Farzana Q., Habib, Q. F., Salleh, M. & Abdullah, N. L. (2011), “Service Switching Behavior Among Mobile Phone Users”, The 2Nd International Research Symposium In Service Management,



33. Burnham, Thomas A., Judy K. Frels, Vijay Mahajan (2001), “Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers”, Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.

34. Business Monitor International (BMI (2012), Vietnam Telecommunication Report, Q1, 2012

35. Business Monitor International (BMI) (2013), Vietnam Telecommunication Report, Q1, 2013

36. Business Monitor International (BMI) (2011), Vietnam Telecommunication Report, Q1, 2011

37. Business Monitor International (BMI) (2010), Vietnam Telecommunication Report, Q1, 2010

38. Caruana A. (2004), “The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony”, J. Target. Meas. Anal. Market., 12(3): 256-268.

39. Cronin J J., Brady, M. K., Hult, G. T. M. (2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments”, Journal of Retailing, 76 (2),

40. Cronin, J. and Taylor, (1992), “Measuring service quality: a reexamination and extension”, Journal of Marketing, Vol. 56, Iss. 2, 1992, p. 55-68,

Có thể bạn quan tâm!

Xem toàn bộ 233 trang tài liệu này.

41. David, F. D. (1993), “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology”, MIS Quarterly, 13 (3).

42. Durvasula, S., Lysonski, S., Andrews, J.C. (1996), “Cross-cultural generalizability of a scale for profiling consumers’ decision-making styles”, Journal of Consumer Affairs, 27 (1), 55-65.

Hành vi người tiêu dùng và chiến lược marketing tổng hợp của các doanh nghiệp viễn thông di động tại Việt Nam - 25

43. Fan, J.X., & Xiao, J.J (2001), “A comparison of saving motives of urban Chinese and American workers”, Family and Consumer Science Research Journal, 30(4)



44. Fan, J.X., & Xiao, J.J. (1998), “Consumer Decision Making Styles of Young- Adult Chinese”, Journal of Consumer Affair

45. Farzana Q., Habib, Q. F., Salleh, M. & Abdullah, N. L. (2011), “Service Switching Behavior among Mobile Phone Users”, The 2nd International Research Symposium in Service Management, Yogyakarta, INDONESIA, 26 – 30 July 2011

46. Faziharudean, T. M., Li-Ly, T. (2011), “Consumers’ behavioral intentions to use mobile data services in Malaysia”, African Journal of Business Management Vol. 5, March 2011.

47. Fornell (1996), “The American customer satisfaction index: nature, purpose, and findings”, J Mark, Vol. 60, Iss. 4, 1996, p. 7-18.

48. Haddad, A. E, Al-Dmour, H., Zu’bi, M.F. (2012), “Perceived Service Quality and Customer Satisfaction: An Empirical Investigation of the Rebranded Telecommunication Companies in Jordan”, European Journal of Social Sciences, 34 (1) 118-137

49. Haque, A. K. M. (2010), “Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers”, In: 4th Asian Business Research Conference, 24-25 December 2010, Dhaka, Bangladesh.

50. Hoyer, D. W., Macinnis, J. D., (2007), Consumer Behavior, 4th Edition,

Houghton

51. Hunjra, A. I., Niazi, K và Khan, H. (2012), “Relationship between decision making styles and consumer behavior”, Actual problems of economics, 2 (4).

52. Jen, W. & Lu, T. J. (2003), “Effects of service quality, customer satisfaction and switching barriers on passenger behavioral intentions in scheduled coach service”, Proceeding of the Eastern Asia society for transportation study, 1.4

53. Jones, M.A., Mothersbaugh, D.L., Beatty, S.E. (2002), “Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes”, Journal of Business Research, 55(6): 441- 450



54. Kim, B. (2010), “An Empirical investigation of mobile data service continuance: Incorporating the theory of planned behavior into the expectation – confirmation model”, Expert systems with Applications 37 (2010).

55. Kim, Y. & Lee, J. (2010), “Relationship between corporate image and customer loyalty in mobile communications service markets”, African Journal of Business Management 4(18), 4035–4041

56. Kim, Y. (2004), “The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services”, Telecommun Policy, Vol. 28, Iss. 1/2, 2004, p. 145-159.

57. Koi-Akrofi, G.I., Koi-Akrofi, J. & Welbeck, J. N. O. (2013), “Relationship Marketing Tactics and Customer Loyalty-A Case of the Mobile Telecommunication Industry in Ghana”, Asian Journal of Business Management, 5(1): 77-92, 2013

58. Konuk, F. A., & Konuk, F. (2012), “The Relationship between service quality, economic and switching costs in retail banking”, Business Systems Review, 2(1)

59. Kotler, P. (2004), Marketing Management (11th edition), Prentice Hall, Boston, USA.

60. Kotler, P., Armstrong, G., Saunders, J. & Wong, V. (1999), Principles of Marketing, Prentice Hall Euro, Milan, Italy.

