Nghiên cứu hành trình khách hàng tại Học viện đào tạo Quốc tế ANI - 16

3.5 Tìm hiểu về giai đoạn “Ủng hộ”

“Tiếp theo, tôi muốn biết thêm về thêm về giai đoạn giới thiệu ANI...”

Anh/chị có giới thiệu học viện Đào tạo quốc tế ANI cho người khác không?

o Nếu có, mục đích của anh/chị khi làm vậy là gì?

o Nếu không, đâu là rào cản khiến anh/chị không làm vậy?

Anh/chị thường giới thiệu ANI với ai, ở đâu?

o Vì sao?

4. Đề xuất thay đổi (5 Phút)

Với phần cuối cùng, tôi muốn biết về những đề xuất của học viên đối với việc cải thiện trải nghiệm của họ.

“…Với những trải nghiệm mà anh chị đã nêu ra thì anh/chị có đề xuất gì đối với Học viện đào tạo quốc tế ANI để cải thiện và nâng cao trải nghiệm tốt hơn không?…”

Anh/chị nghĩ đâu là những điều nên được cải thiện trong suốt hành trình trải nghiệm của mình?

Cảm ơn và kết thúc

PHỤ LỤC 4: KẾT QUẢ PHÂN TÍCH SPSS

1. Giới tính


Gioi tinh


Frequency

Percent

Valid Percent

Cumulative Percent


Nam

59

59,0

59,0

59,0

Valid

Nu

41

41,0

41,0

100,0


Total

100

100,0

100,0


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Nghiên cứu hành trình khách hàng tại Học viện đào tạo Quốc tế ANI - 16


2. Thu nhập


Thu nhap


Frequency

Percent

Valid Percent

Cumulative Percent


<1.500.000

60

60,0

60,0

60,0


Valid

1.500.000 - 3.000.000

>3.000.000

39

1

39,0

1,0

39,0

1,0

99,0

100,0


Total

100

100,0

100,0


3. Trường


Truong


Frequency

Percent

Valid Percent

Cumulative Percent


Kinh te

34

34,0

34,0

34,0


Khoa hoc

15

15,0

15,0

49,0


Y

8

8,0

8,0

57,0


Valid

Su pham

Luat

9

19

9,0

19,0

9,0

19,0

66,0

85,0


Ngoai ngu

5

5,0

5,0

90,0


Du lich

10

10,0

10,0

100,0


Total

100

100,0

100,0


4. Năm học


Sinh vien nam


Frequency

Percent

Valid Percent

Cumulative Percent


Nam 1

1

1,0

1,0

1,0


Nam 3

61

61,0

61,0

62,0

Valid

Nam 4

35

35,0

35,0

97,0


Nam 5

3

3,0

3,0

100,0


Total

100

100,0

100,0


5.1


Da tung mua khoa hoc B1 tai ANI


Frequency

Percent

Valid Percent

Cumulative Percent

Valid Co

100

100,0

100,0

100,0

5.2

Du dieu kien tot nghiep


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

49

49,0

49,0

49,0

Valid

Co

51

51,0

51,0

100,0


Total

100

100,0

100,0



Ban than tang them ky nang tieng Anh


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

74

74,0

74,0

74,0

Valid

Co

26

26,0

26,0

100,0


Total

100

100,0

100,0



Ban than tang them ky nang mem khac


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

61

61,0

61,0

61,0

Valid

Co

39

39,0

39,0

100,0


Total

100

100,0

100,0



Ban be deu hoc B1



Frequency

Percent

Valid Percent

Cumulative Percent


Khong

86

86,0

86,0

86,0

Valid

Co

14

14,0

14,0

100,0


Total

100

100,0

100,0



Gioi thieu cua ban be nguoi than


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

91

91,0

91,0

91,0

Valid

Co

9

9,0

9,0

100,0


Total

100

100,0

100,0


3


Kinh nghiem su dung tu truoc day


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

48

48,0

48,0

48,0

Valid

Co

52

52,0

52,0

100,0


Total

100

100,0

100,0



Vi tri thuan tien


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

66

66,0

66,0

66,0

Valid

Co

34

34,0

34,0

100,0


Total

100

100,0

100,0



Muc hoc phi phu hop


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

44

44,0

44,0

44,0

Valid

Co

56

56,0

56,0

100,0


Total

100

100,0

100,0



Danh tieng hoc vien



Frequency

Percent

Valid Percent

Cumulative Percent


Khong

88

88,0

88,0

88,0

Valid

Co

12

12,0

12,0

100,0


Total

100

100,0

100,0




Chuong trinh giang day hien dai


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

85

85,0

85,0

85,0

Valid

Co

15

15,0

15,0

100,0


Total

100

100,0

100,0



Ban be, dong nghiep, gia dinh tu van


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

84

84,0

84,0

84,0

Valid

Co

16

16,0

16,0

100,0


Total

100

100,0

100,0



4

Tu van tu nhan vien


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

57

57,0

57,0

57,0

Valid

Co

43

43,0

43,0

100,0


Total

100

100,0

100,0




Ban be, dong nghiep, gia dinh cung cap thong tin


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

49

49,0

49,0

49,0

Valid

Co

51

51,0

51,0

100,0


Total

100

100,0

100,0



Tim kiem thong tin tren google


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

82

82,0

82,0

82,0

Valid

Co

18

18,0

18,0

100,0


Total

100

100,0

100,0



Cac blog, website danh gia, so sanh giua cac trung tam


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

54

54,0

54,0

54,0

Valid

Co

46

46,0

46,0

100,0


Total

100

100,0

100,0



Website cua trung tam


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

91

91,0

91,0

91,0

Valid

Co

9

9,0

9,0

100,0


Total

100

100,0

100,0



Bao, tap chi online


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

75

75,0

75,8

75,8

Valid

Co

24

24,0

24,2

100,0


Total

99

99,0

100,0


Missing

System

1

1,0



Total


100

100,0




To roi, banner, backdrop,...


Frequency

Percent

Valid Percent

Cumulative Percent


Valid

Khong

Co

92

8

92,0

8,0

92,0

8,0

92,0

100,0


Total

100

100,0

100,0




Fanpage cua trung tam


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

89

89,0

89,0

89,0

Valid

Co

11

11,0

11,0

100,0


Total

100

100,0

100,0



5


Bo thoi gian tim kiem thong tin


Frequency

Percent

Valid Percent

Cumulative Percent

Valid Co

100

100,0

100,0

100,0

6


De biet cac trung tam


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

53

53,0

53,0

53,0

Valid

Co

47

47,0

47,0

100,0


Total

100

100,0

100,0



De biet cac khoa hoc


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

62

62,0

62,0

62,0

Valid

Co

38

38,0

38,0

100,0


Total

100

100,0

100,0



De tim kiem nhieu thong tin, so sanh


Frequency

Percent

Valid Percent

Cumulative Percent


Valid

Khong

Co

63

37

63,0

37,0

63,0

37,0

63,0

100,0


Total

100

100,0

100,0



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