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Phân Tích Nhân Tố Khám Phá (Exploratory Factor Analysis – Efa) 27230


Ly do lua chon: Tin tuong ve thuong hieu noi tieng, uy tin



Frequency

Percent

Valid Percent

Cumulative Percent


Khong

24

18.5

18.5

18.5

Valid

Co

106

81.5

81.5

100.0


Total

130

100.0

100.0


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Frequency

Percent

Valid Percent

Cumulative Percent


Khong

17

13.1

13.1

13.1

Valid

Co

113

86.9

86.9

100.0


Total

130

100.0

100.0



Ly do lua chon: Gia ca phu hop voi kha nang chi tra



Frequency

Percent

Valid Percent

Cumulative Percent


Khong

17

13.1

13.1

13.1

Valid

Co

113

86.9

86.9

100.0


Total

130

100.0

100.0



Ly do lua chon: Duoc nguoi than, ban be khuyen dung



Frequency

Percent

Valid Percent

Cumulative Percent


Khong

54

41.5

41.5

41.5

Valid

Co

76

58.5

58.5

100.0


Total

130

100.0

100.0



Ly do lua chon: Khac



Frequency

Percent

Valid Percent

Cumulative Percent


Khong

98

75.4

75.4

75.4

Valid

Co

32

24.6

24.6

100.0


Total

130

100.0

100.0



3. Kiểm tra độ tin cậy của thang đo

3.1. Mức độ tin cậy

Reliability Statistics


Cronbach's Alpha

N of Items

.798

5


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

TINCAY1

15.20

4.471

.625

.746

TINCAY2

15.50

4.128

.662

.731

TINCAY3

14.95

4.820

.525

.776

TINCAY4

15.72

4.419

.565

.764

TINCAY5

15.55

4.343

.532

.776


3.2. Mức độ đáp ứng

Reliability Statistics


Cronbach's Alpha

N of Items

.752

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

DAPUNG1

11.55

2.389

.542

.702

DAPUNG2

12.10

2.416

.535

.706

DAPUNG3

12.42

1.764

.641

.643

DAPUNG4

12.05

2.206

.509

.717


3.3. Mức độ đảm bảo

Reliability Statistics


Cronbach's Alpha

N of Items

.764

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

DAMBAO1

11.25

1.892

.541

.720

DAMBAO2

11.65

1.825

.625

.676

DAMBAO3

11.42

1.764

.501

.752

DAMBAO4

11.77

1.931

.612

.688


3.4. Mức độ đồng cảm

Reliability Statistics


Cronbach's Alpha

N of Items

.751

5


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

DONGCAM1

17.37

3.103

.503

.712

DONGCAM2

17.38

3.076

.495

.715

DONGCAM3

17.24

2.943

.502

.713

DONGCAM4

17.02

2.992

.557

.692

DONGCAM5

17.02

3.077

.528

.703

3.5. Phương tiện hữu hình

Reliability Statistics


Cronbach's Alpha

N of Items

.773

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

HUUHINH1

11.96

2.968

.540

.740

HUUHINH2

12.18

2.348

.677

.661

HUUHINH3

12.24

2.462

.609

.701

HUUHINH4

12.29

2.813

.492

.761


3.6. Sự hài lòng

Reliability Statistics


Cronbach's Alpha

N of Items

.817

3


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

SUHAILONG1

8.09

1.542

.681

.766

SUHAILONG2

8.45

1.148

.704

.714

SUHAILONG3

8.55

1.148

.668

.759


4. Phân tích nhân tố khám phá (Exploratory Factor Analysis – EFA)

4.1. Kiểm định KMO và Bartlett’s Test biến độc lập

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.765

Approx. Chi-Square

979.233

Bartlett's Test of Sphericity Df

231

Sig.

