Một số yếu tố ảnh hưởng đến lòng trung thành đối với thương hiệu ngân hàng của khách hàng cá nhân gửi tiền tiết kiệm

4.4.Phân tích cấu trúc đa nhóm

4.4.1. Giới tính nam

Regression Weights: (Group number 1 - Default model)

Estimate	S.E.	C.R.	P	Label
SHL	<---	TNXH	.180	.021	3.121	***
SHL	<---	UTTH	.440	.048	6.023	***
SHL	<---	CLT	.320	.037	5.462	***
LTT	<---	SHL	.480	.052	8.184	***
TTTĐ	<---	LTT	.496	.058	8.620	***
TTHV	<---	LTT	.810	.083	10.965
TNXH1	<---	TNXH	1.000
TNXH2	<---	TNXH	.992	.089	11.158	***
TNXH4	<---	TNXH	1.609	.106	15.114	***
TNXH5	<---	TNXH	1.516	.100	15.126	***
TNXH6	<---	TNXH	1.397	.094	14.800	***
TNXH7	<---	TNXH	1.373	.100	13.792	***
TNXH8	<---	TNXH	1.358	.095	14.290	***
LTT1	<---	TTTĐ	1.000
LTT2	<---	TTTĐ	.865	.049	17.602	***
LTT3	<---	TTTĐ	1.130	.054	20.916	***
LTT4	<---	TTTĐ	1.107	.052	21.345	***
LTT5	<---	TTTĐ	.987	.053	18.718	***
UT1	<---	UTTH	1.000
UT2	<---	UTTH	1.256	.082	15.402	***
UT3	<---	UTTH	1.309	.079	16.510	***
UT4	<---	UTTH	1.236	.080	15.470	***
UT5	<---	UTTH	1.260	.083	15.265	***
UT6	<---	UTTH	1.254	.076	16.404	***
LTT6	<---	TTHV	1.000
LTT7	<---	TTHV	.801	.054	14.938	***
LTT8	<---	TTHV	1.490	.052	28.507	***
LTT9	<---	TTHV	1.492	.052	28.499	***
LTT10	<---	TTHV	.958	.050	19.185	***
SHL1	<---	SHL	1.000
SHL2	<---	SHL	.903	.031	29.485	***
SHL3	<---	SHL	.843	.031	26.920	***
SHL4	<---	SHL	.739	.031	23.559	***
SHL5	<---	SHL	.644	.034	19.077	***
CLTT1	<---	CLT	1.000
CLTT2	<---	CLT	1.252	.036	34.725	***
CLTT3	<---	CLT	.970	.040	23.990	***

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Đánh Giá Sơ Bộ Thang Đo Sự Hài Lòng Reliability Statistics
Đánh Giá Sơ Bộ Thang Đo Uy Tín Thương Hiệu Reliability Statistics
Kết Quả Phân Tích Cfa Thang Đo Chi Phí Chuyển Dổi
Một số yếu tố ảnh hưởng đến lòng trung thành đối với thương hiệu ngân hàng của khách hàng cá nhân gửi tiền tiết kiệm - 27
Một số yếu tố ảnh hưởng đến lòng trung thành đối với thương hiệu ngân hàng của khách hàng cá nhân gửi tiền tiết kiệm - 28

Xem toàn bộ 229 trang tài liệu này.

Standardized Regression Weights: (Group number 1 - Default model)

Estimate
SHL	<---	TNXH	.102
SHL	<---	UTTH	.224
SHL	<---	CLT	.473
LTT	<---	SHL	.558
TTTĐ	<---	LTT	.632
TTHV	<---	LTT	.888
TNXH1	<---	TNXH	.580
TNXH2	<---	TNXH	.542
TNXH4	<---	TNXH	.844
TNXH5	<---	TNXH	.849
TNXH6	<---	TNXH	.820
TNXH7	<---	TNXH	.734
TNXH8	<---	TNXH	.775
LTT1	<---	TTTĐ	.769
LTT2	<---	TTTĐ	.710
LTT3	<---	TTTĐ	.827
LTT4	<---	TTTĐ	.843
LTT5	<---	TTTĐ	.749
UT1	<---	UTTH	.641
UT2	<---	UTTH	.734
UT3	<---	UTTH	.802
UT4	<---	UTTH	.738
UT5	<---	UTTH	.726
UT6	<---	UTTH	.795
LTT6	<---	TTHV	.721
LTT7	<---	TTHV	.582
LTT8	<---	TTHV	1.000
LTT9	<---	TTHV	1.000
LTT10	<---	TTHV	.727
SHL1	<---	SHL	.881
SHL2	<---	SHL	.865
SHL3	<---	SHL	.824
SHL4	<---	SHL	.765
SHL5	<---	SHL	.669
CLTT1	<---	CLT	.855
CLTT2	<---	CLT	1.015
CLTT3	<---	CLT	.758

