= “Strongly Disagree”, 2 = “Mildly Disagree”, 3 = “Unsure”, 4 = “Mildly Agree”, 5 = “Strongly Agree”.

NO

STATEMENTS

LEVEL OF

AGREEMENT

1

We are approaching the limit of the number of people the earth can support

1

2

3

4

5

2

When humans interfere with nature it often produces disastrous consequences

1

2

3

4

5

3

Humans are severely abusing the environment

1

2

3

4

5

4

Plants and animals have as much right as humans to exist

1

2

3

4

5

5

Despite our special abilities humans are still subject to the laws of nature

1

2

3

4

5

STATEMENTS

LEVEL OF

AGREEMENT

6

The earth is like a spaceship with very limited room and resources

1

2

3

4

5

7

The balance of nature is very delicate and easily upset

1

2

3

4

5

8

If our behaviors to nature do not change, we will soon experience a major ecological catastrophe

1

2

3

4

5

9

My family will encourage if I take part in an eco-tour

1

2

3

4

5

10

My friends will encourage if I take part in an eco-tour

1

2

3

4

5

11

My colleagues will encourage if I take part in an eco-tour

1

2

3

4

5

12

The people already experienced eco-tours will encourage if I take part in it

1

2

3

4

5

13

It’s easy for me to take part in an eco-tour

1

2

3

4

5

14

I believe I have the resources required (time, budget, health) to take part in an eco-tour

1

2

3

4

5

15

Whether I take part in an eco-tour is completely up to me

1

2

3

4

5

16

I take part in an eco-tour to enlarge my knowledge (about ecological, natural or cultural areas)

1

2

3

4

5

17

I take part in an eco-tour to experience the life at destination

1

2

3

4

5

18

I take part in an eco-tour to explore new places or cultures

1

2

3

4

5

19

I take part in an eco-tour to feel close to nature, enjoy fresh atmosphere

1

2

3

4

5

20

I take part in an eco-tour to feel relax and free

1

2

3

4

5

21

I take part in an eco-tour to refresh my mental and physical state

1

2

3

4

5

22

I take part in an eco-tour to escape from the daily life routine

1

2

3

4

5

23

I take part in an eco-tour to have fun and feel excited

1

2

3

4

5

24

I take part in an eco-tour to meet people with similar interests and hobbies

1

2

3

4

5

25

I take part in an eco-tour to have a good time with my family and friends

1

2

3

4

5

STATEMENTS

LEVEL OF

AGREEMENT

26

I take part in an eco-tour to have chance to contribute to environment protection and ecological conservation

1

2

3

4

5

27

I admire people who own expensive homes, cars, and clothes

1

2

3

4

5

28

I like a lot of luxury in my life

1

2

3

4

5

29

I’d happier if I could afford to buy more things

1

2

3

4

5

30

There is a high likelihood that I will visit an ecotourism destination within a foreseeable future

