Đánh giá hoạt động bán hàng của công ty TNHH Thương mại Đại Nam - Đại Lý ủy quyền của Honda Việt Nam tại Huế - 17

Gia ca phu hop voi thuong hieu



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

2

1.3

1.3

1.3


Trung lap

46

30.7

30.7

32.0

Valid

Dong y

79

52.7

52.7

84.7


Hoan toan dong y

23

15.3

15.3

100.0


Total

150

100.0

100.0


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Đánh giá hoạt động bán hàng của công ty TNHH Thương mại Đại Nam - Đại Lý ủy quyền của Honda Việt Nam tại Huế - 17


Quy khach se mua xe khi co muc gia phu hop



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

4

2.7

2.7

2.7


Trung lap

35

23.3

23.3

26.0

Valid

Dong y

82

54.7

54.7

80.7


Hoan toan dong y

29

19.3

19.3

100.0


Total

150

100.0

100.0



Duoc tu van lai suat phu hop khi mua xe tra gop



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

4

2.7

2.7

2.7


Trung lap

37

24.7

24.7

27.3

Valid

Dong y

92

61.3

61.3

88.7


Hoan toan dong y

17

11.3

11.3

100.0


Total

150

100.0

100.0



5. Thống kê mô tả cho các yếu tố Hoạt động, quảng cáo, khuyến mãi, marketing

De dang tim thay cac quang cao, khuyen mai cua Honda Dai Nam tren cac phuong tien truyen thong



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

3

2.0

2.0

2.0


Valid

Trung lap

Dong y

40

72

26.7

48.0

26.7

48.0

28.7

76.7


Hoan toan dong y

35

23.3

23.3

100.0


Total

150

100.0

100.0



Honda Dai Nam co nhieu chuong trinh khuyen mai



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

4

2.7

2.7

2.7


Trung lap

56

37.3

37.3

40.0

Valid

Dong y

69

46.0

46.0

86.0


Hoan toan dong y

21

14.0

14.0

100.0


Total

150

100.0

100.0



Gia tri khuyen mai, giam gia lon, tac dong lon den quyet dinh mua xe cua khach hang



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

9

6.0

6.0

6.0


Trung lap

41

27.3

27.3

33.3

Valid

Dong y

78

52.0

52.0

85.3


Hoan toan dong y

22

14.7

14.7

100.0


Total

150

100.0

100.0



6. Thống kê mô tả cho các yếu tố Đội ngũ nhân viên


Tu van ban hang co thai do lich su, nhiet tinh, than thien, tac phong chuyen nghiep, don tiep khach hang tan tinh chu dao


Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

1

.7

.7

.7


Trung lap

25

16.7

16.7

17.3

Valid

Dong y

90

60.0

60.0

77.3


Hoan toan dong y

34

22.7

22.7

100.0


Total

150

100.0

100.0



Tu van ban hang giai dap tat ca cac thac mac cua khach hang



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

4

2.7

2.7

2.7


Trung lap

47

31.3

31.3

34.0

Valid

Dong y

80

53.3

53.3

87.3


Hoan toan dong y

19

12.7

12.7

100.0


Total

150

100.0

100.0



Tu van ban hang giai thich day du thong tin ve san pham



Frequency

Percent

Valid Percent

Cumulative Percent


Trung lap

7

4.7

4.7

4.7


Dong y

92

61.3

61.3

66.0

Valid

Hoan toan dong y

51

34.0

34.0

100.0


Total

150

100.0

100.0



Tu van ban hang tu van day du cac thu tuc mua xe



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

10

6.7

6.7

6.7


Trung lap

56

37.3

37.3

44.0

Valid

Dong y

81

54.0

54.0

98.0


Hoan toan dong y

3

2.0

2.0

100.0


Total

150

100.0

100.0



Tu van ban hang tra loi tan tinh cac cau hoi. Nam bat nhanh nhu cau cua khach hang



