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MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMY City. HO CHI MINH LE QUANG PHU CARDS SERVICE DEVELOPMENT AT Asia Asia Commercial Joint Stock Bank Major: Finance - Banking Code: 60340201 MASTER THESIS OF ECONOMY SCIENTIFIC GUIDE: Dr. NGUYEN THANH PHONG City. HO CHI MINH CITY – 2016 ...
CHAPTER 2 OVERVIEW OF CARD SERVICE DEVELOPMENT AT COMMERCIAL BANK In this chapter, the author presents theories related to the research topic and synthesizes previous research models. The author will present the concept and characteristics of banking services in general and card services in ...
Including commercial banks will have greater income. Therefore, this is a criterion that reflects the development of card services of the bank. - Income from card service provision After all, banks provide card services with the purpose of increasing income, increasing the number of services ...
Accept payment. In addition, ACB now accepts card payments such as American Express, JCB. Card payment is the most important and most effective activity in providing card services of ACB. ACB is applying card payment according to business processes, guidelines issued internally and consistent ...
CHAPTER 4 RESEARCH OF FACTORS IMPACT ON THE DEVELOPMENT OF CARD SERVICES AT ASIAN JOINT STOCK COMMERCIAL BANK Chapter 4, the author will give an overview of the quantitative research of the thesis, conduct surveys, collect and process data to identify factors affecting the development of card ...
The results of the research model show that the adjusted R 2 is 0.639. Thus, 63.90% of ACB's card service development is explained by 6 factors: TI, PL, TH, TL, CN, ML. 4.3.6 Discussion of research results The research model has 6 factors affecting the development of card services of ACB ...
From the above limitations, the study opens a new research direction for future studies to come up with more specific card service development solutions , more suitable for other regions and markets. together. Conclusion of chapter 5 The author has proposed 08 necessary solutions to develop card ...
CN4 9.5556 6.602 ,493 ,677 2.4. Analysis results of Cronbach's Alpha coefficient on brand scale (TH) Reliability Statistics Cronbach's Alpha N of Items ,728 4 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if ...
