Bảng Hỏi Điều Tra Bằng Tiếng Anh Survey Questionaire

44. Tran Thi Ngoc Lien (2015), Destination Image, Tourist Satisfaction and Destination Loyalty: A Case Study of Hue, Vietnam, Ph.D, Greifswald University, Germany

45. Yoon, Y. (2002), Development of a structural model for tourism destination competitiveness from stakeholders’ perspective, Ph.D dessertation, Virginia Polytechnic Institute and State University, USA

46. Yoon, Y., & Uysal, M. (2005), An examination of the effects of motivation and satisfaction on destination loyalty: a structural model, Tourism Management, 26, 45, 46.

47. Wang, X. and Yang, Z. (2008), Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China’s auto industry, International Marketing Review, Vol. 25 No. 4, pp. 458-474

48. Zhang.H. Fu.X,Cai.L, Lu.L (2014), Destination image and tourist loyalty: A meta-analysis, Tourism Management, Vol 40, pp 213-223.

PHỤ LỤC

PHỤ LỤC 1: BẢNG THỐNG KÊ TRUNG BÌNH

Descriptive Statistics

	N	Minimu m	Maximu m	Mean	Std. Deviation
CSLT1	360	1	5	3.61	.870
CSLT2	360	1	5	4.04	.937
CSLT3	360	1	5	4.07	1.004
CSLT4	360	1	5	3.65	.848
CSLT5	360	1	5	3.63	.877
DVGT1	360	1	5	3.46	.854
DVGT2	360	1	5	4.11	.988
DVGT3	360	1	5	3.85	.886
DVGT4	360	1	5	3.41	.842
ATTT1	360	1	5	4.10	.946
ATTT2	360	1	5	3.51	.844
ATTT3	360	1	5	4.10	.933
ATTT4	360	1	5	3.46	.860
ATTT5	360	1	5	4.16	.900
ATTT6	360	1	5	3.66	.826
ATTT7	360	1	5	3.41	.809
GTG1	360	1	5	4.20	.943
GTG2	360	2	5	3.81	.560
GTG3	360	1	5	3.46	.863
GTG4	360	1	5	4.10	.906
GTG5	360	1	5	4.14	.974
SLC1	360	1	5	4.22	.915
SLC2	360	1	5	3.54	.830
SLC3	360	2	5	3.87	.707
SLC4	360	1	5	3.52	.841

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SKB1

SKB2

360	1	5	3.65	.838
360	1	5	4.09	.904
SKB3	360	1	5	3.62	.849
TTH1	360	1	5	3.60	.858
TTH2	360	2	5	4.20	.866
TTH3	360	2	5	3.88	.623
TTH4	360	1	5	3.57	.804
SGK1	360	1	5	3.47	.844
SGK2	360	1	5	3.47	.793
SGK3	360	1	5	4.22	.869
SGK4	360	1	5	3.51	.828
SHL1	360	1	5	3.52	.841
SHL2	360	1	5	4.04	.865
SHL3	360	1	5	3.81	.838
CTTH1	360	1	5	3.83	.750
CTTH2	360	1	5	3.92	.834
DTTL1	360	1	5	3.91	.841
DTTL2	360	1	5	3.59	.745
DTTL3	360	1	5	3.63	.747
DTTL4	360	1	5	3.92	.802
Valid N (listwise)	360

PHỤ LỤC 2: TRỌNG SỐ CHUẨN HÓA

		Estimate
ATTT4	<---	ATTT	.785
ATTT2	<---	ATTT	.766
ATTT7	<---	ATTT	.778
ATTT1	<---	ATTT	.724
ATTT3	<---	ATTT	.693
ATTT5	<---	ATTT	.656
CSLT5	<---	CSLT	.739
CSLT1	<---	CSLT	.758
CSLT4	<---	CSLT	.717
CSLT2	<---	CSLT	.667
CSLT3	<---	CSLT	.665
DVGT4	<---	DVGT	.801
DVGT3	<---	DVGT	.806
DVGT1	<---	DVGT	.771
DVGT2	<---	DVGT	.762
SGK2	<---	SGK	.782
SGK4	<---	SGK	.801
SGK1	<---	SGK	.794
SGK3	<---	SGK	.646
DTTL2	<---	DTTL	.819
DTTL3	<---	DTTL	.817

