Biến Độc Lập: Các Thành Phần Chất Lượng Website Kmo And Bartlett's Test

Cronbach's Alpha	N of Items
.854	4

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8. Thang đo Sự hài lòng Reliability Statistics

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach's Alpha if Item Deleted
SAT 1	10.76	2.830	.710	.809
SAT 2	10.72	2.885	.633	.841
SAT 3	10.75	2.729	.749	.792
SAT 4	10.78	2.774	.694	.815

Cronbach's Alpha	N of Items
.855	4

9. Thang đo Ý định đặt phòng Reliability Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach's Alpha if Item Deleted
PUI1	10.58	3.033	.706	.812
PUI2	10.54	3.099	.599	.859
PUI3	10.60	3.028	.695	.817
PUI4	10.66	2.898	.803	.772

II. PHÂN TÍCH NHÂN TỐ KHÁM PHÁ EFA

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.		.814
Bartlett's Test of Sphericity	Approx. Chi-Square	2400.40 0
	df	378
	Sig.	.000

1. Biến độc lập: các thành phần chất lượng website KMO and Bartlett's Test

Total Variance Explained

Comp onent

Initial Eigenvalues			Extraction Sums of Squared Loadings			Rotation Sums of Squared Loadings
Total	% of Varianc e	Cumulati ve %	Total	% of Variance	Cumulati ve %	Total	% of Varianc e	Cumulati ve %
1	6.040	21.572	21.572	6.040	21.572	21.572	3.442	12.294	12.294
2	2.704	9.656	31.228	2.704	9.656	31.228	3.012	10.759	23.053
3	2.503	8.941	40.169	2.503	8.941	40.169	2.564	9.158	32.211
4	2.209	7.889	48.058	2.209	7.889	48.058	2.564	9.157	41.368
5	1.661	5.933	53.991	1.661	5.933	53.991	2.268	8.100	49.468
6	1.589	5.674	59.664	1.589	5.674	59.664	2.088	7.458	56.925
7	1.247	4.455	64.119	1.247	4.455	64.119	2.014	7.194	64.119
8	.843	3.010	67.129
9	.780	2.787	69.916
10	.693	2.474	72.391
11	.674	2.408	74.798
12	.634	2.263	77.062
13	.577	2.060	79.122
14	.566	2.020	81.142
15	.543	1.938	83.080
16	.513	1.834	84.914
17	.483	1.726	86.640
18	.440	1.570	88.210
19	.407	1.455	89.665
20	.405	1.447	91.112
21	.377	1.347	92.459
22	.368	1.313	93.772
23	.333	1.190	94.962
24	.319	1.138	96.099
25	.309	1.102	97.202
26	.290	1.035	98.237
27	.253	.904	99.141
28	.241	.859	100.000

Extraction Method: Principal Component Analysis.

Rotated Component Matrixa

Component
1	2	3	4	5	6	7
WD6	.752
WD3	.751
WD1	.750
WD7	.739
WD5	.680
WD2	.652
IF2		.764
IF1		.758
IF4		.758
IF3		.689
IF5		.684
EM3			.835
EM4			.802
EM2			.770
EM1			.749
TR3				.816
TR4				.778
TR2				.741
TR1				.729
RE1					.840
RE3					.838
RE2					.833
SE1						.817
SE3						.805
SE2						.777
IT3							.806
IT2							.759
IT1							.757

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.		.815
Bartlett's Test of Sphericity	Approx. Chi-Square	391.019
	Df	6
	Sig.	.000

2. Biến phụ thuộc: sự hài lòng của du khách KMO and Bartlett's Test

Total Variance Explained

Compone nt

Initial Eigenvalues			Extraction Sums of Squared Loadings
Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	2.788	69.701	69.701	2.788	69.701	69.701
2	.508	12.695	82.396
3	.381	9.524	91.921
4	.323	8.079	100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

Component
1
SAT3	.870
SAT1	.844
SAT4	.835
SAT2	.788

Extraction Method: Principal Component Analysis.

a. 1 components extracted.

3. Biến phụ thuộc: ý định đặt phòng

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy.

