Phát triển sản phẩm lưu niệm của Hà Nội nhằm phục vụ khách du lịch

Khong

209

86.4

100.0

Total

242

100.0

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Quy khach co thich mua san pham loai tranh dan gian khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	141	58.3	58.3	58.3
	Khong	101	41.7	41.7	100.0
	Total	242	100.0	100.0

Quy khach co chon Ho Hoan Kiem la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	204	84.3	84.3	84.3
	Khong	38	15.7	15.7	100.0
	Total	242	100.0	100.0

Quy khach co chon Chua Mot Cot la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	15	64.0	64.0	64.0
	Khong	87	36.0	36.0	100.0
	Total	242	100.0	100.0

Quy khach co chon Van Mieu Quoc Tu Giam la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	153	63.2	63.2	63.2
	Khong	89	36.8	36.8	100.0
	Total	242	100.0	100.0

Quy khach co chon Hoang Thanh Thang Long la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	45	18.6	18.6	18.6
	Khong	197	81.4	81.4	100.0
	Total	242	100.0	100.0

Quy khach co chon Cot Co Ha Noi la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	39	16.1	16.1	16.1
	Khong	203	83.9	83.9	100.0
	Total	242	100.0	100.0

Muc do hai long cua quy khach ve san pham luu niem o Ha Noi?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat hai long	6	2.5	2.5	2.5
	Hai long	58	24.0	24.0	26.5
	Binh thuong	106	43.8	43.8	70.3
	Khong hai long	45	18.6	18.6	88.9
	That vong	27	11.1	11.1	100.0
	Total	242	100.0	100.0

Quy khach thay net dac trung trong san pham luu niem cua Ha Noi so voi noi khac nhu the nao?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat ro net	0	0.0	0.0	00
	Ro net	12	5.0	5.0	5.0
	Binh thuong	84	34.7	34.7	39.7
	Con mo nhat	77	31.8	31.8	71.5
	Khong co net dac	69	28.5	28.5	100.0

trung

242

100.0

Total

Quy khach quan tam den dieu gi khi lua chon san pham luu niem cua Ha Noi?

Valid

Frequency								Average Value
1	2	3	4	5	6	7	8
TC1		20	160	62					3.2
TC2			62	119	61				4.0
TC3	46	176	20						1.9
TC4				37	65	74	66		5.7
TC5					41	53	45	103	6.9
TC6					24	28	51	136	7.2
TC7				24	51	87	80		5.9
TC8	196	46							1.2

3. Doanh nghiệp

Tác giả đã tiến hành điều tra, khảo sát ý kiến đánh giá của các doanh nghiệp (khách sạn, doanh nghiệp du lịch, điểm du lịch, cửa hàng bán sản phẩm lưu niệm, cơ sở sản xuất tại làng nghề) về sản phẩm lưu niệm của Hà Nội. Trong tổng số 150 phiếu khảo sát doanh nghiệp, thu được 150 phiếu hợp lệ, đạt 100%.

Anh chi thay san pham luu niem co vai tro nhu the nao voi phat trien du lich?

Frequenc y	Percent	Valid Percent	Cumulative Percent
Valid	Rat quan trong	68	45.3	45.3	45.3
	Quan trong	82	54.7	54.7	100.0
	Binh thuong	0	0.0	0.0	100.0
	Khong quan trong	0	0.0	0.0	100.0
	Hoan toan khong	0	0.0	0.0	100.0

quan trong

150

100.0

Total

Theo anh/chi san pham luu niem cua Ha Noi dap ung duoc nhung tieu chi nao?

