Phụ lục 5. Kết quả chạy mô hình nghiên cứu
Hệ số tin cậy Cronbach’s Alpha
Biến môi trường kinh doanh, chính sách phát triển - CS
Reliability Statistics
N of Items | |
.933 | 8 |
Có thể bạn quan tâm!
- Đề Xuất Một Số Hoạt Động Xúc Tiến Phát Triển Du Lịch Ở Các Tỉnh Nam Đbsh
- John Trib (1995), The Economics Of Leisure And Tourism, Butterworth - Heinemann Ltd
- Đánh Giá Của Quý Vị Về Tiềm Năng Tài Nguyên Du Lịch Của Địa Phương
- Phát triển du lịch ở các tỉnh phía nam đồng bằng sông Hồng theo hướng bền vững - 24
Xem toàn bộ 201 trang tài liệu này.
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CS1 | 24.94 | 19.023 | .753 | .925 |
CS2 | 25.07 | 18.645 | .768 | .924 |
CS3 | 25.17 | 18.551 | .781 | .923 |
CS4 | 25.32 | 17.979 | .761 | .925 |
CS5 | 25.23 | 18.676 | .767 | .924 |
CS6 | 25.14 | 19.273 | .725 | .927 |
CS7 | 25.15 | 18.187 | .812 | .921 |
CS8 | 25.05 | 17.716 | .785 | .923 |
Biến các dịch vụ hỗ trợ liên quan - HT
Reliability Statistics
N of Items | |
.873 | 8 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
HT1 | 26.58 | 9.538 | .570 | .864 |
HT2 | 26.81 | 9.517 | .458 | .881 |
HT3 | 26.39 | 9.581 | .631 | .858 |
HT4 | 26.44 | 9.181 | .710 | .849 |
HT5 | 26.30 | 9.054 | .714 | .849 |
HT6 | 26.27 | 9.493 | .614 | .860 |
HT7 | 26.26 | 9.331 | .690 | .852 |
HT8 | 26.26 | 9.305 | .719 | .849 |
Biến nguồn nhân lực - NL
Reliability Statistics
N of Items | |
.925 | 8 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
NL1 | 25.05 | 13.196 | .730 | .916 |
NL2 | 25.23 | 12.646 | .758 | .914 |
NL3 | 25.34 | 12.531 | .756 | .914 |
NL4 | 25.14 | 12.636 | .708 | .918 |
NL5 | 25.32 | 12.603 | .745 | .915 |
NL6 | 25.38 | 12.446 | .735 | .916 |
NL7 | 25.15 | 12.668 | .771 | .913 |
NL8 | 25.14 | 12.510 | .765 | .913 |
Biến quảng bá và xúc tiến du lịch - XT
Reliability Statistics
N of Items | |
.940 | 7 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
XT1 | 21.28 | 12.256 | .739 | .936 |
XT2 | 21.49 | 11.884 | .773 | .933 |
XT3 | 21.55 | 11.611 | .824 | .928 |
XT4 | 21.47 | 11.493 | .840 | .927 |
XT5 | 21.47 | 11.283 | .833 | .928 |
XT6 | 21.46 | 11.456 | .824 | .928 |
XT7 | 21.34 | 11.834 | .778 | .932 |
Sự hài lòng của khách và dân địa phương - HL
Reliability Statistics
N of Items | |
.874 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
HL1 | 11.04 | 2.606 | .655 | .866 |
HL2 | 11.10 | 2.205 | .765 | .824 |
HL3 | 11.15 | 2.273 | .713 | .846 |
HL4 | 11.03 | 2.352 | .798 | .813 |
Biên liên kết và hợp tác - LK
Reliability Statistics
N of Items | |
.902 | 5 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
LK1 | 14.40 | 4.805 | .667 | .899 |
LK2 | 14.60 | 4.404 | .723 | .888 |
LK3 | 14.65 | 4.289 | .790 | .874 |
