NHÓM NĂNG LỰC PHỤC VỤ
Reliability Statistics
N of Items | |
,898 | 5 |
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Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
NLPV1 | 14,56 | 7,147 | ,751 | ,875 |
NLPV2 | 14,31 | 7,999 | ,667 | ,892 |
NLPV3 | 14,41 | 7,505 | ,758 | ,874 |
NLPV4 | 14,29 | 7,213 | ,772 | ,870 |
NLPV5 | 14,49 | 6,829 | ,797 | ,864 |
NHÓM MỨC ĐỘ ĐỒNG CẢM
Reliability Statistics
N of Items | |
,876 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
MĐĐC1 | 15,05 | 4,743 | ,607 | ,873 |
MĐĐC2 | 15,19 | 4,448 | ,759 | ,838 |
MĐĐC3 | 15,35 | 4,268 | ,716 | ,848 |
MĐĐC4 | 15,22 | 4,307 | ,763 | ,836 |
MĐĐC5 | 15,17 | 4,574 | ,694 | ,853 |
NHÓM PHƯƠNG TIỆN HỮU HÌNH
Reliability Statistics
N of Items | |
,850 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
PTHH1 | 15,50 | 3,715 | ,546 | ,852 |
PTHH2 | 15,43 | 3,454 | ,767 | ,789 |
PTHH3 | 15,24 | 3,929 | ,654 | ,823 |
PTHH4 | 15,24 | 3,633 | ,691 | ,811 |
PTHH5 | 15,23 | 3,589 | ,667 | ,817 |
NHÓM ĐÁNH GIÁ CHUNG
Reliability Statistics
N of Items | |
,854 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
ĐGC1 | 7,72 | 1,532 | ,734 | ,790 |
ĐGC2 | 7,79 | 1,511 | ,735 | ,788 |
ĐGC3 | 7,76 | 1,325 | ,718 | ,811 |
3. KHÁM PHÁ NHÂN TỐ EFA
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
,907
Approx. Chi-Square | 2630,923 | |
Bartlett's Test of Sphericity | df | 351 |
Sig. | ,000 |
Total Variance Explained
Initial Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings | |||||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 11,016 | 40,799 | 40,799 | 11,016 | 40,799 | 40,799 | 4,505 | 16,687 | 16,687 |
2 | 3,088 | 11,437 | 52,235 | 3,088 | 11,437 | 52,235 | 3,711 | 13,743 | 30,430 |
3 | 1,636 | 6,058 | 58,294 | 1,636 | 6,058 | 58,294 | 3,546 | 13,135 | 43,565 |
4 | 1,499 | 5,550 | 63,844 | 1,499 | 5,550 | 63,844 | 3,360 | 12,444 | 56,009 |
5 | 1,059 | 3,923 | 67,767 | 1,059 | 3,923 | 67,767 | 3,175 | 11,759 | 67,767 |
6 | ,938 | 3,472 | 71,240 | ||||||
7 | ,756 | 2,800 | 74,040 | ||||||
8 | ,672 | 2,489 | 76,528 | ||||||
9 | ,615 | 2,276 | 78,805 | ||||||
10 | ,539 | 1,996 | 80,801 | ||||||
11 | ,501 | 1,856 | 82,657 | ||||||
12 | ,483 | 1,791 | 84,448 | ||||||
13 | ,452 | 1,675 | 86,123 | ||||||
14 | ,410 | 1,517 | 87,640 | ||||||
15 | ,386 | 1,428 | 89,068 | ||||||
16 | ,367 | 1,359 | 90,427 | ||||||
17 | ,334 | 1,239 | 91,666 | ||||||
18 | ,323 | 1,197 | 92,863 | ||||||
19 | ,310 | 1,147 | 94,010 | ||||||
20 | ,281 | 1,041 | 95,051 | ||||||
21 | ,255 | ,946 | 95,997 | ||||||
22 | ,245 | ,907 | 96,904 | ||||||
23 | ,227 | ,842 | 97,746 | ||||||
24 | ,180 | ,667 | 98,413 | ||||||
25 | ,156 | ,577 | 98,990 | ||||||
26 | ,143 | ,531 | 99,521 | ||||||
27 | ,129 | ,479 | 100,000 |
Extraction Method: Principal Component Analysis.
Rotated Component Matrixa
Component
1 | 2 | 3 | 4 | 5 | |
MĐĐU6 | ,745 | ||||
MĐĐU2 | ,734 | ||||
MĐĐU1 | ,708 | ||||
MĐĐU7 | ,698 | ||||
MĐĐU5 | ,693 | ||||
MĐĐU3 | ,685 | ||||
MĐĐU4 | ,592 | ||||
NLPV4 | ,848 | ||||
NLPV5 | ,847 | ||||
NLPV3 | ,827 | ||||
NLPV1 | ,821 | ||||
NLPV2 | ,753 | ||||
MĐĐC3 | ,772 | ||||
MĐĐC4 | ,762 | ||||
MĐĐC2 | ,739 | ||||
MĐĐC5 | ,704 | ||||
MĐĐC1 | ,682 | ||||
PTHH3 | ,769 | ||||
PTHH4 | ,745 | ||||
PTHH2 | ,699 | ||||
PTHH5 | ,674 | ||||
PTHH1 | ,582 | ||||
MĐTC1 | ,730 | ||||
MĐTC5 | ,715 | ||||
MĐTC2 | ,687 | ||||
MĐTC4 | ,645 | ||||
MĐTC3 | ,607 |
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
MA TRẬN XOAY NHÂN TỐ ĐÁNH GIÁ CHUNG
KMO and Bartlett's Test
,734 | |
Approx. Chi-Square | 198,765 |
Bartlett's Test of Sphericity df | 3 |
Sig. | ,000 |
Total Variance Explained
Initial | Eigenvalues | Extraction Sums of Square | d Loadings | |||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 2,333 | 77,758 | 77,758 | 2,333 | 77,758 | 77,758 |
2 | ,349 | 11,640 | 89,398 | |||
3 | ,318 | 10,602 | 100,000 |
Extraction Method: Principal Component Analysis.
