Q9. Anh (Chị) có những đề xuất gì để phát triển du lịch thành phố Cần Thơ nhằm đáp ứng nhu cầu của khách du lịch?
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PHẦN V: THÔNG TIN CÁ NHÂN
Trước khi kết thúc, xin Anh (Chị) vui lòng cho biết thêm một số thông tin cá nhân
Q10. Vui lòng cho biết độ tuổi của Anh (Chị)?
1. Dưới 18 tuổi 3. Từ 24 - 40 tuổi 5. Trên 60 tuổi
2. Từ 18 - 23 tuổi 4. Từ 41 - 60 tuổi
Q11. Vui lòng cho biết trình độ học vấn của Anh (Chị)?
1. Trung học phổ thông 3. Đại học
2. Trung cấp, Cao đẳng 4. Sau đại học
Q12. Vui lòng cho biết nghề nghiệp của Anh (Chị)?
1. Công nhân viên chức 3. Sinh viên, học sinh
2. Buôn bán, kinh doanh 4. Khác (mô tả): .....................................
Q13. Vui lòng cho biết mức thu nhập bình quân hàng tháng của Anh (Chị)?
1. Dưới 3 triệu đồng
2. Từ 3 đến dưới 5 triệu đồng
3. Từ 5 đến dưới 7 triệu đồng
4. Từ 7 đến dưới 9 triệu đồng
5. Trên 9 triệu đồng
Chân thành cám ơn sự hợp tác rất có giá trị của Anh (Chị). Trận trọng kính chào!
B. KHÁCH DU LỊCH QUỐC TẾ
QUESTIONNAIRE FOR INTERNATIONNAL TOURISTS PART I: GENERAL INFORMATION
1. Interviewee’s information
- Full name: .............................................................................................................
- Gender: 1. Male 2. Female
- Place of residence: 1. City 2. Countryside
2. Interviewer’s information
- Full name: .............................................................................................................
- Gender: 1. Male 2. Female
- Address: ……………..........…………………………..........................................
PART II: INTRODUCTION
Hello,
My full name is Nguyen Huynh Phuoc Thien. I am conducting a study related to tourism with topic: “Local marketing strategy to promote tourism development in Can Tho city”. Could you please spare about 30 minutes to answer the following questions? I greatly appreciate your cooperation and help, and ensure that the information you provide is confidential.
PART III: SCREENING
Screening 1: Do you or any of your family members work in the fields below?
1. Yes -> Stop | 2. No -> Continue | |
1. Market research company | ||
2. Advertising company | ||
3. Radio and television station and the press | ||
4. Travel agency or travel company | ||
5. Gardener, hotel and restauant | ||
6. Tourism authorities |
Có thể bạn quan tâm!
- Chiến lược marketing địa phương nhằm thúc đẩy phát triển du lịch thành phố Cần Thơ - 23
- Kết Quả Kiểm Định Độ Tin Cậy Của Thang Đo Sơ Bộ
- Chiến lược marketing địa phương nhằm thúc đẩy phát triển du lịch thành phố Cần Thơ - 25
- Nhu Cầu Của Khách Du Lịch Nội Địa Đến Tp. Cần Thơ
- Chiến lược marketing địa phương nhằm thúc đẩy phát triển du lịch thành phố Cần Thơ - 28
- Chiến lược marketing địa phương nhằm thúc đẩy phát triển du lịch thành phố Cần Thơ - 29
Xem toàn bộ 264 trang tài liệu này.
Screening 2: Where are you from? .............................................................................
Screening 3: Have you travelled to Can Tho city since 2014? 1. No ....................................... -> Stop
2. Yes ............................................-> Continue
PART IV: MAIN CONTENT
Q1. Where do you usually seek out information about your trip?
(You only select one answers)
1. Friends, relatives
2. Newspaper, journal, radio, and internet
3. Travel company
4. Tourism promotion centers and deparments
5. Tourist handbook
6. Leaflet, brochure
7. Other (describe) ............................................
Q2. What ‘s the main purpose of your trip to Can Tho?
(You only select one answer)
1. Travel only 5. Visiting relatives ang friends
2. Study and/or research 6. Go on an assignment
3. Attending an exhibition, meeting 7. Business
4. Healthcare 8. Other (describe) ................................
Q3. When do you often travel?
(You only select one answer)
1. Weekends 3. Summer vacations
2. Holidays 4. Other (describe) ...................................
Q4. How do you often travel?
(You only select one answer)
1. Self-organized tours
2. Booking tours by travel companies
3. Other (describe) ..........................................................................................
Q5. How many times did you travel to Can tho?
(You only select one answer)
1. First times 4. Forth times
2. Second times 5. Fifth times
3. Third times 6. Over fifth times
Q6. How long is your visit to Can Tho?
(You only select one answer)
1. Day trip 4. 3 days, 2 nights
2. A day, a night 5. 4 days, 3 nights
3. 2 days, 1 night 6. Other (describe) .............................................
Q7. What type of tourism most attracts you while travelling in Can Tho city?
