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Các yếu tố ảnh hưởng đến giá trị thương hiệu Ngân hàng TMCP Á Châu ACB - 14


PHỤ LỤC 3

Bảng 1: Kết quả thống kê mô tả biến quan sát giới tính


Statistics


Gioitinh


Valid

210

N


Missing

0

Mean

1.54

Minimum

1

Maximum

2

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Các yếu tố ảnh hưởng đến giá trị thương hiệu Ngân hàng TMCP Á Châu ACB - 14


Gioitinh


Frequency

Percent

Valid Percent

Cumulative Percent


Nam

96

45.7

45.7

45.7

Valid

Nữ

114

54.3

54.3

100.0


Total

210

100.0

100.0



Bảng 2 : Kết quả thống kê mô tả biến quan sát tuổi


Statistics

tuoi

Valid

210

N


Missing

0

Mean

2.19

Minimum

1

Maximum

4

tuoi


Frequency

Percent

Valid Percent

Cumulative Percent


18-25

55

26.2

26.2

26.2


26-30

93

44.3

44.3

70.5

Valid

31-40

29

13.8

13.8

84.3


Tren 40

33

15.7

15.7

100.0


Total

210

100.0

100.0


Statistics

Hocvan

Valid

210

N


Missing

0

Mean

2.12

Minimum

1

Maximum

4

Hocvan


Frequency

Percent

Valid Percent

Cumulative Percent


PTTH

28

13.3

13.3

13.3


Caodang/Daihoc

137

65.2

65.2

78.6

Valid

Tren dai hoc

37

17.6

17.6

96.2


Khac

8

3.8

3.8

100.0


Total

210

100.0

100.0



Bảng 4 : Kết quả thống kê mô tả biến quan sát nghề nghiệp


Statistics


Nghenghiep


Valid

210

N


Missing

0

Mean

2.14

Minimum

1

Maximum

4


Nghenghiep


Frequency

Percent

Valid Percent

Cumulative Percent


Nguoi lam thue

96

45.7

45.7

45.7


Cong chuc nha nuoc

37

17.6

17.6

63.3

Valid

Tu doanh

28

13.3

13.3

76.7


Khac

49

23.3

23.3

100.0


Total

210

100.0

100.0



Statistics


Thunhap


Valid

210

N


Missing

0

Mean

1.70

Minimum

1

Maximum

4



Thunhap


Frequency

Percent

Valid Percent

Cumulative Percent


Duoi 10trieu

125

59.5

59.5

59.5


10 - 15 trieu

44

21.0

21.0

80.5

Valid

16 - 20 trieu

19

9.0

9.0

89.5


Tren 20trieu

22

10.5

10.5

100.0


Total

210

100.0

100.0


Bảng 1: Hệ số Cronbach alpha của thang đo nhận biết thương hiệu


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.886

.886

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

NB1

11.40

3.963

.697

.519

.874

NB2

11.52

3.791

.717

.536

.867

NB3

11.52

3.648

.784

.743

.841

NB4

11.63

3.640

.811

.759

.831


Bảng 2: Hệ số Cronbach alpha của thang đo liên tưởng thương hiệu

Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.987

.986

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's

Alpha if Item Deleted

LT1

11.99

4.684

.970

.951

.981

LT2

12.01

4.636

.978

.958

.979

LT3

12.02

4.789

.938

.884

.989

LT4

11.99

4.631

.974

.957

.980

Cronbach's Alpha Based on Standardized

Items

N of Items

.803

.870

6

Cronbach's Alpha


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's

Alpha if Item Deleted

CL1

18.61

8.975

.606

.403

.766

CL2

19.24

9.591

.106

.050

.934

CL3

18.74

7.974

.836

.924

.714

CL4

18.82

9.020

.755

.762

.748

CL5

18.72

8.019

.776

.788

.725

CL6

18.70

8.050

.805

.913

.720


Bảng 4: Hệ số Cronbach alpha của thang đo chất lượng cảm nhận sau khi loại biến CL2

Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.934

.936

5



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's

Alpha if Item Deleted

CL1

15.29

6.906

.618

.390

.956

CL3

15.41

5.832

.924

.923

.900

CL4

15.50

6.749

.852

.761

.919

CL5

15.40

5.887

.852

.788

.914

CL6

15.37

5.823

.918

.912

.901

Cronbach's Alpha Based on Standardized

Items

N of Items

.848

.847

5

Cronbach's Alpha



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item

Deleted

TT1

13.94

7.939

.660

.504

.816

TT2

14.13

6.907

.847

.962

.762

TT3

14.18

7.651

.721

.567

.800

TT4

14.10

6.936

.849

.962

.761

TT5

13.72

9.543

.268

.076

.911


Bảng 6: Hệ số Cronbach alpha của thang đo lòng trung thành thương hiệu sau khi loại biến TT5

Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.911

.910

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item

Deleted

TT1

10.14

6.018

.692

.504

.920

TT2

10.33

5.121

.884

.962

.854

TT3

10.38

5.816

.740

.564

.905

TT4

10.30

5.151

.886

.962

.853

Cronbach's Alpha Based on Standardized

Items

N of Items

.815

.820

3

Cronbach's Alpha


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item

Deleted

TH1

7.18

1.629

.654

.432

.771

TH2

6.88

1.946

.658

.444

.757

TH3

6.80

1.871

.703

.496

.713

Bảng 1: Phân tích tương quan


Correlations


NB

LT

CL

TT


Pearson Correlation

1

.453**

.589**

.308**


Sig. (2-tailed)


.000

.000

.000


NB

Sum of Squares and Cross-

products


84.138


43.228


48.339


31.567


Covariance

.403

.207

.231

.151


N

210

210

210

210


Pearson Correlation

.453**

1

.470**

.347**


Sig. (2-tailed)

.000


.000

.000


LT

Sum of Squares and Cross-

products


43.228


108.312


43.838


40.330


Covariance

.207

.518

.210

.193


N

210

210

210

210


Pearson Correlation

.589**

.470**

1

.445**


Sig. (2-tailed)

.000

.000


.000


CL

Sum of Squares and Cross-

products


48.339


43.838


80.185


44.516


Covariance

.231

.210

.384

.213


N

210

210

210

210


Pearson Correlation

.308**

.347**

.445**

1


Sig. (2-tailed)

.000

.000

.000



TT

Sum of Squares and Cross-

products


31.567


40.330


44.516


124.651


Covariance

.151

.193

.213

.596


N

210

210

210

210


Pearson Correlation

.604**

.544**

.554**

.459**


Sig. (2-tailed)

.000

.000

.000

.000


TH

Sum of Squares and Cross-

products


51.655


52.714


46.210


47.774


Covariance

.247

.252

.221

.229


N

210

210

210

210

TH


Pearson Correlation

.604


Sig. (2-tailed)

.000

NB

Sum of Squares and Cross-products

51.655


Covariance

.247


N

210


Pearson Correlation

.544**


Sig. (2-tailed)

.000

LT

Sum of Squares and Cross-products

52.714


Covariance

.252


N

210


Pearson Correlation

.554**


Sig. (2-tailed)

.000

CL

Sum of Squares and Cross-products

46.210


Covariance

.221


N

210


Pearson Correlation

.459**


Sig. (2-tailed)

.000

TT

Sum of Squares and Cross-products

47.774


Covariance

.229


N

210


Pearson Correlation

1**


Sig. (2-tailed)


TH

Sum of Squares and Cross-products

86.825


Covariance

.415


N

210

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