,744 | |||||
UT4: Anh, chi tiep tuc su dung dich vu cua cong ty du lich Vietravel trong thoi gian toi | ,264 | ,282 | ,587 | ||
LHT3: Lo trinh tour duoc thiet ke chuyen nghiep va hop ly | ,755 | ||||
LHT4: Cac tram dung tour duoc chuan bi chu dao va hop ly | ,266 | ,733 | |||
LHT2: Nhieu dich vu kem theo tot, phu hop voi nhu cau cua khach hang | ,287 | ,668 | |||
LHT5: Nhieu tour duoc thiet ke chuyen nghiep, phu hop cho ca khach Viet nam va khach Quoc te | ,644 | ||||
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. | |||||
a. Rotation converged in 6 iterations. | |||||
Có thể bạn quan tâm!
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Anh/ Chị Vui Lòng Cho Biết Nghề Nghiệp Hiện Tại: -
Kết Quả Phân Tích Nhân Tố Khám Phá (Efa) -
Nghiên cứu sự hài lòng của khách hàng sử dụng dịch vụ du lịch tại Công ty Du lịch Vietravel - 14 -
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Xem toàn bộ 137 trang tài liệu này.
Kết quả phân tích EFA lần 7: Loại CL3
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. | ,864 | ||||
Bartlett's Test of Sphericity | Approx. Chi-Square | 2153,124 | |||
df | 190 | ||||
Sig. | ,000 | ||||
Rotated Component Matrixa | |||||
Component | |||||
1 | 2 | 3 | 4 | 5 | |
,810 | |||||
TTT2: He thong luon san co danh sach tour cho ca nam cho Anh, chi de lua chon | ,744 | ||||
TTT3: Dich vu truc tuyen cua Cong ty du lich Vietravel tot | ,738 | ||||
TTT4: Anh, chi cam thay an toan voi phuong thuc thanh toan linh hoat cho cac giao dich tai website Vietravel | ,729 | ||||
TTT5: Cong ty Vietravel co thong tin tour phong phu, linh hoat va chinh xac dap ung duoc nhu cau cua khach hang | ,655 | ||||
GT2: Gia cac dich vu khac hop ly | ,809 | ||||
GT3: Gia tour va cac dich vu gia tang hop ly | ,805 | ||||
GT4: Gia khach san khach luu tru hop ly | ,786 | ||||
GT1: Gia tour hop ly | ,615 | ,275 | |||
UT2: Anh, chi nhan ro logo va sologan cua Vietravel mot cach nhanh chong | ,813 | ||||
UT1: Nhac den du lich lu hanh, Anh,chi nghi ngay den Vietravel | ,780 |
,745 | |||||
UT4: Anh, chi tiep tuc su dung dich vu cua cong ty du lich Vietravel trong thoi gian toi | ,264 | ,287 | ,590 | ||
LHT3: Lo trinh tour duoc thiet ke chuyen nghiep va hop ly | ,756 | ||||
LHT4: Cac tram dung tour duoc chuan bi chu dao va hop ly | ,268 | ,735 | |||
LHT2: Nhieu dich vu kem theo tot, phu hop voi nhu cau cua khach hang | ,293 | ,668 | |||
LHT5: Nhieu tour duoc thiet ke chuyen nghiep, phu hop cho ca khach Viet nam va khach Quoc te | ,644 | ||||
CL4: Vietravel thuong co cac hinh thuc cham soc khach hang ve sau | ,834 | ||||
CL5: Chat luong tour va cac dich vu khac cua cong ty Vietravel rat tot | ,827 | ||||
CL1: De dang lien he, dat tour va su dung cac dich vu mot cach nhanh chong va tien loi | ,764 | ||||
