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Hoàn thiện chính sách Marketting mix cho dịch vụ Internet cáp quang tại Công ty Cổ phần Viễn Thông FPT Chi nhánh Huế - 17


N

%


Cases

Valid

130

0

130

100.0

.0

100.0

Excludeda

Total

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Hoàn thiện chính sách Marketting mix cho dịch vụ Internet cáp quang tại Công ty Cổ phần Viễn Thông FPT Chi nhánh Huế - 17

1. Chính sách sản phẩm Case Processing Summary


Reliability Statistics


Cronbach's

Alpha

N of Items

.940

5


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

SP1

15.52

13.786

.868

.920

SP2

15.25

15.323

.717

.947

SP3

15.52

14.096

.890

.916

SP4

15.50

14.221

.886

.917

SP5

15.46

14.638

.834

.927


2. Chính sách giá Reliability Statistics

Cronbach's

Alpha

N of Items

.934

5

Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

G1

15.08

11.039

.838

.915

G2

15.07

11.569

.810

.921

G3

15.19

11.412

.837

.916

G4

15.25

11.323

.825

.918

G5

15.28

11.396

.805

.922

3. Chính sách phân phối Reliability Statistics

Cronbach's

Alpha

N of Items

.938

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

PP1

11.29

9.697

.865

.915

PP2

11.27

9.656

.878

.910

PP3

11.26

10.133

.891

.907

PP4

11.29

10.410

.780

.941


4. Chính sách xúc tiến Reliability Statistics

Cronbach's

Alpha

N of Items

.884

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected

Item-Total Correlation

Cronbach's

Alpha if Item Deleted

XT1

11.67

7.107

.753

.853

XT2

11.70

8.150

.793

.839

XT3

11.33

8.316

.693

.872

XT4

11.66

7.373

.775

.841


5. Chính sách con người Reliability Statistics

Cronbach's

Alpha

N of Items

.937

6


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

CN1

19.77

20.566

.785

.929

CN2

19.78

21.973

.744

.933

CN3

19.76

21.253

.787

.928

CN4

19.74

19.993

.879

.916

CN5

19.64

21.380

.820

.924

CN6

19.58

20.477

.862

.919

6. Đánh giá chung Reliability Statistics

Cronbach's

Alpha

N of Items

.741

3


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

DGC1

7.73

2.322

.459

.783

DGC2

7.58

2.074

.628

.583

DGC3

7.59

2.166

.625

.591

Phần 3: Kiểm định Independent Samples T-Test về giới tính


Group Statistics



giới tính

N

Mean

Std. Deviation

Std. Error

Mean

nam

DGC1

nữ

61

69

3.74

3.68

.854

.947

.109

.114

Independent Samples Test



Levene's Test for Equality of

Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed)

Mean Differe nce

Std. Error Differe nce

95% Confidence Interval of the Difference

Lower

Upper

Equal










variances

.191

.663

.356

128

.723

.057

.159

-.258

.371

DG assumed










C1 Equal

variances not assumed




.358


127.9

42


.721


.057


.158


-.256


.369


Phần 4: Kiểm định One Way ANOVA

1. Độ tuổi


Descriptives



N

Mean

Std. Deviation

Std. Error

95% Confidence

Interval for Mean

Minimu m

Maximu m

Lower

Bound

Upper

Bound

<22 tuổi

9

3.44

1.130

.377

2.58

4.31

2

5


22-30

tuổi

77

3.66

.898

.102

3.46

3.87

1

5

31-45

tuổi


38


3.79


.875


.142


3.50


4.08


1


5

>45 tuổi

6

4.17

.753

.307

3.38

4.96

3

5

Total

130

3.71

.902

.079

3.55

3.86

1

5


Test of Homogeneity of Variances


Levene

Statistic

df1

df2

Sig.

1.169

3

126

.324


ANOVA



Sum of

Squares

df

Mean Square

F

Sig.

Between Groups

2.300

3

.767

.942

.423

Within Groups

102.592

126

.814



Total

104.892

129





Robust Tests of Equality of Means



Statistica

df1

df2

Sig.

Welch

.987

3

16.417

.423


2.Thu nhập Descriptives



N

Mean

Std. Deviation

Std. Error

95%

Interval

Confidence

for Mean

Minimum

Maximum

Lower

Bound

Upper

Bound

< 5 triệu

17

3.65

1.169

.284

3.05

4.25

1

5

5 đến < 10

triệu


41


3.66


.990


.155


3.35


3.97


1


5

10 đến < 15

triệu


53


3.66


.876


.120


3.42


3.90


1


5

> 15 triệu

19

4.00

.333

.076

3.84

4.16

3

5

Total

130

3.71

.902

.079

3.55

3.86

1

5


Test of Homogeneity of Variances


Levene

Statistic

df1

df2

Sig.

6.623

3

126

.000


ANOVA



Sum of Squares

df

Mean Square

F

Sig.

Between Groups

1.904

3

.635

.776

.509

Within Groups

102.989

126

.817



Total

104.892

129





Robust Tests of Equality of Means



Statistica

df1

df2

Sig.

Welch

2.718

3

51.679

.054


Phần 5: Kiểm định One Sample T-Test


N

Mean

Std. Deviation

Std.

Mean

Error

SP1

130

3.79

1.112

.097

SP2

130

4.06

1.032

.091

SP3

130

3.79

1.047

.092

SP4

130

3.82

1.033

.091

SP5

130

3.85

1.020

.089

1. Chính sách sản phẩm One-Sample Statistics


One-Sample Test



Test Value = 4

t

df

Sig. (2-tailed)

Mean Difference

95%

the D

Confidence Interval

ifference

of

Lower

Upper

SP1

-2.130

129

.035

-.208

-.40

-.01

SP2

.680

129

.498

.062

-.12

.24

SP3

-2.262

129

.025

-.208

-.39

-.03

SP4

-2.038

129

.044

-.185

-.36

-.01

SP5

-1.634

129

.105

-.146

-.32

.03


2. Chính sách giá One-Sample Statistics


N

Mean

Std. Deviation

Std. Error

Mean

G1

G2

130

130

3.88

3.90

.978

.914

.086

.080

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