Trang chủ / Homestay

Các nhân tố ảnh hưởng đến ý định chọn homestay làm nơi lưu trú khi du lịch - 14


6.1.7 Thống kê mẫu theo THU NHẬP

THUNHAP



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Duoi 5 trieu

44

13.6

13.6

13.6


Tu 5 trieu-<10 trieu

141

43.5

43.5

57.1


Tu 10 trieu-<15 trieu

75

23.1

23.1

80.2


Tu 15 trieu-<20 trieu

41

12.7

12.7

92.9


Tren 20 trieu

23

7.1

7.1

100.0


Total

324

100.0

100.0


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Các nhân tố ảnh hưởng đến ý định chọn homestay làm nơi lưu trú khi du lịch - 14


6.2 Đánh giá độ tin cậy của thang đo

6.2.1 Thang đo “Thái độ”

Lần 1


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.697

5


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

TD1

13.84

10.946

.530

.614

TD2

14.31

14.053

.048

.828

TD3

13.51

11.018

.562

.603

TD4

13.65

10.434

.665

.559

TD5

13.77

10.629

.624

.576


Lần 2

Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.828

4


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

TD1

10.88

8.422

.604

.807

TD3

10.55

8.465

.645

.788

TD4

10.69

8.229

.699

.763

TD5

10.81

8.314

.674

.775


6.2.2 Thang đo “Chuẩn chủ quan”

Lần 1


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.620

4



Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

CQ1

11.16

4.750

.153

.790

CQ2

10.63

4.395

.526

.464

CQ3

11.07

4.531

.589

.440

CQ4

10.99

4.551

.487

.493

Lần 2


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.790

3


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

CQ2

7.18

2.189

.657

.688

CQ3

7.62

2.509

.627

.723

CQ4

7.53

2.299

.615

.734


6.2.3 Thang đo “Động lực”

Lần 1


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.667

5


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

DL1

10.80

9.184

.436

.614

DL2

10.82

7.252

.581

.532

DL3

10.18

9.128

.133

.786

DL4

10.70

8.662

.496

.587

DL5

10.82

8.059

.642

.528

Lần 2


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.786

4



Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

DL1

7.65

6.185

.515

.771

DL2

7.67

4.593

.646

.712

DL4

7.55

5.982

.511

.773

DL5

7.68

5.241

.735

.664


6.2.4 Thang đo “Phương tiện hữu hình”


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.841

5


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

HH1

12.90

6.912

.654

.806

HH2

13.39

7.415

.591

.822

HH3

13.30

7.319

.659

.806

HH4

13.21

6.973

.622

.815

HH5

13.19

6.706

.703

.792


6.2.5 Thang đo “Tính kinh tế”

Lần 1


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.656

5


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

KT1

12.46

7.679

.531

.569

KT2

12.31

7.585

.460

.586

KT3

12.27

6.641

.201

.787

KT4

12.32

6.912

.624

.516

KT5

12.40

7.443

.485

.575


Lần 2


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0


Reliability Statistics

Cronbach's Alpha


N of Items

.787

4



Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

KT1

9.28

4.099

.657

.707

KT2

9.14

4.095

.537

.763

KT4

9.15

3.895

.601

.731

KT5

9.23

3.917

.590

.736


6.2.6 Thang đo “Quảng cáo”


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.862

4


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

QC1

10.55

10.298

.631

.860

QC2

10.10

9.984

.775

.798

QC3

10.12

10.537

.760

.807

QC4

10.46

10.274

.688

.833


6.2.7 Thang đo “Ý định”


Case Processing Summary


N

%

Cases

Valid

324

100.0


Excludeda

0

.0


Total

324

100.0

a. Listwise deletion based on all variables in the procedure.


Reliability Statistics

Cronbach's Alpha


N of Items

.818

3


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

YD1

6.34

2.398

.677

.743

YD2

6.65

2.242

.715

.703

YD3

6.59

2.757

.628

.793


6.3 Phân tích nhân tố EFA

Biến độc lập

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.773

Bartlett's Test of Sphericity Approx. Chi-Square

3420.801

df

276

Sig.

.000

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