= “Strongly Disagree”, 2 = “Mildly Disagree”, 3 = “Unsure”, 4 = “Mildly Agree”, 5 =

STATEMENTS

LEVEL OF

AGREEMENT

We are approaching the limit of the number of people the earth can support

When humans interfere with nature it often produces disastrous consequences

Humans are severely abusing the environment

Plants and animals have as much right as humans to exist

Despite our special abilities humans are still subject to the laws of nature

Phụ lục 5: Bảng câu hỏi dành cho khách du lịch quốc tế

SURVEY QUESTIONNAIRE

Dear Sir/Madam,

In order to collect data for the MBA research “An Investigation into the Effects of Factors on Tourists’ Intention for Eco-tour in Khanh Hoa Province”, we would like you to answer the questionnaire below. Your answers, which will be kept confidential and used for the research only, will make a great contribution to the research and, in a larger scale, to the development of Khanh Hoa ecotourism. If you have any further questions or opinions in answering the questionnaire, please contact me at khiett2k@gmail.com.

Thank you for your time and cooperation!

In this survey, Ecotourism means a type of tourism that is based on nature, connected with the local cultural identity, has the participation of local communities and includes educational activities of environmental protection. (Source: Vietnamese Law on Tourism 2017)

Please circle your choice to each question below:

Question A: Have you travelled to Khanh Hoa Province for ecotourism? (Please circle only ONE answer)

1. Not yet

2. Yes, I have.

If your answer is “2. I have”, you do not need to answer the next questions. Thank you for your time and cooperation!

Question B: Which of the following tourist activities in Khanh Hoa do you want to do? (MORE THAN 1 answer is acceptable)

1. Sea-island tourism (beach resorts, island tours, adventure sports, exploring the sea floor ...)

2. Adventure tourism (mountain climbing, forest trekking, waterfalls, rivers, streams sightseeing...)

3. Cultural tourism (visiting festivals, historical-cultural sites, learning cultural identity of ethnic minorities...)

4. MICE tourism (Meetings, Incentives, Conferences, and Events)

5. Ecotourism (visiting a destination to learn about the ecosystems (e.g.: forests, sea animals, coral reefs, conservation areas)

6. Pleasure tourism, Religious tourism

7. Travel for business, health or visiting relatives

8. Others: (please specify: ................................................................................................)

For each statement listed below, please indicate whether you STRONGLY AGREE, MILDLY AGREE, are UNSURE, MILDLY DISAGREE or

STRONGLY DISAGREE with it. (Only ONE answer is acceptable)

Có thể bạn quan tâm!

Xem toàn bộ 135 trang tài liệu này.

1 = “Strongly Disagree”, 2 = “Mildly Disagree”, 3 = “Unsure”, 4 = “Mildly Agree”, 5 = “Strongly Agree”.

STATEMENTS	LEVEL OF AGREEMENT
6	The earth is like a spaceship with very limited room and resources	1	2	3	4	5
7	The balance of nature is very delicate and easily upset	1	2	3	4	5
8	If our behaviors to nature do not change, we will soon experience a major ecological catastrophe	1	2	3	4	5
9	My family will encourage if I take part in an eco-tour	1	2	3	4	5
10	My friends will encourage if I take part in an eco-tour	1	2	3	4	5
11	My colleagues will encourage if I take part in an eco-tour	1	2	3	4	5
12	The people already experienced eco-tours will encourage if I take part in it	1	2	3	4	5
13	It’s easy for me to take part in an eco-tour	1	2	3	4	5
14	I believe I have the resources required (time, budget, health) to take part in an eco-tour	1	2	3	4	5
15	Whether I take part in an eco-tour is completely up to me	1	2	3	4	5
16	I take part in an eco-tour to enlarge my knowledge (about ecological, natural or cultural areas)	1	2	3	4	5
17	I take part in an eco-tour to experience the life at destination	1	2	3	4	5
18	I take part in an eco-tour to explore new places or cultures	1	2	3	4	5
19	I take part in an eco-tour to feel close to nature, enjoy fresh atmosphere	1	2	3	4	5
20	I take part in an eco-tour to feel relax and free	1	2	3	4	5
21	I take part in an eco-tour to refresh my mental and physical state	1	2	3	4	5
22	I take part in an eco-tour to escape from the daily life routine	1	2	3	4	5
23	I take part in an eco-tour to have fun and feel excited	1	2	3	4	5
24	I take part in an eco-tour to meet people with similar interests and hobbies	1	2	3	4	5
25	I take part in an eco-tour to have a good time with my family and friends	1	2	3	4	5

