CX1 | <--- | CAMXUC | .782 |
CX2 | <--- | CAMXUC | .803 |
CX3 | <--- Có thể bạn quan tâm! | CAMXUC | .845 |
CX4 | <--- | CAMXUC | .833 |
HL1 | <--- | HAILONG | .731 |
HL2 | <--- | HAILONG | .735 |
HL3 | <--- | HAILONG | .732 |
HL4 | <--- | HAILONG | .719 |
TT1 | <--- | TRUNGTHANH | .762 |
TT2 | <--- | TRUNGTHANH | .738 |
TT3 | <--- | TRUNGTHANH | .853 |
TT4 | <--- | TRUNGTHANH | .863 |
Covariances: (Group number 1 - Default model)
Estimate | S.E. | C.R. | P | Label | |||
NHANDANG | <--> | NIEMTIN | .117 | .032 | 3.623 | *** | |
NHANDANG | <--> | TNXHDN | .371 | .058 | 6.395 | *** | |
NHANDANG | <--> | CAMXUC | .193 | .039 | 5.008 | *** | |
NHANDANG | <--> | HAILONG | .181 | .035 | 5.151 | *** | |
NHANDANG | <--> | TRUNGTHANH | .230 | .040 | 5.746 | *** | |
NIEMTIN | <--> | TNXHDN | .312 | .054 | 5.819 | *** | |
NIEMTIN | <--> | CAMXUC | .226 | .041 | 5.523 | *** | |
NIEMTIN | <--> | HAILONG | .181 | .035 | 5.107 | *** | |
NIEMTIN | <--> | TRUNGTHANH | .237 | .040 | 5.849 | *** | |
TNXHDN | <--> | CAMXUC | .380 | .059 | 6.444 | *** | |
TNXHDN | <--> | HAILONG | .321 | .052 | 6.149 | *** | |
TNXHDN | <--> | TRUNGTHANH | .441 | .061 | 7.204 | *** | |
CAMXUC | <--> | HAILONG | .227 | .039 | 5.740 | *** | |
CAMXUC | <--> | TRUNGTHANH | .291 | .045 | 6.485 | *** | |
HAILONG | <--> | TRUNGTHANH | .228 | .038 | 5.928 | *** | |
e2 | <--> | e3 | .050 | .032 | 1.578 | .115 | |
e2 | <--> | e5 | -.058 | .028 | -2.072 | .038 | |
e12 | <--> | e13 | .098 | .035 | 2.782 | .005 | |
e15 | <--> | e16 | .062 | .031 | 2.000 | .045 | |
e7 | <--> | e8 | .093 | .034 | 2.699 | .007 |
Correlations: (Group number 1 - Default model)
Estimate | |||
NHANDANG | <--> | NIEMTIN | .288 |
NHANDANG | <--> | TNXHDN | .633 |
NHANDANG | <--> | CAMXUC | .436 |
NHANDANG | <--> | HAILONG | .485 |
NHANDANG | <--> | TRUNGTHANH | .549 |
NIEMTIN | <--> | TNXHDN | .518 |
NIEMTIN | <--> | CAMXUC | .496 |
NIEMTIN | <--> | HAILONG | .471 |
NIEMTIN | <--> | TRUNGTHANH | .549 |
TNXHDN | <--> | CAMXUC | .579 |
TNXHDN | <--> | HAILONG | .580 |
TNXHDN | <--> | TRUNGTHANH | .711 |
CAMXUC | <--> | HAILONG | .542 |
CAMXUC | <--> | TRUNGTHANH | .619 |
HAILONG | <--> | TRUNGTHANH | .576 |
e2 | <--> | e3 | .141 |
e2 | <--> | e5 | -.172 |
e12 | <--> | e13 | .241 |
e15 | <--> | e16 | .183 |
e7 | <--> | e8 | .210 |
Variances: (Group number 1 - Default model)
Estimate | S.E. | C.R. | P | Label | |||
NHANDANG | .395 | .073 | 5.446 | *** | |||
NIEMTIN | .419 | .070 | 5.975 | *** | |||
TNXHDN | .867 | .114 | 7.587 | *** | |||
CAMXUC | .496 | .072 | 6.895 | *** | |||
HAILONG | .352 | .058 | 6.027 | *** | |||
TRUNGTHANH | .444 | .067 | 6.667 | *** | |||
e1 | .541 | .053 | 10.249 | *** | |||
e2 | .424 | .046 | 9.165 | *** | |||
e3 | .293 | .036 | 8.201 | *** | |||
e4 | .330 | .038 | 8.682 | *** | |||
e5 | .270 | .034 | 7.916 | *** | |||
e6 | .334 | .037 | 9.028 | *** | |||
e7 | .420 | .044 | 9.572 | *** | |||
e8 | .468 | .049 | 9.497 | *** | |||
