Các yếu tố ảnh hưởng đến sự hài lòng của du khách đối với chất lượng dịch vụ du lịch trên địa bàn tỉnh Cà Mau - 16

Levene's Test for Equality of Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed

)

Mean Difference

Std. Error Difference

95% Confidence Interval of the Difference

Lower

Upper

Equal variances assumed

.099

.753

-.528

175

.598

-.08407810

.15918778

-.39825309

.23009689

VCPTHH

Equal variances

not assumed

-.525

117.016

.601

-.08407810

.16022140

-.40138772

.23323152

Equal variances assumed

.010

.920

1.113

175

.267

.17323491

.15558463

-.13382886

.48029867

DUDV

Equal variances

not assumed

1.103

116.005

.272

.17323491

.15709588

-.13791313

.48438294

Equal variances assumed

.771

.381

1.032

175

.304

.16100790

.15608284

-.14703914

.46905495

DTC

Equal variances

not assumed

1.002

110.148

.318

.16100790

.16066021

-.15737816

.47939397

Equal variances assumed

.507

.477

-1.748

175

.082

-.25501854

.14586336

-.54289628

.03285920

NLPV

Equal variances

not assumed

-1.724

114.685

.087

-.25501854

.14790326

-.54799498

.03795790

Equal variances assumed

.381

.538

-1.450

175

.149

-.22579490

.15570163

-.53308958

.08149978

STT

Equal variances

not assumed

-1.437

116.246

.153

-.22579490

.15709380

-.53693203

.08534222

Equal variances assumed

.204

.652

1.144

175

.254

.17009968

.14872086

-.12341767

.46361702

SCT

Equal variances

not assumed

1.110

109.729

.270

.17009968

.15330137

-.13371601

.47391536

Levene's Test for Equality of Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed

)

Mean Difference

Std. Error Difference

95% Confidence Interval of the Difference

Lower

Upper

Equal variances assumed

.002

.962

-.690

85

.492

-.18885869

.27375885

-.73316462

.35544725

VCPTHH

Equal variances

not assumed

-.723

23.515

.477

-.18885869

.26116122

-.72845802

.35074065

Equal variances assumed

2.538

.115

-2.204

85

.030

-.61585269

.27945586

-1.17148581

-.06021956

DUDV

Equal variances

not assumed

-2.925

34.518

.006

-.61585269

.21057985

-1.04356605

-.18813933

Equal variances assumed

.522

.472

-.901

85

.370

-.25094292

.27866610

-.80500580

.30311995

DTC

Equal variances

not assumed

-.982

24.715

.336

-.25094292

.25560970

-.77768849

.27580264

Equal variances assumed

.831

.365

.088

85

.930

.02398123

.27284049

-.51849876

.56646121

NLPV

Equal variances

not assumed

.109

30.196

.914

.02398123

.22006336

-.42532564

.47328809

Equal variances assumed

.359

.551

.782

85

.437

.21087092

.26980391

-.32557153

.74731337

STT

Equal variances

not assumed

.815

23.371

.423

.21087092

.25870627

-.32383427

.74557610

Equal variances assumed

2.811

.097

-.319

85

.750

-.09104912

.28522220

-.65814728

.47604903

SCT

Equal variances

not assumed

-.414

32.980

.681

-.09104912

.21969575

-.53803359

.35593535

Initial

Extraction

giao thong thuan tien den Ca Mau

1.000

.576

Ca Mau co nhieu canh quan sinh thai dac trung

1.000

.607

Moi truong o Ca Mau trong sach, mat me

1.000

.329

he thong ha tang phu tro dap ung yeu cau

1.000

.465

tranh thiet bi vat tu trong khach san dap ung yeu cau

1.000

.668

co nhieu tour du lich phuc vu nhieu muc dich trai nghiem

1.000

.695

hanh trinh cac tour la thuan tien

1.000

.759

he thong nha hang quan an dam bao ve sinh, an toan thuc pham

1.000

.659

co nhieu hai dac san tuoi ngon hop khau vi

1.000

.630

gia ca cac dich vu hop ly, khong chat chem

1.000

.467

hanh trinh den va di tu Ca Mau de dang

1.000

.545

san pham, dich vu du lich dung nhu nha lam DL cam ket

1.000

.603

thong tin san pham, DV DL cung cap day du cho du khach

1.000

.687

moi su phan hoi cua du khach deu duoc xu ly nhanh chong

1.000

.712

cac tour du lich deu dam bao an toan

1.000

.592

du khach duoc thong tin day du ve hanh trinh tour

1.000

.703

cac nhan vien phuc vu tan tinh, chu dao

1.000

.587

phong cach, thai do nhan vien the hien su chuyen nghiep

1.000

.683

nhan vien giai thich ro rang de khach am hieu khi su dung DV tham quan, vui choi, giai tri

1.000

.624

Ca Mau khong qua rong nen khong doi hoi mat nhieu thoi gian tham quan, giai tri

1.000

.627

co so luu tru khong xa voi cac diem tham quan

1.000

.641

co nhieu phuong tien phuc vu cho viec di lai cua du khach den dia diem minh can

1.000

.669

Ca Mau khong xa voi tuyen diem DL dia phuong lan can nen de ket hop

1.000

.607

co nhieu diem vui choi giai tri (bar, vu truong) de khach giai tri ve dem

1.000

.591

1.000

.549

du khach it bi phien ha, quay nhieu, cheo keo

1.000

.697

cac cong ty DL lay loi ich du khach lam trong tam phuc vu

1.000

.640

nhan vien hieu ro nhu cau cua khach du lich

1.000

.459

nguoi dan thanh pho Ca Mau the hien su quan tam ca nhan doi voi khach du lich

1.000

.555

Extraction Method: Principal Component Analysis.

