N | Mean | Std. Deviation | Std. Error Mean | |
nd bai viet hap dan | 100 | 3.21 | 1.282 | .128 |
tt cu the, don gian, de hieu | 100 | 3.49 | 1.049 | .105 |
hinh anh, video cuon hut | 100 | 3.59 | 1.026 | .103 |
binh luan phan hoi nhanh | 100 | 3.65 | 1.067 | .107 |
Fanpage dc cap nhat tt thuong xuyem | 100 | 3.97 | 1.105 | .111 |
Có thể bạn quan tâm!
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Cơ Sở Đề Xuất Giải Pháp Hoàn Thiện Hoạt Động Marketing Online Của Hệ Thống Trung Tâm Anh Ngữ Quốc Tế Ilead Ama Huế -
Rất Không Đồng Ý; 2. Không Đồng Ý; 3. Trung Lập; 4. Đồng Ý; 5. Rất Đồng Ý -
Đánh giá hoạt động Marketing Online của Hệ thống Trung tâm anh ngữ quốc tế ILEAD AMA Huế - 13
Xem toàn bộ 121 trang tài liệu này.
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
nd bai viet hap dan | -6.164 | 99 | .000 | -.790 | -1.04 | -.54 |
tt cu the, don gian, de hieu | -4.861 | 99 | .000 | -.510 | -.72 | -.30 |
hinh anh, video cuon hut | -3.997 | 99 | .000 | -.410 | -.61 | -.21 |
binh luan phan hoi nhanh | -3.280 | 99 | .001 | -.350 | -.56 | -.14 |
Fanpage dc cap nhat tt thuong xuyem | -.271 | 99 | .787 | -.030 | -.25 | .19 |
7. Kiểm định về email marketing
Da tung nhan email
Frequency | Percent | Valid Percent | Cumulative Percent | |
Valid da tung | 100 | 100.0 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
tieu de mail hap dan | 100 | 3.12 | 1.258 | .126 |
thuong xuyen gui mail de | ||||
thuc hien ctrinh KM, tang | 100 | 3.43 | 1.157 | .116 |
qua | ||||
thuong gui thu chuc mung KH vao dip le, tet | 100 | 3.54 | 1.086 | .109 |
phan hoi va giai quyet nhanh thac mac cua KH | 100 | 3.55 | 1.266 | .127 |
thong tin bao mat cao | 100 | 3.62 | 1.347 | .135 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
tieu de mail hap dan | -6.998 | 99 | .000 | -.880 | -1.13 | -.63 |
thuong xuyen gui mail de thuc hien ctrinh KM, tang qua | -4.927 | 99 | .000 | -.570 | -.80 | -.34 |
thuong gui thu chuc mung KH vao dip le, tet | -4.234 | 99 | .000 | -.460 | -.68 | -.24 |
phan hoi va giai quyet nhanh thac mac cua KH | -3.554 | 99 | .001 | -.450 | -.70 | -.20 |
thong tin bao mat cao | -2.822 | 99 | .006 | -.380 | -.65 | -.11 |
8. Kiểm định về tư vấn trực tuyến
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
tu van vien tu van nhiet tinh | 100 | 3.67 | 1.190 | .119 |
tu van vien cung cap day du tt, chinh xac | 100 | 3.53 | 1.077 | .108 |
tt dc phan hoi nhanh chong | 100 | 3.75 | 1.140 | .114 |
cach thuc tu van TT thuan tien | 100 | 3.12 | 1.148 | .115 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
tu van vien tu van nhiet tinh | -2.774 | 99 | .007 | -.330 | -.57 | -.09 |
tu van vien cung cap day du tt, chinh xac | -4.363 | 99 | .000 | -.470 | -.68 | -.26 |
tt dc phan hoi nhanh chong | -2.192 | 99 | .031 | -.250 | -.48 | -.02 |
cach thuc tu van TT thuan tien | -7.663 | 99 | .000 | -.880 | -1.11 | -.65 |
9. Kiểm định về mức độ hài lòng của khách hàng đối với hệ thống hoạt động Marketing Online
muc do hai long ve he thong hd mar onl cua trung tam
Frequency | Percent | Valid Percent | Cumulative Percent | ||
rat khong hai long | 3 | 3.0 | 3.0 | 3.0 | |
khong hai long | 5 | 5.0 | 5.0 | 8.0 | |
Valid | trung lap hai long | 37 45 | 37.0 45.0 | 37.0 45.0 | 45.0 90.0 |
rat hai long | 10 | 10.0 | 10.0 | 100.0 | |
Total | 100 | 100.0 | 100.0 |
- Kiểm định giá trị trung bình
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
muc do hai long ve he thong hd mar onl cua trung tam | 100 | 3.54 | .858 | .086 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
muc do hai long ve he thong hd mar onl cua trung tam | -5.363 | 99 | .000 | -.460 | -.63 | -.29 |
10. Kiểm định độ tin cậy thang đo Cronbach's Anpha
Website
Reliability Statistics
N of Items | |
.880 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
web dc thiet ke | 10.76 | 8.771 | .688 | .868 |
tt lien he ro rang | 10.60 | 8.647 | .810 | .819 |
tin tuc, su kien, ctrinh dc cap nhat thuong xuyen | 10.56 | 8.632 | .841 | .808 |
web cung cap day du tt khoa hoc | 10.66 | 9.285 | .638 | .885 |
Fanpage
Reliability Statistics
N of Items | |
.886 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
nd bai viet hap dan | 14.70 | 12.677 | .744 | .859 |
tt cu the, don gian, de hieu | 14.42 | 13.903 | .781 | .849 |
hinh anh, video cuon hut | 14.32 | 14.099 | .774 | .851 |
binh luan phan hoi nhanh | 14.26 | 13.992 | .749 | .855 |
Fanpage dc cap nhat tt thuong xuyem | 13.94 | 14.825 | .595 | .890 |
Email marketing
Reliability Statistics
N of Items | |
.852 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
tieu de mail hap dan | 14.14 | 15.071 | .712 | .808 |
thuong xuyen gui mail de | ||||
thuc hien ctrinh KM, tang | 13.83 | 15.779 | .706 | .811 |
qua | ||||
thuong gui thu chuc mung KH vao dip le, tet | 13.72 | 16.406 | .684 | .818 |
phan hoi va giai quyet nhanh thac mac cua KH | 13.71 | 14.632 | .761 | .794 |
thong tin bao mat cao | 13.64 | 16.455 | .489 | .871 |
Tư vấn trực tuyến
Reliability Statistics
N of Items | |
.866 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
tu van vien tu van nhiet tinh | 10.40 | 8.182 | .766 | .807 |
tu van vien cung cap day du tt, chinh xac | 10.54 | 8.736 | .772 | .807 |
tt dc phan hoi nhanh chong | 10.32 | 8.745 | .707 | .832 |
cach thuc tu van TT thuan tien | 10.95 | 9.159 | .624 | .865 |