Các nhân tố ảnh hưởng đến ý định chọn homestay làm nơi lưu trú khi du lịch - 16

Levene Statistic

df1

df2

Sig.

Phương tiện hữu hình

.583

4

319

.675

Quảng cáo

2.433

4

319

.047

Thái độ

1.560

4

319

.185

Động lực

2.615

4

319

.035

Tính kinh tế

.950

4

319

.435

Chuẩn chủ quan

.279

4

319

.891

Ý định chọn homestay

.875

4

319

.479

Sum of Squares

df

Mean Square

F

Sig.

Phương tiện

Between Groups

3.031

4

.758

1.802

.128

hữu hình

Within Groups

134.129

319

.420

Total

137.160

323

Quảng cáo

Between Groups

9.791

4

2.448

2.278

.061

Within Groups

342.723

319

1.074

Total

352.514

323

Thái độ

Between Groups

1.178

4

.294

.332

.856

Within Groups

282.518

319

.886

Total

283.696

323

Động lực

Between Groups

2.625

4

.656

1.152

.332

Within Groups

181.641

319

.569

Total

184.266

323

Tính kinh tế

Between Groups

3.001

4

.750

1.826

.124

Within Groups

131.073

319

.411

Total

134.073

323

Chuẩn chủ

Between Groups

1.545

4

.386

.729

.573

quan

Within Groups

168.936

319

.530

Total

170.481

323

Ý định chọn

Between Groups

1.300

4

.325

.572

.683

homestay

Within Groups

181.178

319

.568

Total

182.478

323

Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed)

Mean Difference

Std. Error Difference

95% Confidence Interval of the Difference

Lower

Upper

Phương

Equal variances assumed

.034

.853

-.204

322

.838

-.01498107

.07339203

-.15936952

.12940738

tiện hữu

hình

Equal variances not

assumed

-.204

290.610

.839

-.01498107

.07356802

-.15977474

.12981260

Quảng

Equal variances assumed

2.734

.099

-.902

322

.368

-.10597603

.11751786

-.33717581

.12522374

cáo

Equal variances not

assumed

-.916

308.589

.360

-.10597603

.11563243

-.33350378

.12155172

Thái độ

Equal variances assumed

.171

.680

.488

322

.626

.05148523

.10551874

-.15610797

.25907842

Equal variances not

assumed

.487

291.597

.626

.05148523

.10567606

-.15649928

.25946973

Động

Equal variances assumed

.004

.951

.593

322

.554

.05042156

.08502548

-.11685404

.21769716

lực

Equal variances not

assumed

.593

293.828

.553

.05042156

.08497546

-.11681613

.21765926

Tính

Equal variances assumed

.399

.528

-.988

322

.324

-.07156798

.07245656

-.21411601

.07098005

kinh tế

Equal variances not

assumed

-.991

296.894

.322

-.07156798

.07220130

-.21365915

.07052319

Chuẩn

Equal variances assumed

.102

.750

.588

322

.557

.04810232

.08178403

-.11279619

.20900083

chủ quan

Equal variances not

assumed

.585

287.148

.559

.04810232

.08223599

-.11375947

.20996411

Ý định

Equal variances assumed

.113

.737

-.308

322

.759

-.02603536

.08464580

-.19256401

.14049328

chọn

Equal variances not

homesta

assumed

-.305

284.760

.760

-.02603536

.08529263

-.19391938

.14184865

y

Levene's Test for Equality of Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed)

Mean Difference

Std. Error Difference

95% Confidence Interval of the Difference

Lower

Upper

Phương

Equal variances assumed

.602

.438

.959

322

.338

.07453323

.07775433

-.07843742

.22750389

tiện hữu

Equal variances not

hình

assumed

.966

202.932

.335

.07453323

.07717290

-.07763033

.22669680

Quảng cáo

Equal variances assumed

.594

.442

.950

322

.343

.11848175

.12465496

-.12675926

.36372275

Equal variances not

assumed

.968

208.752

.334

.11848175

.12234002

-.12269852

.35966202

Thái độ

Equal variances assumed

.488

.485

-1.924

322

.055

-.21425120

.11134579

-.43330828

.00480589

Equal variances not

assumed

-1.948

205.495

.053

-.21425120

.10996148

-.43104854

.00254615

Động lực

Equal variances assumed

.144

.705

-.286

322

.775

-.02577648

.09023965

-.20331024

.15175728

Equal variances not

assumed

-.281

191.640

.779

-.02577648

.09166899

-.20658622

.15503326

Tính kinh

Equal variances assumed

.325

.569

.524

322

.600

.04035057

.07695124

-.11104012

.19174125

tế

Equal variances not

assumed

.528

202.631

.598

.04035057

.07642118

-.11033216

.19103330

Chuẩn chủ

Equal variances assumed

2.255

.134

1.142

322

.254

.09891783

.08663445

-.07152319

.26935886

quan

Equal variances not

assumed

1.086

176.604

.279

.09891783

.09110193

-.08087070

.27870636

Ý định

Equal variances assumed

.322

.571

.426

322

.670

.03826385

.08978693

-.13837923

.21490693

chọn

Equal variances not

homestay

assumed

.419

191.576

.675

.03826385

.09122156

-.14166375

.21819145