e9 | .325 | .040 | 8.074 | *** | |||
e10 | .290 | .037 | 7.897 | *** | |||
e11 | .307 | .038 | 7.995 | *** | |||
e12 | .406 | .046 | 8.914 | *** | |||
e13 | .408 | .047 | 8.664 | *** | |||
e14 | .277 | .038 | 7.304 | *** | |||
e15 | .315 | .039 | 8.037 | *** | |||
e16 | .367 | .043 | 8.607 | *** | |||
e17 | .316 | .036 | 8.887 | *** | |||
e18 | .365 | .043 | 8.575 | *** | |||
e19 | .305 | .040 | 7.695 | *** | |||
e20 | .319 | .040 | 7.983 | *** | |||
e21 | .306 | .036 | 8.425 | *** | |||
e22 | .372 | .044 | 8.374 | *** | |||
e23 | .352 | .042 | 8.418 | *** | |||
e24 | .412 | .048 | 8.594 | *** | |||
e25 | .321 | .035 | 9.240 | *** | |||
e26 | .445 | .047 | 9.463 | *** | |||
e27 | .281 | .037 | 7.688 | *** | |||
e28 | .268 | .036 | 7.389 | *** |
Squared Multiple Correlations: (Group number 1 - Default model)
Estimate | |||
TT4 | .746 | ||
TT3 | .728 | ||
TT2 | .544 | ||
TT1 | .580 | ||
HL4 | .517 | ||
HL3 | .536 | ||
HL2 | .540 | ||
HL1 | .535 | ||
CX4 | .695 | ||
CX3 | .715 | ||
CX2 | .645 | ||
CX1 | .611 | ||
TN5 | .700 | ||
TN4 | .755 | ||
TN3 | .812 |
TN2 | .711 | ||
TN1 | .681 | ||
NT5 | .703 | ||
NT4 | .710 | ||
NT3 | .698 | ||
NT2 | .515 | ||
NT1 | .499 | ||
ND6 | .684 | ||
ND5 | .762 | ||
ND4 | .719 | ||
ND3 | .743 | ||
ND2 | .525 | ||
ND1 | .422 |
PHỤ LỤC 10: KẾT QUẢ KIỂM ĐỊNH MÔ HÌNH LÝ THUYẾT VÀ GIẢ THUYẾT NGHIÊN CỨU
Model Fit Summary CMIN
Model | NPAR | CMIN | DF | P | CMIN/DF |
Default model | 74 | 397.117 | 332 | .008 | 1.196 |
Saturated model | 406 | .000 | 0 | ||
Independence model | 28 | 4796.163 | 378 | .000 | 12.688 |
RMR, GFI
Model | RMR | GFI | AGFI | PGFI |
Default model | .046 | .898 | .875 | .734 |
Saturated model | .000 | 1.000 | ||
Independence model | .422 | .180 | .119 | .167 |
Baseline Comparisons
Model | NFI Delta1 | RFI rho1 | IFI Delta2 | TLI rho2 | CFI |
Default model | .917 | .906 | .985 | .983 | .985 |
Saturated model | 1.000 | 1.000 | 1.000 | ||
Independence model | .000 | .000 | .000 | .000 | .000 |
Parsimony-Adjusted Measures
Model | PRATIO | PNFI | PCFI |
Default model | .878 | .806 | .865 |
Saturated model | .000 | .000 | .000 |
Independence model | 1.000 | .000 | .000 |
NCP
Model | NCP | LO 90 | HI 90 |
Default model | 65.117 | 19.185 | 119.272 |
Saturated model | .000 | .000 | .000 |
Independence model | 4418.163 | 4198.422 | 4645.185 |
FMIN
Model | FMIN | F0 | LO 90 | HI 90 |
Default model | 1.690 | .277 | .082 | .508 |
Saturated model | .000 | .000 | .000 | .000 |
Independence model | 20.409 | 18.801 | 17.866 | 19.767 |
RMSEA
Model | RMSEA | LO 90 | HI 90 | PCLOSE |
Default model | .029 | .016 | .039 | 1.000 |
Independence model | .223 | .217 | .229 | .000 |
AIC
Model | AIC | BCC | BIC | CAIC |
Default model | 545.117 | 565.952 | 801.441 | 875.441 |
Saturated model | 812.000 | 926.311 | 2218.316 | 2624.316 |
Independence model | 4852.163 | 4860.047 | 4949.151 | 4977.151 |
ECVI
Model | ECVI | LO 90 | HI 90 | MECVI |
Default model | 2.320 | 2.124 | 2.550 | 2.408 |