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

1

5.460

18.826

18.826

5.460

18.826

18.826

3.321

11.453

11.453

2

3.199

11.032

29.858

3.199

11.032

29.858

3.201

11.038

22.491

3

2.608

8.994

38.852

2.608

8.994

38.852

3.121

10.763

33.254

4

2.319

7.995

46.847

2.319

7.995

46.847

2.780

9.587

42.841

5

2.066

7.124

53.971

2.066

7.124

53.971

2.619

9.031

51.872

6

1.974

6.808

60.779

1.974

6.808

60.779

2.583

8.907

60.779

7

.957

3.299

64.078

8

.853

2.940

67.019

9

.823

2.837

69.856

10

.730

2.516

72.372

11

.704

2.429

74.801

12

.653

2.250

77.051

13

.584

2.015

79.066

14

.567

1.954

81.020

15

.545

1.881

82.900

16

.525

1.811

84.711

17

.477

1.646

86.357

18

.452

1.559

87.915

19

.413

1.425

89.341

20

.392

1.353

90.693

21

.383

1.320

92.014

22

.372

1.282

93.295

23

.353

1.217

94.512

24

.309

1.066

95.579

25

.300

1.035

96.614

.281

.969

97.583

27

.249

.859

98.442

28

.244

.842

99.284

29

.208

.716

100.000

Component

1

2

3

4

5

6

giao thong thuan tien den Ca Mau

.468

.439

Ca Mau co nhieu canh quan sinh thai dac trung

.531

Moi truong o Ca Mau trong sach, mat me

.474

he thong ha tang phu tro dap ung yeu cau

tranh thiet bi vat tu trong khach san dap ung yeu cau

.445

.505

co nhieu tour du lich phuc vu nhieu muc dich trai nghiem

.411

.611

hanh trinh cac tour la thuan tien

.684

he thong nha hang quan an dam bao ve sinh, an toan thuc pham

.622

co nhieu hai dac san tuoi ngon hop khau vi

.633

gia ca cac dich vu hop ly, khong chat chem

.503

hanh trinh den va di tu Ca Mau de dang

.507

san pham, dich vu du lich dung nhu nha lam DL cam ket

.495

.425

thong tin san pham, DV DL cung cap day du cho du khach

.553

moi su phan hoi cua du khach deu duoc xu ly nhanh chong

.575

cac tour du lich deu dam bao an toan

.473

.409

du khach duoc thong tin day du ve hanh trinh tour

.629

cac nhan vien phuc vu tan tinh, chu dao

.543

-.413

phong cach, thai do nhan vien the hien su chuyen nghiep

.471

.523

nhan vien giai thich ro rang de khach am hieu khi su dung DV tham quan, vui choi, giai tri

.508

.458

.611

co so luu tru khong xa voi cac diem tham quan

.500

-.534

co nhieu phuong tien phuc vu cho viec di lai cua du khach den dia diem minh can

.563

-.479

Ca Mau khong xa voi tuyen diem DL dia phuong lan can nen de ket hop

.581

-.414

co nhieu diem vui choi giai tri (bar, vu truong) de khach giai tri ve dem

.546

-.488

nguoi dan Ca Mau than thien, hien hoa, men kha1ch

.550

du khach it bi phien ha, quay nhieu, cheo keo

.604

cac cong ty DL lay loi ich du khach lam trong tam phuc vu

.658

nhan vien hieu ro nhu cau cua khach du lich

.487

nguoi dan thanh pho Ca Mau the hien su quan tam ca nhan doi voi khach du lich

.640

Component

1

2

3

4

5

6

giao thong thuan tien den Ca Mau

.719

Ca Mau co nhieu canh quan sinh thai

dac trung

.759

Moi truong o Ca Mau trong sach, mat

me

.556

he thong ha tang phu tro dap ung yeu

cau

.639

tranh thiet bi vat tu trong khach san

dap ung yeu cau

.788

.811

hanh trinh cac tour la thuan tien

.863

he thong nha hang quan an dam bao ve

sinh, an toan thuc pham

.801

co nhieu hai dac san tuoi ngon hop

khau vi

.782

gia ca cac dich vu hop ly, khong chat

chem

.669

hanh trinh den va di tu Ca Mau de

dang

.715

san pham, dich vu du lich dung nhu

nha lam DL cam ket

.750

thong tin san pham, DV DL cung cap

day du cho du khach

.794

moi su phan hoi cua du khach deu duoc

xu ly nhanh chong

.806

cac tour du lich deu dam bao an toan

.734

du khach duoc thong tin day du ve

hanh trinh tour

.823

cac nhan vien phuc vu tan tinh, chu

dao

.759

phong cach, thai do nhan vien the hien

su chuyen nghiep

.793

nhan vien giai thich ro rang de khach am hieu khi su dung DV tham quan,

vui choi, giai tri

.735

Ca Mau khong qua rong nen khong doi hoi mat nhieu thoi gian tham quan, giai

tri

.733

co so luu tru khong xa voi cac diem

tham quan

.792

co nhieu phuong tien phuc vu cho viec

di lai cua du khach den dia diem minh can

.789

Ca Mau khong xa voi tuyen diem DL

dia phuong lan can nen de ket hop

.731

co nhieu diem vui choi giai tri (bar, vu

truong) de khach giai tri ve dem

.736

nguoi dan Ca Mau than thien, hien hoa,

men kha1ch

.667