Component Matrixa
Component
1
ĐGC2 ĐGC1
ĐGC3
,886
,885
,875
Extraction Method: Principal Component Analysis.
a. 1 components extracted.
4. PHÂN TÍCH TƯƠNG QUAN
Correlations
ĐGC | MĐTC | MĐĐU | NLPV | MĐĐC | PTHH | ||
Pearson Correlation | 1 | ,704** | ,711** | ,335** | ,627** | ,642** | |
ĐGC | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | |
N | 150 | 150 | 150 | 150 | 150 | 150 | |
Pearson Correlation | ,704** | 1 | ,735** | ,215** | ,601** | ,594** | |
MĐTC | Sig. (2-tailed) | ,000 | ,000 | ,008 | ,000 | ,000 | |
N | 150 | 150 | 150 | 150 | 150 | 150 | |
Pearson Correlation | ,711** | ,735** | 1 | ,308** | ,596** | ,606** | |
MĐĐU | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | |
N | 150 | 150 | 150 | 150 | 150 | 150 | |
Pearson Correlation | ,335** | ,215** | ,308** | 1 | ,326** | ,398** | |
NLPV | Sig. (2-tailed) | ,000 | ,008 | ,000 | ,000 | ,000 | |
N | 150 | 150 | 150 | 150 | 150 | 150 | |
Pearson Correlation | ,627** | ,601** | ,596** | ,326** | 1 | ,551** | |
MĐĐC | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | |
N | 150 | 150 | 150 | 150 | 150 | 150 | |
Pearson Correlation | ,642** | ,594** | ,606** | ,398** | ,551** | 1 | |
PTHH | Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | |
N | 150 | 150 | 150 | 150 | 150 | 150 |
**. Correlation is significant at the 0.01 level (2-tailed).
5. PHÂN TÍCH HỒI QUY
Variables Entered/Removeda
Variables Entered | Variables Removed | Method | |
1 | PTHH, NLPV, MĐĐC, MĐTC, MĐĐUb | . | Enter |
a. Dependent Variable: ĐGC
b. All requested variables entered.
Model Summaryb
R | R Square | Adjusted R Square | Std. Error of the Estimate | Durbin-Watson | |
1 | ,799a | ,639 | ,626 | ,35592 | 2,207 |
a. Predictors: (Constant), PTHH, NLPV, MĐĐC, MĐTC, MĐĐU
b. Dependent Variable: ĐGC
ANOVAa
Sum of Squares | df | Mean Square | F | Sig. | ||
Regression | 32,295 | 5 | 6,459 | 50,986 | ,000b | |
1 | Residual | 18,242 | 144 | ,127 | ||
Total | 50,537 | 149 |
a. Dependent Variable: ĐGC
b. Predictors: (Constant), PTHH, NLPV, MĐĐC, MĐTC, MĐĐU
Coefficientsa
Unstandardized Coefficients | Standardized Coefficients | t | Sig. | Collinearity Statistics | ||||
B | Std. Error | Beta | Tolerance | VIF | ||||
(Constant) | -,204 | ,271 | -,754 | ,452 | ||||
MĐTC | ,301 | ,089 | ,271 | 3,402 | ,001 | ,394 | 2,538 | |
1 | MĐĐU NLPV | ,285 ,050 | ,085 ,048 | ,268 ,058 | 3,360 1,039 | ,001 ,301 | ,393 ,809 | 2,546 1,236 |
MĐĐC | ,196 | ,076 | ,175 | 2,584 | ,011 | ,544 | 1,839 | |
PTHH | ,247 | ,086 | ,199 | 2,854 | ,005 | ,515 | 1,941 |
a. Dependent Variable: ĐGC
7. ĐÁNH GIÁ CỦA KHÁCH HÀNG VỀ CHẤT LƯỢNG DỊCH VỤ CONTENT MARKETING
MĐTC1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong hai long | 3 | 2,0 | 2,0 | 2,0 | |
binh thuong | 25 | 16,7 | 16,7 | 18,7 | |
Valid | hai long | 99 | 66,0 | 66,0 | 84,7 |
rat hai long | 23 | 15,3 | 15,3 | 100,0 | |
Total | 150 | 100,0 | 100,0 |
MĐTC2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong hai long | 10 | 6,7 | 6,7 | 6,7 | |
binh thuong | 30 | 20,0 | 20,0 | 26,7 | |
Valid | hai long | 103 | 68,7 | 68,7 | 95,3 |
rat hai long | 7 | 4,7 | 4,7 | 100,0 | |
Total | 150 | 100,0 | 100,0 |
MĐTC3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong hai long | 5 | 3,3 | 3,3 | 3,3 | |
binh thuong | 29 | 19,3 | 19,3 | 22,7 | |
Valid | hai long | 99 | 66,0 | 66,0 | 88,7 |
rat hai long | 17 | 11,3 | 11,3 | 100,0 | |
Total | 150 | 100,0 | 100,0 |
MĐTC4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong hai long | 5 | 3,3 | 3,3 | 3,3 | |
binh thuong | 41 | 27,3 | 27,3 | 30,7 | |
Valid | hai long | 95 | 63,3 | 63,3 | 94,0 |
rat hai long | 9 | 6,0 | 6,0 | 100,0 | |
Total | 150 | 100,0 | 100,0 |