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Các nhân tố ảnh hưởng đến sự hài lòng của khách hàng khi mua sắm trực tuyến - 11


PHỤ LỤC 4: KẾT QUẢ PHÂN TÍCH CRONBACH ALPHA


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.859

.857

4

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Các nhân tố ảnh hưởng đến sự hài lòng của khách hàng khi mua sắm trực tuyến - 11




Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

DEDANG1

13.20

2.123

.472

.908

DEDANG2

13.34

1.787

.728

.810

DEDANG3

13.27

1.697

.820

.771

DEDANG4

13.33

1.651

.819

.769


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.800

.780

4



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

HANGHOA1

10.98

4.281

.292

.870

HANGHOA2

11.30

2.697

.753

.673

HANGHOA3

11.21

3.338

.584

.763

HANGHOA4

11.36

2.270

.875

.594


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.925

.926

6




Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

CAUTRUC1

19.84

4.747

.714

.921

CAUTRUC2

19.96

4.714

.829

.906

CAUTRUC3

19.95

4.665

.823

.906

CAUTRUC4

19.95

4.997

.750

.916

CAUTRUC5

20.05

4.622

.794

.910

CAUTRUC6

20.05

4.630

.804

.909


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.905

.908

4



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

ANTOAN1

11.56

1.763

.780

.884

ANTOAN2

11.40

2.062

.785

.882

ANTOAN3

11.48

1.782

.871

.846

ANTOAN4

11.49

2.001

.733

.896


Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.854

.858

5




Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's

Alpha if Item Deleted

DICHVU1

16.37

2.686

.717

.811

DICHVU2

16.40

2.982

.765

.804

DICHVU3

16.01

2.941

.596

.844

DICHVU4

16.33

2.934

.662

.826

DICHVU5

16.00

3.035

.625

.835



Reliability Statistics

Cronbach's Alpha

Cronbach's Alpha Based on Standardized

Items

N of Items

.757

.757

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

HAILONG1

11.25

1.362

.415

.424

.768

HAILONG2

11.33

1.057

.551

.561

.708

HAILONG3

11.33

1.106

.621

.475

.664

HAILONG4

11.34

1.093

.649

.523

.648


PHỤ LỤC 5: KẾT QUẢ PHÂN TÍCH NHÂN TỐ EFA


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.852


Bartlett's Test of Sphericity

Approx. Chi-Square

4889.021

df

253

Sig.

.000


Total Variance Explained

Co mp one

nt

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

8.687

37.769

37.769

8.687

37.769

37.769

4.499

19.562

19.562

2

2.594

11.280

49.049

2.594

11.280

49.049

3.355

14.589

34.151

3

2.166

9.417

58.466

2.166

9.417

58.466

2.988

12.991

47.141

4

1.751

7.613

66.079

1.751

7.613

66.079

2.964

12.885

60.027

5

1.172

5.096

71.175

1.172

5.096

71.175

2.564

11.149

71.175

6

.915

3.979

75.154







7

.843

3.664

78.818







8

.708

3.077

81.895







9

.650

2.825

84.720







10

.531

2.307

87.027







11

.470

2.042

89.069







12

.424

1.842

90.911







13

.365

1.588

92.499







14

.315

1.370

93.869







15

.271

1.179

95.048







16

.260

1.131

96.180







17

.196

.852

97.032







18

.184

.799

97.831







19

.142

.617

98.448







20

.140

.608

99.056







21

.104

.452

99.508







22

.102

.442

99.950







23

.011

.050

100.000







Extraction Method: Principal Component Analysis.


Rotated Component Matrixa


Component

1

2

3

4

5

DEDANG1




.517


DEDANG2




.836


DEDANG3




.871


DEDANG4




.880


HANGHOA1





.451

HANGHOA2





.885

HANGHOA3





.779

HANGHOA4





.948

CAUTRUC1

.697





CAUTRUC2

.815





CAUTRUC3

.821





CAUTRUC4

.768





CAUTRUC5

.843





CAUTRUC6

.853





ANTOAN1


.738




ANTOAN2


.780




ANTOAN3


.779




ANTOAN4


.723




DICHVU1



.668



DICHVU2



.671



DICHVU3



.808



DICHVU4



.612



DICHVU5



.782



Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.

CỦA KHÁCH HÀNG


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.503


Bartlett's Test of Sphericity

Approx. Chi-Square

351.265

df

6

Sig.

.000


Total Variance Explained

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.330

58.244

58.244

2.330

58.244

58.244

2

.888

22.189

80.433




3

.570

14.252

94.685




4

.213

5.315

100.000




Extraction Method: Principal Component Analysis.


Component Matrixa


Component

1

HAILONG1

.644

HAILONG2

.767

HAILONG3

.805

HAILONG4

.824

Extraction Method: Principal Component Analysis.

a. 1 components extracted.



Correlations


hailong

cautructra ngweb

antoan

dichvukhach hang

thuantien

hanghoa


Pearson Correlation

hailong

1.000

.557

.675

.585

.533

.386

cautructrangweb

.557

1.000

.588

.434

.477

.092

antoan

.675

.588

1.000

.610

.522

.072

dichvukhachhang

.585

.434

.610

1.000

.400

.019

thuantien

.533

.477

.522

.400

1.000

.002

hanghoa

.386

.092

.072

.019

.002

1.000


Sig. (1-tailed)

hailong

.

.000

.000

.000

.000

.000

cautructrangweb

.000

.

.000

.000

.000

.031

antoan

.000

.000

.

.000

.000

.026

dichvukhachhang

.000

.000

.000

.

.000

.000

thuantien

.000

.000

.000

.000

.

.043

hanghoa

.000

.071

.126

.380

.489

.


N

hailong

257

257

257

257

257

257

cautructrangweb

257

257

257

257

257

257

antoan

257

257

257

257

257

257

dichvukhachhang

257

257

257

257

257

257

thuantien

257

257

257

257

257

257

hanghoa

257

257

257

257

257

257


Variables Entered/Removeda

Model

Variables Entered

Variables Removed

Method


1

hanghoa, thuantien, dichvukhachhang,

cautructrangweb, antoanb


.


Enter

a. Dependent Variable: hailong

b. All requested variables entered.


Model Summaryb

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Durbin-Watson

1

.822a

.675

.669

.19826

1.607

a. Predictors: (Constant), hanghoa, thuantien, dichvukhachhang, cautructrangweb, antoan

b. Dependent Variable: hailong


ANOVAa

Model

Sum of Squares

df

Mean Square

F

Sig.


1

Regression

20.516

5

4.103

104.384

.000b

Residual

9.866

251

.039



Total

30.382

256




a. Dependent Variable: hailong

b. Predictors: (Constant), hanghoa, thuantien, dichvukhachhang, cautructrangweb, antoan


Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

Collinearity Statistics

B

Std. Error

Beta

Tolerance

VIF


1

(Constant)

.106

.171


.618

.537



cautructrangweb

.108

.037

.136

2.937

.004

.606

1.651

antoan

.237

.040

.311

5.883

.000

.463

2.159

dichvukhachhang

.203

.038

.247

5.374

.000

.613

1.631

thuantien

.163

.034

.208

4.755

.000

.674

1.483

hanghoa

.209

.022

.347

9.586

.000

.986

1.014

a. Dependent Variable: hailong

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