Nghiên cứu hành trình khách hàng tại Học viện đào tạo Quốc tế ANI - 18

18


Muon du dieu kien ra truong


Frequency

Percent

Valid Percent

Cumulative Percent

Valid Co

100

100,0

100,0

100,0

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Nghiên cứu hành trình khách hàng tại Học viện đào tạo Quốc tế ANI - 18


Muon cai thien ky nang tieng Anh


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

53

53,0

53,0

53,0

Valid

Co

47

47,0

47,0

100,0


Total

100

100,0

100,0



Muon hoc cung ban be


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

62

62,0

62,0

62,0

Valid

Co

38

38,0

38,0

100,0


Total

100

100,0

100,0



19

Trung tam o xa nha


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

63

63,0

63,0

63,0

Valid

Co

37

37,0

37,0

100,0


Total

100

100,0

100,0




Muc hoc phi cao


Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Khong

61

61,0

61,0

61,0


Co

Total

39

100

39,0

100,0

39,0

100,0

100,0



Quy trinh dang ky phuc tap


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

77

77,0

77,0

77,0

Valid

Co

23

23,0

23,0

100,0


Total

100

100,0

100,0



Thong tin cham tre,bi dong


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

76

76,0

76,0

76,0

Valid

Co

24

24,0

24,0

100,0


Total

100

100,0

100,0



Kho khan trong tiep xuc giao vien


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

94

94,0

94,0

94,0

Valid

Co

6

6,0

6,0

100,0


Total

100

100,0

100,0



Y kien, phan nan khong duoc ghi nhan


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

90

90,0

90,0

90,0

Valid

Co

10

10,0

10,0

100,0


Total

100

100,0

100,0



21

Gioi thieu ANI voi nguoi khac


Frequency

Percent

Valid Percent

Cumulative Percent



Co

91

91,0

91,0

91,0

Valid

Khong

9

9,0

9,0

100,0


Total

100

100,0

100,0


22


Tiep tuc chon ANI


Frequency

Percent

Valid Percent

Cumulative Percent


Co

82

82,0

82,0

82,0

Valid

Khong

18

18,0

18,0

100,0


Total

100

100,0

100,0



23

Chia se thong tin cho hoc vien khac khi ho tim kiem tohn tin


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

40

40,0

48,2

48,2

Valid

Co

43

43,0

51,8

100,0


Total

83

83,0

100,0


Missing

System

17

17,0



Total


100

100,0





Giup trung tam phat trien hon


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

71

71,0

85,5

85,5

Valid

Co

12

12,0

14,5

100,0


Total

83

83,0

100,0


Missing

System

17

17,0



Total


100

100,0




Muon trung tam cai thien, nang cao dich vu hon nua


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

49

49,0

59,0

59,0

Valid

Co

34

34,0

41,0

100,0


Total

83

83,0

100,0



Missing System Total

17

100

17,0

100,0





Bao ve uy tin cua trung tam


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

69

69,0

83,1

83,1

Valid

Co

14

14,0

16,9

100,0


Total

83

83,0

100,0


Missing

System

17

17,0



Total


100

100,0




Xay dung moi quan he lau dai voi trung tam


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

44

44,0

53,0

53,0

Valid

Co

39

39,0

47,0

100,0


Total

83

83,0

100,0


Missing

System

17

17,0



Total


100

100,0




24

Mat thoi gian


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

74

74,0

74,0

74,0

Valid

Co

26

26,0

26,0

100,0


Total

100

100,0

100,0




Quy trinh danh gia phuc tap


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

60

60,0

60,0

60,0

Valid

Co

40

40,0

40,0

100,0


Total

100

100,0

100,0



Muc hoc phi cao


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

85

85,0

85,0

85,0

Valid

Co

15

15,0

15,0

100,0


Total

100

100,0

100,0



Khong thay duoc loi ich dac quyen


Frequency

Percent

Valid Percent

Cumulative Percent


Khong

91

91,0

91,0

91,0

Valid

Co

9

9,0

9,0

100,0


Total

100

100,0

100,0



8

Nhung trai nghiem voi ANI trong qua khu


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

4

4,0

4,0

4,0


Valid

Hai long

Hoan toan hai long

42

54

42,0

54,0

42,0

54,0

46,0

100,0


Total

100

100,0

100,0




Loi gioi thieu tu ban be, gia dinh, dong nghiep


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

15

15,0

15,0

15,0


Valid

Hai long

Hoan toan hai long

65

20

65,0

20,0

65,0

20,0

80,0

100,0


Total

100

100,0

100,0



Quang cao cua ANI tren Fanpage


Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Trung dung

6

6,0

6,0

6,0


Hai long

56

56,0

56,0

62,0

Hoan toan hai long

