Promotional communication solution for Success card of Bank for Agriculture and Rural Development

Advertising at the bus shelter will attract the attention of bus passengers and passersby. Research by the World Advertising Association shows that the average commute time of urban residents is about 1.5 hours/day. In Vietnam, this frequency may be higher because the traffic speed is slower. ...

Another type is a student card that can be deposited/withdrawn. This is considered as a new breakthrough in the Vietnamese card market and has very high practical significance. This affiliate card fully integrates the features of the DongA Multi-Purpose Payment Card, and applies magnetic card ...

Lending activities. Lending activities are the key business activities of commercial banks to generate profits . Only the interest earned from lending activities can cover deposit costs, reserve costs, management costs. business management… and Hai Chau Bank of Agriculture and Rural Development ...

The Bank’s main activities during this period are to serve businesses and individuals related to the field of Agriculture – Forestry – Fisheries – Seafood (not participating in export). • In 1991, Agriculture Bank was renamed Bank for Agriculture and Rural Development (SBV) of Vietnam ...

2.6.2 Sales promotion. 2.6.2.1. Concept. Promotion can be understood as any activity that creates an incentive to buy a product in addition to the inherent benefits of the product. Promotions are often used by banks to encourage customers to first try or continue using a particular banking service, ...

The communication objective is what drives the development of the overall communication strategy and the achievement of the goals of each component of the media mix. The main objective of marketing communication is to seek a cognitive, sensory or behavioral response of the target audience. That ...

DISSERTATION: Promotional communication solution for Success card of Bank for Agriculture and Rural Development of Vietnam in Da Nang city PREFACE Research problem: Most commercial banks have two main business services, which are Wholesale Banking and Retail Banking. Both of these services ...