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Kết Quả Kiểm Định Thang Đo Các Yếu Tố Tác Động Đến Quyết Định Lựa Chọn Ngân Hàng Của Khách Hàng Cá Nhân



QD6 QD2 QD7

.812

.796

.643

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 3 iterations.


PHỤ LỤC 4‌

KIỂM ĐỊNH THANG ĐO CRONBACH’S ALPHA

4.1. Kết quả kiểm định thang đo các yếu tố tác động đến quyết định lựa chọn ngân hàng của khách hàng cá nhân


Nhân tố 1 – Lợi ích tài chính

Reliability Statistics

Cronbach's Alpha

N of Items

.830

5

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Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

TC1

16.68

7.452

.585

.808

TC2

16.45

7.156

.694

.780

TC3

16.56

6.986

.696

.778

TC4

16.79

6.533

.629

.799

AT4

16.38

7.246

.560

.816


Cronbach's Alpha

N of Items

.813

4

Nhân tố 2 – Tiếp thị khuyến mãi Reliability Statistics


Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha if

Item Deleted

KM1

9.69

4.105

.581

.788

KM2

10.01

3.542

.768

.699

KM3

10.01

3.472

.740

.710

KM4

10.04

4.271

.460

.844

N of Items

.839

3

Cronbach's Alpha


Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha if

Item Deleted

TH4

8.85

1.280

.682

.796

TH5

8.72

1.221

.785

.695

TH6

8.69

1.330

.644

.832


Nhân tố 4 - Cảm giác an toàn

Reliability Statistics

Cronbach's Alpha

N of Items

.841

3


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

CG1

8.78

1.728

.731

.756

CG2

8.68

2.055

.702

.785

CG3

8.74

1.928

.691

.793


Cronbach's Alpha

N of Items

.829

3

Nhân tố 5 - Thái độ của nhân viên Reliability Statistics


Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

AT1

8.71

1.751

.680

.771

AT2

8.60

1.703

.746

.704

AT3

8.52

1.918

.638

.810

N of Items

.717

3

Cronbach's Alpha


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

TT1

7.68

1.888

.560

.600

TT2

7.63

1.688

.713

.400

TT3

7.92

2.300

.368

.820


Cronbach's Alpha

N of Items

.785

2

Nhân tố 7 - Ảnh hưởng người khác Reliability Statistics


Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

AH1

AH2

3.10

3.29

.854

1.115

.652

.652

.

.


Cronbach's Alpha

N of Items

.693

2

Nhân tố 8 – Hình ảnh ngân hàng Reliability Statistics


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item Deleted

TH2

TH3

3.37

3.29

.655

.751

.531

.531

.

.

N of Items

.571

2

Cronbach's Alpha


Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

TT5

TT6

3.94

3.85

.794

.803

.400

.400

.

.


Cronbach's Alpha

N of Items

.478

2

Nhân tố 10 – Dịch vụ cung ứng Reliability Statistics


Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

DV6 DV7

3.51

3.46

.753

.611

.316

.316

.

.


4.2. Kết quả kiểm định thang đo quyết định lựa chọn ngân hàng của khách hàng cá nhân

Cronbach's Alpha

N of Items

.714

5

Nhân tố “quyết định lựa chọn” 1 Reliability Statistics


Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

QD8

15.66

4.977

.396

.696

QD1

15.68

5.039

.382

.701

QD3

15.80

4.728

.460

.671

QD4

15.63

4.508

.628

.604

QD5

15.63

4.654

.508

.650


Cronbach's Alpha

N of Items

.622

3

Nhân tố “quyết định lựa chọn” 2 Reliability Statistics


Item-Total Statistics


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total Correlation

Cronbach's Alpha

if Item Deleted

QD2

6.17

2.311

.479

.463

QD6

6.19

1.895

.484

.446

QD7

5.83

2.530

.345

.637


PHỤ LỤC 5‌

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

Approx. Chi-Square

.811

3084.607

300

.000

Kết quả phân tích EFA lần 2 KMO and Bartlett's Test



Bartlett's Test of Sphericity

df

Sig.


Total Variance Explained

Co mp one nt

Initial Eigenvalues

Extraction Sums of

Squared Loadings

Rotation Sums of

Squared Loadings

Total

% of Varianc

e

Cumula tive %

Total

% of Varianc

e

Cumula tive %

Total

% of Varianc

e

Cumula tive %

1

6.650

26.601

26.601

6.650

26.601

26.601

3.084

12.337

12.337

2

2.452

9.807

36.408

2.452

9.807

36.408

2.653

10.614

22.951

3

1.979

7.917

44.324

1.979

7.917

44.324

2.371

9.485

32.436

4

1.815

7.259

51.584

1.815

7.259

51.584

2.356

9.426

41.862

5

1.563

6.253

57.836

1.563

6.253

57.836

2.284

9.135

50.996

6

1.325

5.300

63.137

1.325

5.300

63.137

1.935

7.740

58.737

7

1.235

4.940

68.076

1.235

4.940

68.076

1.739

6.954

65.691

8

1.074

4.298

72.374

1.074

4.298

72.374

1.671

6.683

72.374

9

.724

2.898

75.272







10

.670

2.682

77.954







11

.623

2.494

80.447







12

.609

2.434

82.882







13

.545

2.182

85.063







14

.477

1.909

86.972







15

.431

1.724

88.696







16

.400

1.601

90.297







17

.364

1.458

91.755







18

.355

1.421

93.177







19

.326

1.304

94.481







20

.288

1.152

95.633







21

.259

1.035

96.668







22

.246

.986

97.654







23

.210

.838

98.492







24

.202

.809

99.301







25

.175

.699

100.000








Extraction Method: Principal Component Analysis.


Rotated Component Matrixa


Component

1

2

3

4

5

6

7

8

TC4

.774








TC2

.766



.322





TC3

.761



.246





AT4

.621




.303




TC1

.579



.219





KM2


.886







KM3


.875







KM1

.271

.713







KM4


.617






.315

TH5



.879






TH4



.815





.207

TH6



.797

.209





CG1

.201



.811





CG2

.304



.807





CG3



.203

.781





AT1





.833




AT2

.241




.829




AT3

.216


.235

.216

.732




TT2






.891



TT1

.313





.757



TT3


.248



.216

.596


.201

AH2







.897


AH1







.879


TH3








.859

TH2








.818

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.

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