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Biến Độc Lập: Các Thành Phần Chất Lượng Website Kmo And Bartlett's Test



Cronbach's Alpha

N of Items

.854

4

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8. Thang đo Sự hài lòng Reliability Statistics


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

SAT 1

10.76

2.830

.710

.809

SAT 2

10.72

2.885

.633

.841

SAT 3

10.75

2.729

.749

.792

SAT 4

10.78

2.774

.694

.815


Cronbach's Alpha

N of Items

.855

4

9. Thang đo Ý định đặt phòng Reliability Statistics

Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

PUI1

10.58

3.033

.706

.812

PUI2

10.54

3.099

.599

.859

PUI3

10.60

3.028

.695

.817

PUI4

10.66

2.898

.803

.772



II. PHÂN TÍCH NHÂN TỐ KHÁM PHÁ EFA

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.814


Bartlett's Test of Sphericity

Approx. Chi-Square

2400.40

0

df

378

Sig.

.000

1. Biến độc lập: các thành phần chất lượng website KMO and Bartlett's Test


Total Variance Explained

Comp onent

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of

Varianc e

Cumulati ve %

Total

% of Variance

Cumulati ve %

Total

% of

Varianc e

Cumulati ve %

1

6.040

21.572

21.572

6.040

21.572

21.572

3.442

12.294

12.294

2

2.704

9.656

31.228

2.704

9.656

31.228

3.012

10.759

23.053

3

2.503

8.941

40.169

2.503

8.941

40.169

2.564

9.158

32.211

4

2.209

7.889

48.058

2.209

7.889

48.058

2.564

9.157

41.368

5

1.661

5.933

53.991

1.661

5.933

53.991

2.268

8.100

49.468

6

1.589

5.674

59.664

1.589

5.674

59.664

2.088

7.458

56.925

7

1.247

4.455

64.119

1.247

4.455

64.119

2.014

7.194

64.119

8

.843

3.010

67.129







9

.780

2.787

69.916







10

.693

2.474

72.391







11

.674

2.408

74.798







12

.634

2.263

77.062







13

.577

2.060

79.122







14

.566

2.020

81.142







15

.543

1.938

83.080







16

.513

1.834

84.914







17

.483

1.726

86.640







18

.440

1.570

88.210







19

.407

1.455

89.665







20

.405

1.447

91.112







21

.377

1.347

92.459







22

.368

1.313

93.772







23

.333

1.190

94.962







24

.319

1.138

96.099







25

.309

1.102

97.202







26

.290

1.035

98.237







27

.253

.904

99.141







28

.241

.859

100.000







Extraction Method: Principal Component Analysis.


Rotated Component Matrixa


Component

1

2

3

4

5

6

7

WD6

.752







WD3

.751







WD1

.750







WD7

.739







WD5

.680







WD2

.652







IF2


.764






IF1


.758






IF4


.758






IF3


.689






IF5


.684






EM3



.835





EM4



.802





EM2



.770





EM1



.749





TR3




.816




TR4




.778




TR2




.741




TR1




.729




RE1





.840



RE3





.838



RE2





.833



SE1






.817


SE3






.805


SE2






.777


IT3







.806

IT2







.759

IT1







.757

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.815

Bartlett's Test of Sphericity

Approx. Chi-Square

391.019

Df

6

Sig.

.000

2. Biến phụ thuộc: sự hài lòng của du khách KMO and Bartlett's Test


Total Variance Explained

Compone nt

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

1

2.788

69.701

69.701

2.788

69.701

69.701

2

.508

12.695

82.396




3

.381

9.524

91.921




4

.323

8.079

100.000




Extraction Method: Principal Component Analysis.


Component Matrixa


Component

1

SAT3

.870

SAT1

.844

SAT4

.835

SAT2

.788

Extraction Method: Principal Component Analysis.

a. 1 components extracted.


3. Biến phụ thuộc: ý định đặt phòng


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy.