38

38,0

38,0

100,0

Total

100

100,0

100,0




Thong tin ve ANI tren to roi, banner, backdrop


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

15

15,0

15,0

15,0


Valid

Hai long

Hoan toan hai long

63

22

63,0

22,0

63,0

22,0

78,0

100,0


Total

100

100,0

100,0



Cac chuong trinh hoc bong do ANI tai tro


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

4

4,0

4,0

4,0


Valid

Hai long

Hoan toan hai long

55

41

55,0

41,0

55,0

41,0

59,0

100,0


Total

100

100,0

100,0



Cac workshop do ANI to chuc


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

6

6,0

6,0

6,0


Valid

Hai long

Hoan toan hai long

42

52

42,0

52,0

42,0

52,0

48,0

100,0


Total

100

100,0

100,0



Cac cuoc thi do ANI to chuc tai truong


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

4

4,0

4,0

4,0


Valid

Hai long

Hoan toan hai long

56

40

56,0

40,0

56,0

40,0

60,0

100,0


Total

100

100,0

100,0




One-Sample Statistics


N

Mean

Std. Deviation

Std. Error Mean

Nhung trai nghiem voi ANI trong qua khu


100


4,50


,577


,058

Loi gioi thieu tu ban be, gia

dinh, dong nghiep


100


4,05


,592


,059

Quang cao cua ANI tren

Fanpage


100


4,32


,584


,058

Thong tin ve ANI tren to roi,

banner, backdrop


100


4,07


,607


,061

Cac chuong trinh hoc bong

do ANI tai tro


100


4,37


,562


,056

Cac workshop do ANI to

chuc


100


4,46


,610


,061

Cac cuoc thi do ANI to chuc

tai truong


100


4,36


,560


,056


Test Value = 3

95% Confidence Interval of th Difference

Upper


1

1

1

1

1

1

1

t

df

Sig. (2-tailed)

Mean Difference

Lower

Nhung trai nghiem voi ANI trong qua khu

Loi gioi thieu tu ban be, gia dinh, dong nghiep

Quang cao cua ANI tren Fanpage

Thong tin ve ANI tren to roi, banner, backdrop

Cac chuong trinh hoc bong do ANI tai tro

Cac workshop do ANI to chuc

Cac cuoc thi do ANI to chuc

tai truong

25,981

17,723

22,604

17,620

24,361

23,934

24,288

99

99

99

99

99

99

99

,000

,000

,000

,000

,000

,000

,000

1,500

1,050

1,320

1,070

1,370

1,460

1,360

1,39

,93

1,20

,95

1,26

1,34

1,25

One-Sample Test



12


Thong tin tu nguoi than, ban be, dong nghiep


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

4

4,0

4,0

4,0


Valid

Hai long

Hoan toan hai long

50

46

50,0

46,0

50,0

46,0

54,0

100,0


Total

100

100,0

100,0



Thong tin tren website ANI


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

14

14,0

14,0

14,0


Valid

Hai long

Hoan toan hai long

49

37

49,0

37,0

49,0

37,0

63,0

100,0


Total

100

100,0

100,0



Thong tin tren Fanpage cua ANI


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

18

18,0

18,0

18,0


Valid

Hai long

Hoan toan hai long

54

28

54,0

28,0

54,0

28,0

72,0

100,0


Total

100

100,0

100,0



Thong tin tren to roi, banner, backdrop, ...


Frequency

Percent

Valid Percent

Cumulative Percent


Hai long

84

84,0

84,0

84,0

Valid

Hoan toan hai long

16

16,0

16,0

100,0


Total

100

100,0

100,0



Quang cao tren Fanpage


Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Trung dung

5

5,0

5,0

5,0


Hai long

74

74,0

74,0

79,0

Hoan toan hai long

21

21,0

21,0

100,0

Total

100

100,0

100,0




Cac cuoc thi do ANI to chuc


Frequency

Percent

Valid Percent

Cumulative Percent


Trung dung

4

4,0

4,0

4,0


Valid

Hai long

Hoan toan hai long

40

56

40,0

56,0

40,0

56,0

44,0

100,0


Total

100

100,0

100,0



One-Sample Statistics


N

Mean

Std. Deviation

Std. Error Mean

Thong tin tu nguoi than, ban be, dong nghiep


100


4,42


,572


,057

Thong tin tren website ANI

100

4,23

,679

,068

Thong tin tren Fanpage cua

ANI


100


4,10


,674


,067

Thong tin tren to roi, banner,

backdrop, ...


100


4,16


,368


,037

Quang cao tren Fanpage

100

4,16

,487

,049

Cac cuoc thi do ANI to chuc

100

4,52

,577

,058


t

df

Test Value = 3

Sig. (2-tailed) Mean Difference 95% Confidence Interval of th

Difference

Lower Upper

Thong tin tu nguoi than, ban be, dong nghiep

Thong tin tren website ANI Thong tin tren Fanpage cua ANI

Thong tin tren to roi, banner,

backdrop, ...

24,837

99

,000

1,420

1,31

1

18,102

99

,000

1,230

1,10

1

16,316

99

,000

1,100

,97

1

31,483

99

,000

1,160

1,09

1

One-Sample Test



Quang cao tren Fanpage

23,839

99

,000

1,160

1,06

1

Cac cuoc thi do ANI to chuc

26,343

99

,000

1,520

1,41

1


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