1

2

3

4

5

31

I intend to visit an ecotourism destination within a foreseeable future

1

2

3

4

5

32

I will visit an ecotourism destination within the next 12 months

1

2

3

4

5

4. 30 - 34

7. 45 - 49

2. 20 - 24

5. 35 - 39

8. 50 or older

3. 25 - 29

6. 40 - 44

Số biến quan sát

.835

8

Trung bình

thang đo nếu loại biến

Phương sai

thang đo nếu loại biến

Hệ số tương

quan Biến- Tổng

Cronbach's

Alpha nếu loại biến

TD1

29.81

18.905

.450

.833

TD2

29.43

18.655

.602

.811

TD3

29.15

19.232

.606

.811

TD4

29.02

19.307

.518

.821

TD5

29.26

19.037

.511

.823

TD6

29.35

17.970

.597

.811

TD7

29.36

18.732

.603

.811

TD8

29.01

18.876

.670

.804

Số biến quan sát

.882

4

Trung bình

thang đo nếu loại biến

Phương sai

thang đo nếu loại biến

Hệ số tương

quan Biến- Tổng

Cronbach's

Alpha nếu loại biến

CQ1

12.32

4.789

.765

.840

CQ2

12.23

4.988

.802

.827

CQ3

12.27

5.186

.771

.840

CQ4

12.38

5.013

.653

.886

Số biến quan sát

.795

3

Trung bình

thang đo nếu loại biến

Phương sai

thang đo nếu loại biến

Hệ số tương

quan Biến- Tổng

Cronbach's

Alpha nếu loại biến

KN1

8.06

2.241

.632

.731

KN2

8.08

2.376

.693

.668

KN3

7.83

2.435

.596

.765

Số biến quan sát

.902

11

Trung bình thang đo nếu

loại biến

Phương sai thang đo nếu

loại biến

Hệ số tương quan Biến-

Tổng

Cronbach's Alpha nếu

loại biến

DL1

42.38

38.243

.637

.894

DL2

42.38

38.405

.599

.896

DL3

42.29

37.879

.693

.891

DL4

42.24

37.846

.727

.890

DL5

42.29

37.793

.704

.891

DL6

42.41

36.791

.695

.890

DL7

42.75

35.802

.573

.901

DL8

42.38

36.773

.666

.892

DL9

42.87

35.432

.646

.894

DL10

42.70

37.848

.644

.893

DL11

42.50

38.257

.575

.897

Số biến quan sát

.758

3

Trung bình

thang đo nếu loại biến

Phương sai

thang đo nếu loại biến

Hệ số tương

quan Biến- Tổng

Cronbach's

Alpha nếu loại biến

VC1

5.43

3.409

.581

.685

VC2

5.12

3.025

.627

.631

VC3

4.67

3.421

.560

.708

Số biến quan sát

.809

3

Trung bình thang đo nếu

loại biến

Phương sai thang đo nếu

loại biến

Hệ số tương quan Biến-

Tổng

Cronbach's Alpha nếu

loại biến

DD1

7.54

2.460

.652

.746

DD2

7.65

2.359

.714

.684

DD3

7.94

2.288

.617

.788

.866

Kiểm định Bartlett

Giá trị Chi-bình phương

5484.209

df

406

Sig.

.000

Giá trị riêng (Eigenvalues) ban đầu

Tổng bình phương hệ số tải sau khi trích

Tổng bình phương hệ số tải sau khi xoay

Tổng cộng

%

phương sai

Lũy kế

%

Tổng cộng

% phương sai

Lũy kế

%

Tổng cộng

%

phương sai

Lũy kế

%

1

9.679

33.374

33.374

9.679

33.374

33.374

4.200

14.484

14.484

2

2.515

8.673

42.047

2.515

8.673

42.047

3.906

13.470

27.955

3

2.255

7.775

49.822

2.255

7.775

49.822

3.370

11.620

39.574

4

1.669

5.755

55.577

1.669

5.755

55.577

2.663

9.181

48.756

5

1.397

4.819

60.395

1.397

4.819

60.395

2.451

8.452

57.208

6

1.226

4.229

64.625

1.226

4.229

64.625

2.151

7.417

64.625

7

.973

3.354

67.979

8

.883

3.046

71.025

9

.792

2.731

73.756

10

.738

2.543

76.299

11

.673

2.321

78.620

12

.623

2.147

80.767

13

.571

1.968

82.735

14

.533

1.837

84.571

15

.515

1.774

86.346

16

.505

1.742

88.088

17

.445

1.535

89.622

18

.415

1.433

91.055

19

.345

1.189

92.244

20

.341

1.176

93.420

21

.292

1.008

94.428

22

.283

.977

95.405

23

.234

.808

96.213

24

.226

.779

96.992

25

.201

.693

97.684

26

.186

.640

98.325

27

.176

.605

98.930

28

.164

.566

99.496

29

.146

.504

100.000