Variances: (Group number 1 - Default model)

Estimate	S.E.	C.R.	P	Label
TNXH		.271	.036	7.542	***
UTTH		.219	.025	8.647	***
CLT		.433	.033	13.049	***
e96		.605	.045	13.343	***
e99		.430	.071	6.085	***
e98		.232	.027	8.651	***
e97		.110	.041	2.666	.008
e1		.536	.033	16.437	***
e2		.643	.039	16.597	***
e3		.284	.022	12.979	***
e4		.241	.019	12.751	***
e5		.258	.019	13.588	***
e6		.436	.029	15.024	***
e7		.332	.023	14.480	***
e8		.267	.019	14.429	***
e9		.284	.019	15.307	***
e10		.228	.018	12.943	***
e11		.193	.016	12.363	***
e12		.293	.020	14.764	***
e18		.313	.020	15.772	***
e19		.295	.020	14.679	***
e20		.208	.016	13.211	***
e21		.279	.019	14.614	***
e22		.312	.021	14.803	***
e23		.200	.015	13.401	***
e24		.481	.028	17.329	***
e25		.651	.038	17.332	***
e26		.001	.001	.567	.571
e27		.001	.001	1.126	.260
e28		.426	.025	17.328	***
e34		.244	.020	11.980	***
e35		.232	.018	12.691	***
e36		.283	.020	14.040	***
e37		.327	.022	15.167	***
e38		.433	.027	16.101	***
e39		.160	.012	13.527	***
e40		-.020	.012	-1.685	.092
e41		.302	.019	16.170	***

Total Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.440	.180	.660	.000	.000	.000	.000
LTT	.211	.086	.317	.480	.000	.000	.000
TTHV	.171	.070	.257	.389	.810	.000	.000
TTTĐ	.105	.043	.157	.238	.496	.000	.000
CLTT3	.000	.000	.970	.000	.000	.000	.000
CLTT2	.000	.000	1.252	.000	.000	.000	.000
CLTT1	.000	.000	1.000	.000	.000	.000	.000
SHL5	.284	.116	.425	.644	.000	.000	.000
SHL4	.325	.133	.488	.739	.000	.000	.000
SHL3	.371	.152	.556	.843	.000	.000	.000
SHL2	.397	.163	.596	.903	.000	.000	.000
SHL1	.440	.180	.660	1.000	.000	.000	.000
LTT10	.164	.067	.246	.372	.776	.958	.000
LTT9	.255	.104	.383	.580	1.209	1.492	.000
LTT8	.255	.104	.382	.579	1.207	1.490	.000
LTT7	.137	.056	.206	.311	.649	.801	.000
LTT6	.171	.070	.257	.389	.810	1.000	.000
UT6	1.254	.000	.000	.000	.000	.000	.000
UT5	1.260	.000	.000	.000	.000	.000	.000
UT4	1.236	.000	.000	.000	.000	.000	.000
UT3	1.309	.000	.000	.000	.000	.000	.000
UT2	1.256	.000	.000	.000	.000	.000	.000
UT1	1.000	.000	.000	.000	.000	.000	.000
LTT5	.103	.042	.155	.235	.490	.000	.987
LTT4	.116	.047	.174	.264	.550	.000	1.107
LTT3	.118	.048	.178	.269	.561	.000	1.130
LTT2	.091	.037	.136	.206	.430	.000	.865
LTT1	.105	.043	.157	.238	.496	.000	1.000
TNXH8	.000	1.358	.000	.000	.000	.000	.000
TNXH7	.000	1.373	.000	.000	.000	.000	.000
TNXH6	.000	1.397	.000	.000	.000	.000	.000
TNXH5	.000	1.516	.000	.000	.000	.000	.000
TNXH4	.000	1.609	.000	.000	.000	.000	.000
TNXH2	.000	.992	.000	.000	.000	.000	.000
TNXH1	.000	1.000	.000	.000	.000	.000	.000

