Đánh giá hoạt động bán hàng của công ty TNHH Thương mại Đại Nam - Đại Lý ủy quyền của Honda Việt Nam tại Huế

Gia ca phu hop voi thuong hieu

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	2	1.3	1.3	1.3
	Trung lap	46	30.7	30.7	32.0
Valid	Dong y	79	52.7	52.7	84.7
	Hoan toan dong y	23	15.3	15.3	100.0
	Total	150	100.0	100.0

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Quy khach se mua xe khi co muc gia phu hop

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	4	2.7	2.7	2.7
	Trung lap	35	23.3	23.3	26.0
Valid	Dong y	82	54.7	54.7	80.7
	Hoan toan dong y	29	19.3	19.3	100.0
	Total	150	100.0	100.0

Duoc tu van lai suat phu hop khi mua xe tra gop

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	4	2.7	2.7	2.7
	Trung lap	37	24.7	24.7	27.3
Valid	Dong y	92	61.3	61.3	88.7
	Hoan toan dong y	17	11.3	11.3	100.0
	Total	150	100.0	100.0

5. Thống kê mô tả cho các yếu tố Hoạt động, quảng cáo, khuyến mãi, marketing

De dang tim thay cac quang cao, khuyen mai cua Honda Dai Nam tren cac phuong tien truyen thong

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	3	2.0	2.0	2.0
Valid	Trung lap Dong y	40 72	26.7 48.0	26.7 48.0	28.7 76.7
	Hoan toan dong y	35	23.3	23.3	100.0

Total

150

100.0

Honda Dai Nam co nhieu chuong trinh khuyen mai

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	4	2.7	2.7	2.7
	Trung lap	56	37.3	37.3	40.0
Valid	Dong y	69	46.0	46.0	86.0
	Hoan toan dong y	21	14.0	14.0	100.0
	Total	150	100.0	100.0

Gia tri khuyen mai, giam gia lon, tac dong lon den quyet dinh mua xe cua khach hang

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	9	6.0	6.0	6.0
	Trung lap	41	27.3	27.3	33.3
Valid	Dong y	78	52.0	52.0	85.3
	Hoan toan dong y	22	14.7	14.7	100.0
	Total	150	100.0	100.0

6. Thống kê mô tả cho các yếu tố Đội ngũ nhân viên

Tu van ban hang co thai do lich su, nhiet tinh, than thien, tac phong chuyen nghiep, don tiep khach hang tan tinh chu dao

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	1	.7	.7	.7
	Trung lap	25	16.7	16.7	17.3
Valid	Dong y	90	60.0	60.0	77.3
	Hoan toan dong y	34	22.7	22.7	100.0
	Total	150	100.0	100.0

Tu van ban hang giai dap tat ca cac thac mac cua khach hang

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	4	2.7	2.7	2.7
	Trung lap	47	31.3	31.3	34.0
Valid	Dong y	80	53.3	53.3	87.3
	Hoan toan dong y	19	12.7	12.7	100.0
	Total	150	100.0	100.0

Tu van ban hang giai thich day du thong tin ve san pham

Frequency	Percent	Valid Percent	Cumulative Percent
	Trung lap	7	4.7	4.7	4.7
	Dong y	92	61.3	61.3	66.0
Valid	Hoan toan dong y	51	34.0	34.0	100.0
	Total	150	100.0	100.0

Tu van ban hang tu van day du cac thu tuc mua xe

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	10	6.7	6.7	6.7
	Trung lap	56	37.3	37.3	44.0
Valid	Dong y	81	54.0	54.0	98.0
	Hoan toan dong y	3	2.0	2.0	100.0
	Total	150	100.0	100.0

Tu van ban hang tra loi tan tinh cac cau hoi. Nam bat nhanh nhu cau cua khach hang

Frequency	Percent	Valid Percent	Cumulative Percent
	Trung lap	13	8.7	8.7	8.7
	Dong y	102	68.0	68.0	76.7
Valid	Hoan toan dong y	35	23.3	23.3	100.0
	Total	150	100.0	100.0