61. Kuo, Y., Wu, C., Deng, W. (2009), “The relationship among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value- added services”, Computers in Human behavior, Volume 25, Issue 4, July 2009.

62. Kuo, Y., Yen, S. (2008), “Towards an understanding of the behavioral intention to use 3G mobile value-added services”, Computers in Human Behavior, August 2008.

63. Lai, F., Griffin, M., Babin, B. J., (2009), “How quality, value, image, and satisfaction create loyalty at a Chinese telecom”, Journal of Business Research 62, 980 –986

64. Lee, J., Lee, J., & Freick, L. (2001), “The impact of switching costs on the customer satisfaction-loyalty link: Mobile phone service in France”, Journal of Services Marketing, 15(1), 35–48.



65. Lim, H.J. (2005), A contingency approach to a consumer loyalty model: An application to mobile service context. Dissertation, UMI Number 3191515

66. Lin H., & Wang Y. (2005), “Predicting consumer intention to use mobile commerce in Taiwan”, Proceedings of the International Conference on Mobile Business (ICMB '05), 406-412

67. Lysonski, S., Durvasula, S., Zotos, Y. (1996), “Consumer Decision-Making Styles: a multi-country investigation”, European Journal of Marketing, 30 (12), 10-21.

68. Maiyaki, A. A. (2011), “Determinants of Customer Behavioural Intention in Nigerian Retail Banks”, Interdisciplinary Journal of Research in Business, 1(10)

69. Mardikyan, S., Uzmaya, G., (2012), “Behavioral intention towards the use of 3G Technology”, Communications of the IBIMA Vol. 2012, Article ID 622123. IBIMA Publishing.

70. Mishra, A., (2010), “Consumer Decision-Making Styles And Young-Adult. Consumers: An Indian Exploration”, Management & Marketing, 8 (2)

71. Mitchell, V. W., Bates, L. (1998), “UK consumer decision-marking styles”,

Journal of Marketing management, 14.

72. Mitchell, M. (2011), “Mobile Service Users: The Case of Jordan”, Journal of Economic and Administrative Sciences, 26(1)

73. Mowen, J & Minor, M. (2000), Consumer behavior, a framework,. Englewook Cliffs, NJ; Prentice-Hall

74. Nguyen, N. & LeBlanc, G. (1998), “The mediating role of corporate image on customers' retention decisions: an investigation in financial services”, International Journal Bank Marketing, Vol. 16, Iss. 2, 1998, p. 52-65.

75. Nimako, S. G., (2012), “Linking Quality, satisfaction and behaviour intention in Ghana’s mobile telecommunication industry”, European Journal of Business and Management, Vol 4, No. 7, 2012.

76. Nitin, S., Deshmukh, S. G., & Prem, V. (2005), “Service quality models: A review”, International Journal of Quality and Reliability Management, 22(9), 913-949



77. Oliver, R. L. (1997). Satisfaction: A behavioral respective on the consumer. New York: McGraw-Hill.

78. Parasuraman A, Leonard L. B. & Zeithaml, V.A. (1991), “Perceived Service Quality As A Customer-Based Performance Measure: An Empirical Examination Of Organizational Barriers Using An Extended Service Quality Model”, Human Resource Management, Vol.30, Number3, pp.335-364.

79. Parasuraman A, Leonard L. B. & Zeithaml, V.A. (1993), “Research Note: More on Improving Service Quality Measurement”, Journal of Retailing, 69 (1) 179-190.

80. Parasuraman, & Dhruv, G. (1998), “The Roles of Price, Performance and Expectations in Determining Satisfaction in Service Exchanges”, Journal of Marketing, 62, 46-61.

81. Petzer, D. J. & De Meyer, C. F. (2011), “The perceived service quality, satisfaction and behavioral intent towards cell phone network service providers: A generational perspective”, African Journal of Business Management Vol. 5(17), 7461-7473.

82. Porter M. (1980) Competitive strategy: techniques for analyzing industries and competitors. New York: The Free Press, 1980.

83. Qian, S., Peiji, S. & Quanfu, Y. (2011), “An integrated framework for customer value, customer satisfactory, switching barriers, repurchase intention and attitudinal loyalty: Evidences from China mobile data service”, Management Science and Engineering, 5.