Frequency

Percent

Valid Percent

Cumulative Percent


Trung lap

13

8.7

8.7

8.7


Dong y

102

68.0

68.0

76.7

Valid

Hoan toan dong y

35

23.3

23.3

100.0


Total

150

100.0

100.0


Tu van ban hang de lai an tuong tot trong long khach hang



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

4

2.7

2.7

2.7


Trung lap

38

25.3

25.3

28.0

Valid

Dong y

97

64.7

64.7

92.7


Hoan toan dong y

11

7.3

7.3

100.0


Total

150

100.0

100.0



Nhan vien ky thuat co trinh do cao, chuyen nghiep, am hieu ro ve san pham



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

5

3.3

3.3

3.3


Trung lap

28

18.7

18.7

22.0

Valid

Dong y

96

64.0

64.0

86.0


Hoan toan dong y

21

14.0

14.0

100.0


Total

150

100.0

100.0



Nhan vien xu li thu tuc thanh toan nhanh va nhan xe nhanh



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

3

2.0

2.0

2.0


Trung lap

61

40.7

40.7

42.7

Valid

Dong y

80

53.3

53.3

96.0


Hoan toan dong y

6

4.0

4.0

100.0


Total

150

100.0

100.0



7. Thống kê mô tả cho các yếu tố Dịch vụ bảo hành


Dich vu bao hanh uy tinh chat luong



Frequency

Percent

Valid Percent

Cumulative Percent


Trung lap

19

12.7

12.7

12.7


Dong y

82

54.7

54.7

67.3

Valid

Hoan toan dong y

49

32.7

32.7

100.0


Total

150

100.0

100.0



Thoi gian cho bao hanh la hop li



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

2

1.3

1.3

1.3


Trung lap

37

24.7

24.7

26.0

Valid

Dong y

86

57.3

57.3

83.3


Hoan toan dong y

25

16.7

16.7

100.0


Total

150

100.0

100.0



Moi khieu nai cua khach hang deu duoc giai dap nhanh chong



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

5

3.3

3.3

3.3


Trung lap

46

30.7

30.7

34.0

Valid

Dong y

79

52.7

52.7

86.7


Hoan toan dong y

20

13.3

13.3

100.0


Total

150

100.0

100.0



Chi phi sua chua, bao duong la hop li



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

6

4.0

4.0

4.0


Trung lap

71

47.3

47.3

51.3

Valid

Dong y

59

39.3

39.3

90.7


Hoan toan dong y

14

9.3

9.3

100.0


Total

150

100.0

100.0


8. Thống kê mô tả cho các yếu tố Đánh giá chung về cửa hàng Honda Đại Nam

Cua hang sach se, thoang mat, co vi tri thuan loi o cac truc duong chinh cua thanh pho



