Giải pháp Marketing – Mix nhằm thu hút khách hàng sử dụng dịch vụ của bộ phận F&B tại khách sạn Continental Saigon - 22

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.638

Bartlett's Test of Sphericity

Approx. Chi- Square

2505.240

df

136

Sig.

.000

Componen t

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulati ve %

Total

% of Variance

Cumulati ve %

Total

1

4.775

28.087

28.087

4.775

28.087

28.087

3.401

2

3.538

20.812

48.899

3.538

20.812

48.899

2.692

3

1.875

11.031

59.929

1.875

11.031

59.929

2.615

4

1.695

9.973

69.902

1.695

9.973

69.902

2.375

5

1.206

7.094

76.996

1.206

7.094

76.996

1.883

6

1.029

6.052

83.048

1.029

6.052

83.048

1.152

7

.694

4.084

87.132

8

.580

3.415

90.547

9

.546

3.214

93.761

10

.360

2.117

95.878

11

.284

1.669

97.547

.168

.987

98.534

13

.091

.537

99.070

14

.078

.458

99.528

15

.045

.265

99.793

16

.022

.130

99.924

17

.013

.076

100.000

Component

1

2

3

4

5

6

SPDV2

.931

SPDV3

.917

SPDV4

.910

SPDV1

.828

GC1

.915

GC2

.888

GC3

.869

DNNV 1

.925

DNNV 3

.920

DNNV 4

.610

DNNV 2

.590

.893

QC2

.883

CSVC 1

.812

CSVC 2

.793

CSVC 3

.679

QC1

.718

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.672

Bartlett's Test of Sphericity

Approx. Chi- Square

366.235

df

3

Sig.

.000

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

2.483

82.761

82.761

2.483

82.761

82.761

2

.441

14.714

97.475

3

.076

2.525

100.000

Component

1

MKTM3

.953

MKTM2

.946

MKTM1

.825

Extraction Method: Principal Component Analysis.a

a. 1 components extracted.

Quangcao

Marketingmix

Pearson Correlation

.342

Sig. (2-tailed)

.000

N

150

Cosovatchat

Pearson Correlation

-.050

Sig. (2-tailed)

.544

N

150

Giaca

Pearson Correlation

.300

Sig. (2-tailed)

.000

N

150

Doingunhanvien

Pearson Correlation

.196

Sig. (2-tailed)

.016

N

150

Sanphamdichvu

Pearson Correlation

.365**

Sig. (2-tailed)

.000

N

150

Quangcao

Pearson Correlation

1**

Sig. (2-tailed)

N

150

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Change Statistics

R Square Change

F Change

df1

df2

1

.992a

.985

.985

.11585

.985

1897.033

5

144

Model

Quangca o

Cosovatc hat

Doingun hanvien

Sanpham dichvu

Giaca

1

Correlation s

Quangcao

1.000

-.021

-.067

-.369

-.243

Cosovatchat

-.021

1.000

-.025

.039

.184

Doingunhanvi en

-.067

-.025

1.000

.016

-.432

Sanphamdichv u

-.369

.039

.016

1.000

.062

Giaca

-.243

.184

-.432

.062

1.000

Covariance s

Quangcao

.000

-4.670E- 006

-2.724E- 005

-7.615E- 005

-5.236E- 005

Cosovatchat

-4.670E- 006

.000

-6.557E- 006

5.117E-

006

2.537E-

005

Doingunhanvi en

-2.724E- 005

-6.557E- 006

.000

3.984E-

006

.000

Sanphamdichv u

-7.615E- 005

5.117E-

006

3.984E-

006

.000

8.001E-

006

Giaca

-5.236E- 005

2.537E-

005

.000

8.001E-

006

.000