84. Rowley, J. (1998), “Promotion and Marketing communications in the information marketplace”, Library Review 47 (8): 383-387

85. Ruyter, K. D., Wetzels, M. & Bloemer, J. (1998), “On the relationship between perceived service quality, service loyalty and switching costs”, International Journal of Service Industry Management, 9(5),

86. Saha, G. C. & Theingi, (2009), “Service quality, satisfaction, and behavioural intentions: A study of low-cost airline carriers in Thailand”, Managing Service Quality, 19 (3)



87. Serkan Aydin & Gokhan Ozer. (2005), “Customer loyalty and the effect of switching costs as a moderator variable a case in the Turkish mobile phone market”, Emerald Group Publishing Limited.

88. Serkan, A., & Gokhan, O. (2005), “The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market”, European Journal of Marketing, 39(7/8), 910-925

89. Siu, Y. M., Hui, S. Y., Wang, C. L., & Chang, M. K. (2001), “An investiongation of decision-marking styles of consumers in China”, Journal of Consumer Affair, 35.

90. Smith, M., & Sinha, I. (2000), “The impact of price and extra product promotion on store preference”, International Journal of Retailing & Distribution Management, 28(2/3), 83-92

91. Song, Z. (2011), “Understanding the Link between Consumer decision-making style and Online Apparel”, Journal of software, 6 (10)

92. Sproles, B, G & Kendall, E. L. (1986), “A methodology for profiling consumers’decition-making styles”, Journal of Consumer Affairs, 20, 267-279

93. Sproles, G. B. và Kendall, E. L. (1987), “A short test of consumer decision- making styles”, The Journal of Consumer Affairs, 5, 1987.

94. Stephen, R., (2003), GSM Tech, AirCom.

95. Suki, M. N., (2011), “Subscribers’ intention toward using 3G mobile service”,

Journal of Economics and Behavioral Studies, Vol. 2, No. 2, pp. 67-75, Feb 2011.

96. Suki, N. M. (2011), “Factors Affecting Third Generation (3G) Mobile Service Acceptance: Evidence from Malaysia”, Journal of Internet Banking and Commerce, April 2011, vol. 16, no.1.

97. Sun, Q., Cao, H., You, J. (2010), “Factors influencing the Adoption of Mobile service in China: an integration of TAM”, Journal of computers, Vol. 5, May 2010

98. Suthar, B. K., Sharma, J. K., Gwal, A. (2012), “A study on consumer behavior aafter mobile number portability with reference to Gujarat Telecom”, Bauddhik, Vol. 3, No. 2, May-August 2012.



99. Tung, G.-S., Chiung-Ju Kuo, & Yun-Ting Kuo. (2011), “Promotion, Switching Barriers, and Loyalty”, Australian Journal of Business and Management Research Vol. 1 (2) Pingtung: National Pingtung Institute of Commerce.

100. Venkatesh, V. and Morris, M. G., (2003), “User acceptance of Information technology: toward a unified view”, MIS Quarierly Vol. 27 No. 3, pp. 425-478/ September 2003

101. Vlachos, P.A. & Vrechopoulos, A.P. (2008), “Determinants of behavioral intentions in the mobile Internet services market”, Journal of Services Marketing, 22

102. Wang, C. L. (2004), “Consumer decision-making styles on domestic and imported brand clothing”, European Journal of Marketing, 38 (1/2).

103. Wang, H. Lo, Yang, Y. (2004), “An integrated framework for service quality, customer value, satisfaction: evidence from China's telecommunication industry”, Information System Front, Vol. 6, Iss. 4, 2004, p. 325-340, .

104. Wesley, S. & LeHew, M. (2006), “Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method”, Journal of Business Research, 59

105. Wu, Y. L., Tao, Y., Yang, P, (2008) Using UTAUT to explore the behavior of 3G mobile communication users, National University of Kaohsiung, Kaohsiung, Taiwan.

106. Wu, Y.-L., Tao, Y.-H., P.-C. Yang, (2008), The use of unified theory of acceptance and use of technology to confer the behavioral model of 3G mobile telecommunication, National University of Kaohsiung, Kaohsiung, Taiwan

107. Yi, Y., & Jeon, H. (2003), “Effects of Loyalty Programmes on Value Perception, Programme Loyalty, and Brand Loyalty”, Journal of the Academy of Marketing Science

108. Zeithaml, V. A. (1988), “Consumer perceptions of price, quality, and value: A means”, Journal of Marketing, 52(3), 2-22.



109. Zeithaml, V. A. (2000), “Service quality, profitability and the economic worth of customers: What we know and what we need to learn”, Journal Academic Marketing sciences, 28(1), 67-85.

110. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996), “The behavioral consequences of service quality”, Journal of Marketing, 60(2), 31-47.

..... Xem trang tiếp theo?
⇦ Trang trước - Trang tiếp theo ⇨

Ngày đăng: 29/08/2023