Tu van ban hang de lai an tuong tot trong long khach hang

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	4	2.7	2.7	2.7
	Trung lap	38	25.3	25.3	28.0
Valid	Dong y	97	64.7	64.7	92.7
	Hoan toan dong y	11	7.3	7.3	100.0
	Total	150	100.0	100.0

Nhan vien ky thuat co trinh do cao, chuyen nghiep, am hieu ro ve san pham

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	5	3.3	3.3	3.3
	Trung lap	28	18.7	18.7	22.0
Valid	Dong y	96	64.0	64.0	86.0
	Hoan toan dong y	21	14.0	14.0	100.0
	Total	150	100.0	100.0

Nhan vien xu li thu tuc thanh toan nhanh va nhan xe nhanh

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	3	2.0	2.0	2.0
	Trung lap	61	40.7	40.7	42.7
Valid	Dong y	80	53.3	53.3	96.0
	Hoan toan dong y	6	4.0	4.0	100.0
	Total	150	100.0	100.0

7. Thống kê mô tả cho các yếu tố Dịch vụ bảo hành

Dich vu bao hanh uy tinh chat luong

Frequency	Percent	Valid Percent	Cumulative Percent
	Trung lap	19	12.7	12.7	12.7
	Dong y	82	54.7	54.7	67.3
Valid	Hoan toan dong y	49	32.7	32.7	100.0
	Total	150	100.0	100.0

Thoi gian cho bao hanh la hop li

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	2	1.3	1.3	1.3
	Trung lap	37	24.7	24.7	26.0
Valid	Dong y	86	57.3	57.3	83.3
	Hoan toan dong y	25	16.7	16.7	100.0
	Total	150	100.0	100.0

Moi khieu nai cua khach hang deu duoc giai dap nhanh chong

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	5	3.3	3.3	3.3
	Trung lap	46	30.7	30.7	34.0
Valid	Dong y	79	52.7	52.7	86.7
	Hoan toan dong y	20	13.3	13.3	100.0
	Total	150	100.0	100.0

Chi phi sua chua, bao duong la hop li

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	6	4.0	4.0	4.0
	Trung lap	71	47.3	47.3	51.3
Valid	Dong y	59	39.3	39.3	90.7
	Hoan toan dong y	14	9.3	9.3	100.0
	Total	150	100.0	100.0

8. Thống kê mô tả cho các yếu tố Đánh giá chung về cửa hàng Honda Đại Nam

Cua hang sach se, thoang mat, co vi tri thuan loi o cac truc duong chinh cua thanh pho

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	2	1.3	1.3	1.3
	Trung lap	26	17.3	17.3	18.7
Valid	Dong y	92	61.3	61.3	80.0
	Hoan toan dong y	30	20.0	20.0	100.0
	Total	150	100.0	100.0

Khu vuc do xe thuan tien

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	4	2.7	2.7	2.7
	Trung lap	48	32.0	32.0	34.7
Valid	Dong y	84	56.0	56.0	90.7
	Hoan toan dong y	14	9.3	9.3	100.0
	Total	150	100.0	100.0

Duoc phuc vu nhanh thuc uong

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	1	.7	.7	.7
	Trung lap	13	8.7	8.7	9.3
Valid	Dong y	90	60.0	60.0	69.3
	Hoan toan dong y	46	30.7	30.7	100.0
	Total	150	100.0	100.0

Khu ghe ngoi thoai mai, nha ve sinh sach se thoang mat

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	8	5.3	5.3	5.3
	Trung lap	58	38.7	38.7	44.0
Valid	Dong y	81	54.0	54.0	98.0
	Hoan toan dong y	3	2.0	2.0	100.0
	Total	150	100.0	100.0

Xe duoc trung bay gon gang, de quan sat, sach se khong tray xuoc

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	4	2.7	2.7	2.7
	Trung lap	37	24.7	24.7	27.3
Valid	Dong y	94	62.7	62.7	90.0
	Hoan toan dong y	15	10.0	10.0	100.0
	Total	150	100.0	100.0

