Đặc Điểm Khách Du Lịch Nội Địa Đến Tp. Cần Thơ

Q9. Anh (Chị) có những đề xuất gì để phát triển du lịch thành phố Cần Thơ nhằm đáp ứng nhu cầu của khách du lịch?

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PHẦN V: THÔNG TIN CÁ NHÂN

Trước khi kết thúc, xin Anh (Chị) vui lòng cho biết thêm một số thông tin cá nhân

Q10. Vui lòng cho biết độ tuổi của Anh (Chị)?

1. Dưới 18 tuổi 3. Từ 24 - 40 tuổi 5. Trên 60 tuổi

2. Từ 18 - 23 tuổi 4. Từ 41 - 60 tuổi

Q11. Vui lòng cho biết trình độ học vấn của Anh (Chị)?

1. Trung học phổ thông 3. Đại học

2. Trung cấp, Cao đẳng 4. Sau đại học

Q12. Vui lòng cho biết nghề nghiệp của Anh (Chị)?

1. Công nhân viên chức 3. Sinh viên, học sinh

2. Buôn bán, kinh doanh 4. Khác (mô tả): .....................................

Q13. Vui lòng cho biết mức thu nhập bình quân hàng tháng của Anh (Chị)?

1. Dưới 3 triệu đồng

2. Từ 3 đến dưới 5 triệu đồng

3. Từ 5 đến dưới 7 triệu đồng

4. Từ 7 đến dưới 9 triệu đồng

5. Trên 9 triệu đồng

Chân thành cám ơn sự hợp tác rất có giá trị của Anh (Chị). Trận trọng kính chào!

B. KHÁCH DU LỊCH QUỐC TẾ

QUESTIONNAIRE FOR INTERNATIONNAL TOURISTS PART I: GENERAL INFORMATION

1. Interviewee’s information

- Full name: .............................................................................................................

- Gender: 1. Male 2. Female

- Place of residence: 1. City 2. Countryside

2. Interviewer’s information

- Full name: .............................................................................................................

- Gender: 1. Male 2. Female

- Address: ……………..........…………………………..........................................

PART II: INTRODUCTION

Hello,

My full name is Nguyen Huynh Phuoc Thien. I am conducting a study related to tourism with topic: “Local marketing strategy to promote tourism development in Can Tho city”. Could you please spare about 30 minutes to answer the following questions? I greatly appreciate your cooperation and help, and ensure that the information you provide is confidential.

PART III: SCREENING

Screening 1: Do you or any of your family members work in the fields below?

Fields

1. Yes -> Stop	2. No -> Continue
1. Market research company
2. Advertising company
3. Radio and television station and the press
4. Travel agency or travel company
5. Gardener, hotel and restauant
6. Tourism authorities

Có thể bạn quan tâm!

Xem toàn bộ 264 trang tài liệu này.

Screening 2: Where are you from? .............................................................................

Screening 3: Have you travelled to Can Tho city since 2014? 1. No ....................................... -> Stop

2. Yes ............................................-> Continue

PART IV: MAIN CONTENT

Q1. Where do you usually seek out information about your trip?

(You only select one answers)

1. Friends, relatives

2. Newspaper, journal, radio, and internet

3. Travel company

4. Tourism promotion centers and deparments

5. Tourist handbook

6. Leaflet, brochure

7. Other (describe) ............................................

Q2. What ‘s the main purpose of your trip to Can Tho?

(You only select one answer)

1. Travel only 5. Visiting relatives ang friends

2. Study and/or research 6. Go on an assignment

3. Attending an exhibition, meeting 7. Business

4. Healthcare 8. Other (describe) ................................

Q3. When do you often travel?

(You only select one answer)

1. Weekends 3. Summer vacations

2. Holidays 4. Other (describe) ...................................

Q4. How do you often travel?

(You only select one answer)

1. Self-organized tours

2. Booking tours by travel companies

3. Other (describe) ..........................................................................................

Q5. How many times did you travel to Can tho?

(You only select one answer)

1. First times 4. Forth times

2. Second times 5. Fifth times

3. Third times 6. Over fifth times

Q6. How long is your visit to Can Tho?

(You only select one answer)

1. Day trip 4. 3 days, 2 nights

2. A day, a night 5. 4 days, 3 nights

3. 2 days, 1 night 6. Other (describe) .............................................

Q7. What type of tourism most attracts you while travelling in Can Tho city?