Saturated model | 3.455 | 3.455 | 3.455 | 3.942 |
Independence model | 20.648 | 19.712 | 21.614 | 20.681 |
HOELTER
Model | HOELTER .05 | HOELTER .01 | |
Default model | 223 | 234 | |
Independence m | odel | 21 | 22 |
Minimization: | .028 | ||
Miscellaneous: | .751 | ||
Bootstrap: | 1.214 | ||
Total: | 1.993 |
Estimates (Group number 1 - Default model) Scalar Estimates (Group number 1 - Default model) Maximum Likelihood Estimates
Regression Weights: (Group number 1 - Default model)
Estimate | S.E. | C.R. | P | Label | |||
NIEMTIN | <--- | TNXHDN | .363 | .052 | 6.941 | *** | |
NHANDANG | <--- | TNXHDN | .430 | .054 | 7.930 | *** | |
CAMXUC | <--- | TNXHDN | .279 | .070 | 3.989 | *** | |
CAMXUC | <--- | NHANDANG | .137 | .089 | 1.531 | .126 | |
CAMXUC | <--- | NIEMTIN | .290 | .081 | 3.566 | *** | |
HAILONG | <--- | TNXHDN | .163 | .064 | 2.548 | .011 | |
HAILONG | <--- | NHANDANG | .162 | .080 | 2.035 | .042 | |
HAILONG | <--- | CAMXUC | .195 | .073 | 2.683 | .007 | |
HAILONG | <--- | NIEMTIN | .159 | .073 | 2.174 | .030 | |
TRUNGTHANH | <--- | NHANDANG | .286 | .072 | 3.960 | *** | |
TRUNGTHANH | <--- | CAMXUC | .270 | .071 | 3.812 | *** | |
TRUNGTHANH | <--- | HAILONG | .208 | .088 | 2.365 | .018 | |
TRUNGTHANH | <--- | NIEMTIN | .254 | .071 | 3.571 | *** | |
ND1 | <--- | NHANDANG | 1.000 | ||||
ND2 | <--- | NHANDANG | 1.088 | .114 | 9.564 | *** | |
ND3 | <--- | NHANDANG | 1.464 | .131 | 11.179 | *** | |
ND4 | <--- | NHANDANG | 1.461 | .132 | 11.061 | *** | |
ND5 | <--- | NHANDANG | 1.477 | .131 | 11.263 | *** | |
ND6 | <--- | NHANDANG | 1.352 | .125 | 10.854 | *** |
NT1 | <--- | NIEMTIN | 1.000 | ||||
NT2 | <--- | NIEMTIN | 1.090 | .094 | 11.647 | *** | |
NT3 | <--- | NIEMTIN | 1.335 | .113 | 11.840 | *** | |
NT4 | <--- | NIEMTIN | 1.301 | .109 | 11.946 | *** | |
NT5 | <--- | NIEMTIN | 1.314 | .111 | 11.876 | *** | |
TN1 | <--- | TNXHDN | 1.000 | ||||
TN2 | <--- | TNXHDN | 1.081 | .060 | 17.966 | *** | |
TN3 | <--- | TNXHDN | 1.178 | .069 | 17.098 | *** | |
TN4 | <--- | TNXHDN | 1.058 | .066 | 15.977 | *** | |
TN5 | <--- | TNXHDN | .995 | .066 | 15.130 | *** | |
CX1 | <--- | CAMXUC | 1.000 | ||||
CX2 | <--- | CAMXUC | 1.157 | .089 | 12.950 | *** | |
CX3 | <--- | CAMXUC | 1.240 | .090 | 13.717 | *** | |
CX4 | <--- | CAMXUC | 1.213 | .090 | 13.538 | *** | |
HL1 | <--- | HAILONG | 1.000 | ||||
HL2 | <--- | HAILONG | 1.108 | .109 | 10.124 | *** | |
HL3 | <--- | HAILONG | 1.071 | .106 | 10.117 | *** | |
HL4 | <--- | HAILONG | 1.116 | .112 | 9.950 | *** | |
TT1 | <--- | TRUNGTHANH | 1.000 | ||||
TT2 | <--- | TRUNGTHANH | 1.091 | .095 | 11.488 | *** | |
TT3 | <--- | TRUNGTHANH | 1.306 | .096 | 13.611 | *** | |
TT4 | <--- | TRUNGTHANH | 1.324 | .097 | 13.672 | *** |
Standardized Regression Weights: (Group number 1 - Default model)
Estimate | |||
NIEMTIN | <--- | TNXHDN | .522 |
NHANDANG | <--- | TNXHDN | .636 |
CAMXUC | <--- | TNXHDN | .369 |
CAMXUC | <--- | NHANDANG | .122 |