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. | |||||
a. Rotation converged in 6 iterations. | |||||
Component | Initial Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings |
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 6,020 | 30,100 | 30,100 | 6,020 | 30,100 | 30,100 | 3,009 | 15,046 | 15,046 |
2 | 2,353 | 11,764 | 41,864 | 2,353 | 11,764 | 41,864 | 2,659 | 13,295 | 28,341 |
3 | 1,667 | 8,334 | 50,198 | 1,667 | 8,334 | 50,198 | 2,524 | 12,619 | 40,960 |
4 | 1,408 | 7,042 | 57,240 | 1,408 | 7,042 | 57,240 | 2,269 | 11,346 | 52,306 |
5 | 1,217 | 6,086 | 63,326 | 1,217 | 6,086 | 63,326 | 2,204 | 11,020 | 63,326 |
6 | ,808 | 4,040 | 67,366 | ||||||
7 | ,703 | 3,515 | 70,880 | ||||||
8 | ,690 | 3,450 | 74,331 | ||||||
9 | ,643 | 3,214 | 77,545 | ||||||
10 | ,556 | 2,781 | 80,326 | ||||||
11 | ,515 | 2,576 | 82,902 | ||||||
12 | ,488 | 2,438 | 85,340 | ||||||
13 | ,461 | 2,303 | 87,643 | ||||||
14 | ,426 | 2,130 | 89,773 | ||||||
15 | ,404 | 2,019 | 91,792 | ||||||
16 | ,382 | 1,908 | 93,700 | ||||||
17 | ,352 | 1,761 | 95,461 | ||||||
18 | ,335 | 1,673 | 97,134 | ||||||
19 | ,306 | 1,529 | 98,663 | ||||||
20 | ,267 | 1,337 | 100,000 | ||||||
Extraction Method: Principal Component Analysis. | |||||||||
Eigenvalue và phương sai trích Thông Tin Tour
Total Variance Explained
Total Variance Explained
Initial Eigenvalues | |||
Total | % of Variance | Cumulative % | |
1 | 2,938 | 58,756 | 58,756 |
2 | ,652 | 13,034 | 71,790 |
3 | ,625 | 12,506 | 84,296 |
4 | ,433 | 8,670 | 92,965 |
5 | ,352 | 7,035 | 100,000 |
Extraction Method: Principal Component Analysis.
Gía Tour
Total Variance Explained
Total Variance Explained
Initial Eigenvalues | |||
Total | % of Variance | Cumulative % | |
1 | 2,547 | 63,682 | 63,682 |
2 | ,634 | 15,854 | 79,535 |
3 | ,421 | 10,525 | 90,061 |
4 | ,398 | 9,939 | 100,000 |
Extraction Method: Principal Component Analysis.
Uy Tính
Total Variance Explained
Total Variance Explained
Initial Eigenvalues | |||
Total | % of Variance | Cumulative % | |
1 | 2,524 | 63,112 | 63,112 |
2 | ,605 | 15,137 | 78,249 |
3 | ,491 | 12,272 | 90,521 |
4 | ,379 | 9,479 | 100,000 |
Extraction Method: Principal Component Analysis.
Loại Hình Tour
Total Variance Explained
Total Variance Explained
Initial Eigenvalues | |||
Total | % of Variance | Cumulative % | |
1 | 2,288 | 57,201 | 57,201 |
2 | ,639 | 15,983 | 73,184 |
3 | ,608 | 15,211 | 88,395 |
4 | ,464 | 11,605 | 100,000 |
Extraction Method: Principal Component Analysis.
Chất Lượng
Total Variance Explained
Total Variance Explained
Initial Eigenvalues | |||
Total | % of Variance | Cumulative % | |
1 | 2,152 | 71,742 | 71,742 |
2 | ,504 | 16,807 | 88,549 |
3 | ,344 | 11,451 | 100,000 |
Extraction Method: Principal Component Analysis.
