Kết Quả Kiểm Định Paired Sample T-Test Về Sự Khác Biệt Giữa Mong Đợi Và Cảm Nhận



CN-TC11. khach san cung cap

loai buong va dich vu theo dung hop dong dat buong





.762


CN-TC8. dich vu cua khach san duoc thuc hien dung ngay tu lan

dau


.751


CN-TC10. cac dich vu duoc cung cap dung thoi diem ma nhan vien

hua se thuc hien


.708


CN-DC27. thoi gian hoat dong cua cac dich vu phu hop voi nhu

cau cua khach



.841

CN-DC25. khi xep phong khach san quan tam den nhung so thich

rien cua khach



.727

CN-DC26. khi khach gap van de khach san the hien su quan tam

chan thanh



.727

CN-DC24. khach san luon quan tam den khach hang



.660

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Đánh giá chất lượng dịch vụ lưu trú tại các khách sạn 4 sao ở thành phố Huế Nghiên cứu trường hợp khách sạn Saigon Morin và khách sạn Camellia - 18

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Rotation converged in 5 iterations.

Phụ lục 7.4 – Phân tích độ tin cậy Cronbach’s Alpha

Nhóm 1: Phương tiện hữu hình (PTHH)

Reliability Statistics


Cronbach's Alpha

N of Items

.933

7


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

CN-PTHH1. khach san co vi tri

dep thuan loi

21.5000

11.265

.767

.924

CN-PTHH2. phong ngu thoai mai noi that dep


21.6045


11.026


.856


.916



CN-PTHH3. phong tam thoai

mai va duoc trang bi nhieu tien nghi


21.7091


11.175


.823


.919

CN-PTHH4. cac thiet bi trong buong khach luon hoat dong tot


21.9409


10.723


.784


.923

CN-PTHH5. cac do cung cap day du


22.1773


11.946


.613


.938

CN-PTHH6. khach san cung

cap mien phi tra ca phe hoa qua trong buong khach


21.7227


10.786


.831


.918

CN-PTHH7. cac dich vu bo sung tai buong da dang hop ly


22.4545


11.418


.834


.919


Nhóm 2: Tin cậy (TC)

Reliability Statistics


Cronbach's Alpha

N of Items

.814

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

CN-TC8. dich vu cua khach san duoc

thuc hien dung ngay tu lan dau

11.5864

4.088

.655

.757

CN-TC9. nhan vien thong bao thong

bao ro rang va chi tiet ve cac dich vu


11.2773


4.201


.631


.768

CN-TC10. Ca c dich vu duoc cung cap dung thoi diem ma nhan vien hua

se thuc hien


10.9636


5.095


.509


.820

CN-TC11. khach san cung cap loai buong va dich vu theo dung hop dong dat buong


11.1318


3.558


.761


.701


Nhóm 3: Đáp ứng (DU)

Reliability Statistics


Cronbach's Alpha

N of Items

.812

6


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

CN-DU12. kha nang ngoai ngu

cua nhan vien tot

18.1727

13.048

.484

.801

CN-DU13. nhan vien giao tiep than thien


17.2773


12.028


.567


.784

CN-DU14. nhan vien luon san sang de phuc vu khach


17.5045


11.338


.570


.785

CN-DU15. nhan vien co hinh thuc lich su voi phong cach

chuyen nghiep


17.4818


11.274


.662


.762

CN-DU16. khach hang duoc phuc vu nhanh chong dung thoi

gian


17.4318


11.945


.552


.787

CN-DU17. kha nang xu ly tinh huong cua nhan vien tot


17.5636


11.462


.609


.774


Nhóm 4: Độ đảm bảo (DB)


Reliability Statistics


Cronbach's Alpha

N of Items

.785

6


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

CN-DB18. khong khi khach san

lam khach hang cam thay an toan


18.4227


10.848


.644


.724

CN-DB19. khach san cung cap dich vu lam phong hang ngay de gui sach se va ngan nap


18.1045


12.578


.461


.769

CN-DB20. khu vuc cong cong duoc dam bao sach se va gon gang


18.5091


11.055


.627


.729

CN-DB21. he thong an ninh cua khach san tot


18.2864


11.630


.605


.738



CN-DB22. nhan vien du kien

thuc de tra loi nhung thac mac cua khach hang


19.0727


11.328


.414


.792

CN-DB23. khach hang luon luon duoc khach san phuc vu lich su


18.3091


11.831


.504


.759


Nhóm 5: Đồng cảm (DC)