CAMXUC | <--- | NIEMTIN | .267 |
HAILONG | <--- | TNXHDN | .255 |
HAILONG | <--- | NHANDANG | .171 |
HAILONG | <--- | CAMXUC | .231 |
HAILONG | <--- | NIEMTIN | .173 |
TRUNGTHANH | <--- | NHANDANG | .269 |
TRUNGTHANH | <--- | CAMXUC | .284 |
TRUNGTHANH | <--- | HAILONG | .185 |
TRUNGTHANH | <--- | NIEMTIN | .245 |
ND1 | <--- | NHANDANG | .650 |
ND2 | <--- | NHANDANG | .724 |
ND3 | <--- | NHANDANG | .862 |
ND4 | <--- | NHANDANG | .848 |
ND5 | <--- | NHANDANG | .871 |
ND6 | <--- | NHANDANG | .827 |
NT1 | <--- | NIEMTIN | .707 |
NT2 | <--- | NIEMTIN | .719 |
NT3 | <--- | NIEMTIN | .834 |
NT4 | <--- | NIEMTIN | .843 |
NT5 | <--- | NIEMTIN | .837 |
TN1 | <--- | TNXHDN | .825 |
TN2 | <--- | TNXHDN | .845 |
TN3 | <--- | TNXHDN | .903 |
TN4 | <--- | TNXHDN | .866 |
TN5 | <--- | TNXHDN | .837 |
CX1 | <--- | CAMXUC | .781 |
CX2 | <--- | CAMXUC | .803 |
CX3 | <--- | CAMXUC | .844 |
CX4 | <--- | CAMXUC | .834 |
HL1 | <--- | HAILONG | .733 |
HL2 | <--- | HAILONG | .733 |
HL3 | <--- | HAILONG | .732 |
HL4 | <--- | HAILONG | .718 |
TT1 | <--- | TRUNGTHANH | .763 |
TT2 | <--- | TRUNGTHANH | .737 |
TT3 | <--- | TRUNGTHANH | .858 |
TT4 | <--- | TRUNGTHANH | .862 |
Covariances: (Group number 1 - Default model)
Estimate | S.E. | C.R. | P | Label | |||
e2 | <--> | e3 | .050 | .031 | 1.587 | .113 | |
e2 | <--> | e5 | -.057 | .028 | -2.026 | .043 | |
e12 | <--> | e13 | .097 | .035 | 2.727 | .006 | |
e15 | <--> | e16 | .065 | .032 | 2.052 | .040 | |
e7 | <--> | e8 | .092 | .034 | 2.674 | .008 |
Correlations: (Group number 1 - Default model)
Estimate | |||
e2 | <--> | e3 | .142 |
e2 | <--> | e5 | -.167 |
e12 | <--> | e13 | .239 |
e15 | <--> | e16 | .189 |
e7 | <--> | e8 | .208 |
Variances: (Group number 1 - Default model)
Estimate | S.E. | C.R. | P | Label | |
TNXHDN | .866 | .114 | 7.571 | *** | |
e32 | .236 | .045 | 5.290 | *** | |
e33 | .305 | .052 | 5.840 | *** | |
e30 | .295 | .045 | 6.527 | *** | |
e29 | .198 | .035 | 5.565 | *** | |
e31 | .189 | .031 | 6.041 | *** | |
e1 | .542 | .053 | 10.250 | *** | |
e2 | .424 | .046 | 9.190 | *** | |
e3 | .292 | .036 | 8.203 | *** | |
e4 | .331 | .038 | 8.694 | *** | |
e5 | .273 | .034 | 7.975 | *** |
e6 | .334 | .037 | 9.037 | *** | |
e7 | .420 | .044 | 9.569 | *** | |
e8 | .467 | .049 | 9.492 | *** | |
e9 | .326 | .040 | 8.102 | *** | |
e10 | .289 | .037 | 7.903 | *** | |
e11 | .309 | .038 | 8.038 | *** | |
e12 | .407 | .046 | 8.868 | *** | |
e13 | .403 | .047 | 8.574 | *** | |
e14 | .273 | .038 | 7.159 | *** | |
e15 | .321 | .040 | 8.039 | *** | |
e16 | .367 | .043 | 8.558 | *** | |
e17 | .318 | .036 | 8.913 | *** | |
e18 | .365 | .043 | 8.588 | *** | |
e19 | .307 | .040 | 7.746 | *** | |
e20 | .318 | .040 | 7.982 | *** | |
e21 | .306 | .036 | 8.428 | *** | |
e22 | .375 | .045 | 8.429 | *** | |
e23 | .352 | .042 | 8.438 | *** | |
e24 | .413 | .048 | 8.624 | *** | |
e25 | .321 | .035 | 9.201 | *** | |
e26 | .448 | .047 | 9.449 | *** | |
