,744 | 2,757 | 76,422 | ||||
12 | ,651 | 2,411 | 78,833 | |||
13 | ,627 | 2,323 | 81,156 | |||
14 | ,587 | 2,175 | 83,330 | |||
15 | ,508 | 1,882 | 85,213 | |||
16 | ,494 | 1,831 | 87,044 | |||
17 | ,458 | 1,696 | 88,740 | |||
18 | ,430 | 1,594 | 90,333 | |||
19 | ,416 | 1,542 | 91,876 | |||
20 | ,400 | 1,481 | 93,357 | |||
21 | ,335 | 1,242 | 94,599 | |||
22 | ,313 | 1,158 | 95,757 | |||
23 | ,271 | 1,004 | 96,761 | |||
24 | ,255 | ,945 | 97,707 | |||
25 | ,236 | ,873 | 98,579 | |||
26 | ,204 | ,754 | 99,333 | |||
27 | ,180 | ,667 | 100,000 |
Có thể bạn quan tâm!
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Quản trị quan hệ khách hàng của các khách sạn 3-5 sao trên địa bàn Hà Nội - 24 -
Kết Quả Nghiên Cứu Định Lượng -
Quản trị quan hệ khách hàng của các khách sạn 3-5 sao trên địa bàn Hà Nội - 26 -
Quản trị quan hệ khách hàng của các khách sạn 3-5 sao trên địa bàn Hà Nội - 28
Xem toàn bộ 228 trang tài liệu này.
Component | Rotation Sums of Squared Loadings | |||
Total | % of Variance | Cumulative % | ||
1 | 2,943 | 10,901 | 10,901 | |
2 | 2,926 | 10,839 | 21,740 | |
3 | 2,914 | 10,794 | 32,534 | |
4 | 2,828 | 10,474 | 43,007 | |
5 | 2,464 | 9,125 | 52,132 | |
6 | 2,315 | 8,576 | 60,708 | |
7 | ||||
Extraction Method: Principal Component Analysis. | ||||
Component | ||||||
1 | 2 | 3 | 4 | 5 | 6 | |
VH6 | ,683 | |||||
CL2 | ,674 | |||||
VH5 | ,673 | |||||
CL3 | ,659 | |||||
CL1 | ,646 | |||||
CS4 | ,634 | |||||
VH4 | ,627 | |||||
CS1 | ,595 | ,410 | ||||
CS3 | ,594 | ,486 | ||||
CS2 | ,586 | ,494 | ||||
QT1 | ,573 | -,448 | ||||
CL4 | ,551 | -,434 | ||||
QT3 | ,544 | |||||
VH2 | ,540 | |||||
VH1 | ,531 | |||||
HT4 | ,517 | ,407 | ||||
HT1 | ,512 | ,403 | ||||
QT2 | ,510 | -,452 | ||||
QT4 | ,451 | |||||
VH3 | ||||||
HT2 | ,621 | |||||
HT3 | ,456 | ,578 | ||||
CK2 | ,476 | ,653 | ||||
CK3 | ,453 | ,639 | ||||
CK4 | ,535 | |||||
CK1 | ,476 | ,500 | ||||
HT6 | ,513 | |||||
a. 6 components extracted. | ||||||
Rotated Component Matrixa | ||||||
Component | ||||||
1 | 2 | 3 | 4 | 5 | 6 | |
VH1 | ,692 | |||||
VH5 | ,690 | |||||
VH3 | ,648 | |||||
VH6 | ,641 | |||||
VH2 | ,594 | |||||
VH4 | ,487 | |||||
CL1 | ,722 | |||||
CL4 | ,718 | |||||
CL3 | ,711 | |||||
CL2 | ,691 | |||||
HT2 | ,855 | |||||
HT3 | ,846 | |||||
HT6 | ,629 | |||||
HT4 | ,604 | |||||
HT1 | ,541 | |||||
CS2 | ,827 | |||||
CS3 | ,804 | |||||
CS1 | ,781 | |||||
CS4 | ,611 | |||||
QT1 | ,797 | |||||
QT2 | ,781 | |||||
QT4 | ,673 | |||||
QT3 | ,604 | |||||
CK2 | ,839 | |||||
CK3 | ,822 | |||||
CK1 | ,692 | |||||
CK4 | ,617 | |||||
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a | ||||||
a. Rotation converged in 7 iterations. | ||||||
Componen t | 1 | 2 | 3 | 4 | 5 | 6 |
1 | ,503 | ,512 | ,371 | ,434 | ,399 | -,020 |
2 | -,220 | ,232 | ,646 | -,363 | -,199 | ,556 |
3 | -,007 | -,040 | -,467 | ,166 | ,354 | ,792 |
4 | -,361 | -,436 | ,350 | ,735 | -,106 | ,075 |
5 | ,629 | -,122 | -,082 | ,149 | -,710 | ,237 |
6 | ,416 | -,691 | ,312 | -,301 | ,400 | ,037 |
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
- Biến triển khai CRM thành công
Initial | Extraction | |||||
TC1 | 1,000 | ,484 | ||||
TC2 | 1,000 | ,586 | ||||
TC3 | 1,000 | ,548 | ||||
Extraction Method: Principal Component Analysis. | ||||||
Total Variance Explained | ||||||
Componen t | Initial Eigenvalues | Extraction Sums of Squared Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 1,618 | 53,936 | 53,936 | 1,618 | 53,936 | 53,936 |
2 | ,741 | 24,710 | 78,646 | |||
3 | ,641 | 21,354 | 100,000 | |||
Extraction Method: Principal Component Analysis. | ||||||
Componen t | |
1 | |
TC2 | ,766 |
TC3 | ,740 |
TC1 | ,696 |
a. 1 components extracted. | |
Rotated Component Matrixa | |
a. Only one component was extracted. The solution cannot be rotated.