LK4 | 14.69 | 4.156 | .826 | .865 |
LK5 | 14.74 | 4.271 | .780 | .876 |
Biến nhân tố khác - NTK
Reliability Statistics
N of Items | |
.795 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
NTK1 | 8.30 | 1.485 | .746 | .599 |
NTK2 | 8.25 | 1.446 | .733 | .613 |
NTK3 | 7.71 | 2.136 | .466 | .881 |
Kiểm định Bartlett
Hệ số KMO (Kaiser-Meyer-Olkin)
KMO and Bartlett's Test
.925 | |
Approx. Chi-Square | 10577.725 |
Bartlett's Test of Sphericity df | 780 |
Sig. | .000 |
Kết quả phân tích nhân tố Factor Analysis
Rotated Component Matrixa
Component | |||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | |
NL1 | .827 | ||||||
NL8 | .791 | ||||||
NL2 | .775 | ||||||
NL7 | .771 | ||||||
NL3 | .689 | ||||||
NL5 | .668 | ||||||
NL4 | .635 | ||||||
NL6 | .632 | ||||||
CS3 | .832 | ||||||
CS7 | .814 | ||||||
CS5 | .805 | ||||||
CS2 | .805 | ||||||
CS4 | .804 | ||||||
CS1 | .795 | ||||||
CS8 | .776 | ||||||
CS6 | .762 | ||||||
XT4 | .790 | ||||||
XT7 | .756 | ||||||
XT6 | .748 | ||||||
XT5 | .734 | ||||||
XT3 | .718 | ||||||
XT1 | .635 | ||||||
XT2 | .624 | ||||||
HT8 | .806 | ||||||
HT5 | .804 | ||||||
HT7 | .800 | ||||||
HT6 | .758 | ||||||
HT4 | .664 | ||||||
HT3 | .592 | ||||||
HL4 | .893 | ||||||
HL2 | .863 | ||||||
HL3 | .821 | ||||||
HL1 | .810 | ||||||
LK1 | .685 | ||||||
LK4 | .632 | ||||||
LK2 | .621 | ||||||
LK3 | .606 | ||||||
LK5 | .597 | ||||||
NTK1 | .811 | ||||||
NTK2 | .790 |
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
Total Variance Explained
Initial | Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings | ||||||
Total | % of Variance | Cumulativ e % | Total | % of Varianc e | Cumulativ e % | Total | % of Varianc e | Cumulativ e % | |
1 | 14.965 | 37.414 | 37.414 | 14.965 | 37.414 | 37.414 | 5.823 | 14.557 | 14.557 |
2 | 4.080 | 10.200 | 47.614 | 4.080 | 10.200 | 47.614 | 5.781 | 14.451 | 29.009 |
3 | 2.950 | 7.374 | 54.988 | 2.950 | 7.374 | 54.988 | 4.991 | 12.477 | 41.486 |
4 | 2.471 | 6.177 | 61.164 | 2.471 | 6.177 | 61.164 | 4.107 | 10.267 | 51.753 |
5 | 1.738 | 4.345 | 65.509 | 1.738 | 4.345 | 65.509 | 2.975 | 7.438 | 59.191 |
6 | 1.359 | 3.398 | 68.908 | 1.359 | 3.398 | 68.908 | 2.714 | 6.786 | 65.977 |
7 | 1.053 | 2.633 | 71.541 | 1.053 | 2.633 | 71.541 | 2.226 | 5.564 | 71.541 |
8 | .894 | 2.236 | 73.777 | ||||||
9 | .769 | 1.922 | 75.699 | ||||||
10 | .711 | 1.777 | 77.476 | ||||||
11 | .646 | 1.614 | 79.091 | ||||||
12 | .563 | 1.407 | 80.498 | ||||||
13 | .514 | 1.285 | 81.783 | ||||||
14 | .492 | 1.231 | 83.014 | ||||||
15 | .474 | 1.184 | 84.198 | ||||||
16 | .449 | 1.122 | 85.321 | ||||||
17 | .441 | 1.103 | 86.423 | ||||||
18 | .406 | 1.015 | 87.438 | ||||||