e27 | .274 | .037 | 7.494 | *** | |
e28 | .272 | .037 | 7.383 | *** |
Squared Multiple Correlations: (Group number 1 - Default model)
Estimate | |
NIEMTIN | .272 |
NHANDANG | .404 |
CAMXUC | .405 |
HAILONG | .442 |
TRUNGTHANH | .579 |
TT4 | .743 |
TT3 | .736 |
TT2 | .543 |
TT1 | .583 |
HL4 | .516 |
HL3 | .536 |
HL2 | .537 |
HL1 | .537 |
CX4 | .696 |
CX3 | .713 |
CX2 | .645 |
CX1 | .610 |
TN5 | .700 |
TN4 | .751 |
TN3 | .815 |
TN2 | .715 |
TN1 | .680 |
NT5 | .701 |
NT4 | .711 |
NT3 | .696 |
NT2 | .517 |
NT1 | .500 |
ND6 | .684 |
ND5 | .759 |
ND4 | .718 |
ND3 | .744 |
ND2 | .525 |
ND1 | .422 |
Standardized Regression Weights: (Group number 1 - Default model)
Parameter | SE | SE-SE | Mean | Bias | SE-Bias | ||
NIEMTIN | <--- | TNXHDN | .061 | .002 | .514 | -.008 | .003 |
NHANDANG | <--- | TNXHDN | .051 | .002 | .630 | -.006 | .002 |
CAMXUC | <--- | TNXHDN | .095 | .003 | .362 | -.007 | .004 |
CAMXUC | <--- | NHANDANG | .072 | .002 | .132 | .010 | .003 |
CAMXUC | <--- | NIEMTIN | .080 | .003 | .266 | -.001 | .004 |
HAILONG | <--- | TNXHDN | .106 | .003 | .258 | .004 | .005 |
HAILONG | <--- | NHANDANG | .086 | .003 | .168 | -.004 | .004 |
HAILONG | <--- | CAMXUC | .091 | .003 | .237 | .007 | .004 |
HAILONG | <--- | NIEMTIN | .079 | .003 | .162 | -.011 | .004 |
TRUNGTHANH | <--- | NHANDANG | .070 | .002 | .260 | -.009 | .003 |
TRUNGTHANH | <--- | CAMXUC | .078 | .002 | .281 | -.004 | .003 |
TRUNGTHANH | <--- | HAILONG | .089 | .003 | .193 | .008 | .004 |
TRUNGTHANH | <--- | NIEMTIN | .071 | .002 | .248 | .002 | .003 |
ND1 | <--- | NHANDANG | .039 | .001 | .648 | -.002 | .002 |
ND2 | <--- | NHANDANG | .041 | .001 | .723 | -.001 | .002 |
ND3 | <--- | NHANDANG | .019 | .001 | .861 | -.001 | .001 |
ND4 | <--- | NHANDANG | .024 | .001 | .847 | .000 | .001 |
ND5 | <--- | NHANDANG | .022 | .001 | .871 | .000 | .001 |
ND6 | <--- | NHANDANG | .026 | .001 | .826 | -.001 | .001 |
NT1 | <--- | NIEMTIN | .038 | .001 | .705 | -.002 | .002 |
NT2 | <--- | NIEMTIN | .044 | .001 | .717 | -.002 | .002 |
NT3 | <--- | NIEMTIN | .025 | .001 | .833 | -.001 | .001 |
NT4 | <--- | NIEMTIN | .024 | .001 | .841 | -.002 | .001 |
NT5 | <--- | NIEMTIN | .025 | .001 | .838 | .000 | .001 |
TN1 | <--- | TNXHDN | .024 | .001 | .821 | -.003 | .001 |
TN2 | <--- | TNXHDN | .022 | .001 | .843 | -.003 | .001 |
TN3 | <--- | TNXHDN | .016 | .000 | .901 | -.002 | .001 |
TN4 | <--- | TNXHDN | .022 | .001 | .865 | -.002 | .001 |
TN5 | <--- | TNXHDN | .023 | .001 | .834 | -.003 | .001 |
CX1 | <--- | CAMXUC | .030 | .001 | .780 | -.001 | .001 |
CX2 | <--- | CAMXUC | .026 | .001 | .799 | -.004 | .001 |
CX3 | <--- | CAMXUC | .022 | .001 | .845 | .001 | .001 |
CX4 | <--- | CAMXUC | .027 | .001 | .831 | -.003 | .001 |
HL1 | <--- | HAILONG | .036 | .001 | .733 | .000 | .002 |
HL2 | <--- | HAILONG | .036 | .001 | .730 | -.003 | .002 |
HL3 | <--- | HAILONG | .042 | .001 | .727 | -.005 | .002 |
HL4 | <--- | HAILONG | .048 | .002 | .712 | -.007 | .002 |
