Nghiên cứu hoạt động bán hàng tại công ty cổ phần Viễn thông FPT – Chi nhánh Huế - 15




One-Sample Statistics


N

Mean

Std. Deviation

Std. Error Mean

DanhgiachunghoatdongBHc uacongty


119


3.76


.552


.051

DanhgiasanphamDVcuacong

ty


119


3.68


.736


.067

Danhgiacacchinhsachbanha

ngfcuacongty


119


3.63


.636


.058

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Nghiên cứu hoạt động bán hàng tại công ty cổ phần Viễn thông FPT – Chi nhánh Huế - 15


One-Sample Test


Test Value = 3


t


df


Sig. (2-tailed)


Mean Difference

95% Confidence Interval of the Difference

Lower

Upper

DanhgiachunghoatdongBHcuac ongty


14.951


118


.000


.756


.66


.86

DanhgiasanphamDVcuacongty

10.093

118

.000

.681

.55

.81

Danhgiacacchinhsachbanhangc

uacongty


10.810


118


.000


.630


.51


.75

Phụ lục 3.10. Thống kê tần suất mức độ đồng ý của từng nhân tố


1. Nhóm nhân tố “Thương hiệu”


Congtycouytintrenthitruong




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

9

7.6

7.6

7.6


Khong dong y

14

11.8

11.8

19.3


Trung lap

29

24.4

24.4

43.7


Dong y

23

19.3

19.3

63.0


Rat dong y

44

37.0

37.0

100.0


Total

119

100.0

100.0



DetiepcanDV



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

9

7.6

7.6

7.6


Khong dong y

41

34.5

34.5

42.0


Trung lap

30

25.2

25.2

67.2


Dong y

20

16.8

16.8

84.0


Rat dong y

19

16.0

16.0

100.0


Total

119

100.0

100.0



Hinhanhtot



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

5

4.2

4.2

4.2


Khong dong y

37

31.1

31.1

35.3


Trung lap

30

25.2

25.2

60.5


Dong y

27

22.7

22.7

83.2


Rat dong y

20

16.8

16.8

100.0


Total

119

100.0

100.0


2. Nhóm nhân tố “Chính sách giá”


Giacatuongduongchatluong




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

3

2.5

2.5

2.5


Khong dong y

12

10.1

10.1

12.6


Trung lap

21

17.6

17.6

30.3


Dong y

55

46.2

46.2

76.5


Rat dong y

28

23.5

23.5

100.0


Total

119

100.0

100.0



Dieukienthanhtoandedang



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

4

3.4

3.4

3.4


Khong dong y

8

6.7

6.7

10.1


Trung lap

24

20.2

20.2

30.3


Dong y

41

34.5

34.5

64.7


Rat dong y

42

35.3

35.3

100.0


Total

119

100.0

100.0



Binhongia



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Khong dong y

6

5.0

5.0

5.0


Trung lap

25

21.0

21.0

26.1


Dong y

42

35.3

35.3

61.3


Rat dong y

46

38.7

38.7

100.0


Total

119

100.0

100.0


3. Nhóm nhân tố “Chất lượng sản phẩm, dịch vụ”


Chatluongtotdobencao




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Khong dong y

6

5.0

5.0

5.0


Trung lap

28

23.5

23.5

28.6


Dong y

49

41.2

41.2

69.7


Rat dong y

36

30.3

30.3

100.0


Total

119

100.0

100.0



Nhieugoicuocvakenhtruyenhinh



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Khong dong y

8

6.7

6.7

6.7


Trung lap

25

21.0

21.0

27.7


Dong y

52

43.7

43.7

71.4


Rat dong y

34

28.6

28.6

100.0


Total

119

100.0

100.0



Mangtocdocao



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Khong dong y

4

3.4

3.4

3.4


Trung lap

25

21.0

21.0

24.4


Dong y

44

37.0

37.0

61.3


Rat dong y

46

38.7

38.7

100.0


Total

119

100.0

100.0



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

3

2.5

2.5

2.5


Khong dong y

9

7.6

7.6

10.1


Trung lap

36

30.3

30.3

40.3


Dong y

46

38.7

38.7

79.0


Rat dong y

25

21.0

21.0

100.0


Total

119

100.0

100.0




CapnhatTTKMnhanhchong



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

3

2.5

2.5

2.5


Khong dong y

15

12.6

12.6

15.1


Trung lap

25

21.0

21.0

36.1


Dong y

47

39.5

39.5

75.6


Rat dong y

29

24.4

24.4

100.0


Total

119

100.0

100.0



NhieuCTKMhapdan



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

2

1.7

1.7

1.7


Khong dong y

19

16.0

16.0

17.6


Trung lap

25

21.0

21.0

38.7


Dong y

51

42.9

42.9

81.5


Rat dong y

22

18.5

18.5

100.0


Total

119

100.0

100.0



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

3

2.5

2.5

2.5


Khong dong y

10

8.4

8.4

10.9


Trung lap

11

9.2

9.2

20.2


Dong y

42

35.3

35.3

55.5


Rat dong y

53

44.5

44.5

100.0


Total

119

100.0

100.0




Toroicodayduthongtin



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

1

.8

.8

.8


Khong dong y

10

8.4

8.4

9.2


Trung lap

18

15.1

15.1

24.4


Dong y

40

33.6

33.6

58.0


Rat dong y

50

42.0

42.0

100.0


Total

119

100.0

100.0



NVBHtandungtotcongcuhotroBH



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Khong dong y

11

9.2

9.2

9.2


Trung lap

17

14.3

14.3

23.5


Dong y

47

39.5

39.5

63.0


Rat dong y

44

37.0

37.0

100.0


Total

119

100.0

100.0


6. Nhóm nhân tố “Nhân viên bán hàng”


NVBHhieunhucauKH




Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

1

.8

.8

.8


Khong dong y

13

10.9

10.9

11.8


Trung lap

14

11.8

11.8

23.5


Dong y

60

50.4

50.4

73.9


Rat dong y

31

26.1

26.1

100.0


Total

119

100.0

100.0



NVBHnhiettinhlichsu



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Khong dong y

12

10.1

10.1

10.1


Trung lap

15

12.6

12.6

22.7


Dong y

35

29.4

29.4

52.1


Rat dong y

57

47.9

47.9

100.0


Total

119

100.0

100.0



NVBHamhieuvesanpham



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

2

1.7

1.7

1.7


Khong dong y

12

10.1

10.1

11.8


Trung lap

13

10.9

10.9

22.7


Dong y

43

36.1

36.1

58.8


Rat dong y

49

41.2

41.2

100.0


Total

119

100.0

100.0



NVBHcokhanangtuvanthuyetphuc



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

4

3.4

3.4

3.4


Khong dong y

8

6.7

6.7

10.1

Trung lap

16

13.4

13.4

23.5

Dong y

52

43.7

43.7

67.2

Rat dong y

39

32.8

32.8

100.0

Total

119

100.0

100.0



NVBHchamsocKHthuongxuyen



Frequency


Percent


Valid Percent

Cumulative Percent

Valid

Rat khong dong y

2

1.7

1.7

1.7


Khong dong y

12

10.1

10.1

11.8


Trung lap

14

11.8

11.8

23.5


Dong y

46

38.7

38.7

62.2


Rat dong y

45

37.8

37.8

100.0


Total

119

100.0

100.0


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