.000


4.2. Phân tích nhân tố khám phá EFA biến độc lập

Total Variance Explained


Compon ent

Initial

Eigenvalues

Extraction Sums of Squared

Loadings

Rotation Sums of Squared

Loadings

Total

% of

Variance

Cumulativ

e %

Total

% of

Variance

Cumulativ

e %

Total

% of

Variance

Cumulativ

e %

1

5.368

24.399

24.399

5.368

24.399

24.399

2.905

13.203

13.203

2

2.319

10.541

34.940

2.319

10.541

34.940

2.647

12.034

25.237

3

1.976

8.981

43.921

1.976

8.981

43.921

2.486

11.299

36.536

4

1.800

8.181

52.102

1.800

8.181

52.102

2.456

11.163

47.699

5

1.431

6.504

58.606

1.431

6.504

58.606

2.400

10.907

58.606

6

.982

4.465

63.071







7

.884

4.019

67.090







8

.806

3.664

70.754







9

.752

3.418

74.172








10

.738

3.353

77.525







11

.634

2.883

80.408

12

.568

2.582

82.990

13

.560

2.545

85.536

14

.487

2.216

87.751

15

.472

2.146

89.898

16

.443

2.012

91.910

17

.372

1.693

93.603

18

.359

1.631

95.234

19

.330

1.502

96.736

20

.256

1.163

97.899

21

.254

1.154

99.052

22

.209

.948

100.000

Extraction Method: Principal Component Analysis.



Rotated Component Matrixa



Component

1

2

3

4

5

TINCAY4

.798





TINCAY2

.734




TINCAY1

.666




TINCAY5

.650




TINCAY3

.632




DONGCAM4


.795



DONGCAM5


.699



DONGCAM1


.691



DONGCAM2


.622



DONGCAM3


.584



HUUHINH2



.819


HUUHINH3



.770


HUUHINH4



.734


HUUHINH1



.672


DAMBAO2




.841

DAMBAO4




.791

DAMBAO3




.675

DAMBAO1




.642


DAPUNG3





.837

DAPUNG4

.692

DAPUNG2

.669

DAPUNG1

.664

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.


4.3. Kiểm định KMO và Bartlett’s Test biến phụ thuộc

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.720

Approx. Chi-Square

142.454

Bartlett's Test of Sphericity Df

3

Sig.

.000


4.4. Phân tích nhân tố khám phá EFA biến phụ thuộc

Total Variance Explained


Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.233

74.434

74.434

2.233

74.434

74.434

2

.415

13.828

88.262




3

.352

11.738

100.000




Extraction Method: Principal Component Analysis.



Rotated Component Matrixa


a. Only one component was extracted. The solution cannot be rotated.


5. Kiểm định độ tin cậy của thang đo sau phân tích nhân tố khám phá EFA

5.1. Mức độ tin cậy

Reliability Statistics


Cronbach's Alpha

N of Items

.798

5


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

TINCAY1

15.20

4.471

.625

.746

TINCAY2

15.50

4.128

.662

.731

TINCAY3

14.95

4.820

.525

.776

TINCAY4

15.72

4.419

.565

.764

TINCAY5

15.55

4.343

.532

.776


5.2. Mức độ đáp ứng

Reliability Statistics


Cronbach's Alpha

N of Items

.752

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

DAPUNG1

11.55

2.389

.542

.702

DAPUNG2

12.10

2.416

.535

.706

DAPUNG3

12.42

1.764

.641

.643

DAPUNG4

12.05

2.206

.509

.717


5.3. Mức độ đảm bảo

Reliability Statistics


Cronbach's Alpha

N of Items

.764

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

DAMBAO1

11.25

1.892

.541

.720

DAMBAO2

11.65

1.825

.625

.676

DAMBAO3

11.42

1.764

.501

.752

DAMBAO4

11.77

1.931

.612

.688


5.4. Mức độ đồng cảm

Reliability Statistics


Cronbach's Alpha

N of Items

.751

5


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

DONGCAM1

17.37

3.103

.503

.712

DONGCAM2

17.38

3.076

.495

.715

DONGCAM3

17.24

2.943

.502

.713

DONGCAM4

17.02

2.992

.557

.692

DONGCAM5

17.02

3.077

.528

.703


5.5. Phương tiện hữu hình

Reliability Statistics


Cronbach's Alpha

N of Items

.773

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

HUUHINH1

11.96

2.968

.540

.740

HUUHINH2

12.18

2.348

.677

.661

HUUHINH3

12.24

2.462

.609

.701

HUUHINH4

12.29

2.813

.492

.761


5.6. Sự hài lòng

Reliability Statistics


Cronbach's Alpha

N of Items

.817

3

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