Đặc Điểm Khách Du Lịch Nội Địa Đến Tp. Cần Thơ

Q9. Anh (Chị) có những đề xuất gì để phát triển du lịch thành phố Cần Thơ nhằm đáp ứng nhu cầu của khách du lịch?

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PHẦN V: THÔNG TIN CÁ NHÂN


Trước khi kết thúc, xin Anh (Chị) vui lòng cho biết thêm một số thông tin cá nhân

Q10. Vui lòng cho biết độ tuổi của Anh (Chị)?

1. Dưới 18 tuổi 3. Từ 24 - 40 tuổi 5. Trên 60 tuổi

2. Từ 18 - 23 tuổi 4. Từ 41 - 60 tuổi

Q11. Vui lòng cho biết trình độ học vấn của Anh (Chị)?

1. Trung học phổ thông 3. Đại học

2. Trung cấp, Cao đẳng 4. Sau đại học

Q12. Vui lòng cho biết nghề nghiệp của Anh (Chị)?

1. Công nhân viên chức 3. Sinh viên, học sinh

2. Buôn bán, kinh doanh 4. Khác (mô tả): .....................................

Q13. Vui lòng cho biết mức thu nhập bình quân hàng tháng của Anh (Chị)?

1. Dưới 3 triệu đồng

2. Từ 3 đến dưới 5 triệu đồng

3. Từ 5 đến dưới 7 triệu đồng

4. Từ 7 đến dưới 9 triệu đồng

5. Trên 9 triệu đồng

Chân thành cám ơn sự hợp tác rất có giá trị của Anh (Chị). Trận trọng kính chào!

B. KHÁCH DU LỊCH QUỐC TẾ

QUESTIONNAIRE FOR INTERNATIONNAL TOURISTS PART I: GENERAL INFORMATION

1. Interviewee’s information

- Full name: .............................................................................................................

- Gender: 1. Male 2. Female

- Place of residence: 1. City 2. Countryside

2. Interviewer’s information

- Full name: .............................................................................................................

- Gender: 1. Male 2. Female

- Address: ……………..........…………………………..........................................


PART II: INTRODUCTION


Hello,

My full name is Nguyen Huynh Phuoc Thien. I am conducting a study related to tourism with topic: “Local marketing strategy to promote tourism development in Can Tho city”. Could you please spare about 30 minutes to answer the following questions? I greatly appreciate your cooperation and help, and ensure that the information you provide is confidential.

PART III: SCREENING

Screening 1: Do you or any of your family members work in the fields below?


Fields

1. Yes -> Stop

2. No -> Continue

1. Market research company



2. Advertising company



3. Radio and television station and the press



4. Travel agency or travel company



5. Gardener, hotel and restauant



6. Tourism authorities



Có thể bạn quan tâm!

Xem toàn bộ 264 trang tài liệu này.

Chiến lược marketing địa phương nhằm thúc đẩy phát triển du lịch thành phố Cần Thơ - 26

Screening 2: Where are you from? .............................................................................

Screening 3: Have you travelled to Can Tho city since 2014? 1. No ....................................... -> Stop

2. Yes ............................................-> Continue

PART IV: MAIN CONTENT

Q1. Where do you usually seek out information about your trip?

(You only select one answers)

1. Friends, relatives

2. Newspaper, journal, radio, and internet

3. Travel company

4. Tourism promotion centers and deparments

5. Tourist handbook

6. Leaflet, brochure

7. Other (describe) ............................................

Q2. What ‘s the main purpose of your trip to Can Tho?

(You only select one answer)

1. Travel only 5. Visiting relatives ang friends

2. Study and/or research 6. Go on an assignment

3. Attending an exhibition, meeting 7. Business

4. Healthcare 8. Other (describe) ................................

Q3. When do you often travel?

(You only select one answer)

1. Weekends 3. Summer vacations

2. Holidays 4. Other (describe) ...................................

Q4. How do you often travel?

(You only select one answer)

1. Self-organized tours

2. Booking tours by travel companies

3. Other (describe) ..........................................................................................

Q5. How many times did you travel to Can tho?

(You only select one answer)

1. First times 4. Forth times

2. Second times 5. Fifth times

3. Third times 6. Over fifth times

Q6. How long is your visit to Can Tho?

(You only select one answer)

1. Day trip 4. 3 days, 2 nights

2. A day, a night 5. 4 days, 3 nights

3. 2 days, 1 night 6. Other (describe) .............................................

Q7. What type of tourism most attracts you while travelling in Can Tho city?

