54.0 | 98.0 |
Hoan toan dong y | 3 | 2.0 | 2.0 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Xe duoc trung bay gon gang, de quan sat, sach se khong tray xuoc
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 4 | 2.7 | 2.7 | 2.7 | |
Trung lap | 37 | 24.7 | 24.7 | 27.3 | |
Valid | Dong y | 94 | 62.7 | 62.7 | 90.0 |
Hoan toan dong y | 15 | 10.0 | 10.0 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
9.Thống kê mô tả cho các yếu tố Đánh giá chung về hoạt động bán hàng
Quy khach se mua san pham khac cua cong ty khi co nhu cau
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Trung lap | 14 | 9.3 | 9.3 | 9.3 | |
Dong y | 87 | 58.0 | 58.0 | 67.3 | |
Valid | Hoan toan dong y | 49 | 32.7 | 32.7 | 100.0 |
Total | 150 | 100.0 | 100.0 |
Quy khach san sang gioi thieu cho ban be hoac nguoi than den mua xe
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 10 | 6.7 | 6.7 | 6.7 | |
Trung lap | 30 | 20.0 | 20.0 | 26.7 | |
Valid | Dong y | 78 | 52.0 | 52.0 | 78.7 |
Hoan toan dong y | 32 | 21.3 | 21.3 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
Quy khach hai long voi chat luong san pham va hoat dong ban hang cua cong ty
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 5 | 3.3 | 3.3 | 3.3 | |
Trung lap | 37 | 24.7 | 24.7 | 28.0 | |
Valid | Dong y | 90 | 60.0 | 60.0 | 88.0 |
Hoan toan dong y | 18 | 12.0 | 12.0 | 100.0 | |
Total | 150 | 100.0 | 100.0 |
4.THỐNG KÊ TRUNG BÌNH, MIN,MAX, ĐỘ LỆCH CHUẨN
Descriptive Statistics
N | Minimum | Maximum | Mean | Std. Deviation | |
Xe co chat luong, nguon goc ro rang | 150 | 3.00 | 5.00 | 4.3667 | .52350 |
Xe co thiet ke hien dai thoi trang, phong cach | 150 | 2.00 | 5.00 | 4.0800 | .64005 |
150 | 2.00 | 5.00 | 3.9400 | .67784 | |
Gia ca phu hop voi chat luong | 150 | 3.00 | 5.00 | 4.0933 | .68880 |
Gia ca phu hop voi thuong hieu | 150 | 2.00 | 5.00 | 3.8200 | .69582 |
Quy khach se mua xe khi co muc gia phu hop | 150 | 2.00 | 5.00 | 3.9067 | .72673 |
Duoc tu van lai suat phu hop khi mua xe tra gop | 150 | 2.00 | 5.00 | 3.8133 | .65933 |
De dang tim thay cac quang cao, | |||||
khuyen mai cua Honda Dai Nam | 150 | 2.00 | 5.00 | 3.9267 | .76058 |
tren cac phuong tien truyen thong | |||||
Honda Dai Nam co nhieu chuong trinh khuyen mai | 150 | 2.00 | 5.00 | 3.7133 | .73582 |
Gia tri khuyen mai, giam gia lon, | |||||
tac dong lon den quyet dinh mua xe | 150 | 2.00 | 5.00 | 3.7533 | .77664 |
cua khach hang | |||||
Tu van ban hang co thai do lich su, | |||||
nhiet tinh, than thien, tac phong chuyen nghiep, don tiep khach hang | 150 | 2.00 | 5.00 | 4.0467 | .64856 |
tan tinh chu dao | |||||
Tu van ban hang giai dap tat ca cac thac mac cua khach hang | 150 | 2.00 | 5.00 | 3.7600 | .70168 |
Tu van ban hang giai thich day du thong tin ve san pham | 150 | 3.00 | 5.00 | 4.2933 | .55013 |
Tu van ban hang tu van day du cac thu tuc mua xe | 150 | 2.00 | 5.00 | 3.5133 | .65268 |
Tu van ban hang tra loi tan tinh cac | |||||
cau hoi. Nam bat nhanh nhu cau cua | 150 | 3.00 | 5.00 | 4.1467 | .54817 |
khach hang | |||||
Tu van ban hang de lai an tuong tot trong long khach hang | 150 | 2.00 | 5.00 | 3.7667 | .61760 |
Nhan vien ky thuat co trinh do cao, | |||||
chuyen nghiep, am hieu ro ve san | 150 | 2.00 | 5.00 | 3.8867 | .67094 |
pham | |||||
Nhan vien xu li thu tuc thanh toan nhanh va nhan xe nhanh | 150 | 2.00 | 5.00 | 3.5933 | .60309 |
Dich vu bao hanh uy tinh chat luong | 150 | 3.00 | 5.00 | 4.2000 | .64506 |
Thoi gian cho bao hanh la hop li | 150 | 2.00 | 5.00 | 3.8933 | .67701 |
Moi khieu nai cua khach hang deu duoc giai dap nhanh chong | 150 | 2.00 | 5.00 | 3.7600 | .72055 |
Chi phi sua chua, bao duong la hop li | 150 | 2.00 | 5.00 | 3.5400 | .72009 |