TT1 | <--- | TRUNGTHANH | .030 | .001 | .761 | -.002 | .001 |
TT2 | <--- | TRUNGTHANH | .045 | .001 | .733 | -.004 | .002 |
TT3 | <--- | TRUNGTHANH | .024 | .001 | .857 | -.001 | .001 |
TT4 | <--- | TRUNGTHANH | .025 | .001 | .861 | -.001 | .001 |
12.1 Tính toán ảnh hưởng của của giả thuyết
Giả thuyết | Ảnh hưởng | ||
Trực tiếp | Gián tiếp | ||
H1 | TNXHDN Sự hài lòng của KH | .255 | .636*.171+.522*(.173+.26 7*.231)+.369*0.231=.316 |
H2 | Sự hài lòng KHLòng trung thành của KH | .175 | .000 |
H3 | TNXHDN Nhận dạng KH | .636 | .000 |
H4 | Nhận dạng khách hàng lòng trung thành KH | .269 | .171*0.175=.030 |
H5 | TNXHDN Cảm xúc của KH | .369 | .522*.267=.139 |
H6 | Cảm xúc của KHLòng trung thành của KH | .284 | .231*.175=.040 |
H7 | TNXHDN Niềm tin của KH | .522 | .000 |
H8 | Niềm tin của KHLòng trung thành của KH | .245 | .267*(.284+.231*.175)+.1 73*.175=.117 |
H10 | Nhận dạng KH Sự hài lòng KH | .171 | .000 |
H11 | Cảm xúc của KH Sự hài lòng KH | .231 | .000 |
H12 | Niềm tin của KH Sự hài lòng KH | .173 | .267*.231=.062 |
H13 | Niềm tin của KH Cảm xúc KH | .267 | .000 |
12.1 Tính toán ảnh hưởng gián tiếp của TNXHDN đến lòng trung thành
Ảnh hưởng gián tiếp | Mức ảnh hưởng |
TNXHDN Nhận dạng khách hàng Lòng trung thành KH | .636*(.269+.171*.175) =.190 |
TNXHDN Niềm tin của KH Lòng trung thành KH | .522*(.245+.173*.175+.267*(.284+.231*.175)) =.189 |
TNXHDN Cảm xúc của khách hàng Lòng trung thành KH | .369*(.284+.231*.175) =.120 |
TNXHDN Sự hài lòng của KH Lòng trung thành KH | .255*.175 =.045 |
Tổng ảnh hưởng | =.543 |
13.1 PHÂN TÍCH ĐA NHÓM GIỚI TÍNH
TNXHD
N[EM TIN
NHANDANG
2
cAvixuc
e31
euNc NH
Phan tich da nhom - MH Bat bien
HAILONG
Nu „, „ „,
Unstandardized estimates
CMIN 790.718; DF 677, P .0D2
CM) NDF 1.168
CFI .974 ; GFI .819 ; TLI .972
RMSEA .027
CFI .974 ; GFI .819 ; TLI .972
RMSEA .027
13.2 PHÂN TÍCH ĐA NHÓM THEO ĐẶC ĐIỂM SẢN PHẨM NGÂN HÀNG
— 07
e6 efi e4 e3 e2 et
.29
XDb MD5 NDF MD3 ND2 ND1
NHANDANG
e8 e9
.28
NIEMTIN
e31
TRUNGMANH
1.16
.22
TNXMD
CAMXUC
CX4
Phan tich da nhom - MH Bat bien
HAILONG
" CMlf4 824.126; DF 677, P .000
TK „ „, „,
Unstandard zed estimates „ „
CMINDF 1.217
"’ CFI .959 ; GFI .812 ; TLI .955 RMSEA.030
.35
e6
NDb NDS ND4 N0 3 N D2 N01
TNXHD
NIEMTIN
NHANDANG
e2
CAMXUC
e31
TRUNGMANH
2
Phan tich da nhom - MH Bat bien
HAILONG
CMIN 824.1262 DF 677, P .000
TT „, „, „, „
Unstandardized estimates
CMINDF 1.217
CFI .959 ; GFI .812 ; TLI .955 " RMSEA.030
13.3 PHÂN TÍCH ĐA NHÓM THEO ĐẶC ĐIỂM NGÂN HÀNG
.35 .33
e6 e5 e4
e2 e1
NDb NDS NO4 3 NB3 NDZ ND1
e9 NT3
HT4 HT5
e33
NIEMTIN
NHANDANG
e31
TRUNG THANH
FT3
TNXHDN
** ' CX4
CX5
CAMXUC
Phan tich da nhom - MH Bat bien NHTMCP KHAC
Unstandardized estimates
HAILONG
HU HL2 HL3 HL4
CX1
CMIN 839.516; DF 677, P .000
CMINDF 1.240
z CF•I .964 ; GFI .814 ; TLI .960
RMSEA .032
e6 e5 e4 e3 e2 et ND6 NDS ND4 3 ND3 HDZ f/ D1
e7 NT1
e6 NT2
e33
NIEMTIN
NHANDANG
e31
TRUNG THANH
M3 M2
771
1
1 TNXHDN
1
1
