Một số yếu tố ảnh hưởng đến lòng trung thành đối với thương hiệu ngân hàng của khách hàng cá nhân gửi tiền tiết kiệm

Standardized Indirect Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.000	.000	.000	.000	.000	.000	.000
LTT	.125	.057	.264	.000	.000	.000	.000
TTHV	.111	.051	.234	.496	.000	.000	.000
TTTĐ	.079	.036	.167	.353	.000	.000	.000
CLTT3	.000	.000	.000	.000	.000	.000	.000
CLTT2	.000	.000	.000	.000	.000	.000	.000
CLTT1	.000	.000	.000	.000	.000	.000	.000
SHL5	.150	.068	.316	.000	.000	.000	.000
SHL4	.171	.078	.362	.000	.000	.000	.000
SHL3	.184	.084	.390	.000	.000	.000	.000
SHL2	.194	.088	.409	.000	.000	.000	.000
SHL1	.197	.090	.416	.000	.000	.000	.000
LTT10	.081	.037	.170	.360	.645	.000	.000
LTT9	.111	.051	.234	.496	.888	.000	.000
LTT8	.111	.051	.234	.496	.888	.000	.000
LTT7	.065	.029	.136	.288	.517	.000	.000
LTT6	.080	.036	.169	.357	.640	.000	.000
UT6	.000	.000	.000	.000	.000	.000	.000
UT5	.000	.000	.000	.000	.000	.000	.000
UT4	.000	.000	.000	.000	.000	.000	.000
UT3	.000	.000	.000	.000	.000	.000	.000
UT2	.000	.000	.000	.000	.000	.000	.000
UT1	.000	.000	.000	.000	.000	.000	.000
LTT5	.059	.027	.125	.264	.474	.000	.000
LTT4	.067	.030	.141	.297	.533	.000	.000
LTT3	.065	.030	.138	.292	.523	.000	.000
LTT2	.056	.026	.118	.250	.448	.000	.000
LTT1	.061	.028	.128	.271	.486	.000	.000
TNXH8	.000	.000	.000	.000	.000	.000	.000
TNXH7	.000	.000	.000	.000	.000	.000	.000
TNXH6	.000	.000	.000	.000	.000	.000	.000
TNXH5	.000	.000	.000	.000	.000	.000	.000
TNXH4	.000	.000	.000	.000	.000	.000	.000
TNXH2	.000	.000	.000	.000	.000	.000	.000
TNXH1	.000	.000	.000	.000	.000	.000	.000

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Đánh Giá Sơ Bộ Thang Đo Uy Tín Thương Hiệu Reliability Statistics
Kết Quả Phân Tích Cfa Thang Đo Chi Phí Chuyển Dổi
Một số yếu tố ảnh hưởng đến lòng trung thành đối với thương hiệu ngân hàng của khách hàng cá nhân gửi tiền tiết kiệm - 26
Một số yếu tố ảnh hưởng đến lòng trung thành đối với thương hiệu ngân hàng của khách hàng cá nhân gửi tiền tiết kiệm - 28

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Model Fit Summary CMIN

Model

NPAR	CMIN	DF	P	CMIN/DF
Default model	95	1187.568	437	.000	2.749
Saturated model	527	.000	0
Independence model	31	15109.581	496	.000	30.463

Baseline Comparisons

Model

NFI Delta1	RFI rho1	IFI Delta2	TLI rho2	CFI
Default model	.926	.914	. 910	. 919	.908
Saturated model	1.000		1.000		1.000
Independence model	.000	.000	.000	.000	.000

RMSEA

Model

RMSEA	LO 90	HI 90	PCLOSE
Default model	. 063	.101	.107	.000
Independence model	.221	.218	.224	.000

4.4.2. Nhóm nữ giới

Regression Weights: (Group number 1 - Default model)

Estimate	S.E.	C.R.	P	Label
SHL	<---	TNXH	.330	.031	10.002	***
SHL	<---	UTTH	.360	.034	10.104	***
SHL	<---	CLT	.450	.040	10.047	***
LTT	<---	SHL	.690	.067	10.153	***
TTTĐ	<---	LTT	.498	.049	10.083	***
TTHV	<---	LTT	.980	.097	10.284	***
TNXH1	<---	TNXH	1.000
TNXH2	<---	TNXH	1.119	.105	10.684	***
TNXH4	<---	TNXH	1.814	.129	14.009	***
TNXH5	<---	TNXH	1.711	.122	14.030	***
TNXH6	<---	TNXH	1.578	.115	13.776	***
TNXH7	<---	TNXH	1.553	.120	12.963	***
TNXH8	<---	TNXH	1.534	.115	13.362	***
LTT1	<---	TTTĐ	1.000
LTT2	<---	TTTĐ	.865	.047	18.302	***
LTT3	<---	TTTĐ	1.130	.052	21.771	***
LTT4	<---	TTTĐ	1.107	.050	22.224	***
LTT5	<---	TTTĐ	.987	.051	19.467	***

