130 | 130 | 130 | 130 | 130 | 130 | 130 | |
THUONGHIEU | 130 | 130 | 130 | 130 | 130 | 130 | 130 |
CHUANCHUQU AN | 130 | 130 | 130 | 130 | 130 | 130 | 130 |
Có thể bạn quan tâm!
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Kiến Nghị Đối Với Tỉnh Thừa Thiên Huế -
Nghiên cứu các yếu tố ảnh hưởng đến hành vi sử dụng của khách hàng thành phố Huế đối với dịch vụ in ấn tại Công ty cổ phần in Thuận Phát - 13 -
Nghiên cứu các yếu tố ảnh hưởng đến hành vi sử dụng của khách hàng thành phố Huế đối với dịch vụ in ấn tại Công ty cổ phần in Thuận Phát - 14
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Đánh giá sự phù hợp của mô hình
Model Summaryb
R | R Square | Adjusted R Square | Std. Error of the Estimate | Change Statistics | Durbin- Watson | |||||
R Square Change | F Chang e | df1 | df2 | Sig. F Change | ||||||
1 | .775a | .600 | .581 | .33915 | .600 | 30.777 | 6 | 123 | .000 | 1.755 |
a. Predictors: (Constant), CHUANCHUQUAN, THUONGHIEU, NHANVIEN, GIACA, CHATLUONG, HUUDUNG
b. Dependent Variable: HANHVI
Kiểm định sự phù hợp của mô hình
ANOVAa
Sum of Squares | df | Mean Square | F | Sig. | ||
Regression | 21.240 | 6 | 3.540 | 30.777 | .000b | |
1 | Residual | 14.148 | 123 | .115 | ||
Total | 35.388 | 129 |
a. Dependent Variable: HANHVI
b. Predictors: (Constant), CHUANCHUQUAN, THUONGHIEU, NHANVIEN, GIACA, CHATLUONG, HUUDUNG
Hồi quy tương quan
Coefficientsa
Unstandardized | Coefficients | Standardized Coefficients | t | Sig. | ||
B | Std. Error | Beta | ||||
(Constant) | .432 | .430 | 1.004 | .317 | ||
CHATLUONG | .189 | .075 | .170 | 2.505 | .014 | |
1 | GIACA | .224 | .079 | .193 | 2.852 | .005 |
NHANVIEN | .007 | .050 | .008 | .138 | .890 | |
HUUDUNG | .245 | .065 | .263 | 3.792 | .000 | |
THUONGHIEU | -.063 | .061 | -.062 | -1.024 | .308 |
.355 | .072 | .365 | 4.934 | .000 |
a. Dependent Variable: HANHVI
6. Phân tích đánh giá về hành vi của khách hàng
Chất lượng
Statistics
CHATLUONG1 | CHATLUONG2 | CHATLUONG3 | CHATLUONG4 | CHATLUONG | ||
N | Valid Missing | 130 0 | 130 0 | 130 0 | 130 0 | 130 0 |
Mean | 4.51 | 3.97 | 3.66 | 3.97 | 4.0269 |
CHATLUONG1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
trung lap | 4 | 3.1 | 3.1 | 3.1 | |
dong y | 56 | 43.1 | 43.1 | 46.2 | |
Valid | rat dong y | 70 | 53.8 | 53.8 | 100.0 |
Total | 130 | 100.0 | 100.0 |
CHATLUONG2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 1 | .8 | .8 | .8 | |
trung lap | 16 | 12.3 | 12.3 | 13.1 | |
Valid | dong y | 99 | 76.2 | 76.2 | 89.2 |
rat dong y | 14 | 10.8 | 10.8 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
CHATLUONG3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 11 | 8.5 | 8.5 | 8.5 | |
trung lap | 37 | 28.5 | 28.5 | 36.9 | |
Valid | dong y | 67 | 51.5 | 51.5 | 88.5 |
rat dong y | 15 | 11.5 | 11.5 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
CHATLUONG4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
trung lap | 29 | 22.3 | 22.3 | 22.3 | |
dong y | 76 | 58.5 | 58.5 | 80.8 | |
Valid | rat dong y | 25 | 19.2 | 19.2 | 100.0 |
Total | 130 | 100.0 | 100.0 |
Giá cả
Statistics
GIACA1 | GIACA2 | GIACA3 | GIACA4 | GIACA | ||
N | Valid Missing | 130 0 | 130 0 | 130 0 | 130 0 | 130 0 |
Mean | 4.14 | 3.65 | 3.92 | 3.53 | 3.8096 |
GIACA1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
trung lap | 11 | 8.5 | 8.5 | 8.5 | |
dong y | 90 | 69.2 | 69.2 | 77.7 | |
Valid | rat dong y | 29 | 22.3 | 22.3 | 100.0 |
Total | 130 | 100.0 | 100.0 |
GIACA2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 3 | 2.3 | 2.3 | 2.3 | |
trung lap | 45 | 34.6 | 34.6 | 36.9 | |
Valid | dong y | 76 | 58.5 | 58.5 | 95.4 |
rat dong y | 6 | 4.6 | 4.6 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
