Kết Quả Đánh Giá Thang Đo Bằng Hệ Số Cronbach Alpha:

1

Nội trợ

5

Viên chức nhà nước

2

Đang tìm việc

6

Doanh nghiệp

3

Về hưu

7

Lao động phổ thông

4

Khác

8

1

Mùa hè

3

Cuối tuần

2

Khác

4

1

Cẩm nang du lịch

5

Quảng cáo TV

2

Công ty du lịch – lữ hành

6

Báo chí

3

Tờ rơi, brochure

7

Internet

4

Khác

8

Frequency

Percent

Valid Percent

Cumulative

Percent

Nu

181

55,4

55,4

55,4

Valid

Nam

146

44,6

44,6

100,0

Total

327

100,0

100,0

Frequency

Percent

Valid Percent

Cumulative

Percent

Duoi 18

11

3,4

3,4

3,4

18 - 24

44

13,5

13,5

16,8

25 - 40

125

38,2

38,2

55,0

Valid

41 - 60

123

37,6

37,6

92,7

Tren 60

24

7,3

7,3

100,0

Total

327

100,0

100,0

Frequency

Percent

Valid Percent

Cumulative Percent

Hoc sinh, sinh vien

35

10,7

10,7

10,7

Vien chuc nha nuoc

89

27,2

27,2

37,9

Doanh Nghiep

55

16,8

16,8

54,7

Lao dong pho thong

60

18,3

18,3

73,1

Valid

Noi tro

44

13,5

13,5

86,5

Dang tim viec

16

4,9

4,9

91,4

Ve huu

28

8,6

8,6

100,0

Total

327

100,0

100,0

Frequency

Percent

Valid

Percent

Cumulative

Percent

Cac ngay nghi le, tet

195

59,6

59,6

59,6

Cuoi tuan

27

8,3

8,3

67,9

Valid

Mua he

105

32,1

32,1

100,0

Total

327

100,0

100,0

N

%

Valid

327

100,0

Cases

Excludeda

0

,0

Total

327

100,0

N of Items

,859

5

Scale Mean if Item

Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

PCDL1: Phong canh thien nhien hai hoa, moc mac va thu hut, dam chat

miet vuon

14,6758

10,465

,659

,833

PCDL2: Co nhieu vuon trai cay va lang hoa canh ket hop he thong

kenh rach doc dao

14,7798

9,988

,711

,820

PCDL3: Khi hau trong lanh mat me

14,8410

10,453

,636

,839

PCDL4: Co su ket hop voi cac lang

nghe truyen thong va di tich lich su

14,7401

9,880

,715

,819

PCDL5: Khong gian thoang dang,

yen tinh, sach se

14,7737

10,709

,653

,835

N

%

Reliability Statistics

Valid

327

100,0

Cronbach's

Alpha

N of Items

Cases

Excludeda

0

,0

,839

5

Total

327

100,0

Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

CSHT1: Vi tri toa lac cua diem du

lich ly tuong, du khach de den tham qua

14,4343

12,314

,729

,781

CSHT2: He thong giao thong den

diem du lich thuan tien, de di

14,6330

12,423

,709

,787

CSHT3: He thong thong tin lien

lac hien dai

14,4832

12,471

,719

,785

CSHT4: Bai do xe noi tham quan

rong rai

14,6361

15,116

,340

,883

CSHT5: Phuong tien van chuyen tai diem du lich thuan tien va tao

su thoai mai cho du khách

14,5229

12,048

,741

,777

N

%

Reliability Statistics

Valid

327

100,0

Cronbach's

Alpha

N of Items

Cases

Excludeda

0

,0

,883

4

Total

327

100,0

Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

CSHT1: Vi tri toa lac cua

diem du lich ly tuong, du khach de den tham qua

10,8930

8,838

,749

,848

CSHT2: He thong giao thong den diem du lich thuan tien,

de di

11,0917

8,857

,742

,851

CSHT3: He thong thong tin

lien lac hien dai

10,9419

8,981

,737

,853

CSHT5: Phuong tien van chuyen tai diem du lich thuan tien va tao su thoai mai cho

du khách

10,9817

8,662

,752

,847

N

%

Reliability Statistics

Valid

327

100,0

Cronbach's

Alpha

N of Items

Cases

Excludeda

0

,0

,837

5

Total

327

100,0

Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

HDV1: Ky nang giao tiep,

ung xu tot

14,1223

11,592

,576

,822

HDV2: Vui ve, nhiet tinh voi

cong viec va khach du lich

13,9358

9,711

,718

,782

HDV3: Lich su, than thien va

te nhi

13,9480

10,270

,730

,781

HDV4: Co kien thuc tot ve

diem du lich, ve lich su van hoa dia phuong

14,2446

9,891

,678

,794

HDV5: Co phong cach chuyen nghiep va giao tiep duoc voi du khach nuoc

ngoai

14,5382

11,071

,515

,839

N

%

Reliability Statistics

Valid

327

100,0

Cronbach's

Alpha

N of Items

Cases

Excludeda

0

,0

,839

4

Total

327

100,0

Scale Mean if Item Deleted

Scale Variance if Item

Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item

Deleted

HDV1: Ky nang giao tiep,

ung xu tot

10,9633

7,373

,620

,820

HDV2: Vui ve, nhiet tinh voi

cong viec va khach du lich

10,7768

5,965

,736

,767

HDV3: Lich su, than thien va

te nhi

10,7890

6,468

,737

,768

HDV4: Co kien thuc tot ve diem du lich, ve lich su van

hoa dia phuong

11,0856

6,440

,615

,825