- The hien tinh dac thu, dac trung cua diem den

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Da dap ung	4	2.7	2.7	2.7
	Chua dap ung	146	97.3	97.3	100.0
	Total	150	100.0	100.0

- Tinh doc dao, sang tao

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Da dap ung	18	12.0	12.0	12.0
	Chua dap ung	132	88.0	88.0	100.0
	Total	150	100.0	100.0

- Chat luong san pham luu niem

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Da dap ung	32	21.3	21.3	21.3
	Chua dap ung	118	78.7	78.7	100.0
	Total	150	100.0	100.0

- Mau ma loai hinh da dang

Frequency

Percent

Valid Percent

Cumulative

			Percent
Valid	Da dap ung	37	24.7	24.7	24.7
	Chua dap ung	113	75.3	75.3	100.0
	Total	150	100.0	100.0

- Gia thanh phu hop

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Da dap ung	42	28.0	28.0	28.0
	Chua dap ung	108	720	72.0	100.0
	Total	150	100.0	100.0

- SPLN xay dung duoc thuong hieu rieng

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Da dap ung	9	6.0	6.0	6.0
	Chua dap ung	141	94.0	72.3	100.0
	Total	150	100.0	100.0

- Tinh gon nhe, tien loi

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Da dap ung	23	15.3	15.3	15.3
	Chua dap ung	127	84.7	84.7	100.0
	Total	15065	100.0	100.0

- Tinh an toan cua san pham

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Da dap ung	79	52.7	52.7	52.7
	Chua dap ung	71	47.3	47.3	100.0
	Total	150	100.0	100.0

Anh/chi cho rang san pham luu niem cua Ha Noi ca cai tien yeu to nao duoi day?

Frequency	Percent	Valid Percent	Cumulative Percent
Vaild	Chat luong	36	24.0	24.0	24.0
	Mau ma, loai hinh	98	65.3	65.3	89.3
	Gia thanh	9	6.0	6.0	95.3
	Khac	7	4.7	4.7	100.0
	Total	150	100.0	100.0

Anh/chi thay muc do hap dan cua san pham luu niem Ha Noi nhu the nao?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat hap dan	0	0.0	0.0	0.0
	Hap dan	14	9.3	9.3	9.3
	Kha hap dan	39	26.0	26.0	35.3
	Kem hap dan	91	60.7	60.7	96.0
	Hoan toan khong hap dan	6	4.0	4.0	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham luu niem cua Ha Noi co phong phu, da dang khong?

Frequency

Percent

Valid

Percent

Cumulative

Percent

Valid

Rat phong phu, da dang	0	0.0	0.0	0.0
	Kha phong phu, da dang	29	19.3	19.3	19.3
	Binh thuong	52	34.7	34.7	54.0
	Kem phong phu, da danh	63	42.0	42.0	96.0
	Hoan toan khong phong phu, da dang	6	4.0	4.0	100.0
	Total	150	100.0	100.0

Anh/chi thay gia thanh san pham luu niem cua Ha Noi nhu the nao?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat cao	28	18.7	18.7	18.7
	Cao	42	28.0	28.0	46.7
	Phu hop	53	35.3	35.3	82.0
	Thap	27	18.0	18.0	100.0
	Rat thap	0	0.0	0.0	100.0
	Total	150	100.0	100.0

Anh/chi hay so sanh san pham luu niem cua Ha Noi voi san pham luu niem cua noi khac?

- Chat luong

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Tot hon	17	11.3	11.3	11.3
	Nhu nhau	121	80.7	80.7	92.0
	Thua kem hon	12	8.0	8.0	100.0
	Total	150	100.0	100.0

- Mau ma, hinh thuc

Frequency

Percent

Valid

Percent

Cumulative

Percent

Valid

Da dang hon

16.7

Nhu nhau

107

71.3

88.0

Kem da dang

hon

18	12.0	12.0	100.0
Total	150	100.0	100.0	100.0

- Gia thanh

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Cao hon	49	32.7	32.7	32.7
	Nhu nhau	96	64.0	64.0	96.7
	Thap hon	5	3.3	3.3	100.0
	Total	150	100.0	100.0

Anh/chi thay net dac trung trong san pham luu niem cua Ha Noi so voi noi khac nhu the nao?

Frequenc y	Percent	Valid Percent	Cumulative Percent
Valid	Rat ro net	6	4.0	4.0	4.0
	Ro net	7	4.7	4.7	8.7
	Binh thuong	28	18.7	18.7	27.4
	Con mo nhat	62	41.3	41.3	68.7
	Khong co net dac trung	47	31.3	31.3	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham det may co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	86	57.3	57.3	57.3
	Khong	64	42.7	42.7	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham theu ren co duoc khach du lich ua chuong khong?

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

34.7

Khong

65.3

100.0