.802
Bartlett's Test of Sphericity	Approx. Chi-Square	424.597
	df	6
	Sig.	.000

Total Variance Explained

Component

Initial Eigenvalues			Extraction Sums of Squared Loadings
Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	2.809	70.231	70.231	2.809	70.231	70.231
2	.542	13.555	83.786
3	.406	10.148	93.934
4	.243	6.066	100.000

Extraction Method: Principal Component Analysis.

Component Matrixa

Component
1
PUI4	.905
PUI1	.846
PUI3	.836
PUI2	.759

Extraction Method: Principal Component Analysis.

a. 1 components extracted.

III. PHÂN TÍCH TƯƠNG QUAN

Correlations

PUI	SAT	IT	RE	IF	EM	TR	SE	WD
PUI	Pearson Correlation	1	.882**	.392**	.333**	.379**	.015	.547**	.502**	.518**
	Sig. (2-tailed)		.000	.000	.000	.000	.823	.000	.000	.000
	N	227	227	227	227	227	227	227	227	227
SAT	Pearson Correlation	.882**	1	.450**	.379**	.428**	.106	.619**	.547**	.566**
	Sig. (2-tailed)	.000		.000	.000	.000	.110	.000	.000	.000
	N	227	227	227	227	227	227	227	227	227
IT	Pearson Correlation	.392**	.450**	1	.160*	.451**	.060	.175**	.259**	.414**
	Sig. (2-tailed)	.000	.000		.016	.000	.367	.008	.000	.000
	N	227	227	227	227	227	227	227	227	227
RE	Pearson Correlation	.333**	.379**	.160*	1	.143*	.041	.338**	.204**	.170*
	Sig. (2-tailed)	.000	.000	.016		.031	.537	.000	.002	.010
	N	227	227	227	227	227	227	227	227	227
IF	Pearson Correlation	.379**	.428**	.451**	.143*	1	.102	.228**	.221**	.318**
	Sig. (2-tailed)	.000	.000	.000	.031		.127	.001	.001	.000
	N	227	227	227	227	227	227	227	227	227
EM	Pearson Correlation	.015	.106	.060	.041	.102	1	.123	.047	.128
	Sig. (2-tailed)	.823	.110	.367	.537	.127		.064	.478	.053
	N	227	227	227	227	227	227	227	227	227
TR	Pearson Correlation	.547**	.619**	.175**	.338**	.228**	.123	1	.222**	.184**
	Sig. (2-tailed)	.000	.000	.008	.000	.001	.064		.001	.006
	N	227	227	227	227	227	227	227	227	227
SE	Pearson Correlation	.502**	.547**	.259**	.204**	.221**	.047	.222**	1	.293**
	Sig. (2-tailed)	.000	.000	.000	.002	.001	.478	.001		.000
	N	227	227	227	227	227	227	227	227	227
WD	Pearson Correlation	.518**	.566**	.414**	.170*	.318**	.128	.184**	.293**	1

Sig. (2-tailed)	.000	.000	.000	.010	.000	.053	.006	.000
N	227	227	227	227	227	227	227	227	227

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

IV. PHÂN TÍCH HỒI QUY

	N	Mean	Std. Deviation
SE	227	3.6593	.74168
IT	227	3.9148	.72434
WD	227	3.7577	.65629
RE	227	3.9236	.75586
IF	227	3.7736	.67260
EM	227	3.6244	.80319
TR	227	3.7037	.67922
SAT	227	3.5837	.54513
PUI	227	3.5319	.56524
Valid N (listwise)	227

1. Thống kê mô tả các biến đưa vào phân tích hồi quy Descriptive Statistics

2. Mô hình hồi quy tuyến tính bội

2.1. Đánh giá độ phù hợp của mô hình

Model Summaryb

Mode l

Square

Adjusted R Square

Std. Error of the Estimate

Durbin- Watson

.852a

.725

.718

.28950

2.032

a. Predictors: (Constant), TR, IT, SE, RE, WD, IF

b. Dependent Variable: SAT

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Ngày đăng: 06/04/2023