GIACA3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 3 | 2.3 | 2.3 | 2.3 | |
trung lap | 26 | 20.0 | 20.0 | 22.3 | |
Valid | dong y | 80 | 61.5 | 61.5 | 83.8 |
rat dong y | 21 | 16.2 | 16.2 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
GIACA4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 3 | 2.3 | 2.3 | 2.3 | |
trung lap | 55 | 42.3 | 42.3 | 44.6 | |
Valid | dong y | 72 | 55.4 | 55.4 | 100.0 |
Total | 130 | 100.0 | 100.0 |
Hữu dụng
Statistics
HUUDUNG1 | HUUDUNG2 | HUUDUNG3 | HUUDUNG4 | HUUDUNG | ||
N | Valid Missing | 130 0 | 130 0 | 130 0 | 130 0 | 130 0 |
Mean | 4.00 | 3.97 | 3.86 | 3.98 | 3.9519 |
HUUDUNG1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
trung lap | 23 | 17.7 | 17.7 | 17.7 | |
dong y | 84 | 64.6 | 64.6 | 82.3 | |
Valid | rat dong y | 23 | 17.7 | 17.7 | 100.0 |
Total | 130 | 100.0 | 100.0 |
HUUDUNG2
Frequency | Percent | Valid Percent | Cumulative Percent |
khong dong y | 3 | 2.3 | 2.3 | 2.3 | |
trung lap | 27 | 20.8 | 20.8 | 23.1 | |
Valid | dong y | 71 | 54.6 | 54.6 | 77.7 |
rat dong y | 29 | 22.3 | 22.3 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
HUUDUNG3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 3 | 2.3 | 2.3 | 2.3 | |
trung lap | 34 | 26.2 | 26.2 | 28.5 | |
Valid | dong y | 71 | 54.6 | 54.6 | 83.1 |
rat dong y | 22 | 16.9 | 16.9 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
HUUDUNG4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 2 | 1.5 | 1.5 | 1.5 | |
trung lap | 29 | 22.3 | 22.3 | 23.8 | |
Valid | dong y | 69 | 53.1 | 53.1 | 76.9 |
rat dong y | 30 | 23.1 | 23.1 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
Chuẩn chủ quan
Statistics
CHUANCHUQU AN1 | CHUANCHUQU AN2 | CHUANCHUQU AN3 | CHUANCHUQU AN4 | CHUANCHUQU AN | ||
N | Valid Missing | 130 0 | 130 0 | 130 0 | 130 0 | 130 0 |
Mean | 4.22 | 3.85 | 3.80 | 3.79 | 3.9154 |
CHUANCHUQUAN1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | trung lap | 15 | 11.5 | 11.5 | 11.5 |
71 | 54.6 | 54.6 | 66.2 | |
rat dong y | 44 | 33.8 | 33.8 | 100.0 |
Total | 130 | 100.0 | 100.0 |
CHUANCHUQUAN2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 2 | 1.5 | 1.5 | 1.5 | |
trung lap | 39 | 30.0 | 30.0 | 31.5 | |
Valid | dong y | 66 | 50.8 | 50.8 | 82.3 |
rat dong y | 23 | 17.7 | 17.7 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
CHUANCHUQUAN3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 4 | 3.1 | 3.1 | 3.1 | |
trung lap | 37 | 28.5 | 28.5 | 31.5 | |
Valid | dong y | 70 | 53.8 | 53.8 | 85.4 |
rat dong y | 19 | 14.6 | 14.6 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
CHUANCHUQUAN4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 5 | 3.8 | 3.8 | 3.8 | |
trung lap | 33 | 25.4 | 25.4 | 29.2 | |
Valid | dong y | 76 | 58.5 | 58.5 | 87.7 |
rat dong y | 16 | 12.3 | 12.3 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
Hành vi khách hàng
Statistics
HANHVI1 | HANHVI2 | HANHVI3 | HANHVI | |
Valid N Missing Mean | 130 0 4.43 | 130 0 4.07 | 130 0 3.99 | 130 0 4.1641 |
HANHVI1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
dong y | 74 | 56.9 | 56.9 | 56.9 | |
Valid | rat dong y | 56 | 43.1 | 43.1 | 100.0 |
Total | 130 | 100.0 | 100.0 |
HANHVI2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 1 | .8 | .8 | .8 | |
trung lap | 21 | 16.2 | 16.2 | 16.9 | |
Valid | dong y | 76 | 58.5 | 58.5 | 75.4 |
rat dong y | 32 | 24.6 | 24.6 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
HANHVI3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
khong dong y | 4 | 3.1 | 3.1 | 3.1 | |
trung lap | 19 | 14.6 | 14.6 | 17.7 | |
Valid | dong y | 81 | 62.3 | 62.3 | 80.0 |
rat dong y | 26 | 20.0 | 20.0 | 100.0 | |
Total | 130 | 100.0 | 100.0 |