19 | .387 | .967 | 88.405 | ||||||
20 | .370 | .924 | 89.329 | ||||||
21 | .343 | .856 | 90.186 | ||||||
22 | .334 | .836 | 91.022 | ||||||
23 | .312 | .781 | 91.803 | ||||||
24 | .297 | .743 | 92.546 | ||||||
25 | .273 | .683 | 93.229 | ||||||
26 | .267 | .667 | 93.896 | ||||||
27 | .255 | .639 | 94.534 | ||||||
28 | .232 | .580 | 95.115 | ||||||
29 | .222 | .554 | 95.669 | ||||||
30 | .215 | .537 | 96.206 | ||||||
31 | .198 | .494 | 96.701 | ||||||
32 | .187 | .468 | 97.169 | ||||||
33 | .175 | .438 | 97.607 | ||||||
34 | .172 | .430 | 98.037 | ||||||
35 | .161 | .401 | 98.438 | ||||||
36 | .146 | .366 | 98.804 | ||||||
37 | .127 | .318 | 99.122 | ||||||
38 | .125 | .311 | 99.433 | ||||||
39 | .115 | .286 | 99.720 | ||||||
40 | .112 | .280 | 100.000 |
Extraction Method: Principal Component Analysis
Hệ số Cronbach’s Alpha
Hệ số tương quan tổng biến | Hệ số Cronbach’s Alpha | |
1. Môi trường, chính sách phát triển (CS) Hệ số Cronbach’s Alpha = 0,933 | ||
- CS1 | 0.753 | 0.925 |
- CS2 | 0.768 | 0.924 |
- CS3 | 0.781 | 0.923 |
- CS4 | 0.761 | 0.925 |
- CS5 | 0.767 | 0.924 |
- CS6 | 0.725 | 0.927 |
- CS7 | 0.812 | 0.921 |
- CS8 | 0.785 | 0.923 |
2. Các dịch vụ hỗ trợ liên quan (HT)Hệ số Cronbach’s Alpha = 0,873 | ||
- HT1 | 0.570 | 0.864 |
- HT2 | 0.458 | 0.881 |
- HT3 | 0.631 | 0.858 |
- HT4 | 0.710 | 0.849 |
- HT5 | 0.714 | 0.849 |
- HT6 | 0.614 | 0.860 |
- HT7 | 0.690 | 0.852 |
- HT8 | 0.719 | 0.849 |
3. Nguồn nhân lực (NL) Hệ số Cronbach’s Alpha = 0,925 | ||
- NL1 | 0.730 | 0.916 |
- NL2 | 0.758 | 0.914 |
- NL3 | 0.756 | 0.914 |
- NL4 | 0.708 | 0.918 |
- NL5 | 0.745 | 0.915 |
- NL6 | 0.735 | 0.916 |
- NL7 | 0.771 | 0.913 |
- NL8 | 0.765 | 0.913 |
4. Liên kết và hợp tác (LK) Hệ số Cronbach’s Alpha = 0,902 | ||
- LK1 | 0.667 | 0.899 |
- LK2 | 0.723 | 0.888 |
- LK3 | 0.790 | 0.874 |
- LK4 | 0.826 | 0.865 |
- LK5 | 0.780 | 0.876 |
5. Sự hài lòng của khách, dân địa phương (HL) Hệ số Cronbach’s Alpha = 0,874 | ||
- HL1 | 0.655 | 0.866 |
- HL2 | 0.765 | 0.824 |
- HL3 | 0.713 | 0.846 |
- HL4 | 0.798 | 0.813 |
6. Quảng bá và xúc tiến du lịch (XT) Hệ số Cronbach’s Alpha = 0,94 | ||
- XT1 | 0.739 | 0.936 |
- XT2 | 0.773 | 0.933 |
- XT3 | 0.824 | 0.928 |
- XT4 | 0.840 | 0.927 |
- XT5 | 0.833 | 0.928 |
- XT6 | 0.824 | 0.928 |
- XT7 | 0.778 | 0.932 |
7. Nhân tố khác (NTK) Hệ số Cronbach’s Alpha = 0,795 | ||
- NTK1 | 0.746 | 0.600 |
- NTK2 | 0.733 | 0.613 |
- NTK3 | 0.466 | 0.881 |
Phân tích tương quan Pearson
Correlations
BV | CS | HT | NL | XT | HL | LK | NTK | ||
Pearson Correlation | 1 | .435** | .595** | .646** | .636** | .168** | .626** | .386** | |
BV | Sig. (2-tailed) | .000 | .000 | .000 | .000 | .002 | .000 | .000 | |