.802

Bartlett's Test of Sphericity

Approx. Chi-Square

424.597

df

6

Sig.

.000


Total Variance Explained

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

1

2.809

70.231

70.231

2.809

70.231

70.231

2

.542

13.555

83.786




3

.406

10.148

93.934




4

.243

6.066

100.000




Extraction Method: Principal Component Analysis.


Component Matrixa


Component

1

PUI4

.905

PUI1

.846

PUI3

.836

PUI2

.759

Extraction Method: Principal Component Analysis.

a. 1 components extracted.


III. PHÂN TÍCH TƯƠNG QUAN

Correlations


PUI

SAT

IT

RE

IF

EM

TR

SE

WD


PUI

Pearson Correlation

1

.882**

.392**

.333**

.379**

.015

.547**

.502**

.518**

Sig. (2-tailed)


.000

.000

.000

.000

.823

.000

.000

.000

N

227

227

227

227

227

227

227

227

227


SAT

Pearson Correlation

.882**

1

.450**

.379**

.428**

.106

.619**

.547**

.566**

Sig. (2-tailed)

.000


.000

.000

.000

.110

.000

.000

.000

N

227

227

227

227

227

227

227

227

227


IT

Pearson Correlation

.392**

.450**

1

.160*

.451**

.060

.175**

.259**

.414**

Sig. (2-tailed)

.000

.000


.016

.000

.367

.008

.000

.000

N

227

227

227

227

227

227

227

227

227


RE

Pearson Correlation

.333**

.379**

.160*

1

.143*

.041

.338**

.204**

.170*

Sig. (2-tailed)

.000

.000

.016


.031

.537

.000

.002

.010

N

227

227

227

227

227

227

227

227

227


IF

Pearson Correlation

.379**

.428**

.451**

.143*

1

.102

.228**

.221**

.318**

Sig. (2-tailed)

.000

.000

.000

.031


.127

.001

.001

.000

N

227

227

227

227

227

227

227

227

227


EM

Pearson

Correlation

.015

.106

.060

.041

.102

1

.123

.047

.128

Sig. (2-tailed)

.823

.110

.367

.537

.127


.064

.478

.053

N

227

227

227

227

227

227

227

227

227


TR

Pearson Correlation

.547**

.619**

.175**

.338**

.228**

.123

1

.222**

.184**

Sig. (2-tailed)

.000

.000

.008

.000

.001

.064


.001

.006

N

227

227

227

227

227

227

227

227

227


SE

Pearson

Correlation

.502**

.547**

.259**

.204**

.221**

.047

.222**

1

.293**

Sig. (2-tailed)

.000

.000

.000

.002

.001

.478

.001


.000

N

227

227

227

227

227

227

227

227

227

WD

Pearson Correlation

.518**

.566**

.414**

.170*

.318**

.128

.184**

.293**

1




Sig. (2-tailed)

.000

.000

.000

.010

.000

.053

.006

.000


N

227

227

227

227

227

227

227

227

227

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).


IV. PHÂN TÍCH HỒI QUY


N

Mean

Std.

Deviation

SE

227

3.6593

.74168

IT

227

3.9148

.72434

WD

227

3.7577

.65629

RE

227

3.9236

.75586

IF

227

3.7736

.67260

EM

227

3.6244

.80319

TR

227

3.7037

.67922

SAT

227

3.5837

.54513

PUI

227

3.5319

.56524

Valid N

(listwise)

227



1. Thống kê mô tả các biến đưa vào phân tích hồi quy Descriptive Statistics


2. Mô hình hồi quy tuyến tính bội

2.1. Đánh giá độ phù hợp của mô hình


Model Summaryb

Mode l

R

R

Square

Adjusted R Square

Std. Error of the Estimate

Durbin- Watson

1

.852a

.725

.718

.28950

2.032

a. Predictors: (Constant), TR, IT, SE, RE, WD, IF

b. Dependent Variable: SAT

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