Quản trị quan hệ khách hàng của các khách sạn 3-5 sao trên địa bàn Hà Nội

- Biến phục thuộc: Lòng trung thành

Case Processing Summary


			N	%
	Cases	Valid	396	100,0
		Excluded a	0	,0
		Total	396	100,0
	a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha		N of Items
,564		3
Item Statistics
	Mean	Std. Deviation		N
LTT1	3,69	,878		396
LTT2	2,97	1,180		396
LTT3	2,80	1,026		396
Item-Total Statistics
	Scale Mean if Item Deleted		Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach's Alpha if Item Deleted
LTT1	5,77		3,255	,355	,498
LTT2	6,49		2,468	,348	,522
LTT3	6,67		2,643	,436	,364
Scale Statistics
Mean		Varianc e	Std. Deviation	N of Items
9,46		5,151	2,270	3

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2. PHÂN TÍCH NHÂN TỐ KHÁM PHÁ EFA

Communalities

	Initial	Extractio n
QT1	1,000	,720
QT2	1,000	,691
QT3	1,000	,488
QT4	1,000	,505
CS1	1,000	,718
CS2	1,000	,772
CS3	1,000	,722
CS4	1,000	,565
HT6	1,000	,539
VH1	1,000	,536
VH2	1,000	,498
VH3	1,000	,468
HT1	1,000	,530
HT2	1,000	,758
HT3	1,000	,759
HT4	1,000	,509
VH4	1,000	,493
VH5	1,000	,627
HT5	1,000	,653
VH6	1,000	,643
CL1	1,000	,644
CL2	1,000	,626
CL3	1,000	,625
CL4	1,000	,582
CK1	1,000	,507
CK2	1,000	,708
CK3	1,000	,683
CK4	1,000	,411
Extraction Method: Principal Component Analysis.

Total Variance Explained

Componen t	Initial Eigenvalues			Extraction Sums of Squared Loadings
Componen t	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	7,692	27,471	27,471	7,692	27,471	27,471
2	2,640	9,427	36,898	2,640	9,427	36,898
3	2,251	8,038	44,936	2,251	8,038	44,936
4	1,801	6,432	51,368	1,801	6,432	51,368
5	1,465	5,234	56,602	1,465	5,234	56,602
6	1,131	4,038	60,639	1,131	4,038	60,639
7	,955	3,411	64,051
8	,945	3,373	67,424
9	,855	3,054	70,478
10	,773	2,760	73,238
11	,745	2,661	75,899
12	,657	2,346	78,245
13	,632	2,256	80,501
14	,588	2,100	82,601
15	,516	1,843	84,444
16	,506	1,809	86,253
17	,485	1,732	87,985
18	,433	1,546	89,531
19	,419	1,496	91,027
20	,408	1,458	92,485
21	,353	1,262	93,747
22	,335	1,197	94,944
23	,308	1,100	96,044
24	,264	,943	96,986

,249	,888	97,875
26	,215	,769	98,644
27	,203	,724	99,368
28	,177	,632	100,000
Total Variance Explained
Component		Rotation Sums of Squared Loadings
		Total		% of Variance	Cumulative %
1		3,439		12,281	12,281
2		2,955		10,552	22,834
3		2,931		10,470	33,303
4		2,868		10,243	43,547
5		2,470		8,822	52,369
6		2,316		8,271	60,639

Extraction Method: Principal Component Analysis.

Extraction Method: Principal Component Analysis.a

VH3

,621
VH2	,568
VH4	,506
CL4		,716
CL1		,707
CL3		,704
CL2		,684
HT2			,855
HT3			,846
HT6			,630
HT4			,601
HT1			,534
CS2				,823
CS3				,805
CS1				,775
CS4				,629
QT1					,798
QT2					,780
QT4					,672
QT3					,601
CK2						,838
CK3						,822
CK1						,693
CK4						,616
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a
a. Rotation converged in 6 iterations.

Component Transformation Matrix

Componen t	1	2	3	4	5	6
1	,553	,500	,360	,411	,381	-,021
2	-,181	,238	,645	-,387	-,211	,547
3	-,060	-,044	-,429	,210	,366	,795
4	-,469	-,342	,415	,700	-,019	-,007
5	,550	-,239	-,050	,264	-,709	,258
6	,369	-,719	,309	-,276	,416	,035
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

Communalities

HT3

Extraction Method: Principal Component Analysis.


Total Variance Explained
Componen t	Initial Eigenvalues			Extraction Sums of Squared Loadings
Componen t	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	7,230	26,777	26,777	7,230	26,777	26,777
2	2,637	9,765	36,543	2,637	9,765	36,543
3	2,241	8,299	44,841	2,241	8,299	44,841
4	1,714	6,348	51,189	1,714	6,348	51,189
5	1,442	5,340	56,529	1,442	5,340	56,529
6	1,128	4,179	60,708	1,128	4,179	60,708
7	,951	3,523	64,232
8	,943	3,493	67,725
9	,849	3,145	70,870
10	,755	2,796	73,666