(You only select one answer)

1. River tourism 3. Cultural tourism 5. Other (describe) ..................

2. Ecotourism 4. MICE tourism

Q8. Below are some statements about local marketing components affecting tourism development in Can Tho city, please let us know your opinion with the scale as follows:

1. Totally disagree ; 2. Not agree in general; 3. Neither agree nor disagree; 4. Agree;

5. Totally agree


Characters

Scales

1

2

3

4

5

Tourism facilities and infrastructure


The tourist sites are attractive to visitors






Accommodation and food services are diverse and sufficient






Facilities for recreation, sports, and commerce meet tourism requirements






The communication system is up to date






The transportation system is convenient






Power


The local government pays attention to investing in tourism development effectively






The coordination between local organizations is close and plays active roles for sharing responsibilities for participatinge in local marketing activities






Security management and social order are guaranteed






Environmental sanitation, landscapes are well managed and protected. The environment are kept green, clean and beautiful






Management of food safety is well inspected and supervised






Tourism products


The local tourism businesses offer various tourism product types






Souvenirs and local products have their own distinctive characteristics






Local speciality foods are of local of diverse cuisines






There are varieties of recreational activities






Tourism human resources


Tourism human resources have professional knowledge






Tourism human resources have good skills






Tourism staff have enthusiastic and friendly attitudes towards their customers






Staff have attractive appearance and wear elegant clothes






Characters

Scale

1

2

3

4

5

Tourism promotion


The local tourism information is advertised through diverse channels






Tourism advertisements have noticeable contents and are appealing to tourists






Promotional programmes are appealing






Tourism events and local cultural festivals are special and meaningful






Service process


Tour registration procedures are fast and compact






Tour schedules are carefully arranged






Service distributions in a tour are reasonable






Services are implemented as committed






Marketing capacity of tourism enterprises


Enterprises are interested in grasping and promptly responding to the needs of tourists






Enterprises ensure sanitation, food safety






Enterprises ensure tourists’ interests






Enterprises consciously preserve and protect the natural resources and tourism environment






Price


The price corresponds to the quality of service






Prices of services are competitive






Prices are charged according to topics, quantity and seasons






The prices of services are listed and charged as they are listed






Local communities


Local people are friendly and hospitable






Local communities are concerned about protecting the environment and tourism resources






Local communities actively participate in maintaining security, social order






The traditional local culture attracts tourists







Characters

Scale

1

2

3

4

5

Place


Sales channels are direct in tourism business facilities






Sales channels are indirect through travel agents






Tourism enterprises coordinate well in distributing and timely providing products and services to tourists






Tourism development


Tourism products in Can Tho city are diversified and have distintive characteristics to promote tourism development






The prices of products and services in Can Tho city are suitable for promoting tourism development






The tourism service distribution systems in Can Tho city have favorable conditions promoting tourism development






Tourism promotion activities in Can Tho city are diversified and attractive for promoting tourism development






Tourism human resources in Can Tho city are qualified for promoting tourism development






Service process in Can Tho city is fast and reasonable for promoting tourism development






Tourism facilities and infrastructure in Can Tho city have been upgraded and completed for promoting tourism development






Policies and regulations for tourism activities in Can Tho city are effective for promoting tourism development






The local communities supports local marketing activities actively to promote tourism development






Tourism enterprises in Can Tho city actively participate in local marketing for promoting tourism development








Q9. Do you have any suggestions to improve tourism in Can Tho city?

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PART V: INTERVIEWEE’S PERSONAL INFORMATION


Before the end, please provide me your personal information

Q10. How old are you?

1. Under 18 3. From 24 to 40 5. Over 60

2. From 18 to 23 4. From 41 to 60

Q11. How is your highest educational level?

1. High School 3. University

2. Junior college/College 4. Master degree or higher education

Q12. What is your job??

1. Worker, employee 3. Student

2. Businessman 4. Other (describe): ...............................

Q13. What is your income level per month?

1. Under 1.000 USD


2. From 1.000 - under 2.000 USD


3. From 2.000 - under 3.000 USD


4. From 3.000 - under 4.000 USD


5. From 4.000 and over


Thank you for your help. Best regards!

PHỤ LỤC 07

KẾT QUẢ PHỎNG VẤN KHÁCH DU LỊCH ĐẾN TP. CẦN THƠ

(Tìm hiểu đặc điểm và nhu cầu của khách du lịch đến TP. Cần Thơ)


7.1 Khách du lịch nội địa

7.1.1 Đặc điểm khách du lịch nội địa đến TP. Cần Thơ


Tiêu chí

Tần số (Lượt khách)

Tỷ lệ (%)

Giới tính

Nam Nữ

335

355

48,6

51,4


Độ tuổi

Dưới 18

18 - 23

24 - 40

41 - 60

Trên 60

34

128

374

96

58

4,9

18,6

54,2

13,9

8,4

Nơi cư trú

Thành thị Nông thôn

440

250

63,8

36,2


Trình độ học vấn

Phổ thông

Trung cấp, Cao đẳng Đại học

Sau đại học

107

110

326

147

15,5

15,9

47,3

21,3


Nghề nghiệp

Công nhân viên chức Buôn bán, kinh doanh Sinh viên, học sinh

Nghề nghiệp khác

223

197

149

121

32,3

28,6

21,6

17,5


Thu nhập

Dưới 3 triệu đồng

Từ 3 đến dưới 5 triệu đồng Từ 5 đến dưới 7 triệu đồng Từ 7 đến dưới 9 triệu đồng

Từ 9 triệu đồng trở lên

58

91

216

174

151

8,4

13,2

31,3

25,2

21,9

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