Estimate	S.E.	C.R.	P	Label
UT1	<---	UTTH	1.000
UT2	<---	UTTH	1.222	.078	15.658	***
UT3	<---	UTTH	1.274	.076	16.831	***
UT4	<---	UTTH	1.201	.076	15.714	***
UT5	<---	UTTH	1.227	.079	15.523	***
UT6	<---	UTTH	1.221	.073	16.727	***
LTT6	<---	TTHV	1.000
LTT7	<---	TTHV	.720	.042	16.968	***
LTT8	<---	TTHV	1.339	.039	34.453	***
LTT9	<---	TTHV	1.342	.039	34.443	***
LTT10	<---	TTHV	.861	.039	22.112	***
SHL1	<---	SHL	1.000
SHL2	<---	SHL	1.003	.038	26.224	***
SHL3	<---	SHL	.944	.039	24.302	***
SHL4	<---	SHL	.830	.039	21.462	***
SHL5	<---	SHL	.730	.041	17.660	***
CLTT1	<---	CLT	1.000
CLTT2	<---	CLT	1.187	.033	36.002	***
CLTT3	<---	CLT	.934	.038	24.564	***

Standardized Regression Weights: (Group number 1 - Default model)

Estimate
SHL	<---	TNXH	.199
SHL	<---	UTTH	.226
SHL	<---	CLT	.406
LTT	<---	SHL	.629
TTTĐ	<---	LTT	.651
TTHV	<---	LTT	.923
TNXH1	<---	TNXH	.528
TNXH2	<---	TNXH	.541
TNXH4	<---	TNXH	.842
TNXH5	<---	TNXH	.849
TNXH6	<---	TNXH	.820
TNXH7	<---	TNXH	.736
TNXH8	<---	TNXH	.776
LTT1	<---	TTTĐ	.779
LTT2	<---	TTTĐ	.722
LTT3	<---	TTTĐ	.836
LTT4	<---	TTTĐ	.851
LTT5	<---	TTTĐ	.760
UT1	<---	UTTH	.654
UT2	<---	UTTH	.734
UT3	<---	UTTH	.802

Estimate
UT4	<---	UTTH	.737
UT5	<---	UTTH	.726
UT6	<---	UTTH	.795
LTT6	<---	TTHV	.784
LTT7	<---	TTHV	.622
LTT8	<---	TTHV	1.000
LTT9	<---	TTHV	1.000
LTT10	<---	TTHV	.762
SHL1	<---	SHL	.840
SHL2	<---	SHL	.844
SHL3	<---	SHL	.806
SHL4	<---	SHL	.744
SHL5	<---	SHL	.649
CLTT1	<---	CLT	.871
CLTT2	<---	CLT	1.008
CLTT3	<---	CLT	.764

Variances: (Group number 1 - Default model)

Estimate	S.E.	C.R.	P	Label
TNXH		.213	.030	7.001	***
UTTH		.231	.026	8.831	***
CLT		.476	.036	13.335	***
e96		.436	.035	12.545	***
e99		.426	.064	6.629	***
e98		.238	.026	9.108	***
e97		.117	.053	2.221	.026
e1		.549	.033	16.645	***
e2		.644	.039	16.590	***
e3		.287	.022	12.991	***
e4		.242	.019	12.719	***
e5		.257	.019	13.540	***
e6		.434	.029	14.988	***
e7		.331	.023	14.447	***
e8		.267	.018	14.452	***
e9		.284	.019	15.322	***
e10		.228	.018	12.979	***
e11		.193	.016	12.404	***
e12		.293	.020	14.785	***
e18		.309	.020	15.671	***
e19		.296	.020	14.697	***
e20		.208	.016	13.234	***
e21		.280	.019	14.647	***
e22		.311	.021	14.813	***

Estimate	S.E.	C.R.	P	Label
e23		.200	.015	13.412	***
e24		.497	.029	17.327	***
e25		.651	.038	17.332	***
e26		.001	.001	.618	.537
e27		.001	.001	1.143	.253
e28		.426	.025	17.328	***
e34		.245	.019	12.961	***
e35		.237	.019	12.686	***
e36		.282	.020	13.884	***
e37		.325	.022	15.040	***
e38		.429	.027	15.998	***
e39		.151	.012	12.755	***
e40		-.011	.011	-.977	.328
e41		.295	.018	16.060	***

