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Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.

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2 Kết quả lần cuối


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

,904


Approx. Chi-Square

5290,971

Bartlett's Test of Sphericity

df

435


Sig.

,000


Total Variance Explained


Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

9,714

32,380

32,380

9,714

32,380

32,380

3,315

11,050

11,050

2

2,770

9,235

41,614

2,770

9,235

41,614

3,235

10,784

21,834

3

2,066

6,888

48,502

2,066

6,888

48,502

3,127

10,423

32,257

4

1,861

6,203

54,706

1,861

6,203

54,706

2,906

9,688

41,945

5

1,784

5,946

60,652

1,784

5,946

60,652

2,860

9,535

51,480

6

1,359

4,531

65,182

1,359

4,531

65,182

2,797

9,324

60,804

7

1,068

3,559

68,742

1,068

3,559

68,742

2,381

7,938

68,742

8

,720

2,399

71,141







9

,688

2,294

73,435








10

,639

2,131

75,567







11

,580

1,934

77,500

12

,554

1,848

79,348

13

,517

1,725

81,073

14

,491

1,638

82,711

15

,471

1,569

84,280

16

,461

1,538

85,818

17

,423

1,409

87,227

18

,421

1,403

88,630

19

,390

1,301

89,931

20

,384

1,280

91,212

21

,364

1,215

92,426

22

,325

1,084

93,510

23

,316

1,054

94,564

24

,282

,939

95,503

25

,266

,886

96,390

26

,247

,824

97,214

27

,241

,804

98,018

28

,225

,751

98,768

29

,204

,679

99,447

30

,166

,553

100,000

Extraction Method: Principal Component Analysis.


Rotated Component Matrixa



Component

1

2

3

4

5

6

7

PCDL2: Co nhieu vuon trai cay va lang hoa canh ket hop he thong kenh rach doc

dao


,780


,797






PCDL4: Co su ket hop voi cac lang nghe truyen thong va di tich lich su


,772

PCDL5: Khong gian thoang dang, yen tinh, sach se


,772

PCDL1: Phong canh thien nhien hai hoa, moc mac va thu hut,

dam chat miet vuon


,727

PCDL3: Khi hau trong lanh mat me


,683

ATTT3: An toan ve sinh thuc pham



ATTT4: Khong co tinh trang thach gia,

cheo keo khach



,781



ATTT2: Co cac dung cu y te cho truong hop can thiet



,709



ATTT5: Khong co trom cap va an xin



,691



ATTT1: Dam bao an toan cho du khach khi den voi diem du lich



,619



,292

TQVCGT3: Tham

quan cac lang nghe truyen thong, di tich lich su


,836

TQVCGT4: Tham

gia cac hoat dong vui choi, giai tri


,817

TQVCGT2: Tham

quan cac vuon trai cay


,794

TQVCGT5: huong thuc don ca tai tu


,751


AUMS4: Cac loai dac san va qua luu niem da dang, phong phu cho du khach

thoai mai lua chon, mua sam




,802

AUMS5: Du khach co the thuong thuc cac loai trai cay tai, tu tay minh hai trai va

mua ve lam qua



,265


,783

AUMS2: Thuc an ngon, nhieu dac san vung mien



,261


,756

AUMS1: Diem tham quan co nhieu nha hang va khu vuc an uong



,322


,686

CSHT2: He thong giao thong den diem du lich thuan tien, de

di




,800

CSHT3: He thong thong tin lien lac hien

dai




,772


CSHT1: Vi tri toa lac cua diem du lich ly tuong, du khach de

den tham qua




,255


,736

CSHT5: Phuong tien van chuyen tai diem du lich thuan tien va tao su thoai mai cho

du khách




,267


,726

HDV2: Vui ve, nhiet tinh voi cong viec va khach du lich





,823

HDV3: Lich su, than thien va te nhi





,790

HDV1: Ky nang giao

tiep, ung xu tot





,767

HDV4: Co kien thuc tot ve diem du lich, ve lich su van hoa dia

phuong





,743

CPDV4: Chi phi mua

sam hop ly





,800

CPDV3: Chi phi cho cac hoat dong vui choi, giai tri phu hop





,721


CPDV2: Chi phi an uong khong cao hon cac diem du lich sinh

thai khac








,717

CPDV1: Chi phi tham quan hop ly


,681


Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

IV KẾT QUẢ PHÂN TÍCH TƯƠNG QUAN

Correlations



PCDL

CSHT

HDV

ATTT

AUMS

TQVCGT

CPDV

CAM

NHAN


Pearson

Correlation

1

,479**

,370**

,443**

,386**

,357**

,251**

,646**

PCDL


Sig. (2-tailed)


,000

,000

,000

,000

,000

,000

,000


N

327

327

327

327

327

327

327

327


Pearson Correlation


,479**


1


,392**


,452**


,498**


,519**


,279**


,604**

CSHT


Sig. (2-tailed)

,000


,000

,000

,000

,000

,000

,000


N

327

327

327

327

327

327

327

327


HDV

Pearson Correlation


,370**


,392**


1


,386**


,120*


,239**


,263**


,448**



Sig. (2-tailed)

,000

,000


,000

,030

,000

,000

,000


N

327

327

327

327

327

327

327

327


Pearson Correlation


,443**


,452**


,386**


1


,529**


,405**


,249**


,568**

ATTT


Sig. (2-tailed)

,000

,000

,000


,000

,000

,000

,000


N

327

327

327

327

327

327

327

327


Pearson Correlation


,386**


,498**


,120*


,529**


1


,546**


,253**


,599**

AUMS


Sig. (2-tailed)

,000

,000

,030

,000


,000

,000

,000


N

327

327

327

327

327

327

327

327


Pearson Correlation


,357**


,519**


,239**


,405**


,546**


1


,277**


,552**

TQVCGT


Sig. (2-tailed)

,000

,000

,000

,000

,000


,000

,000


N

327

327

327

327

327

327

327

327


Pearson Correlation


,251**


,279**


,263**


,249**


,253**


,277**


1


,449**

CPDV


Sig. (2-tailed)

,000

,000

,000

,000

,000

,000


,000


N

327

327

327

327

327

327

327

327

CAM NHAN

Pearson Correlation


,646**


,604**


,448**


,568**


,599**


,552**


,449**


1


Sig. (2-tailed)

,000

,000

,000

,000

,000

,000

,000


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