(You only select one answer)
1. River tourism 3. Cultural tourism 5. Other (describe) ..................
2. Ecotourism 4. MICE tourism
Q8. Below are some statements about local marketing components affecting tourism development in Can Tho city, please let us know your opinion with the scale as follows:
1. Totally disagree ; 2. Not agree in general; 3. Neither agree nor disagree; 4. Agree;
5. Totally agree
Scales | |||||
1 | 2 | 3 | 4 | 5 | |
Tourism facilities and infrastructure | |||||
The tourist sites are attractive to visitors | |||||
Accommodation and food services are diverse and sufficient | |||||
Facilities for recreation, sports, and commerce meet tourism requirements | |||||
The communication system is up to date | |||||
The transportation system is convenient | |||||
Power | |||||
The local government pays attention to investing in tourism development effectively | |||||
The coordination between local organizations is close and plays active roles for sharing responsibilities for participatinge in local marketing activities | |||||
Security management and social order are guaranteed | |||||
Environmental sanitation, landscapes are well managed and protected. The environment are kept green, clean and beautiful | |||||
Management of food safety is well inspected and supervised | |||||
Tourism products | |||||
The local tourism businesses offer various tourism product types | |||||
Souvenirs and local products have their own distinctive characteristics | |||||
Local speciality foods are of local of diverse cuisines | |||||
There are varieties of recreational activities | |||||
Tourism human resources | |||||
Tourism human resources have professional knowledge | |||||
Tourism human resources have good skills | |||||
Tourism staff have enthusiastic and friendly attitudes towards their customers | |||||
Staff have attractive appearance and wear elegant clothes |
Scale | |||||
1 | 2 | 3 | 4 | 5 | |
Tourism promotion | |||||
The local tourism information is advertised through diverse channels | |||||
Tourism advertisements have noticeable contents and are appealing to tourists | |||||
Promotional programmes are appealing | |||||
Tourism events and local cultural festivals are special and meaningful | |||||
Service process | |||||
Tour registration procedures are fast and compact | |||||
Tour schedules are carefully arranged | |||||
Service distributions in a tour are reasonable | |||||
Services are implemented as committed | |||||
Marketing capacity of tourism enterprises | |||||
Enterprises are interested in grasping and promptly responding to the needs of tourists | |||||
Enterprises ensure sanitation, food safety | |||||
Enterprises ensure tourists’ interests | |||||
Enterprises consciously preserve and protect the natural resources and tourism environment | |||||
Price | |||||
The price corresponds to the quality of service | |||||
Prices of services are competitive | |||||
Prices are charged according to topics, quantity and seasons | |||||
The prices of services are listed and charged as they are listed | |||||
Local communities | |||||
Local people are friendly and hospitable | |||||
Local communities are concerned about protecting the environment and tourism resources | |||||
Local communities actively participate in maintaining security, social order | |||||
The traditional local culture attracts tourists |
Scale | |||||
1 | 2 | 3 | 4 | 5 | |
Place | |||||
Sales channels are direct in tourism business facilities | |||||
Sales channels are indirect through travel agents | |||||
Tourism enterprises coordinate well in distributing and timely providing products and services to tourists | |||||
Tourism development | |||||
Tourism products in Can Tho city are diversified and have distintive characteristics to promote tourism development | |||||
The prices of products and services in Can Tho city are suitable for promoting tourism development | |||||
The tourism service distribution systems in Can Tho city have favorable conditions promoting tourism development | |||||
Tourism promotion activities in Can Tho city are diversified and attractive for promoting tourism development | |||||
Tourism human resources in Can Tho city are qualified for promoting tourism development | |||||
Service process in Can Tho city is fast and reasonable for promoting tourism development | |||||
Tourism facilities and infrastructure in Can Tho city have been upgraded and completed for promoting tourism development | |||||
Policies and regulations for tourism activities in Can Tho city are effective for promoting tourism development | |||||
The local communities supports local marketing activities actively to promote tourism development | |||||
Tourism enterprises in Can Tho city actively participate in local marketing for promoting tourism development |
Q9. Do you have any suggestions to improve tourism in Can Tho city?
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PART V: INTERVIEWEE’S PERSONAL INFORMATION
Before the end, please provide me your personal information
Q10. How old are you?
1. Under 18 3. From 24 to 40 5. Over 60
2. From 18 to 23 4. From 41 to 60
Q11. How is your highest educational level?
1. High School 3. University
2. Junior college/College 4. Master degree or higher education
Q12. What is your job??
1. Worker, employee 3. Student
2. Businessman 4. Other (describe): ...............................
Q13. What is your income level per month?
1. Under 1.000 USD
2. From 1.000 - under 2.000 USD
3. From 2.000 - under 3.000 USD
4. From 3.000 - under 4.000 USD
5. From 4.000 and over
Thank you for your help. Best regards!
PHỤ LỤC 07
KẾT QUẢ PHỎNG VẤN KHÁCH DU LỊCH ĐẾN TP. CẦN THƠ
(Tìm hiểu đặc điểm và nhu cầu của khách du lịch đến TP. Cần Thơ)
7.1 Khách du lịch nội địa
7.1.1 Đặc điểm khách du lịch nội địa đến TP. Cần Thơ
Tần số (Lượt khách) | Tỷ lệ (%) | ||
Giới tính | Nam Nữ | 335 355 | 48,6 51,4 |
Độ tuổi | Dưới 18 18 - 23 24 - 40 41 - 60 Trên 60 | 34 128 374 96 58 | 4,9 18,6 54,2 13,9 8,4 |
Nơi cư trú | Thành thị Nông thôn | 440 250 | 63,8 36,2 |
Trình độ học vấn | Phổ thông Trung cấp, Cao đẳng Đại học Sau đại học | 107 110 326 147 | 15,5 15,9 47,3 21,3 |
Nghề nghiệp | Công nhân viên chức Buôn bán, kinh doanh Sinh viên, học sinh Nghề nghiệp khác | 223 197 149 121 | 32,3 28,6 21,6 17,5 |
Thu nhập | Dưới 3 triệu đồng Từ 3 đến dưới 5 triệu đồng Từ 5 đến dưới 7 triệu đồng Từ 7 đến dưới 9 triệu đồng Từ 9 triệu đồng trở lên | 58 91 216 174 151 | 8,4 13,2 31,3 25,2 21,9 |