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Đánh giá sự hài lòng của khách hàng về chất lượng gói dịch vụ Livestreams tại Đơn vị truyền thông Hue Lens Media - 12


PHỤ LỤC 3: KIỂM ĐỊNH THANG ĐO BẰNG CRONBACH’S ALPHA


SỰ TIN CẬY


Reliability Statistics

Cronbach's

Alpha

N of Items

.728

3

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Đánh giá sự hài lòng của khách hàng về chất lượng gói dịch vụ Livestreams tại Đơn vị truyền thông Hue Lens Media - 12


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

STC1

6.88

1.287

.644

.523

STC2

6.54

1.595

.552

.640

STC3

6.55

2.082

.497

.715


SỰ ĐÁP ỨNG



Reliability Statistics

Cronbach's Alpha

N of Items

.740

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

SDU1

10.28

2.911

.552

.671

SDU2

9.92

3.018

.652

.612

SDU3

10.01

3.790

.440

.729

SDU4

10.02

3.042

.510

.696


NĂNG LỰC PHỤC VỤ



Reliability Statistics

Cronbach's Alpha

N of Items

.762

4


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

NLPV1

10.42

2.732

.650

.654

NLPV2

9.98

3.075

.677

.644

NLPV3

10.06

3.938

.421

.772

NLPV4

9.99

3.151

.523

.729


SỰ CẢM THÔNG



Reliability Statistics


Cronbach's Alpha


N of Items

.785

4


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation


Cronbach's Alpha if Item Deleted

SCT1

9.98

3.647

.559

.752

SCT2

9.68

3.445

.715

.668

SCT3

9.75

4.475

.506

.776

SCT4

9.96

3.368

.620

.720


PHƯƠNG TIỆN HỮU HÌNH


Reliability Statistics

Cronbach's Alpha

N of Items

.683

3


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

PTHH1

6.85

1.238

.574

.489

PTHH2

6.76

1.344

.437

.669

PTHH3

7.11

1.358

.486

.604


SỰ HÀI LÒNG


Reliability Statistics


Cronbach's Alpha


N of Items

.700

3


Item-Total Statistics



Scale Mean if Item Deleted


Scale Variance if Item Deleted


Corrected Item- Total Correlation


Cronbach's Alpha if Item Deleted

SHL1

7.02

1.428

.630

.510

SHL2

6.86

1.450

.466

.670

SHL3

7.01

1.084

.506

.659


PHỤ LỤC 4: KẾT QUẢ PHÂN TÍCH EFA



KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.


.629


Bartlett's Test of Sphericity

Approx. Chi-Square

677.769

df

153

Sig.

.000


Total Variance Explained


Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative %

1

3.161

17.561

17.561

3.161

17.561

17.561

2

2.569

14.273

31.834

2.569

14.273

31.834

3

2.024

11.246

43.080

2.024

11.246

43.080

4

1.908

10.600

53.681

1.908

10.600

53.681

5

1.583

8.792

62.473

1.583

8.792

62.473

6

.948

5.269

67.742




7

.835

4.639

72.380




8

.768

4.268

76.649




9

.742

4.123

80.772




10

.663

3.683

84.455




11

.507

2.817

87.272




12

.432

2.401

89.673




13

.407

2.261

91.934




14

.376

2.088

94.022




15

.358

1.988

96.010





16

.287

1.594

97.605




17

.222

1.236

98.841




18

.209

1.159

100.000





Rotated Component Matrixa


Component

1

2

3

4

5

SCT2

.817





SCT4

.777





SCT1

.755





SCT3

.721





NLPV2


.841




NLPV1


.807




NLPV4


.740




NLPV3


.643




SDU2



.810



SDU1



.733



SDU4



.732



SDU3



.666



STC1




.858


STC3




.770


STC2




.765


PTHH1





.824

PTHH3





.758

PTHH2





.740


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.644


Bartlett's Test of Sphericity

Approx. Chi-Square

74.603

df

3

Sig.

.000


Total Variance Explained


Component

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Total

% of

Variance

Cumulative

%

Total

% of

Variance

Cumulative

%

1

1.927

64.246

64.246

1.927

64.246

64.246

2

.651

21.700

85.946




3

.422

14.054

100.000





Component Matrixa


Component

1

SHL1

.860

SHL3

.785

SHL2

.757


PHỤ LỤC 5: KẾT QUẢ PHÂN TÍCH KIỂM ĐỊNH ONE – SAMPLE T TEST

SỰ TIN CẬY


One-Sample Statistics



N


Mean


Std. Deviation


Std. Error Mean

STC1

120

3.11

.858

.078

STC2

120

3.44

.776

.071

STC3

120

3.43

.590

.054



One-Sample Test


Test Value = 3


t


df

Sig. (2-

tailed)

Mean Difference

95% Confidence Interval of

the Difference

Lower

Upper

STC1

1.383

119

.169

.108

-.05

.26

STC2

6.238

119

.000

.442

.30

.58

STC3

8.041

119

.000

.433

.33

.54


SỰ ĐÁP ỨNG


One-Sample Statistics


N

Mean

Std. Deviation

Std. Error Mean

SDU1

120

3.57

.846

.077

SDU2

120

3.49

.733

.067

SDU3

120

3.40

.614

.056

SDU4

120

3.39

.833

.076

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