Your Country Of Residence: .................................country Code:......................

Total 150 100.0 100.0

Anh/chi thay san pham son mai, kham trai co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	79	52.3	52.3	52.3
	Khong	71	47.7	52.3	100.0
	Total	150	100.0	100.0

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Anh/chi thay san pham gom su co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	69	46.0	46.0	46.0
	Khong	81	54.0	54.0	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham da my nghe co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	72	48.0	48.0	48.0
	Khong	78	52.0	52.0	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham may tre giang dan co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	49	32.7	32.7	32.7
	Khong	111	67.3	67.3	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham moc my nghe co duoc khach du lich ua chuong khong?

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

21.3

Khong

118

78.7

100.0

Total 150 100.0 100.0

Anh/chi thay san pham non la, mu co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	29	19.3	19.3	19.3
	Khong	121	80.7	80.7	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham kim hoan co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	92	61.3	61.3	61.3
	Khong	58	38.7	38.7	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham duc dong co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	31	20.7	20.7	20.7
	Khong	119	79.3	79.3	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham dat quy co duoc khach du lich ua chuong khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	27	18.0	18.0	18.0
	Khong	123	82.0	82.0	100.0
	Total	150	100.0	100.0

Anh/chi thay san pham tranh dan gian co duoc khach du lich ua chuong khong?

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

62.7

Khong

56	37.3	37.3	100.0
Total	150	100.0	100.0	100.0

Anh/chi co chon Ho Hoan Kiem la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	150	100.0	100.0	100.0
	Khong	0	0.0	0.0	100.0
	Total	150	100.0	100.0

Anh/chi co chon Chua Mot Cot la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	127	84.7	84.7	84.7
	Khong	23	15.3	15.3	100.0
	Total	150	100.0	100.0

Anh/chi co chon Van Mieu Quoc Tu Giam la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	72.7	63.1	63.1	63.1
	Khong	41	36.9	36.9	100.0
	Total	150	100.0	100.0

Anh/chi co chon Hoang Thanh Thang Long la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Co	27	17.3	17.3	17.3
	Khong	124	82.7	82.7	100.0
	Total	150	100.0	100.0

Anh/chi co chon Cot Co Ha Noi la hinh tuong van hoa yeu thich va goi nho ve Ha Noi khong?

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

Co	18	12.0	12.0	12.0
	Khong	132	88.0	88.0	100.0
	Total	150	100.0	100.0

Anh/chi danh gia the nao ve chinh sach phat trien san pham luu niem cua Ha Noi hien nay?

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat phu hop	16	10.7	10.7	10.7
	Phu hop	102	68.0	68.0	78.7
	Khong phu hop	32	21.3	21.3	100.0
	Total	150	100.0	100.0

Phụ lục 4

Bảng hỏi khách du lịch quốc tế bằng tiếng Anh QUESTIONNAIRE FOR INTERNATIONAL TOURISTS TO VIET NAM

**********************

I’m Hong Nhung, a graduate student of Tourism Faculty of University of Social Sciences and Humanities, researching on Developing Hanoi’s souvenir products to better serve tourists. I hope to receive your opinion so that I could complete my study and propose solutions to improve quality of Hanoi’s souvenir products. The data collected for this survey will be used for the above purpose only.

I would like to thank you sincerely for your cooperation.

Please tick in □ which corresponds to your answer, or write your opinion in line (…).

A. GENERAL INFORMATION

1. Your age?

1□ under 15 → Thank you! End the interview

2□ 15 to 24 3□ 25 to 34 4□ 35 to 44

5□ 45 to 54 6□ 55 to 64 7□ 65+

2. Your country of residence: .................................Country Code:......................

3. Gender: 1□ Male 2□ Female

4. What is your occupation?

1□ Business person 2□ Journalist 3□ Professor, lecture, teacher

4□ Government Employee 5□ Architect 6□Employeeof InternationalOrganization 7□ Student 8□ Retiree 9□ Others:.......................................

6. How many times have you visited Hanoi?

1□ one time 2□ two time 3□ More

7. Have you bought Hanoi’s souvenirs before?

1□ Yes 2□ No

8. Where do you usually buy souvenirs when you come to Hanoi?

1□ Hotel

2□ Souvenir shop 3□ Craft village

4□ Others (Please write your answer here):……………………………………

B. YOUR ASSESSMENT OF HANOI’S SOUVENIR PRODUCTS

9. What are you interested in when you buy Hanoi’s souvenir products? Please number from 1-8 according to the significance level.

Criteria

Significance level (critical values)
Presentation of typical characteristics of destinations
Originality and creativity
Quality
Varied designs and models
Reasonable price
Distinctive brand positioning
Portable
Safety

Others (Please write your answer)

………………………………………………………………

10. How do you rate the attractiveness of Hanoi’s souvenir products?

1□ Very attractive 2□ Attractive

3□ Average

4□ Unattractive

5 □ Very unattractive

11. How do you assess diversification of Hanoi’s souvenir products?

1  Very diversified 2  Diversified

3  Average

4  Undiversified

5  Very undiversified

12. What is your general feeling about Hanoi’s souvenirs? Please tick on appropriate box.

Very dislike

(1)

Dislike

(2)

Normal

(3)

(4)

Very like

(5)

Design

Quality

13. You think the price of Hanoi’s souvenir products is:

1□ very high 2□ high

3□ reasonable 4□ low

5□ very low

14. What kinds of souvenirs do you prefer? (You can select multiple options)

1□ Textiles

2□ Embroideries

3□ Lacquers,

mosaics

4□ Ceramics

5□ Fine art stone products

6□ Bamboo and

rattan-woven products

7□ fine art wood products

8□ Conical hats (Non la)

9□ Jewelries

10□ Bronze casting

products

11□ Gold, silver

inlaid products

12□ Folk paintings

Others (Please write your answer):..........................................................................

……………………………………………………………………………………..

15. How do you rate your satisfaction level with Hanoi’s souvenir products?

1□ Very satisfied 2□ Satisfied

3□ Average 4□ Unsatisfied

5 Disappointed

16. How do you think about the distinctive characteristics of Hanoi’s souvenir products in comparison with other localities’ souvenir products?

1 Very distinctive 2 Distinctive

3 Normal 4 Faint

5 Indiscriminative

17. Which of cultural images reminds you of Hanoi?

1□ Hoan Kiem Lake

2□ One Pillar Pagoda

3□ Temple of Literature

4□ Thang Long Imperial

Citadel

5□ Hanoi Flag Tower

Others (Please specify): ...........................................................................................

Phụ lục 5

Bảng hỏi doanh nghiệp bằng tiếng Anh QUESTIONNAIRE FOR TOURISM ENTERPRISES

I would like to thank you sincerely for your cooperation.

Please tick in □ which corresponds to your answer, or write your opinion in line (…).

1. What is your opinion of the role of souvenirs in tourism development?

1 Very important 2 Important

3 Normal

4 Unimportant

5  Completely unimportant

2. Which of the criteria did Hanoi’s souvenir products fulfill? Please tick on appropriate box

Criteria

Fulfill

Not

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