nghe nghiep
Frequency | Percent | Valid Percent | Cumulative Percent | ||
kinh doanh/buon ban | 56 | 43.1 | 43.1 | 43.1 | |
cong nhan vien chuc | 35 | 26.9 | 26.9 | 70.0 | |
hoc sinh/sinh vien | 24 | 18.5 | 18.5 | 88.5 | |
Valid | lao dong pho thong | 12 | 9.2 | 9.2 | 97.7 |
noi tro huu tri | 3 | 2.3 | 2.3 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
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2. Mô tả hành vi mẫu nghiên cứu
Số lần sử dụng
so lan su dung
Frequency | Percent | Valid Percent | Cumulative Percent | ||
1 lan | 53 | 40.8 | 40.8 | 40.8 | |
2 lan | 22 | 16.9 | 16.9 | 57.7 | |
Valid | 3 lan | 30 | 23.1 | 23.1 | 80.8 |
tren 3 lan | 25 | 19.2 | 19.2 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
Mục đích sử dụng
muc dich su dung
Frequency | Percent | Valid Percent | Cumulative Percent | ||
in poster, pano | 66 | 50.8 | 50.8 | 50.8 | |
thiet ke logo, poster | 44 | 33.8 | 33.8 | 84.6 | |
Valid | chinh sua logo, poster | 16 | 12.3 | 12.3 | 96.9 |
khac | 4 | 3.1 | 3.1 | 100.0 | |
Total | 130 | 100.0 | 100.0 |
Nguồn thông tin
$cau3 Frequencies
Responses | Percent of Cases | |||
N | Percent | |||
thong tin tu cac to roi, ap phich, poster | 104 | 26.6% | 80.0% | |
thong tin tu bao chi, Internet | 106 | 27.1% | 81.5% | |
nguon thong tina | Tu nhan vien tu van cua cong ty | 67 | 17.1% | 51.5% |
thong qua ban be, nguoi quen gioi thieu | 114 | 29.2% | 87.7% | |
Total | 391 | 100.0% | 300.8% |
a. Dichotomy group tabulated at value 1.
Lí do sử dụng
$cau4 Frequencies
Responses | Percent of Cases | |||
N | Percent | |||
duoc ban be, nguoi quen khuyen dung | 73 | 17.4% | 56.2% | |
li do su dunga | phu hop nhu cau su dung chat luong dich vu cao | 130 | 31.0% | 100.0% |
50 | 11.9% | 38.5% | ||
gia ca phu hop | 46 | 11.0% | 35.4% | |
dich vu nhanh chong, tien loi | 121 | 28.8% | 93.1% | |
Total | 420 | 100.0% | 323.1% |
a. Dichotomy group tabulated at value 1.
3. Kiểm định độ tin cậy của thang đo
Biến độc lập
Reliability Statistics
N of Items | |
.725 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CHATLUONG1 | 11.60 | 2.366 | .507 | .670 |
CHATLUONG2 | 12.14 | 2.477 | .505 | .676 |
CHATLUONG3 | 12.45 | 1.598 | .662 | .567 |
CHATLUONG4 | 12.14 | 2.291 | .432 | .711 |
Reliability Statistics
N of Items | |
.757 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
GIACA1 | 11.10 | 2.215 | .466 | .745 |
GIACA2 | 11.58 | 1.811 | .659 | .640 |
GIACA3 | 11.32 | 1.910 | .481 | .749 |
GIACA4 | 11.71 | 1.976 | .639 | .658 |
Reliability Statistics
N of Items | |
.894 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
NHANVIEN1 | 8.48 | 1.569 | .843 | .803 |
NHANVIEN2 | 8.51 | 1.678 | .844 | .806 |
NHANVIEN3 | 8.49 | 1.771 | .696 | .931 |
Reliability Statistics
N of Items | |
.833 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
HUUDUNG1 | 11.81 | 3.552 | .523 | .844 |
HUUDUNG2 | 11.84 | 2.664 | .801 | .721 |
HUUDUNG3 | 11.95 | 3.106 | .587 | .823 |
HUUDUNG4 | 11.83 | 2.762 | .754 | .745 |
Reliability Statistics
N of Items | |
.843 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
THUONGHIEU1 | 12.92 | 2.428 | .796 | .751 |
THUONGHIEU2 | 12.92 | 2.568 | .582 | .846 |
THUONGHIEU3 | 13.03 | 2.728 | .593 | .836 |
THUONGHIEU4 | 12.98 | 2.379 | .762 | .764 |
Reliability Statistics
N of Items | |
.778 | 4 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
CHUANCHUQUAN1 | 11.44 | 2.837 | .651 | .692 |
CHUANCHUQUAN2 | 11.82 | 2.632 | .639 | .693 |
CHUANCHUQUAN3 | 11.86 | 2.663 | .623 | .702 |
CHUANCHUQUAN4 | 11.87 | 3.091 | .431 | .799 |
Biến phụ thuộc
Reliability Statistics
N of Items | |
.797 | 3 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
HANHVI1 | 8.06 | 1.438 | .657 | .735 |
HANHVI2 | 8.42 | 1.114 | .658 | .708 |
HANHVI3 | 8.50 | 1.074 | .647 | .726 |
4. Phân tích nhân tố khám phá EFA
a. Biến độc lập
KMO and Bartlett's Test
.758 | |
Approx. Chi-Square | 1531.663 |