Reliability Statistics


Cronbach's Alpha

N of Items

.779

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

CN-DC24. khach san luon quan

tam den khach hang

10.4318

3.726

.534

.751

CN-DC25. khi xep phong khach san quan tam den nhung so thich rien cua khach


11.2818


3.601


.651


.702

CN-DC26. khi khach gap van de khach san the hien su quan

tam chan thanh


10.5227


2.817


.609


.727

CN-DC27. thoi gian hoat dong cua cac dich vu phu hop voi nhu cau cua khach


10.7045


3.460


.588


.724


Phụ lục 7.5. Kiểm định phân phối chuẩn

One-Sample Kolmogorov-Smirnov Test



PTHH

DU

DB

TC

DC

N


220

220

220

220

220

Normal Parametersa

Mean


.0000000

-

6.0557620E-

17


.0000000


.0000000


.0000000


Std. Deviation

1.00000000

E0


1.00000000


1.00000000

1.00000000

E0


1.00000000

Most Extreme Differences

Absolute

.117

.083

.043

.102

.040



Positive

.117

.044

.023

.042

.036

Negative

-.079

-.083

-.043

-.102

-.040

Kolmogorov-Smirnov Z

1.339

1.232

.631

1.310

.599

Asymp. Sig. (2-tailed)

.055

.096

.821

.061

.866

a. Test distribution is Normal.







Phụ lục 7.6 – Kết quả kiểm định Paired Sample t-test về sự khác biệt giữa Mong đợi và Cảm nhận

Paired Samples Statistics



Mean

N

Std. Deviation

Std. Error Mean

Pair 1

CN-PTHH1. Khach san co vi tri

dep thuan loi

4.0182

220

.65490

.04415


MD-PTHH1. Khach san co vi tri dep thuan loi


4.4091


220


.60130


.04054

Pair 2

CN-PTHH2. Phong ngu thoai mai

noi that dep


3.9136


220


.63877


.04307


MD-PTHH2. Phong ngu thoai mai

noi that dep


4.3182


220


.66801


.04504

Pair 3

CN-PTHH3. Phong tam thoai mai

va duoc trang bi nhieu tien nghi


3.8091


220


.63383


.04273


MD-PTHH3. Phong tam thoai mai

va duoc trang bi nhieu tien nghi


4.4136


220


.60951


.04109

Pair 4

CN-PTHH4. Cac thiet bi trong

buong khach luon hoat dong tot


3.5773


220


.73927


.04984


MD-PTHH4. Cac thiet bi trong

buong khach luon hoat dong tot


4.1000


220


.66139


.04459

Pair 5

CN-PTHH5. Cac do cung cap day

du


3.3409


220


.63903


.04308


MD-PTHH5. Cac do cung cap day

du


4.2000


220


.59373


.04003

Pair 6

CN-PTHH6. Khach san cung cap mien phi tra 138and a hoa qua trong buong khach


3.7955


220


.69504


.04686



4.4318


220


.61924


.04175


3.0636


220


.58563


.03948


4.1455


220


.78031


.05261


3.4000


220


.85688


.05777


4.3136


220


.63159


.04258


3.7091


220


.84232


.05679


4.4273


220


.67518


.04552


4.0227


220


.67196


.04530


4.4045


220


.56937


.03839


3.8545


220


.92983


.06269


4.5182


220


.60033


.04047


2.9136


220


.79197


.05339


4.3091


220


.73086


.04927


3.8091


220


.91157


.06146


4.4182


220


.68755


.04635

MD-PTHH6. Khach san cung cap mien phi tra 139and a hoa qua trong buong khach

Pair 7 CN-PTHH7. Cac dich vu bo sung tai buong da dang hop ly

MD-PTHH7. Cac dich vu bo sung tai buong da dang hop ly

Pair 8 CN-TC8. Dich vu cua khach san duoc thuc hien dung ngay tu lan dau

MD-TC8. Dich vu cua khach san duoc thuc hien dung ngay tu lan dau

Pair 9 CN-TC9. Nhan vien thong bao thong bao ro rang va chi tiet ve cac dich vu

MD-TC9. Nhan vien thong bao thong bao ro rang va chi tiet ve cac dich vu

Pair 10 CN-TC10. Cac dich vu duoc cung cap dung thoi diem ma nhan vien hua se thuc hien