Standardized Total Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.224	.102	.473	.000	.000	.000	.000
LTT	.125	.057	.264	.558	.000	.000	.000
TTHV	.111	.051	.234	.496	.888	.000	.000
TTTĐ	.079	.036	.167	.353	.632	.000	.000
CLTT3	.000	.000	.758	.000	.000	.000	.000
CLTT2	.000	.000	1.015	.000	.000	.000	.000
CLTT1	.000	.000	.855	.000	.000	.000	.000
SHL5	.150	.068	.316	.669	.000	.000	.000
SHL4	.171	.078	.362	.765	.000	.000	.000
SHL3	.184	.084	.390	.824	.000	.000	.000
SHL2	.194	.088	.409	.865	.000	.000	.000
SHL1	.197	.090	.416	.881	.000	.000	.000
LTT10	.081	.037	.170	.360	.645	.727	.000
LTT9	.111	.051	.234	.496	.888	1.000	.000
LTT8	.111	.051	.234	.496	.888	1.000	.000
LTT7	.065	.029	.136	.288	.517	.582	.000
LTT6	.080	.036	.169	.357	.640	.721	.000
UT6	.795	.000	.000	.000	.000	.000	.000
UT5	.726	.000	.000	.000	.000	.000	.000
UT4	.738	.000	.000	.000	.000	.000	.000
UT3	.802	.000	.000	.000	.000	.000	.000
UT2	.734	.000	.000	.000	.000	.000	.000
UT1	.641	.000	.000	.000	.000	.000	.000
LTT5	.059	.027	.125	.264	.474	.000	.749
LTT4	.067	.030	.141	.297	.533	.000	.843
LTT3	.065	.030	.138	.292	.523	.000	.827
LTT2	.056	.026	.118	.250	.448	.000	.710
LTT1	.061	.028	.128	.271	.486	.000	.769
TNXH8	.000	.775	.000	.000	.000	.000	.000
TNXH7	.000	.734	.000	.000	.000	.000	.000
TNXH6	.000	.820	.000	.000	.000	.000	.000
TNXH5	.000	.849	.000	.000	.000	.000	.000
TNXH4	.000	.844	.000	.000	.000	.000	.000
TNXH2	.000	.542	.000	.000	.000	.000	.000
TNXH1	.000	.580	.000	.000	.000	.000	.000

Direct Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.440	.180	.660	.000	.000	.000	.000
LTT	.000	.000	.000	.480	.000	.000	.000
TTHV	.000	.000	.000	.000	.810	.000	.000
TTTĐ	.000	.000	.000	.000	.496	.000	.000
CLTT3	.000	.000	.970	.000	.000	.000	.000
CLTT2	.000	.000	1.252	.000	.000	.000	.000
CLTT1	.000	.000	1.000	.000	.000	.000	.000
SHL5	.000	.000	.000	.644	.000	.000	.000
SHL4	.000	.000	.000	.739	.000	.000	.000
SHL3	.000	.000	.000	.843	.000	.000	.000
SHL2	.000	.000	.000	.903	.000	.000	.000
SHL1	.000	.000	.000	1.000	.000	.000	.000
LTT10	.000	.000	.000	.000	.000	.958	.000
LTT9	.000	.000	.000	.000	.000	1.492	.000
LTT8	.000	.000	.000	.000	.000	1.490	.000
LTT7	.000	.000	.000	.000	.000	.801	.000
LTT6	.000	.000	.000	.000	.000	1.000	.000
UT6	1.254	.000	.000	.000	.000	.000	.000
UT5	1.260	.000	.000	.000	.000	.000	.000
UT4	1.236	.000	.000	.000	.000	.000	.000
UT3	1.309	.000	.000	.000	.000	.000	.000
UT2	1.256	.000	.000	.000	.000	.000	.000
UT1	1.000	.000	.000	.000	.000	.000	.000
LTT5	.000	.000	.000	.000	.000	.000	.987
LTT4	.000	.000	.000	.000	.000	.000	1.107
LTT3	.000	.000	.000	.000	.000	.000	1.130
LTT2	.000	.000	.000	.000	.000	.000	.865
LTT1	.000	.000	.000	.000	.000	.000	1.000
TNXH8	.000	1.358	.000	.000	.000	.000	.000
TNXH7	.000	1.373	.000	.000	.000	.000	.000
TNXH6	.000	1.397	.000	.000	.000	.000	.000
TNXH5	.000	1.516	.000	.000	.000	.000	.000
TNXH4	.000	1.609	.000	.000	.000	.000	.000
TNXH2	.000	.992	.000	.000	.000	.000	.000
TNXH1	.000	1.000	.000	.000	.000	.000	.000

