Đánh giá hoạt động Marketing Online của Hệ thống Trung tâm anh ngữ quốc tế ILEAD AMA Huế - 13


thu nhap TB cua ho GD


Frequency

Percent

Valid Percent

Cumulative Percent


duoi 20tr/ thang

27

27.0

27.0

27.0


tu 21 -40tr/thang

39

39.0

39.0

66.0

Valid

tu 41 - 60tr/thang

28

28.0

28.0

94.0


tren 60tr/thang

6

6.0

6.0

100.0


Total

100

100.0

100.0


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Đánh giá hoạt động Marketing Online của Hệ thống Trung tâm anh ngữ quốc tế ILEAD AMA Huế - 13


hoc khoa nao tai tt


Frequency

Percent

Valid Percent

Cumulative Percent


mam non

13

13.0

13.0

13.0


thieu nhi

15

15.0

15.0

28.0


thieu nien

19

19.0

19.0

47.0

Valid

A1,A2,B1

25

25.0

25.0

72.0


toiec

14

14.0

14.0

86.0


ielts

14

14.0

14.0

100.0


Total

100

100.0

100.0



2. Biết đến Trung tâm qua kênh nào


Website, tin tuc


Frequency

Percent

Valid Percent

Cumulative Percent


36

36.0

36.0

36.0

Valid

khong

64

64.0

64.0

100.0


Total

100

100.0

100.0



MXH


Frequency

Percent

Valid Percent

Cumulative Percent


60

60.0

60.0

60.0

Valid

khong

40

40.0

40.0

100.0


Total

100

100.0

100.0



cac ctrinh su kien


Frequency

Percent

Valid Percent

Cumulative

Percent


22

22.0

22.0

22.0

Valid

khong

78

78.0

78.0

100.0


Total

100

100.0

100.0



nhan dc cuo goi tu nv


Frequency

Percent

Valid Percent

Cumulative Percent


28

28.0

28.0

28.0

Valid

khong

72

72.0

72.0

100.0


Total

100

100.0

100.0



nhan dc email tu trung tam


Frequency

Percent

Valid Percent

Cumulative Percent


15

15.0

15.0

15.0

Valid

khong

85

85.0

85.0

100.0


Total

100

100.0

100.0



truyen hinh, bao chi


Frequency

Percent

Valid Percent

Cumulative Percent


17

17.0

17.0

17.0

Valid

khong

83

83.0

83.0

100.0


Total

100

100.0

100.0



khac kenh


Frequency

Percent

Valid Percent

Cumulative Percent


3

3.0

3.0

3.0

Valid

khong

97

97.0

97.0

100.0


Total

100

100.0

100.0



3. Nhân tố ảnh hưởng đến lựa chon Trung tâm


chat lg dao tao


Frequency

Percent

Valid Percent

Cumulative Percent


co

42

42.0

42.0

42.0

Valid

khong

58

58.0

58.0

100.0


Total

100

100.0

100.0



uy tin


Frequency

Percent

Valid Percent

Cumulative Percent


co

36

36.0

36.0

36.0

Valid

khong

64

64.0

64.0

100.0


Total

100

100.0

100.0



khuyen mai


Frequency

Percent

Valid Percent

Cumulative Percent


co

59

59.0

59.0

59.0

Valid

khong

41

41.0

41.0

100.0


Total

100

100.0

100.0



dau ra


Frequency

Percent

Valid Percent

Cumulative Percent


co

48

48.0

48.0

48.0

Valid

khong

52

52.0

52.0

100.0


Total

100

100.0

100.0




hoc phi


Frequency

Percent

Valid Percent

Cumulative Percent


co

31

31.0

31.0

31.0

Valid

khong

69

69.0

69.0

100.0


Total

100

100.0

100.0



giao trinh


Frequency

Percent

Valid Percent

Cumulative Percent


co

15

15.0

15.0

15.0

Valid

khong

85

85.0

85.0

100.0


Total

100

100.0

100.0



dia diem


Frequency

Percent

Valid Percent

Cumulative Percent


co

11

11.0

11.0

11.0

Valid

khong

89

89.0

89.0

100.0


Total

100

100.0

100.0



khac nhan to ah


Frequency

Percent

Valid Percent

Cumulative Percent


co

4

4.0

4.0

4.0

Valid

khong

96

96.0

96.0

100.0


Total

100

100.0

100.0