Bartlett's Test of Sphericity df | 253 |
Sig. | .000 |
Total Variance Explained
Initial Eigenvalues | Extraction Sums of Squared Loadings | Rotation Sums of Squared Loadings |
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 5.761 | 25.046 | 25.046 | 5.761 | 25.046 | 25.046 | 2.878 | 12.515 | 12.515 |
2 | 3.595 | 15.629 | 40.675 | 3.595 | 15.629 | 40.675 | 2.823 | 12.276 | 24.791 |
3 | 1.876 | 8.155 | 48.831 | 1.876 | 8.155 | 48.831 | 2.589 | 11.255 | 36.046 |
4 | 1.610 | 7.001 | 55.832 | 1.610 | 7.001 | 55.832 | 2.541 | 11.047 | 47.093 |
5 | 1.486 | 6.463 | 62.294 | 1.486 | 6.463 | 62.294 | 2.490 | 10.828 | 57.920 |
6 | 1.261 | 5.484 | 67.778 | 1.261 | 5.484 | 67.778 | 2.267 | 9.858 | 67.778 |
7 | .913 | 3.972 | 71.750 | ||||||
8 | .808 | 3.512 | 75.262 | ||||||
9 | .735 | 3.195 | 78.458 | ||||||
10 | .640 | 2.784 | 81.241 | ||||||
11 | .607 | 2.641 | 83.882 | ||||||
12 | .578 | 2.512 | 86.394 | ||||||
13 | .501 | 2.180 | 88.575 | ||||||
14 | .453 | 1.970 | 90.545 | ||||||
15 | .415 | 1.805 | 92.350 | ||||||
16 | .326 | 1.418 | 93.769 | ||||||
17 | .322 | 1.401 | 95.169 | ||||||
18 | .303 | 1.317 | 96.486 | ||||||
19 | .262 | 1.139 | 97.626 | ||||||
20 | .215 | .934 | 98.560 | ||||||
21 | .142 | .617 | 99.177 | ||||||
22 | .107 | .467 | 99.644 | ||||||
23 | .082 | .356 | 100.000 |
Extraction Method: Principal Component Analysis.
Rotated Component Matrixa
Component | ||||||
1 | 2 | 3 | 4 | 5 | 6 | |
HUUDUNG2 | .893 | |||||
HUUDUNG4 | .867 | |||||
HUUDUNG3 | .655 | |||||
HUUDUNG1 | .594 |
.893 | |||||
THUONGHIEU4 | .872 | ||||
THUONGHIEU3 | .754 | ||||
THUONGHIEU2 | .741 | ||||
GIACA2 | .871 | ||||
GIACA4 | .775 | ||||
GIACA3 | .625 | ||||
GIACA1 | .596 | ||||
NHANVIEN2 | .923 | ||||
NHANVIEN1 | .913 | ||||
NHANVIEN3 | .830 | ||||
CHATLUONG3 | .836 | ||||
CHATLUONG2 | .746 | ||||
CHATLUONG1 | .619 | ||||
CHATLUONG4 | .585 | ||||
CHUANCHUQUAN4 | .789 | ||||
CHUANCHUQUAN2 | .657 | ||||
CHUANCHUQUAN3 | .645 | ||||
CHUANCHUQUAN1 | .600 |
Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
b. Biến phụ thuộc
KMO and Bartlett's Test
.715 | |
Approx. Chi-Square | 124.471 |
Bartlett's Test of Sphericity df | 3 |
Sig. | .000 |
Total Variance Explained
Initial | Eigenvalues | Extraction Sums of Squared Loadings | ||||
Total | % of Variance | Cumulative % | Total | % of Variance | Cumulative % | |
1 | 2.167 | 72.231 | 72.231 | 2.167 | 72.231 | 72.231 |
2 | .426 | 14.201 | 86.432 | |||
3 | .407 | 13.568 | 100.000 |
Extraction Method: Principal Component Analysis.
Component Matrixa
Component | |
1 | |
HANHVI2 HANHVI1 HANHVI3 | .853 .851 .845 |
Extraction Method:
Principal Component Analysis.
a. 1 components extracted.
5. Phân tích hồi quy
Phân tích tương quan Pearsons
Correlations
HAN HVI | CHATLUO NG | GIACA | NHANVI EN | HUUDUN G | THUONGHI EU | CHUANCH UQUAN | ||
HANHVI | 1.000 | .529 | .541 | .031 | .589 | -.063 | .675 | |
CHATLUONG | .529 | 1.000 | .416 | .006 | .379 | -.096 | .473 | |
GIACA | .541 | .416 | 1.000 | -.016 | .383 | -.039 | .476 | |
Pearson | NHANVIEN | .031 | .006 | -.016 | 1.000 | .134 | .305 | .022 |
Correlation | HUUDUNG | .589 | .379 | .383 | .134 | 1.000 | .067 | .521 |
THUONGHIEU | -.063 | -.096 | -.039 | .305 | .067 | 1.000 | .008 | |
CHUANCHUQU AN | .675 | .473 | .476 | .022 | .521 | .008 | 1.000 | |
HANHVI | . | .000 | .000 | .365 | .000 | .240 | .000 | |
CHATLUONG | .000 | . | .000 | .474 | .000 | .140 | .000 | |
GIACA | .000 | .000 | . | .430 | .000 | .329 | .000 | |
Sig. (1-tailed) | NHANVIEN HUUDUNG | .365 .000 | .474 .000 | .430 .000 | . .065 | .065 . | .000 .225 | .402 .000 |
THUONGHIEU | .240 | .140 | .329 | .000 | .225 | . | .465 | |
CHUANCHUQU AN | .000 | .000 | .000 | .402 | .000 | .465 | . | |
HANHVI | 130 | 130 | 130 | 130 | 130 | 130 | 130 | |
N | CHATLUONG GIACA | 130 130 | 130 130 | 130 130 | 130 130 | 130 130 | 130 130 | 130 130 |
NHANVIEN | 130 | 130 | 130 | 130 | 130 | 130 | 130 |