Total Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.360	.330	.450	.000	.000	.000	.000
LTT	.248	.228	.311	.690	.000	.000	.000
TTHV	.243	.223	.304	.676	.980	.000	.000
TTTĐ	.124	.113	.155	.344	.498	.000	.000
CLTT3	.000	.000	.934	.000	.000	.000	.000
CLTT2	.000	.000	1.187	.000	.000	.000	.000
CLTT1	.000	.000	1.000	.000	.000	.000	.000
SHL5	.263	.241	.329	.730	.000	.000	.000
SHL4	.299	.274	.373	.830	.000	.000	.000
SHL3	.340	.311	.425	.944	.000	.000	.000
SHL2	.361	.331	.451	1.003	.000	.000	.000
SHL1	.360	.330	.450	1.000	.000	.000	.000
LTT10	.210	.192	.262	.582	.844	.861	.000
LTT9	.327	.299	.408	.907	1.315	1.342	.000
LTT8	.326	.299	.408	.906	1.313	1.339	.000
LTT7	.175	.161	.219	.487	.706	.720	.000
LTT6	.243	.223	.304	.676	.980	1.000	.000
UT6	1.221	.000	.000	.000	.000	.000	.000
UT5	1.227	.000	.000	.000	.000	.000	.000
UT4	1.201	.000	.000	.000	.000	.000	.000
UT3	1.274	.000	.000	.000	.000	.000	.000
UT2	1.222	.000	.000	.000	.000	.000	.000
UT1	1.000	.000	.000	.000	.000	.000	.000
LTT5	.122	.112	.153	.339	.492	.000	.987
LTT4	.137	.126	.171	.381	.552	.000	1.107
LTT3	.140	.128	.175	.388	.563	.000	1.130

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
LTT2	.107	.098	.134	.297	.431	.000	.865
LTT1	.124	.113	.155	.344	.498	.000	1.000
TNXH8	.000	1.534	.000	.000	.000	.000	.000
TNXH7	.000	1.553	.000	.000	.000	.000	.000
TNXH6	.000	1.578	.000	.000	.000	.000	.000
TNXH5	.000	1.711	.000	.000	.000	.000	.000
TNXH4	.000	1.814	.000	.000	.000	.000	.000
TNXH2	.000	1.119	.000	.000	.000	.000	.000
TNXH1	.000	1.000	.000	.000	.000	.000	.000

Standardized Total Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.226	.199	.406	.000	.000	.000	.000
LTT	.142	.125	.255	.629	.000	.000	.000
TTHV	.131	.115	.235	.581	.923	.000	.000
TTTĐ	.093	.081	.166	.410	.651	.000	.000
CLTT3	.000	.000	.764	.000	.000	.000	.000
CLTT2	.000	.000	1.008	.000	.000	.000	.000
CLTT1	.000	.000	.871	.000	.000	.000	.000
SHL5	.147	.129	.263	.649	.000	.000	.000
SHL4	.168	.148	.302	.744	.000	.000	.000
SHL3	.182	.160	.327	.806	.000	.000	.000
SHL2	.191	.168	.342	.844	.000	.000	.000
SHL1	.190	.167	.340	.840	.000	.000	.000
LTT10	.100	.088	.179	.442	.703	.762	.000
LTT9	.131	.115	.235	.580	.923	1.000	.000
LTT8	.131	.115	.235	.580	.923	1.000	.000
LTT7	.082	.072	.147	.361	.575	.622	.000
LTT6	.103	.091	.185	.455	.724	.784	.000
UT6	.795	.000	.000	.000	.000	.000	.000
UT5	.726	.000	.000	.000	.000	.000	.000
UT4	.737	.000	.000	.000	.000	.000	.000
UT3	.802	.000	.000	.000	.000	.000	.000
UT2	.734	.000	.000	.000	.000	.000	.000
UT1	.654	.000	.000	.000	.000	.000	.000
LTT5	.070	.062	.126	.311	.495	.000	.760
LTT4	.079	.069	.141	.348	.554	.000	.851
LTT3	.077	.068	.139	.342	.544	.000	.836
LTT2	.067	.059	.120	.296	.470	.000	.722
LTT1	.072	.063	.129	.319	.507	.000	.779
TNXH8	.000	.776	.000	.000	.000	.000	.000
TNXH7	.000	.736	.000	.000	.000	.000	.000
TNXH6	.000	.820	.000	.000	.000	.000	.000

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
TNXH5	.000	.849	.000	.000	.000	.000	.000
TNXH4	.000	.842	.000	.000	.000	.000	.000
TNXH2	.000	.541	.000	.000	.000	.000	.000
TNXH1	.000	.528	.000	.000	.000	.000	.000

