Ảnh hưởng của marketing quan hệ đến lòng trung thành khách hàng - Trường hợp các ngân hàng thương mại tại tỉnh Quảng Ngãi - 31



Estimate

S.E.

C.R.

P

Label

e1

.163

.015

11.123

***

e2

.169

.015

11.260

***

e3

.190

.016

11.502

***

e4

.280

.022

12.779

***

e5

.249

.020

12.643

***

e6

.328

.025

13.096

***

e7

.125

.013

9.523

***

e8

.138

.014

9.731

***

e9

.220

.018

12.268

***

e10

.308

.024

13.102

***

e11

.274

.021

13.072

***

e12

.121

.013

9.491

***

e13

.221

.019

11.541

***

e14

.226

.018

12.490

***

e15

.262

.021

12.491

***

e16

.199

.017

11.664

***

e17

.325

.036

8.910

***

e18

.367

.033

11.153

***

e19

.339

.031

10.928

***

e20

.571

.048

11.835

***

e21

.071

.009

8.074

***

e22

.115

.011

10.758

***

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Ảnh hưởng của marketing quan hệ đến lòng trung thành khách hàng - Trường hợp các ngân hàng thương mại tại tỉnh Quảng Ngãi - 31



Estimate

S.E.

C.R.

P

Label

e23

.131

.011

11.488

***

e24

.151

.012

12.788

***

e25

.131

.015

8.826

***

e26

.187

.016

11.502

***

e27

.138

.013

10.225

***

e28

.256

.020

12.851

***


Squared Multiple Correlations: (Group number 1 - Default model)


Estimate

SUHAILONG

.327

LONGTRUNGTHANH

.325

LOY4

.443

LOY1

.669

LOY3

.590

LOY2

.732

SAT2

.532

SAT5

.664

SAT3

.708

SAT4

.811

SWC1

.632

SWC4

.695

SWC3

.682

SWC2

.783



Estimate

StB7

.620

StB4

.537

StB6

.537

StB3

.630

StB5

.744

FB1

.492

FB3

.487

FB2

.603

FB6

.763

FB5

.771

SB1

.529

SB5

.600

SB7

.581

SB3

.708

SB4

.724

SB2

.733


Phụ lục 6.2

KẾT QUẢ SEM MÔ HÌNH LÝ THUYẾT (LẦN 2)


Estimates (Group number 1 - Default model)


Scalar Estimates (Group number 1 - Default model) Maximum Likelihood Estimates

Regression Weights: (Group number 1 - Default model)


Estimat

e

S.E.

C.R.

P

SUHAILONG

<---

RBXAHOI

.137

.045

3.046

.002

SUHAILONG

<---

RBTAICHINH

.398

.044

9.032

***

SUHAILONG

<---

RBCAUTRUC

.088

.048

1.838

.066

LONGTRUNGTHA NH


<---


SUHAILONG


.175


.056


3.150


.002

LONGTRUNGTHA NH


<---


RBXAHOI


.221


.050


4.420


***

LONGTRUNGTHA NH


<---


RBCAUTRUC


.147


.054


2.735


.006

LONGTRUNGTHA NH


<---


CHIPHICHUYENDOI


.208


.027


7.638


***

SB2

<---

RBXAHOI

1.000




SB4

<---

RBXAHOI

.995

.045

22.084

***

SB3

<---

RBXAHOI

1.015

.047

21.685

***

SB7

<---

RBXAHOI

.931

.050

18.500

***

SB5

<---

RBXAHOI

.912

.048

18.960

***

SB1

<---

RBXAHOI

.908

.053

17.286

***

FB5

<---

RBTAICHINH

1.000




FB6

<---

RBTAICHINH

1.027

.044

23.304

***



Estimat

e

S.E.

C.R.

