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One-Sample Statistics

Mean

Std. Deviation

Std. Error Mean

DanhgiachunghoatdongBHc uacongty

119

3.76

.552

.051

DanhgiasanphamDVcuacong

119

3.68

.736

.067

Danhgiacacchinhsachbanha

ngfcuacongty

119

3.63

.636

.058

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One-Sample Test

Test Value = 3

Sig. (2-tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

DanhgiachunghoatdongBHcuac ongty

14.951

118

.000

.756

.66

.86

DanhgiasanphamDVcuacongty

10.093

118

.000

.681

.55

.81

Danhgiacacchinhsachbanhangc

uacongty

10.810

118

.000

.630

.51

.75

Phụ lục 3.10. Thống kê tần suất mức độ đồng ý của từng nhân tố

1. Nhóm nhân tố “Thương hiệu”

Congtycouytintrenthitruong

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	9	7.6	7.6	7.6
	Khong dong y	14	11.8	11.8	19.3
	Trung lap	29	24.4	24.4	43.7
	Dong y	23	19.3	19.3	63.0
	Rat dong y	44	37.0	37.0	100.0
	Total	119	100.0	100.0

DetiepcanDV

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	9	7.6	7.6	7.6
	Khong dong y	41	34.5	34.5	42.0
	Trung lap	30	25.2	25.2	67.2
	Dong y	20	16.8	16.8	84.0
	Rat dong y	19	16.0	16.0	100.0
	Total	119	100.0	100.0

Hinhanhtot

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	5	4.2	4.2	4.2
	Khong dong y	37	31.1	31.1	35.3
	Trung lap	30	25.2	25.2	60.5
	Dong y	27	22.7	22.7	83.2
	Rat dong y	20	16.8	16.8	100.0
	Total	119	100.0	100.0

2. Nhóm nhân tố “Chính sách giá”

Giacatuongduongchatluong

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	3	2.5	2.5	2.5
	Khong dong y	12	10.1	10.1	12.6
	Trung lap	21	17.6	17.6	30.3
	Dong y	55	46.2	46.2	76.5
	Rat dong y	28	23.5	23.5	100.0
	Total	119	100.0	100.0

Dieukienthanhtoandedang

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	4	3.4	3.4	3.4
	Khong dong y	8	6.7	6.7	10.1
	Trung lap	24	20.2	20.2	30.3
	Dong y	41	34.5	34.5	64.7
	Rat dong y	42	35.3	35.3	100.0
	Total	119	100.0	100.0

Binhongia

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Khong dong y	6	5.0	5.0	5.0
	Trung lap	25	21.0	21.0	26.1
	Dong y	42	35.3	35.3	61.3
	Rat dong y	46	38.7	38.7	100.0
	Total	119	100.0	100.0

3. Nhóm nhân tố “Chất lượng sản phẩm, dịch vụ”

Chatluongtotdobencao

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Khong dong y	6	5.0	5.0	5.0
	Trung lap	28	23.5	23.5	28.6
	Dong y	49	41.2	41.2	69.7
	Rat dong y	36	30.3	30.3	100.0
	Total	119	100.0	100.0

Nhieugoicuocvakenhtruyenhinh

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Khong dong y	8	6.7	6.7	6.7
	Trung lap	25	21.0	21.0	27.7
	Dong y	52	43.7	43.7	71.4
	Rat dong y	34	28.6	28.6	100.0
	Total	119	100.0	100.0

Mangtocdocao

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Khong dong y	4	3.4	3.4	3.4
	Trung lap	25	21.0	21.0	24.4
	Dong y	44	37.0	37.0	61.3
	Rat dong y	46	38.7	38.7	100.0
	Total	119	100.0	100.0

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	3	2.5	2.5	2.5
	Khong dong y	9	7.6	7.6	10.1
	Trung lap	36	30.3	30.3	40.3
	Dong y	46	38.7	38.7	79.0
	Rat dong y	25	21.0	21.0	100.0
	Total	119	100.0	100.0

CapnhatTTKMnhanhchong

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	3	2.5	2.5	2.5
	Khong dong y	15	12.6	12.6	15.1
	Trung lap	25	21.0	21.0	36.1
	Dong y	47	39.5	39.5	75.6
	Rat dong y	29	24.4	24.4	100.0
	Total	119	100.0	100.0

NhieuCTKMhapdan

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	19	16.0	16.0	17.6
	Trung lap	25	21.0	21.0	38.7
	Dong y	51	42.9	42.9	81.5
	Rat dong y	22	18.5	18.5	100.0
	Total	119	100.0	100.0

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	3	2.5	2.5	2.5
	Khong dong y	10	8.4	8.4	10.9
	Trung lap	11	9.2	9.2	20.2
	Dong y	42	35.3	35.3	55.5
	Rat dong y	53	44.5	44.5	100.0
	Total	119	100.0	100.0

Toroicodayduthongtin

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	1	.8	.8	.8
	Khong dong y	10	8.4	8.4	9.2
	Trung lap	18	15.1	15.1	24.4
	Dong y	40	33.6	33.6	58.0
	Rat dong y	50	42.0	42.0	100.0
	Total	119	100.0	100.0

NVBHtandungtotcongcuhotroBH

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Khong dong y	11	9.2	9.2	9.2
	Trung lap	17	14.3	14.3	23.5
	Dong y	47	39.5	39.5	63.0
	Rat dong y	44	37.0	37.0	100.0
	Total	119	100.0	100.0

6. Nhóm nhân tố “Nhân viên bán hàng”

NVBHhieunhucauKH

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	1	.8	.8	.8
	Khong dong y	13	10.9	10.9	11.8
	Trung lap	14	11.8	11.8	23.5
	Dong y	60	50.4	50.4	73.9
	Rat dong y	31	26.1	26.1	100.0
	Total	119	100.0	100.0

NVBHnhiettinhlichsu

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Khong dong y	12	10.1	10.1	10.1
	Trung lap	15	12.6	12.6	22.7
	Dong y	35	29.4	29.4	52.1
	Rat dong y	57	47.9	47.9	100.0
	Total	119	100.0	100.0

NVBHamhieuvesanpham

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	12	10.1	10.1	11.8
	Trung lap	13	10.9	10.9	22.7
	Dong y	43	36.1	36.1	58.8
	Rat dong y	49	41.2	41.2	100.0
	Total	119	100.0	100.0

NVBHcokhanangtuvanthuyetphuc

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Rat khong dong y

3.4

Khong dong y

8	6.7	6.7	10.1
Trung lap	16	13.4	13.4	23.5
Dong y	52	43.7	43.7	67.2
Rat dong y	39	32.8	32.8	100.0
Total	119	100.0	100.0

NVBHchamsocKHthuongxuyen

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	12	10.1	10.1	11.8
	Trung lap	14	11.8	11.8	23.5
	Dong y	46	38.7	38.7	62.2
	Rat dong y	45	37.8	37.8	100.0
	Total	119	100.0	100.0