Direct Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.360	.330	.450	.000	.000	.000	.000
LTT	.000	.000	.000	.690	.000	.000	.000
TTHV	.000	.000	.000	.000	.980	.000	.000
TTTĐ	.000	.000	.000	.000	.498	.000	.000
CLTT3	.000	.000	.934	.000	.000	.000	.000
CLTT2	.000	.000	1.187	.000	.000	.000	.000
CLTT1	.000	.000	1.000	.000	.000	.000	.000
SHL5	.000	.000	.000	.730	.000	.000	.000
SHL4	.000	.000	.000	.830	.000	.000	.000
SHL3	.000	.000	.000	.944	.000	.000	.000
SHL2	.000	.000	.000	1.003	.000	.000	.000
SHL1	.000	.000	.000	1.000	.000	.000	.000
LTT10	.000	.000	.000	.000	.000	.861	.000
LTT9	.000	.000	.000	.000	.000	1.342	.000
LTT8	.000	.000	.000	.000	.000	1.339	.000
LTT7	.000	.000	.000	.000	.000	.720	.000
LTT6	.000	.000	.000	.000	.000	1.000	.000
UT6	1.221	.000	.000	.000	.000	.000	.000
UT5	1.227	.000	.000	.000	.000	.000	.000
UT4	1.201	.000	.000	.000	.000	.000	.000
UT3	1.274	.000	.000	.000	.000	.000	.000
UT2	1.222	.000	.000	.000	.000	.000	.000
UT1	1.000	.000	.000	.000	.000	.000	.000
LTT5	.000	.000	.000	.000	.000	.000	.987
LTT4	.000	.000	.000	.000	.000	.000	1.107
LTT3	.000	.000	.000	.000	.000	.000	1.130
LTT2	.000	.000	.000	.000	.000	.000	.865
LTT1	.000	.000	.000	.000	.000	.000	1.000
TNXH8	.000	1.534	.000	.000	.000	.000	.000
TNXH7	.000	1.553	.000	.000	.000	.000	.000
TNXH6	.000	1.578	.000	.000	.000	.000	.000
TNXH5	.000	1.711	.000	.000	.000	.000	.000
TNXH4	.000	1.814	.000	.000	.000	.000	.000
TNXH2	.000	1.119	.000	.000	.000	.000	.000
TNXH1	.000	1.000	.000	.000	.000	.000	.000

Standardized Direct Effects (Group number 1 - Default model)

UTTH	TNXH	CLT	SHL	LTT	TTHV	TTTĐ
SHL	.226	.199	.406	.000	.000	.000	.000
LTT	.000	.000	.000	.629	.000	.000	.000
TTHV	.000	.000	.000	.000	.923	.000	.000
TTTĐ	.000	.000	.000	.000	.651	.000	.000
CLTT3	.000	.000	.764	.000	.000	.000	.000
CLTT2	.000	.000	1.008	.000	.000	.000	.000
CLTT1	.000	.000	.871	.000	.000	.000	.000
SHL5	.000	.000	.000	.649	.000	.000	.000
SHL4	.000	.000	.000	.744	.000	.000	.000
SHL3	.000	.000	.000	.806	.000	.000	.000
SHL2	.000	.000	.000	.844	.000	.000	.000
SHL1	.000	.000	.000	.840	.000	.000	.000
LTT10	.000	.000	.000	.000	.000	.762	.000
LTT9	.000	.000	.000	.000	.000	1.000	.000
LTT8	.000	.000	.000	.000	.000	1.000	.000
LTT7	.000	.000	.000	.000	.000	.622	.000
LTT6	.000	.000	.000	.000	.000	.784	.000
UT6	.795	.000	.000	.000	.000	.000	.000
UT5	.726	.000	.000	.000	.000	.000	.000
UT4	.737	.000	.000	.000	.000	.000	.000
UT3	.802	.000	.000	.000	.000	.000	.000
UT2	.734	.000	.000	.000	.000	.000	.000
UT1	.654	.000	.000	.000	.000	.000	.000
LTT5	.000	.000	.000	.000	.000	.000	.760
LTT4	.000	.000	.000	.000	.000	.000	.851
LTT3	.000	.000	.000	.000	.000	.000	.836
LTT2	.000	.000	.000	.000	.000	.000	.722
LTT1	.000	.000	.000	.000	.000	.000	.779
TNXH8	.000	.776	.000	.000	.000	.000	.000
TNXH7	.000	.736	.000	.000	.000	.000	.000
TNXH6	.000	.820	.000	.000	.000	.000	.000
TNXH5	.000	.849	.000	.000	.000	.000	.000
TNXH4	.000	.842	.000	.000	.000	.000	.000
TNXH2	.000	.541	.000	.000	.000	.000	.000
TNXH1	.000	.528	.000	.000	.000	.000	.000