Standardized Direct Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.224	.102	.473	.000	.000	.000	.000
LTT	.000	.000	.000	.558	.000	.000	.000
TTHV	.000	.000	.000	.000	.888	.000	.000
TTTĐ	.000	.000	.000	.000	.632	.000	.000
CLTT3	.000	.000	.758	.000	.000	.000	.000
CLTT2	.000	.000	1.015	.000	.000	.000	.000
CLTT1	.000	.000	.855	.000	.000	.000	.000
SHL5	.000	.000	.000	.669	.000	.000	.000
SHL4	.000	.000	.000	.765	.000	.000	.000
SHL3	.000	.000	.000	.824	.000	.000	.000
SHL2	.000	.000	.000	.865	.000	.000	.000
SHL1	.000	.000	.000	.881	.000	.000	.000
LTT10	.000	.000	.000	.000	.000	.727	.000
LTT9	.000	.000	.000	.000	.000	1.000	.000
LTT8	.000	.000	.000	.000	.000	1.000	.000
LTT7	.000	.000	.000	.000	.000	.582	.000
LTT6	.000	.000	.000	.000	.000	.721	.000
UT6	.795	.000	.000	.000	.000	.000	.000
UT5	.726	.000	.000	.000	.000	.000	.000
UT4	.738	.000	.000	.000	.000	.000	.000
UT3	.802	.000	.000	.000	.000	.000	.000
UT2	.734	.000	.000	.000	.000	.000	.000
UT1	.641	.000	.000	.000	.000	.000	.000
LTT5	.000	.000	.000	.000	.000	.000	.749
LTT4	.000	.000	.000	.000	.000	.000	.843
LTT3	.000	.000	.000	.000	.000	.000	.827
LTT2	.000	.000	.000	.000	.000	.000	.710
LTT1	.000	.000	.000	.000	.000	.000	.769
TNXH8	.000	.775	.000	.000	.000	.000	.000
TNXH7	.000	.734	.000	.000	.000	.000	.000
TNXH6	.000	.820	.000	.000	.000	.000	.000
TNXH5	.000	.849	.000	.000	.000	.000	.000
TNXH4	.000	.844	.000	.000	.000	.000	.000
TNXH2	.000	.542	.000	.000	.000	.000	.000
TNXH1	.000	.580	.000	.000	.000	.000	.000

Indirect Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.000	.000	.000	.000	.000	.000	.000
LTT	.211	.086	.317	.000	.000	.000	.000
TTHV	.171	.070	.257	.389	.000	.000	.000
TTTĐ	.105	.043	.157	.238	.000	.000	.000
CLTT3	.000	.000	.000	.000	.000	.000	.000
CLTT2	.000	.000	.000	.000	.000	.000	.000
CLTT1	.000	.000	.000	.000	.000	.000	.000
SHL5	.284	.116	.425	.000	.000	.000	.000
SHL4	.325	.133	.488	.000	.000	.000	.000
SHL3	.371	.152	.556	.000	.000	.000	.000
SHL2	.397	.163	.596	.000	.000	.000	.000
SHL1	.440	.180	.660	.000	.000	.000	.000
LTT10	.164	.067	.246	.372	.776	.000	.000
LTT9	.255	.104	.383	.580	1.209	.000	.000
LTT8	.255	.104	.382	.579	1.207	.000	.000
LTT7	.137	.056	.206	.311	.649	.000	.000
LTT6	.171	.070	.257	.389	.810	.000	.000
UT6	.000	.000	.000	.000	.000	.000	.000
UT5	.000	.000	.000	.000	.000	.000	.000
UT4	.000	.000	.000	.000	.000	.000	.000
UT3	.000	.000	.000	.000	.000	.000	.000
UT2	.000	.000	.000	.000	.000	.000	.000
UT1	.000	.000	.000	.000	.000	.000	.000
LTT5	.103	.042	.155	.235	.490	.000	.000
LTT4	.116	.047	.174	.264	.550	.000	.000
LTT3	.118	.048	.178	.269	.561	.000	.000
LTT2	.091	.037	.136	.206	.430	.000	.000
LTT1	.105	.043	.157	.238	.496	.000	.000
TNXH8	.000	.000	.000	.000	.000	.000	.000
TNXH7	.000	.000	.000	.000	.000	.000	.000
TNXH6	.000	.000	.000	.000	.000	.000	.000
TNXH5	.000	.000	.000	.000	.000	.000	.000
TNXH4	.000	.000	.000	.000	.000	.000	.000
TNXH2	.000	.000	.000	.000	.000	.000	.000
TNXH1	.000	.000	.000	.000	.000	.000	.000