- Biến Lòng trung thành
Initial | Extractio n | |
LTT1 | 1,000 | ,513 |
LTT2 | 1,000 | ,483 |
LTT3 | 1,000 | ,623 |
Extraction Method: Principal Component Analysis.
Componen t | Initial Eigenvalues | Extraction Sums of Squared Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 1,619 | 53,980 | 53,980 | 1,619 | 53,980 | 53,980 |
2 | ,769 | 25,631 | 79,611 | |||
3 | ,612 | 20,389 | 100,000 | |||
Extraction Method: Principal Component Analysis. | ||||||
Component | |
1 | |
LTT3 | ,789 |
LTT1 | ,717 |
LTT2 | ,695 |
a. 1 components extracted. | |
Rotated Component Matrixa | |
a. Only one component was extracted. The solution cannot be rotated | |
3. PHÂN TÍCH TƯƠNG QUAN
F1_VH | F2_CL | F3_HT | F4_CS | F5_QT | F6_CK | ||
F1_VH | Pearson Correlation | 1 | ,540** | ,347** | ,512** | ,438** | -,096 |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,056 | ||
N | 396 | 396 | 396 | 396 | 396 | 396 | |
F2_CL | Pearson Correlation | ,540** | 1 | ,454** | ,398** | ,457** | ,024 |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,632 | ||
N | 396 | 396 | 396 | 396 | 396 | 396 | |
F3_HT | Pearson Correlation | ,347** | ,454** | 1 | ,255** | ,214** | ,040 |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,433 | ||
N | 396 | 396 | 396 | 396 | 396 | 396 | |
F4_CS | Pearson Correlation | ,512** | ,398** | ,255** | 1 | ,451** | -,050 |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,319 | ||
N | 396 | 396 | 396 | 396 | 396 | 396 | |
F5_QT | Pearson Correlation | ,438** | ,457** | ,214** | ,451** | 1 | ,021 |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,677 | ||
N | 396 | 396 | 396 | 396 | 396 | 396 | |
F6_CK | Pearson Correlation | -,096 | ,024 | ,040 | -,050 | ,021 | 1 |
Sig. (2-tailed) | ,056 | ,632 | ,433 | ,319 | ,677 | ||
N | 396 | 396 | 396 | 396 | 396 | 396 | |
F7_TC | Pearson Correlation | ,558** | ,560** | ,435** | ,424** | ,435** | ,120* |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | ,017 | |
N | 396 | 396 | 396 | 396 | 396 | 396 | |
F8_LT T | Pearson Correlation | ,584** | ,622** | ,590** | ,402** | ,346** | -,022 |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | ,669 | |
N | 396 | 396 | 396 | 396 | 396 | 396 |
F7_TC | F8_LTT | ||
F1_VH | Pearson Correlation | ,558 | ,584** |
Sig. (2-tailed) | ,000 | ,000 | |
N | 396 | 396 | |
F2_CL | Pearson Correlation | ,560** | ,622 |
Sig. (2-tailed) | ,000 | ,000 | |
N | 396 | 396 | |
F3_HT | Pearson Correlation | ,435** | ,590** |
Sig. (2-tailed) | ,000 | ,000 | |
N | 396 | 396 | |
F4_CS | Pearson Correlation | ,424** | ,402** |
Sig. (2-tailed) | ,000 | ,000 | |
N | 396 | 396 | |
F5_QT | Pearson Correlation | ,435** | ,346** |
Sig. (2-tailed) | ,000 | ,000 | |
N | 396 | 396 | |
F6_CK | Pearson Correlation | ,120 | -,022 |
Sig. (2-tailed) | ,017 | ,669 | |
N | 396 | 396 | |
F7_TC | Pearson Correlation | 1** | ,571** |
Sig. (2-tailed) | ,000 | ||
N | 396 | 396 | |
F8_LTT | Pearson Correlation | ,571** | 1** |
Sig. (2-tailed) | ,000 | ||
N | 396 | 396 |
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Variables Entered/Removeda | |||
Mode l | Variables Entered | Variables Removed | Method |
1 | F3_HT, F6_CK, F5_QT, F4_CS, F1_VH, F2_CLb | . | Enter |
4. PHÂN TÍCH HỒI QUY ĐA BIẾN ẢNH HƯỞNG CỦA CÁC YẾU TỐ ĐẾN TRIỂN KHAI CRM THÀNH CÔNG