6.1.7 Thống kê mẫu theo THU NHẬP
THUNHAP
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | Duoi 5 trieu | 44 | 13.6 | 13.6 | 13.6 |
Tu 5 trieu-<10 trieu | 141 | 43.5 | 43.5 | 57.1 | |
Tu 10 trieu-<15 trieu | 75 | 23.1 | 23.1 | 80.2 | |
Tu 15 trieu-<20 trieu | 41 | 12.7 | 12.7 | 92.9 | |
Tren 20 trieu | 23 | 7.1 | 7.1 | 100.0 | |
Total | 324 | 100.0 | 100.0 |
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6.2 Đánh giá độ tin cậy của thang đo
6.2.1 Thang đo “Thái độ”
Lần 1
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.697 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
TD1 | 13.84 | 10.946 | .530 | .614 |
TD2 | 14.31 | 14.053 | .048 | .828 |
TD3 | 13.51 | 11.018 | .562 | .603 |
TD4 | 13.65 | 10.434 | .665 | .559 |
TD5 | 13.77 | 10.629 | .624 | .576 |
Lần 2
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.828 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
TD1 | 10.88 | 8.422 | .604 | .807 |
TD3 | 10.55 | 8.465 | .645 | .788 |
TD4 | 10.69 | 8.229 | .699 | .763 |
TD5 | 10.81 | 8.314 | .674 | .775 |
6.2.2 Thang đo “Chuẩn chủ quan”
Lần 1
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.620 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CQ1 | 11.16 | 4.750 | .153 | .790 |
CQ2 | 10.63 | 4.395 | .526 | .464 |
CQ3 | 11.07 | 4.531 | .589 | .440 |
CQ4 | 10.99 | 4.551 | .487 | .493 |
Lần 2
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.790 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CQ2 | 7.18 | 2.189 | .657 | .688 |
CQ3 | 7.62 | 2.509 | .627 | .723 |
CQ4 | 7.53 | 2.299 | .615 | .734 |
6.2.3 Thang đo “Động lực”
Lần 1
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.667 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
DL1 | 10.80 | 9.184 | .436 | .614 |
DL2 | 10.82 | 7.252 | .581 | .532 |
DL3 | 10.18 | 9.128 | .133 | .786 |
DL4 | 10.70 | 8.662 | .496 | .587 |
DL5 | 10.82 | 8.059 | .642 | .528 |
Lần 2
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.786 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
DL1 | 7.65 | 6.185 | .515 | .771 |
DL2 | 7.67 | 4.593 | .646 | .712 |
DL4 | 7.55 | 5.982 | .511 | .773 |
DL5 | 7.68 | 5.241 | .735 | .664 |
6.2.4 Thang đo “Phương tiện hữu hình”
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.841 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
HH1 | 12.90 | 6.912 | .654 | .806 |
HH2 | 13.39 | 7.415 | .591 | .822 |
HH3 | 13.30 | 7.319 | .659 | .806 |
HH4 | 13.21 | 6.973 | .622 | .815 |
HH5 | 13.19 | 6.706 | .703 | .792 |
6.2.5 Thang đo “Tính kinh tế”
Lần 1
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.656 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
KT1 | 12.46 | 7.679 | .531 | .569 |
KT2 | 12.31 | 7.585 | .460 | .586 |
KT3 | 12.27 | 6.641 | .201 | .787 |
KT4 | 12.32 | 6.912 | .624 | .516 |
KT5 | 12.40 | 7.443 | .485 | .575 |
Lần 2
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
Reliability Statistics
N of Items | |
.787 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
KT1 | 9.28 | 4.099 | .657 | .707 |
KT2 | 9.14 | 4.095 | .537 | .763 |
KT4 | 9.15 | 3.895 | .601 | .731 |
KT5 | 9.23 | 3.917 | .590 | .736 |
6.2.6 Thang đo “Quảng cáo”
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.862 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
QC1 | 10.55 | 10.298 | .631 | .860 |
QC2 | 10.10 | 9.984 | .775 | .798 |
QC3 | 10.12 | 10.537 | .760 | .807 |
QC4 | 10.46 | 10.274 | .688 | .833 |
6.2.7 Thang đo “Ý định”
Case Processing Summary
N | % | ||
Cases | Valid | 324 | 100.0 |
Excludeda | 0 | .0 | |
Total | 324 | 100.0 |
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
N of Items | |
.818 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
YD1 | 6.34 | 2.398 | .677 | .743 |
YD2 | 6.65 | 2.242 | .715 | .703 |
YD3 | 6.59 | 2.757 | .628 | .793 |
6.3 Phân tích nhân tố EFA
Biến độc lập
KMO and Bartlett's Test
.773 | |
Bartlett's Test of Sphericity Approx. Chi-Square | 3420.801 |
df | 276 |
Sig. | .000 |