(You only select one answer)

1. River tourism 3. Cultural tourism 5. Other (describe) ..................

2. Ecotourism 4. MICE tourism

Q8. Below are some statements about local marketing components affecting tourism development in Can Tho city, please let us know your opinion with the scale as follows:

1. Totally disagree ; 2. Not agree in general; 3. Neither agree nor disagree; 4. Agree;

5. Totally agree

Characters

Scales
1	2	3	4	5
Tourism facilities and infrastructure
The tourist sites are attractive to visitors
Accommodation and food services are diverse and sufficient
Facilities for recreation, sports, and commerce meet tourism requirements
The communication system is up to date
The transportation system is convenient
Power
The local government pays attention to investing in tourism development effectively
The coordination between local organizations is close and plays active roles for sharing responsibilities for participatinge in local marketing activities
Security management and social order are guaranteed
Environmental sanitation, landscapes are well managed and protected. The environment are kept green, clean and beautiful
Management of food safety is well inspected and supervised
Tourism products
The local tourism businesses offer various tourism product types
Souvenirs and local products have their own distinctive characteristics
Local speciality foods are of local of diverse cuisines
There are varieties of recreational activities
Tourism human resources
Tourism human resources have professional knowledge
Tourism human resources have good skills
Tourism staff have enthusiastic and friendly attitudes towards their customers
Staff have attractive appearance and wear elegant clothes

Characters

Scale
1	2	3	4	5
Tourism promotion
The local tourism information is advertised through diverse channels
Tourism advertisements have noticeable contents and are appealing to tourists
Promotional programmes are appealing
Tourism events and local cultural festivals are special and meaningful
Service process
Tour registration procedures are fast and compact
Tour schedules are carefully arranged
Service distributions in a tour are reasonable
Services are implemented as committed
Marketing capacity of tourism enterprises
Enterprises are interested in grasping and promptly responding to the needs of tourists
Enterprises ensure sanitation, food safety
Enterprises ensure tourists’ interests
Enterprises consciously preserve and protect the natural resources and tourism environment
Price
The price corresponds to the quality of service
Prices of services are competitive
Prices are charged according to topics, quantity and seasons
The prices of services are listed and charged as they are listed
Local communities
Local people are friendly and hospitable
Local communities are concerned about protecting the environment and tourism resources
Local communities actively participate in maintaining security, social order
The traditional local culture attracts tourists

Characters

Scale
1	2	3	4	5
Place
Sales channels are direct in tourism business facilities
Sales channels are indirect through travel agents
Tourism enterprises coordinate well in distributing and timely providing products and services to tourists
Tourism development
Tourism products in Can Tho city are diversified and have distintive characteristics to promote tourism development
The prices of products and services in Can Tho city are suitable for promoting tourism development
The tourism service distribution systems in Can Tho city have favorable conditions promoting tourism development
Tourism promotion activities in Can Tho city are diversified and attractive for promoting tourism development
Tourism human resources in Can Tho city are qualified for promoting tourism development
Service process in Can Tho city is fast and reasonable for promoting tourism development
Tourism facilities and infrastructure in Can Tho city have been upgraded and completed for promoting tourism development
Policies and regulations for tourism activities in Can Tho city are effective for promoting tourism development
The local communities supports local marketing activities actively to promote tourism development
Tourism enterprises in Can Tho city actively participate in local marketing for promoting tourism development

Q9. Do you have any suggestions to improve tourism in Can Tho city?

.......................................................................................................................................

PART V: INTERVIEWEE’S PERSONAL INFORMATION

Before the end, please provide me your personal information

Q10. How old are you?

1. Under 18 3. From 24 to 40 5. Over 60

2. From 18 to 23 4. From 41 to 60

Q11. How is your highest educational level?

1. High School 3. University

2. Junior college/College 4. Master degree or higher education

Q12. What is your job??

1. Worker, employee 3. Student

2. Businessman 4. Other (describe): ...............................

Q13. What is your income level per month?

1. Under 1.000 USD

2. From 1.000 - under 2.000 USD

3. From 2.000 - under 3.000 USD

4. From 3.000 - under 4.000 USD

5. From 4.000 and over

Thank you for your help. Best regards!

PHỤ LỤC 07

KẾT QUẢ PHỎNG VẤN KHÁCH DU LỊCH ĐẾN TP. CẦN THƠ

(Tìm hiểu đặc điểm và nhu cầu của khách du lịch đến TP. Cần Thơ)

7.1 Khách du lịch nội địa

7.1.1 Đặc điểm khách du lịch nội địa đến TP. Cần Thơ

Tiêu chí

Tần số (Lượt khách)

Tỷ lệ (%)

Giới tính

Nam Nữ

335

355

48,6

51,4

Độ tuổi

Dưới 18

18 - 23

24 - 40

41 - 60

Trên 60

128

374

4,9

18,6

54,2

13,9

8,4

Nơi cư trú

Thành thị Nông thôn

440

250

63,8

36,2

Trình độ học vấn

Phổ thông

Trung cấp, Cao đẳng Đại học

Sau đại học

107

110

326

147

15,5

15,9

47,3

21,3

Nghề nghiệp

Công nhân viên chức Buôn bán, kinh doanh Sinh viên, học sinh

Nghề nghiệp khác

223

197

149

121

32,3

28,6

21,6

17,5

Thu nhập

Dưới 3 triệu đồng

Từ 3 đến dưới 5 triệu đồng Từ 5 đến dưới 7 triệu đồng Từ 7 đến dưới 9 triệu đồng

Từ 9 triệu đồng trở lên

216

174

151

8,4

13,2

31,3

25,2

21,9