MD-TC10. Cac dich vu duoc cung cap dung thoi diem ma nhan vien hua se thuc hien

Pair 11 CN-TC11. Khach san cung cap loai buong va dich vu theo dung hop dong dat buong

MD-TC11. Khach san cung cap loai buong va dich vu theo dung hop dong dat buong

Pair 12 CN-DU12. Kha nang ngoai ngu cua nhan vien tot

MD-DU12. Kha nang ngoai ngu cua nhan vien tot

Pair 13 CN-DU13. Nhan vien giao tiep than thien

MD-DU13. Nhan vien giao tiep than thien


3.5818

220

1.04582

.07051


4.5136


220


.69885


.04712


3.6045


220


.95706


.06452


4.0591


220


.87123


.05874


3.6545


220


.94542


.06374


4.4273


220


.73973


.04987


3.5227


220


.97664


.06584


4.3273


220


.84518


.05698


3.7182


220


.97580


.06579


4.3182


220


.81012


.05462


4.0364


220


.82126


.05537


4.6091


220


.68374


.04610


3.6318


220


.95367


.06430


4.4045


220


.97221


.06555


3.8545


220


.86364


.05823


4.5500


220


.77179


.05203

Pair 14 CN-DU14. Nhan vien luon san sang de phuc vu khach

MD-DU14. Nhan vien luon san sang de phuc vu khach

Pair 15 CN-DU15. Nhan vien co hinh thuc lich su voi phong cach chuyen nghiep

MD-DU15. Nhan vien co hinh thuc lich su voi phong cach chuyen nghiep

Pair 16 CN-DU16. Khach hang duoc phuc vu nhanh chong dung thoi gian

MD-DU16. Khach hang duoc phuc vu nhanh chong dung thoi gian

Pair 17 CN-DU17. Kha nang xu ly tinh huong cua nhan vien tot

MD-DU17. Kha nang xu ly tinh huong cua nhan vien tot

Pair 18 CN-DB18. Khong khi khach san lam khach hang cam thay an toan

MD-DB18. Khong khi khach san lam khach hang cam thay an toan

Pair 19 CN-DB19. Khach san cung cap dich vu lam phong hang ngay de gui sach se va ngan nap

MD-DB19. Khach san cung cap dich vu lam phong hang ngay de gui sach se va ngan nap

Pair 20 CN-DB20. Khu vuc cong cong duoc dam bao sach se va gon gang

MD-DB20. Khu vuc cong cong duoc dam bao sach se va gon gang

Pair 21 CN-DB21. He thong an ninh cua khach san tot

MD-DB21. He thong an ninh cua khach san tot



Pair 22

CN-DB22. Nhan vien du kien thuc

de tra loi nhung thac mac cua khach hang


3.0682


220


1.16646


.07864


MD-DB22. Nhan vien du kien thuc de tra loi nhung thac mac cua

khach hang


3.9000


220


1.21219


.08173

Pair 23

CN-DB23. Khach hang luon luon

duoc khach san phuc vu lich su


3.8318


220


.93334


.06293


MD-DB23. Khach hang luon luon

duoc khach san phuc vu lich su


4.2273


220


.92316


.06224

Pair 24

CN-DC24. Khach san luon quan

tam den khach hang


3.8818


220


.69218


.04667


MD-DC24. Khach san luon quan

tam den khach hang


4.4182


220


.76906


.05185

Pair 25

CN-DC25. Khi xep phong khach san quan tam den nhung so thich

rien cua khach


3.0318


220


.65088


.04388


MD-DC25. Khi xep phong khach san quan tam den nhung so thich

rien cua khach


4.3227


220


.85498


.05764

Pair 26

CN-DC26. Khi khach gap van de khach san the hien su quan tam

chan thanh


3.7909


220


.94212


.06352


MD-DC26. Khi khach gap van de khach san the hien su quan tam

chan thanh


4.2000


220


.87377


.05891

Pair 27

CN-DC27. Thoi gian hoat dong cua cac dich vu phu hop voi nhu

cau cua khach


3.6091


220


.74141


.04999


MD-DC27. Thoi gian hoat dong cua cac dich vu phu hop voi nhu cau cua khach


4.4409


220


.71587


.04826



Paired Samples Test



Paired Differences


t


df


Sig. (2-

tailed)


Mean


Std. Deviation


Std. Error Mean

95% Confidence Interval of the Difference

Lower

Upper

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