9.Thống kê mô tả cho các yếu tố Đánh giá chung về hoạt động bán hàng

Quy khach se mua san pham khac cua cong ty khi co nhu cau

Frequency	Percent	Valid Percent	Cumulative Percent
	Trung lap	14	9.3	9.3	9.3
	Dong y	87	58.0	58.0	67.3
Valid	Hoan toan dong y	49	32.7	32.7	100.0
	Total	150	100.0	100.0

Quy khach san sang gioi thieu cho ban be hoac nguoi than den mua xe

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	10	6.7	6.7	6.7
	Trung lap	30	20.0	20.0	26.7
Valid	Dong y	78	52.0	52.0	78.7
	Hoan toan dong y	32	21.3	21.3	100.0
	Total	150	100.0	100.0

Quy khach hai long voi chat luong san pham va hoat dong ban hang cua cong ty

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	5	3.3	3.3	3.3
	Trung lap	37	24.7	24.7	28.0
Valid	Dong y	90	60.0	60.0	88.0
	Hoan toan dong y	18	12.0	12.0	100.0
	Total	150	100.0	100.0

4.THỐNG KÊ TRUNG BÌNH, MIN,MAX, ĐỘ LỆCH CHUẨN

Descriptive Statistics

Minimum

Maximum

Mean

Std. Deviation

Xe co chat luong, nguon goc ro rang

150

3.00

5.00

4.3667

.52350

Xe co thiet ke hien dai thoi trang,

phong cach

150

2.00

5.00

4.0800

.64005

Honda co nhieu dong xe, mau ma,

mau sac da dang

150	2.00	5.00	3.9400	.67784
Gia ca phu hop voi chat luong	150	3.00	5.00	4.0933	.68880
Gia ca phu hop voi thuong hieu	150	2.00	5.00	3.8200	.69582
Quy khach se mua xe khi co muc gia phu hop	150	2.00	5.00	3.9067	.72673
Duoc tu van lai suat phu hop khi mua xe tra gop	150	2.00	5.00	3.8133	.65933
De dang tim thay cac quang cao,
khuyen mai cua Honda Dai Nam	150	2.00	5.00	3.9267	.76058
tren cac phuong tien truyen thong
Honda Dai Nam co nhieu chuong trinh khuyen mai	150	2.00	5.00	3.7133	.73582
Gia tri khuyen mai, giam gia lon,
tac dong lon den quyet dinh mua xe	150	2.00	5.00	3.7533	.77664
cua khach hang
Tu van ban hang co thai do lich su,
nhiet tinh, than thien, tac phong chuyen nghiep, don tiep khach hang	150	2.00	5.00	4.0467	.64856
tan tinh chu dao
Tu van ban hang giai dap tat ca cac thac mac cua khach hang	150	2.00	5.00	3.7600	.70168
Tu van ban hang giai thich day du thong tin ve san pham	150	3.00	5.00	4.2933	.55013
Tu van ban hang tu van day du cac thu tuc mua xe	150	2.00	5.00	3.5133	.65268
Tu van ban hang tra loi tan tinh cac
cau hoi. Nam bat nhanh nhu cau cua	150	3.00	5.00	4.1467	.54817
khach hang
Tu van ban hang de lai an tuong tot trong long khach hang	150	2.00	5.00	3.7667	.61760
Nhan vien ky thuat co trinh do cao,
chuyen nghiep, am hieu ro ve san	150	2.00	5.00	3.8867	.67094
pham
Nhan vien xu li thu tuc thanh toan nhanh va nhan xe nhanh	150	2.00	5.00	3.5933	.60309
Dich vu bao hanh uy tinh chat luong	150	3.00	5.00	4.2000	.64506
Thoi gian cho bao hanh la hop li	150	2.00	5.00	3.8933	.67701
Moi khieu nai cua khach hang deu duoc giai dap nhanh chong	150	2.00	5.00	3.7600	.72055
Chi phi sua chua, bao duong la hop li	150	2.00	5.00	3.5400	.72009

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Ngày đăng: 27/08/2022