Quản trị quan hệ khách hàng của các khách sạn 3-5 sao trên địa bàn Hà Nội - 26


- Biến phục thuộc: Lòng trung thành

Case Processing Summary



N

%


Cases

Valid

396

100,0

Excluded

a

0

,0

Total

396

100,0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics


Cronbach's Alpha

N of Items

,564

3

Item Statistics



Mean

Std.

Deviation

N

LTT1

3,69

,878

396

LTT2

2,97

1,180

396

LTT3

2,80

1,026

396

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

LTT1

5,77

3,255

,355

,498

LTT2

6,49

2,468

,348

,522

LTT3

6,67

2,643

,436

,364

Scale Statistics


Mean

Varianc e

Std.

Deviation

N of Items

9,46

5,151

2,270

3

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Quản trị quan hệ khách hàng của các khách sạn 3-5 sao trên địa bàn Hà Nội - 26


2. PHÂN TÍCH NHÂN TỐ KHÁM PHÁ EFA

Communalities


Initial

Extractio

n

QT1

1,000

,720

QT2

1,000

,691

QT3

1,000

,488

QT4

1,000

,505

CS1

1,000

,718

CS2

1,000

,772

CS3

1,000

,722

CS4

1,000

,565

HT6

1,000

,539

VH1

1,000

,536

VH2

1,000

,498

VH3

1,000

,468

HT1

1,000

,530

HT2

1,000

,758

HT3

1,000

,759

HT4

1,000

,509

VH4

1,000

,493

VH5

1,000

,627

HT5

1,000

,653

VH6

1,000

,643

CL1

1,000

,644

CL2

1,000

,626

CL3

1,000

,625

CL4

1,000

,582

CK1

1,000

,507

CK2

1,000

,708

CK3

1,000

,683

CK4

1,000

,411

Extraction Method: Principal Component

Analysis.


Total Variance Explained

Componen t

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

7,692

27,471

27,471

7,692

27,471

27,471

2

2,640

9,427

36,898

2,640

9,427

36,898

3

2,251

8,038

44,936

2,251

8,038

44,936

4

1,801

6,432

51,368

1,801

6,432

51,368

5

1,465

5,234

56,602

1,465

5,234

56,602

6

1,131

4,038

60,639

1,131

4,038

60,639

7

,955

3,411

64,051




8

,945

3,373

67,424




9

,855

3,054

70,478




10

,773

2,760

73,238




11

,745

2,661

75,899




12

,657

2,346

78,245




13

,632

2,256

80,501




14

,588

2,100

82,601




15

,516

1,843

84,444




16

,506

1,809

86,253




17

,485

1,732

87,985




18

,433

1,546

89,531




19

,419

1,496

91,027




20

,408

1,458

92,485




21

,353

1,262

93,747




22

,335

1,197

94,944




23

,308

1,100

96,044




24

,264

,943

96,986





25

,249

,888

97,875





26

,215

,769

98,644





27

,203

,724

99,368





28

,177

,632

100,000





Total Variance Explained

Component

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative %

1

3,439

12,281

12,281

2

2,955

10,552

22,834

3

2,931

10,470

33,303

4

2,868

10,243

43,547

5

2,470

8,822

52,369

6

2,316

8,271

60,639


Extraction Method: Principal Component Analysis.

Component Matrixa



Component

1

2

3

4

5

6

HT5

,706






VH6

,703






VH5

,683






CL2

,676






CL3

,657






CL1

,655






VH4

,637






CS4

,616






CS1

,580



,402



CS3

,574



,482




CS2

,572



,461



QT1

,560




-,454


CL4

,548





-,441

VH1

,542






VH2

,538






QT3

,537






HT1

,524

,405





HT4

,521

,405





QT2

,503




-,466


QT4

,442






VH3

,400






HT2


,618





HT3

,450

,572





CK2


,468

,659




CK3


,446

,641




CK4



,539




CK1


,470

,505




HT6




,540




Extraction Method: Principal Component Analysis.a

a. 6 components extracted.

Rotated Component Matrixa


Component

1

2

3

4

5

6

VH5

,695






VH1

,688






VH6

,683






HT5

,646

,411






VH3

,621






VH2

,568






VH4

,506






CL4


,716





CL1


,707





CL3


,704





CL2


,684





HT2



,855




HT3



,846




HT6



,630




HT4



,601




HT1



,534




CS2




,823



CS3




,805



CS1




,775



CS4




,629



QT1





,798


QT2





,780


QT4





,672


QT3





,601


CK2






,838

CK3






,822

CK1






,693

CK4






,616

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.a

a. Rotation converged in 6 iterations.


Component Transformation Matrix

Componen t

1

2

3

4

5

6

1

,553

,500

,360

,411

,381

-,021

2

-,181

,238

,645

-,387

-,211

,547

3

-,060

-,044

-,429

,210

,366

,795

4

-,469

-,342

,415

,700

-,019

-,007

5

,550

-,239

-,050

,264

-,709

,258

6

,369

-,719

,309

-,276

,416

,035

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.


Communalities


Initial

Extractio n

QT1

1,000

,720

QT2

1,000

,691

QT3

1,000

,491

QT4

1,000

,505

CS1

1,000

,726

CS2

1,000

,780

CS3

1,000

,723

CS4

1,000

,562

HT6

1,000

,540

VH1

1,000

,544

VH2

1,000

,514

VH3

1,000

,492

HT1

1,000

,529

HT2

1,000

,757


HT3

1,000

,759

HT4

1,000

,511

VH4

1,000

,496

VH5

1,000

,646

VH6

1,000

,614

CL1

1,000

,646

CL2

1,000

,626

CL3

1,000

,628

CL4

1,000

,583

CK1

1,000

,507

CK2

1,000

,709

CK3

1,000

,683

CK4

1,000

,411


Extraction Method: Principal Component Analysis.


Total Variance Explained

Componen t

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

7,230

26,777

26,777

7,230

26,777

26,777

2

2,637

9,765

36,543

2,637

9,765

36,543

3

2,241

8,299

44,841

2,241

8,299

44,841

4

1,714

6,348

51,189

1,714

6,348

51,189

5

1,442

5,340

56,529

1,442

5,340

56,529

6

1,128

4,179

60,708

1,128

4,179

60,708

7

,951

3,523

64,232




8

,943

3,493

67,725




9

,849

3,145

70,870




10

,755

2,796

73,666




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