Phát triển sản phẩm lưu niệm của Hà Nội nhằm phục vụ khách du lịch

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	53	23.5	23.5	23.5
	Khong	173	76.5	76.5	100.0
	Total	226	100.0	100.0

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Quy khach co thich mua san pham loai dat quy khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	32	14.2	14.2	14.2
	Khong	194	85.8	85.8	100.0
	Total	226	100.0	100.0

Quy khach co thich mua san pham loai tranh dan gian khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	131	58.0	58.0	58.0
	Khong	95	42.0	42.0	100.0
	Total	226	100.0	100.0

Quy khach co chon Ho Hoan Kiem la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	215	95.1	95.1	95.1
	Khong	11	4.9	4.9	100.0
	Total	226	100.0	100.0

Quy khach co chon Chua Mot Cot la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

185

81.9

Khong

41	18.1	18.1	100.0
Total	226	100.0	100.0	100.0

Quy khach co chon Van Mieu Quoc Tu Giam la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	142	62.9	62.9	62.9
	Khong	84	37.1	37.1	100.0
	Total	226	100.0	100.0

Quy khach co chon Hoang Thanh Thang Long la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	47	20.8	20.8	20.8
	Khong	179	79.2	79.2	100.0
	Total	226	100.0	100.0

Quy khach co chon Cot Co Ha Noi la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	42	18.6	18.6	18.6
	Khong	184	81.4	81.4	100.0
	Total	226	100.0	100.0

Muc do hai long cua quy khach ve san pham luu niem o Ha Noi?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat hai long	4	1.8	1.8	1.8
	Hai long	41	18.1	18.1	19.9
	Binh thuong	146	64.6	64.6	84.5
	Khong hai long	26	11.5	11.5	96.0
	That vong	9	4.0	4.0	100.0

Total

226

100.0

Quy khach thay net dac trung trong san pham luu niem cua Ha Noi so voi noi khac nhu the nao?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat ro net	0	0.0	0.0	00
	Ro net	5	2.2	2.2	2.2
	Binh thuong	41	18.1	18.1	20.3
	Con mo nhat	96	42.5	42.5	62.8
	Khong co net dac trung	84	37.2	37.2	100.0
	Total	226	100.0	100.0

Quy khach quan tam den dieu gi khi lua chon san pham luu niem cua Ha Noi?

Valid

Frequency								Average Value
1	2	3	4	5	6	7	8
TC1		41	168	17					2.9
TC2			17	137	72				4.24
TC3	54	131	41						1.94
TC4				38	46	53	89		5.9
TC5					31	43	42	110	7.0
TC6					21	51	38	116	7.1
TC7				34	56	79	57		5.7
TC8	172	54							1.24

2. Khách du lịch quốc tế

Trong 250 khách du lịch quốc tế được tác giả khảo sát, thu được 242 mẫu thu hợp lệ, đạt tỷ lệ 96,8%.

Gioi tinh cua quy khach?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Nam	117	48.3	48.3	48.3
	Nu	125	51.7	51.7	100.0
	Total	242	100.0	100.0

Quy khach thuoc nhom tuoi nao duoi day

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	15-24	20	8.3	8.3	8.3
	25-34	63	26.0	26.0	34.3
	35-44	52	21.5	21.5	55.8
	45-54	44	18.2	18.2	74.0
	55-64	39	16.1	16.1	90.1
	>64	24	9.9	9.9	100.0
	Total	242	100.0	100.0

Nghe nghiep cua quy khach?