		Estimate
DTTL1	<---	DTTL	.712
DTTL4	<---	DTTL	.696
GTG5	<---	GTG	.787
GTG1	<---	GTG	.766
GTG4	<---	GTG	.654
GTG3	<---	GTG	.677
SKB3	<---	SKB	.828
SKB1	<---	SKB	.818
SKB2	<---	SKB	.706
SHL3	<---	SHL	.819
SHL2	<---	SHL	.723
SHL1	<---	SHL	.757
SLC2	<---	SLC	.805
SLC4	<---	SLC	.753
SLC1	<---	SLC	.670
TTH4	<---	TTH	.728
TTH1	<---	TTH	.744
TTH2	<---	TTH	.676
CTTH1	<---	CTTH	.790
CTTH2	<---	CTTH	.857

PHỤ LỤC 3: PHÂN TÍCH NHÂN TỐ KHÁM PHÁ (EFA)

Total Variance Explained

Factor	Initial Eigenvalues			Extraction Sums of Squared Loadings			Rotation Sums of Squared Loadingsa
Factor	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %	Total
1	8.151	19.880	19.880	7.737	18.870	18.870	4.898
2	4.868	11.872	31.752	4.463	10.885	29.755	4.036
3	2.526	6.161	37.913	2.114	5.156	34.911	4.716
4	2.410	5.877	43.790	2.020	4.926	39.837	4.310
5	1.986	4.844	48.634	1.599	3.900	43.737	3.158
6	1.833	4.471	53.106	1.408	3.434	47.171	4.289
7	1.658	4.044	57.150	1.219	2.972	50.144	3.247
8	1.541	3.758	60.907	1.124	2.742	52.885	3.376
9	1.225	2.988	63.896	.850	2.073	54.959	3.184
10	1.197	2.920	66.815	.779	1.900	56.859	4.255
11	1.004	2.448	69.263	.619	1.511	58.370	2.770
12	.801	1.955	71.218
13	.708	1.726	72.944
14	.652	1.591	74.535
15	.632	1.541	76.076
16	.598	1.459	77.535
17 18	.578	1.410	78.945
17 18	.540	1.318	80.262
19	.536	1.308	81.571
20 21	.511	1.247	82.818
20 21	.483	1.178	83.995

.465	1.134	85.130
23	.458	1.117	86.247
24 25	.433	1.057	87.303
24 25	.417	1.018	88.321
26 27	.412	1.004	89.325
26 27	.399	.974	90.299
28	.363	.885	91.185
29 30	.350	.854	92.039
29 30	.334	.816	92.855
31 32	.322	.785	93.640
31 32	.320	.781	94.421
33	.318	.775	95.197
34 35	.291	.710	95.906
34 35	.278	.679	96.585
36	.270	.659	97.244
37	.251	.611	97.855
38	.244	.594	98.450
39	.233	.568	99.018
40	.207	.504	99.521
41	.196	.479	100.000
Extraction Method: Principal Axis Factoring.
a. When factors are correlated, sums of squared loadings cannot be added to obtain a total variance.

PHỤ LỤC 4: BẢNG HỎI ĐIỀU TRA BẰNG TIẾNG ANH SURVEY QUESTIONAIRE

Dear Sir/Madam!

I am so glad that you would take your time to participate in this small survey. My name Nguyen Thi Thanh Ha – Masters student at Foreign Trade

University. Under the guidance of Dr. Nguyen Hai Ninh, I have built a "Questionnaire investigating factors affecting brand personality, destination satisfaction and the intention to return of international tourists to Ha Long city - Quang Ninh province"

Your assessment is an important contribution not only in the field of theoretical research but also helps me to have a scientific basis to propose models and solutions to improve the quality of tourism in the Ha Long City- Quang Ninh province.

Therefore, would you please to take some time to assist me in completing the research questionnaire below. Each of your comments is valuable and meaningful for my research topic. The information is for research purpose only and will be kept completely confidential.

Thank you very much!

PART 1: GENERAL INFORMATION

1. Have you ever been to Ha Long city – Quang Ninh province ?

□ Yes

□ No

If the answer is “No”, please continue to question 2

2. Please tell us the reason why Ha Long city – Quang Ninh province is not a tourist destination choose by you?

□ High cost

□ Not rich in cuisine

□ The natural environment is not good

□ The traffic is inconvenient

□ Other