P

FB2

<---

RBTAICHINH

.892

.046

19.292

***

FB3

<---

RBTAICHINH

.834

.051

16.407

***

FB1

<---

RBTAICHINH

.794

.048

16.538

***

StB5

<---

RBCAUTRUC

1.000




StB3

<---

RBCAUTRUC

1.036

.054

19.060

***

StB6

<---

RBCAUTRUC

.863

.051

16.998

***

StB4

<---

RBCAUTRUC

.930

.055

16.989

***

StB7

<---

RBCAUTRUC

.962

.051

18.844

***

SWC2

<---

CHIPHICHUYENDOI

1.000




SWC3

<---

CHIPHICHUYENDOI

.819

.038

21.287

***

SWC4

<---

CHIPHICHUYENDOI

.812

.038

21.631

***

SWC1

<---

CHIPHICHUYENDOI

.916

.046

20.047

***

SAT4

<---

SUHAILONG

1.000




SAT3

<---

SUHAILONG

.952

.042

22.507

***

SAT5

<---

SUHAILONG

.920

.043

21.362

***

SAT2

<---

SUHAILONG

.748

.042

17.814

***

LOY3

<---

LONGTRUNGTHANH

.870

.050

17.472

***

LOY2

<---

LONGTRUNGTHANH

1.000




LOY1

<---

LONGTRUNGTHANH

.884

.047

18.819

***

LOY4

<---

LONGTRUNGTHANH

.758

.052

14.534

***



Standardized Regression Weights: (Group number 1 - Default model)


Estimate



Estimate

SUHAILONG

<---

RBXAHOI

.166

SUHAILONG

<---

RBTAICHINH

.466

SUHAILONG

<---

RBCAUTRUC

.095

LONGTRUNGTHANH

<---

SUHAILONG

.162

LONGTRUNGTHANH

<---

RBXAHOI

.247

LONGTRUNGTHANH

<---

RBCAUTRUC

.146

LONGTRUNGTHANH

<---

CHIPHICHUYENDOI

.377

SB2

<---

RBXAHOI

.856

SB4

<---

RBXAHOI

.851

SB3

<---

RBXAHOI

.842

SB7

<---

RBXAHOI

.762

SB5

<---

RBXAHOI

.774

SB1

<---

RBXAHOI

.728

FB5

<---

RBTAICHINH

.878

FB6

<---

RBTAICHINH

.873

FB2

<---

RBTAICHINH

.777

FB3

<---

RBTAICHINH

.698

FB1

<---

RBTAICHINH

.702

StB5

<---

RBCAUTRUC

.863

StB3

<---

RBCAUTRUC

.794

StB6

<---

RBCAUTRUC

.733

StB4

<---

RBCAUTRUC

.733



Estimate

StB7

<---

RBCAUTRUC

.787

SWC2

<---

CHIPHICHUYENDOI

.885

SWC3

<---

CHIPHICHUYENDOI

.825

SWC4

<---

CHIPHICHUYENDOI

.834

SWC1

<---

CHIPHICHUYENDOI

.795

SAT4

<---

SUHAILONG

.901

SAT3

<---

SUHAILONG

.841

SAT5

<---

SUHAILONG

.815

SAT2

<---

SUHAILONG

.729

LOY3

<---

LONGTRUNGTHANH

.770

LOY2

<---

LONGTRUNGTHANH

.855

LOY1

<---

LONGTRUNGTHANH

.818

LOY4

<---

LONGTRUNGTHANH

.668


Covariances: (Group number 1 - Default model)


Estimate

S.E.

C.R.

P

Label

RBXAHOI

<-->

RBTAICHINH

.147

.025

5.890

***

RBXAHOI

<-->

RBCAUTRUC

.159

.024

6.743

***

RBTAICHINH

<-->

RBCAUTRUC

.041

.021

1.930

.054

RBCAUTRUC

<-->

CHIPHICHUYENDOI

.048

.035

1.386

.166

RBTAICHINH

<-->

CHIPHICHUYENDOI

.006

.038

.166

.868

RBXAHOI

<-->

CHIPHICHUYENDOI

-.002

.039

-.053

.958


Correlations: (Group number 1 - Default model)


Estimate

RBXAHOI

<-->

RBTAICHINH

.338

RBXAHOI

<-->

RBCAUTRUC

.400

RBTAICHINH

<-->

RBCAUTRUC

.105

RBCAUTRUC

<-->

CHIPHICHUYENDOI

.076

RBTAICHINH

<-->

CHIPHICHUYENDOI

.009

RBXAHOI

<-->

CHIPHICHUYENDOI

-.003

Variances: (Group number 1 - Default model)


Estimate

S.E.

C.R.

P

Label

RBXAHOI

.448

.042

10.697

***

RBTAICHINH

.420

.038

11.035

***

RBCAUTRUC

.351

.033

10.641

***

CHIPHICHUYENDOI

1.170

.105

11.142

***

m1

.206

.019

10.756

***

m2

.241

.025

9.656

***

e1

.164

.015

11.129

***

e2

.169

.015

11.262

***

e3

.190

.016

11.501

***

e4

.280

.022

12.782

***

e5

.249

.020

12.645

***

e6

.328

.025

13.094

***

e7

.125

.013

9.533

***

e8

.138

.014

9.719

***

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