HU | HL2 | HL3 | HL4 | CMIN 839.516; DF 677, P .000 CMINDF 1.240 | |
‹ | CFI .964 ; GFI .814 ; TLI .960 | ||||
2 | 2 | 2 | 2 | RMSEA .032 |
Phan tich da nhom - MH Bat Bien NHTMCP NHA NUOC
Unstandardized estimates
HAILONG
CAMXUC
13.4 PHÂN TÍCH ĐA NHÓM THEO THỜI GIAN SỬ DỤNG
.34 35 44 .51
e6 e5 e4 e3 e2 e1
.20
ND6 NDS fJD4 ND3 ND2 ND1
e e8
e9 NT3
1
1.00
.36
32
e3t
NIEMTIN
NHANDANG
.15 jg
.13
.18
e31
1
TRUNGMANH
1.32
1
1.00
1
1
1
.93
TNXHD
.18
.17
.1 $g
e2
1
CAMKUC
1.16
HAILONG
Phan tich da nhom - MH Bat Bien 1 °° ‹ rs
<=3 NAM
j gg 1.11
CMIN 951.150; DF 677, P .000
Unstandardized estimates
HU HL2
HL3 HL4 CMINDF 1.405
5 .38 .41 CFJ .941 ; GFI .810 ; TLI .934
RMSEA.042
.2O
e6
e4 e3 e2
.69
e1
e NT1
1.00
TNXHD
22
e33
NIEMT)N
.17
NHANDANG
.15 g$
e2
29
CAMXUC
e31
TRUNGTHANH
1. 46
CR2
774 1 2 g
1
.27
HAILONG
Phan tich da nhom - MH Bat bien ' "° ‹ z
CMIN 951.150; DF 677, P .000
3 NAM
Unstandardized estimates "°° ""*
.36 45
r› «r‹ CMINDF1.405 zz ›s CFI .941 ; GFI .810 ; TLI .934
RMSEA.042
13.5 PHÂN TÍCH ĐA NHÓM THEO THU NHẬP
e6 eS e4 e3 e2 e1
ND6 ND5 N04 y 2 ND3 ND2 ND’t
8 j 1. 7 1
e 1 Nf1
1.00
e33
NHANDANG
20
e31
ed ' NT2
e9 M75
1 1 NT4
1
NIEM TIN
4
2 g
TRUNGTHANH
1 NT5
1
1
1 1 TNXHD
1
1
1
.16
29
1
1
CAMXUC
CX3 1 $
CX2 1 1
CX1 1
Phan tich da nhom - MH Bat Bien
DUOI 10TR
Unstandardized estimates
HAILONG
HU HL2 HL3 HL4
e4
CMIN 829.321; DF 677, P .000
CMINDF 1.225
CFI .966 ; GFI .814 ; TLI .962
RMSEA .031
e1
ND6 NDS " 32 ÜD3 ND2 NDF
.32
e ' NT1
e33
NHANDANG
e31
e9 NT3
1 NT4
1 ' NT5
1
1 '
1 '
1
1
NIEMTIN
29
HAILONG
CAMXUC
TRUNGMANH
N2 771
CX4 2 2
CX3 1 g
CX2 ' 1 j
CX1 1
Phan tich da nhom - MH Bat bien 10TR TRO LEN
Unstandardized estimates
HU HL2 HL3 HL4
CMIN 829.321; DF 677, P .000
CMINDF 1.225
CFI .966 ; GFI .814 ; TLI .962
RMSEA .031
PHỤ LỤC 14: THỐNG KÊ MÔ TẢ CÁC THANG ĐO
Descriptive Statistics Descriptive Statistics
N | Minim um | Maxi mum | Mean | Std. Deviati on | |
TN1 | 236 | 1.0 | 5.0 | 3.606 | 1.1305 |
TN2 | 236 | 1.0 | 5.0 | 3.619 | 1.1916 |
TN3 | 236 | 1.0 | 5.0 | 3.572 | 1.2165 |
TN4 | 236 | 1.0 | 5.0 | 3.606 | 1.1380 |
TN5 | 236 | 1.0 | 5.0 | 3.530 | 1.1086 |
236 |
N | Minim um | Maxi mum | Mean | Std. Deviati on | |
NT1 | 236 | 1.0 | 5.0 | 3.644 | .9181 |
NT2 | 236 | 1.0 | 5.0 | 3.568 | .9848 |
NT3 | 236 | 1.0 | 5.0 | 3.653 | 1.0386 |
NT4 | 236 | 1.0 | 5.0 | 3.716 | 1.0021 |
NT5 | 236 | 1.0 | 5.0 | 3.784 | 1.0189 |
236 |
N | Minim um | Maxi mum | Mean | Std. Deviati on | |
ND1 | 236 | 1.0 | 5.0 | 3.275 | .9700 |
ND2 | 236 | 1.0 | 5.0 | 3.288 | .9462 |
ND3 | 236 | 1.0 | 5.0 | 3.339 | 1.0697 |
ND4 | 236 | 1.0 | 5.0 | 3.343 | 1.0861 |
ND5 | 236 | 1.0 | 5.0 | 3.326 | 1.0677 |
ND6 | 236 | 1.0 | 5.0 | 3.343 | 1.0298 |
236 |
Descriptive Statistics
N | Minim um | Maximu m | Mean | Std. Deviati on | |
CX1 | 236 | 1.0 | 5.0 | 3.428 | .9034 |
CX2 | 236 | 1.0 | 5.0 | 3.453 | 1.0158 |
CX3 | 236 | 1.0 | 5.0 | 3.559 | 1.0359 |
CX4 | 236 | 1.0 | 5.0 | 3.525 | 1.0249 |
236 |
Descriptive Statistics Descriptive Statistics