Frequency Percent

Valid Percent

Cumulative Percent

Valid Thuong gia 39 16.1

Nha bao 28 11.6

Giao su, giang (giao)

vien 37 15.3

Quan chuc chinh phu 31 12.8

Kien truc su 3 1.2

Nhan vien to chuc quoc

te 26 10.7

16.1 16.1

11.6 27.7

15.3 43

12.8 55.8

1.2 57

10.7 67.7

Hoc sinh, sinh vien 23 9.5 9.5 77.2

Huu tri 19 7.9

Khac 36 14.9

Total 242 100.0

7.9 85.1

14.9 100.0

100.0

Day la lan thu may quy khach den Ha Noi du lịch?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Lan dau tien	186	76.9	76.9	76.9
	Lan thu hai	44	18.2	18.2	95.0
	Hơn hai lan	12	5.0	5.0	100.0
	Total	242	100.0	100.0

Quy khach da tung mua san pham luu niem o Ha Noi chua?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Da tung mua	140	57.9	57.9	57.9
	Chua tung mua	102	42.1	42.1	100.0
	Total	242	100.0	100.0

Quy khach thuong mua san pham luu niem o dau?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Khach san	53	21.9	21.9	21.9
	Shop luu niem	108	44.6	44.6	66.5
	Lang nghe	69	28.5	28.5	95.0
	Noi khac	12	5.0	5.0	100.0
	Total	242	100.0	100.0

Quy khach thay muc do hap dan cua cac san pham Ha Noi nhu the nao?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat hap dan	4	1.7	1.7	1.7
	Hap dan	41	16.9	16.9	18.6
	Kha hap dan	83	34.3	34.3	52.9
	Kem hap dan	96	39.7	39.7	92.6
	Hoan toan khong hap dan	18	7.4	7.4	100.0
	Total	242	100.0	100.0

Quy khach thay san pham luu niem cua Ha Noi co phong phu, da dang khong?

Frequency

Percent

Valid

Cumulative

		Percent	Percent
Valid	Rat phong phu, da dang	4	1.7	1.7	1.7
	Kha phong phu, da dang	25	10.3	10.3	12.0
	Binh thuong	89	36.8	36.8	48.8
	Kem phong phu, da dang	115	47.5	47.5	96.3
	Hoan toan khong phong phu, da dang	9	3.7	3.7	100.0
	Total	242	100.0	100.0

Cam nhan chung cua quy khach ve pham luu niem cua Ha Noi?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong thich	2	0.8	0.8	0.8
	Khong thich	16	6.6	6.6	7.4
	Binh thuong	126	52.1	52.1	59.5
	Thich	79	32.6	32.6	82.1
	Rat thich	19	7.9	7.9	100.0
	Total	242	100.0	100.0

Quy khach thay gia thanh san pham luu niem cua Ha Noi nhu the nao?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat cao	45	18.6	18.6	18.6
	Cao	112	46.3	46.3	64.9
	Phu hop	68	28.1	28.1	93.0
	Thap	17	7.0	7.0	100.0
	Rat thap	0	0.0	0.0	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai det may khong?

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

125

51.7

Khong

117

48.3

100.0

Total

242

100.0

Quy khach co thich mua san pham loai theu ren khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	101	41.7	41.7	41.7
	Khong	141	58.3	58.3	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai son mai, kham trai khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	72	29.8	29.8	29.8
	Khong	170	70.2	70.2	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai gom su khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	79	32.6	32.6	32.6
	Khong	163	67.4	67.4	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai da my nghe khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	127	52.5	52.5	52.5
	Khong	115	47.5	47.5	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai may tre giang dan khong?

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

27.3

Khong

176	72.7	72.7	100.0
Total	242	100.0	100.0	100.0

Quy khach co thich mua san pham loai moc my nghe khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	75	31.0	31.0	31.0
	Khong	167	69.0	69.0	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai non la, mu khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	41	16.9	16.9	16.9
	Khong	201	83.1	83.1	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai kim hoan khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	137	60.6	60.6	60.6
	Khong	89	39.4	39.4	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai duc dong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	51	21.1	21.1	21.1
	Khong	191	78.9	78.9	100.0
	Total	242	100.0	100.0

Quy khach co thich mua san pham loai dat quy khong?

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

13.6