4. Thường sử dụng mạng xã hội nào


sd mxh


Frequency

Percent

Valid Percent

Cumulative

Percent


fb

63

63.0

63.0

63.0


instagram

11

11.0

11.0

74.0

Valid

youtube

zalo

8

15

8.0

15.0

8.0

15.0

82.0

97.0


khác sd mxh

3

3.0

3.0

100.0


Total

100

100.0

100.0


5. Kiểm định đánh giá website


truy cap vao web


Frequency

Percent

Valid Percent

Cumulative Percent


da tung

90

90.0

90.0

90.0

Valid

chua tung

10

10.0

10.0

100.0


Total

100

100.0

100.0



- Tần suất truy cập


tan suat vao web


Frequency

Percent

Valid Percent

Cumulative Percent


1 lan/ngay

15

15.0

16.7

16.7


1 lan/tuan

20

20.0

22.2

38.9

Valid

1 lan/thang

36

36.0

40.0

78.9


khac

19

19.0

21.1

100.0


Total

90

90.0

100.0


Missing

System

10

10.0



Total


100

100.0




- Mục đích truy cập vào Website


tim kiem tt và lien lac


Frequency

Percent

Valid Percent

Cumulative Percent


co

60

60.0

66.7

66.7

Valid

khong

30

30.0

33.3

100.0


Total

90

90.0

100.0


Missing

System

10

10.0



Total


100

100.0




dki ktra trinh do


Frequency

Percent

Valid Percent

Cumulative Percent


co

24

24.0

26.7

26.7

Valid

khong

66

66.0

73.3

100.0


Total

90

90.0

100.0


Missing

System

10

10.0



Total


100

100.0




Khac md vao web


Frequency

Percent

Valid Percent

Cumulative Percent


co

5

5.0

5.6

5.6

Valid

khong

85

85.0

94.4

100.0


Total

90

90.0

100.0


Missing

System

10

10.0



Total


100

100.0




One-Sample Statistics


N

Mean

Std. Deviation

Std. Error Mean

web dc thiet ke

90

3.43

1.200

.126

tt lien he ro rang

90

3.59

1.101

.116

tin tuc, su kien, ctrinh dc cap

nhat thuong xuyen


90


3.10


1.255


.132

web cung cap day du tt

khoa hoc


90


3.53


1.153


.122


One-Sample Test


Test Value = 4

t

df

Sig. (2-tailed)

Mean Difference

95% Confidence Interval of the

Difference

Lower

Upper

web dc thiet ke

-4.481

89

.000

-.567

-.82

-.32

tt lien he ro rang

-3.544

89

.001

-.411

-.64

-.18

tin tuc, su kien, ctrinh dc

cap nhat thuong xuyen


-6.805


89


.000


-.900


-1.16


-.64

web cung cap day du tt

khoa hoc


-3.838


89


.000


-.467


-.71


-.23


6. Kiểm định về fanpage

truy cap vao fanpage


Frequency

Percent

Valid Percent

Cumulative Percent

Valid da tung

100

100.0

100.0

100.0


tan suat vao fanpage


Frequency

Percent

Valid Percent

Cumulative Percent


1 lan/ngay

52

52.0

52.0

52.0


1 lan/tuan

20

20.0

20.0

72.0

Valid

1 lan/thang

15

15.0

15.0

87.0


khac

13

13.0

13.0

100.0


Total

100

100.0

100.0


- Mục đích truy cập vào fanpage


xem cac bai viet, ctr KM


Frequency

Percent

Valid Percent

Cumulative Percent


67

67.0

67.0

67.0

Valid

khong

33

33.0

33.0

100.0


Total

100

100.0

100.0



doc feedback, danh gia kh


Frequency

Percent

Valid Percent

Cumulative Percent


38

38.0

38.0

38.0

Valid

khong

62

62.0

62.0

100.0


Total

100

100.0

100.0



cmt bai viet


Frequency

Percent

Valid Percent

Cumulative Percent


40

40.0

40.0

40.0

Valid

khong

60

60.0

60.0

100.0


Total

100

100.0

100.0



nt lien he tu van

SVTH: Cao T

hị Sông H

ồng


Frequency

Percent

Valid Percent

Cumulative Percent

Valid khong

29

71

29.0

71.0

29.0

71.0

29.0

100.0

96

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