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

2

1.3

1.3

1.3


Trung lap

26

17.3

17.3

18.7

Valid

Dong y

92

61.3

61.3

80.0


Hoan toan dong y

30

20.0

20.0

100.0


Total

150

100.0

100.0


Khu vuc do xe thuan tien



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

4

2.7

2.7

2.7


Trung lap

48

32.0

32.0

34.7

Valid

Dong y

84

56.0

56.0

90.7


Hoan toan dong y

14

9.3

9.3

100.0


Total

150

100.0

100.0



Duoc phuc vu nhanh thuc uong



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

1

.7

.7

.7


Trung lap

13

8.7

8.7

9.3

Valid

Dong y

90

60.0

60.0

69.3


Hoan toan dong y

46

30.7

30.7

100.0


Total

150

100.0

100.0



Khu ghe ngoi thoai mai, nha ve sinh sach se thoang mat



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

8

5.3

5.3

5.3


Trung lap

58

38.7

38.7

44.0

Valid

Dong y

81

54.0

54.0

98.0


Hoan toan dong y

3

2.0

2.0

100.0


Total

150

100.0

100.0



Xe duoc trung bay gon gang, de quan sat, sach se khong tray xuoc



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

4

2.7

2.7

2.7


Trung lap

37

24.7

24.7

27.3

Valid

Dong y

94

62.7

62.7

90.0


Hoan toan dong y

15

10.0

10.0

100.0


Total

150

100.0

100.0



9.Thống kê mô tả cho các yếu tố Đánh giá chung về hoạt động bán hàng


Quy khach se mua san pham khac cua cong ty khi co nhu cau



Frequency

Percent

Valid Percent

Cumulative Percent


Trung lap

14

9.3

9.3

9.3


Dong y

87

58.0

58.0

67.3

Valid

Hoan toan dong y

49

32.7

32.7

100.0


Total

150

100.0

100.0



Quy khach san sang gioi thieu cho ban be hoac nguoi than den mua xe



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

10

6.7

6.7

6.7


Trung lap

30

20.0

20.0

26.7

Valid

Dong y

78

52.0

52.0

78.7


Hoan toan dong y

32

21.3

21.3

100.0


Total

150

100.0

100.0



Quy khach hai long voi chat luong san pham va hoat dong ban hang cua cong ty



Frequency

Percent

Valid Percent

Cumulative Percent


Khong dong y

5

3.3

3.3

3.3


Trung lap

37

24.7

24.7

28.0

Valid

Dong y

90

60.0

60.0

88.0


Hoan toan dong y

18

12.0

12.0

100.0


Total

150

100.0

100.0


4.THỐNG KÊ TRUNG BÌNH, MIN,MAX, ĐỘ LỆCH CHUẨN


Descriptive Statistics



N

Minimum

Maximum

Mean

Std. Deviation

Xe co chat luong, nguon goc ro rang

150

3.00

5.00

4.3667

.52350

Xe co thiet ke hien dai thoi trang,

phong cach


150


2.00


5.00


4.0800


.64005


Honda co nhieu dong xe, mau ma,

mau sac da dang

150

2.00

5.00

3.9400

.67784

Gia ca phu hop voi chat luong

150

3.00

5.00

4.0933

.68880

Gia ca phu hop voi thuong hieu

150

2.00

5.00

3.8200

.69582

Quy khach se mua xe khi co muc

gia phu hop


150


2.00


5.00


3.9067


.72673

Duoc tu van lai suat phu hop khi

mua xe tra gop


150


2.00


5.00


3.8133


.65933

De dang tim thay cac quang cao,






khuyen mai cua Honda Dai Nam

150

2.00

5.00

3.9267

.76058

tren cac phuong tien truyen thong






Honda Dai Nam co nhieu chuong

trinh khuyen mai


150


2.00


5.00


3.7133


.73582

Gia tri khuyen mai, giam gia lon,






tac dong lon den quyet dinh mua xe

150

2.00

5.00

3.7533

.77664

cua khach hang






Tu van ban hang co thai do lich su,






nhiet tinh, than thien, tac phong

chuyen nghiep, don tiep khach hang


150


2.00


5.00


4.0467


.64856

tan tinh chu dao






Tu van ban hang giai dap tat ca cac

thac mac cua khach hang


150


2.00


5.00


3.7600


.70168

Tu van ban hang giai thich day du

thong tin ve san pham


150


3.00


5.00


4.2933


.55013

Tu van ban hang tu van day du cac

thu tuc mua xe


150


2.00


5.00


3.5133


.65268

Tu van ban hang tra loi tan tinh cac






cau hoi. Nam bat nhanh nhu cau cua

150

3.00

5.00

4.1467

.54817

khach hang






Tu van ban hang de lai an tuong tot

trong long khach hang


150


2.00


5.00


3.7667


.61760

Nhan vien ky thuat co trinh do cao,






chuyen nghiep, am hieu ro ve san

150

2.00

5.00

3.8867

.67094

pham






Nhan vien xu li thu tuc thanh toan

nhanh va nhan xe nhanh


150


2.00


5.00


3.5933


.60309

Dich vu bao hanh uy tinh chat luong

150

3.00

5.00

4.2000

.64506

Thoi gian cho bao hanh la hop li

150

2.00

5.00

3.8933

.67701

Moi khieu nai cua khach hang deu

duoc giai dap nhanh chong


150


2.00


5.00


3.7600


.72055

Chi phi sua chua, bao duong la hop

li


150


2.00


5.00


3.5400


.72009

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