N | Minim um | Maxi mum | Mean | Std. Deviati on | |
HL1 | 236 | 2.0 | 5.0 | 3.623 | .8133 |
HL2 | 236 | 1.0 | 5.0 | 3.708 | .9011 |
HL3 | 236 | 1.0 | 5.0 | 3.636 | .8719 |
HL4 | 236 | 1.0 | 5.0 | 3.742 | .9254 |
236 |
N | Minimu m | Maximu m | Mean | Std. Deviati on | |
TT1 | 236 | 1.0 | 5.0 | 3.597 | .8770 |
TT2 | 236 | 1.0 | 5.0 | 3.542 | .9905 |
TT3 | 236 | 1.0 | 5.0 | 3.572 | 1.0185 |
TT4 | 236 | 1.0 | 5.0 | 3.555 | 1.0279 |
236 |
PHỤ LỤC 15: THỐNG KÊ MÔ TẢ MẪU
Statistic | s | |
GEN | ||
N | Valid | 236 |
Missing | 0 |
GEN
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | Nam | 135 | 57.2 | 57.2 | 57.2 |
Nu | 101 | 42.8 | 42.8 | 100.0 | |
Total | 236 | 100.0 | 100.0 |
Statistic | s | |
AGE | ||
N | Valid | 236 |
Missing | 0 |
AGE
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | <25 | 68 | 28.8 | 28.8 | 28.8 |
25-40 | 80 | 33.9 | 33.9 | 62.7 | |
41-60 | 69 | 29.2 | 29.2 | 91.9 | |
>60 | 19 | 8.1 | 8.1 | 100.0 | |
Total | 236 | 100.0 | 100.0 |
Statistic | s | |
EDU | ||
N | Valid | 236 |
Missing | 0 |
EDU
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | Đại học | 80 | 33.9 | 33.9 | 33.9 |
Sau đại học | 38 | 16.1 | 16.1 | 50.0 | |
THPT | 68 | 28.8 | 28.8 | 78.8 | |
Trung cấp, Cao đẳng | 50 | 21.2 | 21.2 | 100.0 | |
Total | 236 | 100.0 | 100.0 |
Statistic | s | |
INCOME | ||
N | Valid | 236 |
Missing | 0 |
INCOME
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | 10000000 - 20000000 VND | 41 | 17.4 | 17.4 | 17.4 |
< 5,000,000 VND | 31 | 13.1 | 13.1 | 30.5 | |
>=20,000,000 VND | 47 | 19.9 | 19.9 | 50.4 | |
5,000,000 - <10,000,000 VND | 117 | 49.6 | 49.6 | 100.0 | |
Total | 236 | 100.0 | 100.0 |
Statistic | s | |
NHGD | ||
N | Valid | 236 |
Missing | 0 |
NHGD
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | BIDV | 41 | 17.4 | 17.4 | 17.4 |
VIETINBANK | 37 | 15.7 | 15.7 | 33.1 | |
ACB | 32 | 13.6 | 13.6 | 46.6 | |
VIETCOMBANK | 29 | 12.3 | 12.3 | 58.9 | |
SACOMBANK | 24 | 10.2 | 10.2 | 69.1 | |
SCB | 20 | 8.5 | 8.5 | 77.5 | |
TECHCOMBANK | 14 | 5.9 | 5.9 | 83.5 | |
AGRIBANK | 11 | 4.7 | 4.7 | 88.1 | |
SHB | 9 | 3.8 | 3.8 | 91.9 | |
EXIMBANK | 7 | 3.0 | 3.0 | 94.9 | |
DONGABANK | 4 | 1.7 | 1.7 | 96.6 | |
TPBANK | 3 | 1.3 | 1.3 | 97.9 | |
KIENLONGBANK | 2 | .8 | .8 | 98.7 | |
MBBANK | 1 | .4 | .4 | 99.2 | |
MSBBANK | 1 | .4 | .4 | 99.6 | |
VIETABANK | 1 | .4 | .4 | 100.0 | |
Total | 236 | 100.0 | 100.0 |
Statistic | s | |
LOAIHINH | ||
N | Valid | 236 |
Missing | 0 | |
Mode | 2.00 | |
Range | 1.00 | |
Minimum | 1.00 | |
Maximum | 2.00 | |
Statistic | s | |
TIM | ||
N | Valid | 236 |
Missing | 0 |
LOAIHINH
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | TT | 108 | 45.8 | 45.8 | 45.8 |
TK | 128 | 54.2 | 54.2 | 100.0 | |
Total | 236 | 100.0 | 100.0 |
TIM
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | Dưới 1 năm | 82 | 34.7 | 34.7 | 34.7 |
1 đến 3 năm | 110 | 46.6 | 46.6 | 81.4 | |
Trên 3 năm | 44 | 18.6 | 18.6 | 100.0 | |
Total | 236 | 100.0 | 100.0 |