PHỤ LỤC 8: MA TRẬN TƯƠNG QUAN PEARSON
Mean | Std. Deviation | N | |||||
Y | 3,3263 | ,92434 | 285 | ||||
TTT | 3,4618 | ,78997 | 285 | ||||
GT | 3,2895 | ,78328 | 285 | ||||
UT | 3,5140 | ,77128 | 285 | ||||
LHT | 3,4544 | ,69779 | 285 | ||||
CL | 3,6023 | ,83084 | 285 | ||||
Correlations | |||||||
Y | TTT | GT | UT | LHT | CL | ||
Y | Pearson Correlation | 1 | ,632** | ,302** | ,541** | ,449** | ,350** |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | ||
N | 285 | 285 | 285 | 285 | 285 | 285 | |
TTT | Pearson Correlation | ,632** | 1 | ,223** | ,444** | ,381** | ,257** |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | ||
N | 285 | 285 | 285 | 285 | 285 | 285 | |
GT | Pearson Correlation | ,302** | ,223** | 1 | ,319** | ,414** | ,405** |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | ||
N | 285 | 285 | 285 | 285 | 285 | 285 | |
Pearson Correlation | ,541** | ,444** | ,319** | 1 | ,469** | ,276** | |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | ||
N | 285 | 285 | 285 | 285 | 285 | 285 | |
LHT | Pearson Correlation | ,449** | ,381** | ,414** | ,469** | 1 | ,290** |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | ||
N | 285 | 285 | 285 | 285 | 285 | 285 | |
CL | Pearson Correlation | ,350** | ,257** | ,405** | ,276** | ,290** | 1 |
Sig. (2-tailed) | ,000 | ,000 | ,000 | ,000 | ,000 | ||
N | 285 | 285 | 285 | 285 | 285 | 285 | |
**. Correlation is significant at the 0.01 level (2-tailed). | |||||||
PHỤ LỤC 9: PHÂN TÍCH HỒI QUY TUYẾN TÍNH BỘI
Regression
Mean | Std. Deviation | N | |||||
Y | 3,3263 | ,92434 | 285 | ||||
TTT | 3,4618 | ,78997 | 285 | ||||
GT | 3,2895 | ,78328 | 285 | ||||
UT | 3,5140 | ,77128 | 285 | ||||
LHT | 3,4544 | ,69779 | 285 | ||||
CL | 3,6023 | ,83084 | 285 | ||||
Correlations | |||||||
Y | TTT | GT | UT | LHT | CL | ||
Pearson Correlation | Y | 1,000 | ,632 | ,302 | ,541 | ,449 | ,350 |
TTT | ,632 | 1,000 | ,223 | ,444 | ,381 | ,257 | |
GT | ,302 | ,223 | 1,000 | ,319 | ,414 | ,405 | |
UT | ,541 | ,444 | ,319 | 1,000 | ,469 | ,276 | |
LHT | ,449 | ,381 | ,414 | ,469 | 1,000 | ,290 | |
CL | ,350 | ,257 | ,405 | ,276 | ,290 | 1,000 | |
Sig. (1-tailed) | Y | . | ,000 | ,000 | ,000 | ,000 | ,000 |
TTT | ,000 | . | ,000 | ,000 | ,000 | ,000 | |
GT | ,000 | ,000 | . | ,000 | ,000 | ,000 | |
UT | ,000 | ,000 | ,000 | . | ,000 | ,000 | |
LHT | ,000 | ,000 | ,000 | ,000 | . | ,000 | |
CL | ,000 | ,000 | ,000 | ,000 | ,000 | . | |
N | Y | 285 | 285 | 285 | 285 | 285 | 285 |
TTT | 285 | 285 | 285 | 285 | 285 | 285 | |
GT | 285 | 285 | 285 | 285 | 285 | 285 | |
UT | 285 | 285 | 285 | 285 | 285 | 285 | |
LHT | 285 | 285 | 285 | 285 | 285 | 285 | |
CL | 285 | 285 | 285 | 285 | 285 | 285 |
Model | Variables Entered | Variables Removed | Method |
1 | CL, TTT, GT, UT, LHTb | . | Enter |
a. Dependent Variable: Y | |||
b. All requested variables entered. | |||
Model | R | R Square | Adjusted R Square | Std. Error of the Estimate | Change Statistics | Durbin- Watson | ||||
R Square Change | F Change | df1 | df2 | Sig. F Change | ||||||
1 | ,718a | ,516 | ,507 | ,64884 | ,516 | 59,477 | 5 | 279 | ,000 | 1,812 |
a. Predictors: (Constant), CL, TTT, GT, UT, LHT | ||||||||||
b. Dependent Variable: Y | ||||||||||
Model | Sum of Squares | df | Mean Square | F | Sig. | |
1 | Regression | 125,196 | 5 | 25,039 | 59,477 | ,000b |
Residual | 117,457 | 279 | ,421 | |||
Total | 242,653 | 284 | ||||
a. Dependent Variable: Y | ||||||
b. Predictors: (Constant), CL, TTT, GT, UT, LHT | ||||||
Model | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | Collinearity Statistics |