N | 335 | 335 | 335 | 335 | 335 | 335 | 335 | 335 | |
Pearson Correlation | .435** | 1 | .367** | .372** | .405** | .145** | .398** | .195** | |
CS | Sig. (2-tailed) | .000 | .000 | .000 | .000 | .008 | .000 | .000 | |
N | 335 | 335 | 335 | 335 | 335 | 335 | 335 | 335 | |
Pearson Correlation | .595** | .367** | 1 | .423** | .503** | .164** | .519** | .320** | |
HT | Sig. (2-tailed) | .000 | .000 | .000 | .000 | .003 | .000 | .000 | |
N | 335 | 335 | 335 | 335 | 335 | 335 | 335 | 335 | |
Pearson Correlation | .646** | .372** | .423** | 1 | .712** | .086 | .673** | .416** | |
NL | Sig. (2-tailed) | .000 | .000 | .000 | .000 | .117 | .000 | .000 | |
N | 335 | 335 | 335 | 335 | 335 | 335 | 335 | 335 | |
Pearson Correlation | .636** | .405** | .503** | .712** | 1 | .157** | .730** | .490** | |
XT | Sig. (2-tailed) | .000 | .000 | .000 | .000 | .004 | .000 | .000 | |
N | 335 | 335 | 335 | 335 | 335 | 335 | 335 | 335 | |
Pearson Correlation | .168** | .145** | .164** | .086 | .157** | 1 | .143** | .098 | |
HL | Sig. (2-tailed) | .002 | .008 | .003 | .117 | .004 | .009 | .073 | |
N | 335 | 335 | 335 | 335 | 335 | 335 | 335 | 335 | |
Pearson Correlation | .626** | .398** | .519** | .673** | .730** | .143** | 1 | .517** | |
LK | Sig. (2-tailed) | .000 | .000 | .000 | .000 | .000 | .009 | .000 | |
N | 335 | 335 | 335 | 335 | 335 | 335 | 335 | 335 | |
Pearson Correlation | .386** | .195** | .320** | .416** | .490** | .098 | .517** | 1 | |
NTK | Sig. (2-tailed) | .000 | .000 | .000 | .000 | .000 | .073 | .000 | |
N | 335 | 335 | 335 | 335 | 335 | 335 | 335 | 335 |
**. Correlation is significant at the 0.01 level (2-tailed).
Kết quả chạy mô hình nghiên cứu
Model Summaryb
R | R Square | Adjusted R Square | Std. Error of the Estimate | Durbin-Watson | |
1 | .763a | .582 | .60 | .31434 | 2.143 |
a. Predictors: (Constant), LK, CS, HT, NL, XT
b. Dependent Variable: BV
ANOVAa
Sum of Squares | df | Mean Square | F | Sig. | ||
Regression | 45.249 | 5 | 9.050 | 91.587 | .000b | |
1 | Residual | 32.509 | 329 | .099 | ||
Total | 77.758 | 334 |
a. Dependent Variable: BV
b. Predictors: (Constant), LK, CS, HT, NL, XT
Coefficientsa
Unstandardized Coefficients | Standardized Coefficients | t | Sig. | Collinearity | Statistics | |||
B | Std. Error | Beta | Tolerance | VIF | ||||
(Cons tant) | .341 | .166 | 2.049 | .041 | ||||
CS | .087 | .032 | .110 | 2.734 | .007 | .784 | 1.275 | |
1 | HT | .309 | .046 | .292 | 6.733 | .000 | .676 | 1.479 |
NL | .280 | .051 | .293 | 5.451 | .000 | .439 | 2.276 | |
XT | .120 | .050 | .141 | 2.383 | .018 | .362 | 2.760 | |
LK | .121 | .053 | .130 | 2.285 | .023 | .393 | 2.545 |
a. Dependent Variable: BV