STATEMENTS	LEVEL OF AGREEMENT
26	I take part in an eco-tour to have chance to contribute to environment protection and ecological conservation	1	2	3	4	5
27	I admire people who own expensive homes, cars, and clothes	1	2	3	4	5
28	I like a lot of luxury in my life	1	2	3	4	5
29	I’d happier if I could afford to buy more things	1	2	3	4	5
30	There is a high likelihood that I will visit an ecotourism destination within a foreseeable future	1	2	3	4	5
31	I intend to visit an ecotourism destination within a foreseeable future	1	2	3	4	5
32	I will visit an ecotourism destination within the next 12 months	1	2	3	4	5

PARTICIPANT’S INFORMATION

I: Gender: 1. Male 2. Female

II: Nationality: .........................................................................................................................

IV: Age:

1. 15 - 19

4. 30 - 34	7. 45 - 49
2. 20 - 24	5. 35 - 39	8. 50 or older
3. 25 - 29	6. 40 - 44

V: Average net monthly income:

1. Less than $1,000 4. $3,000 - $3,999 7. $6,000 or more

2. $1,000 - $1,999 5. $4,000 - $4,999

3. $2,000 - $2,999 6. $5,000 - $5,999

THANK YOU VERY MUCH FOR YOUR PARTICIPATION!

Thang đo Thái độ về môi trường sinh thái:

Thống kê Độ tin cậy

Cronbach's Alpha

Số biến quan sát
.835	8

Thống kê Biến-Tổng

Trung bình thang đo nếu loại biến	Phương sai thang đo nếu loại biến	Hệ số tương quan Biến- Tổng	Cronbach's Alpha nếu loại biến
TD1	29.81	18.905	.450	.833
TD2	29.43	18.655	.602	.811
TD3	29.15	19.232	.606	.811
TD4	29.02	19.307	.518	.821
TD5	29.26	19.037	.511	.823
TD6	29.35	17.970	.597	.811
TD7	29.36	18.732	.603	.811
TD8	29.01	18.876	.670	.804

Thang đo Chuẩn chủ quan về du lịch sinh thái

Thống kê Độ tin cậy

Cronbach's Alpha

Số biến quan sát
.882	4

Thống kê Biến-Tổng

Trung bình thang đo nếu loại biến	Phương sai thang đo nếu loại biến	Hệ số tương quan Biến- Tổng	Cronbach's Alpha nếu loại biến
CQ1	12.32	4.789	.765	.840
CQ2	12.23	4.988	.802	.827
CQ3	12.27	5.186	.771	.840
CQ4	12.38	5.013	.653	.886

Số biến quan sát
.795	3

Cronbach's Alpha

Thống kê Biến-Tổng

Trung bình thang đo nếu loại biến	Phương sai thang đo nếu loại biến	Hệ số tương quan Biến- Tổng	Cronbach's Alpha nếu loại biến
KN1	8.06	2.241	.632	.731
KN2	8.08	2.376	.693	.668
KN3	7.83	2.435	.596	.765

Thang đo Động lực du lịch sinh thái

Thống kê Độ tin cậy

Cronbach's Alpha

Số biến quan sát
.902	11

Thống kê Biến-Tổng

Trung bình thang đo nếu loại biến	Phương sai thang đo nếu loại biến	Hệ số tương quan Biến- Tổng	Cronbach's Alpha nếu loại biến
DL1	42.38	38.243	.637	.894
DL2	42.38	38.405	.599	.896
DL3	42.29	37.879	.693	.891
DL4	42.24	37.846	.727	.890
DL5	42.29	37.793	.704	.891
DL6	42.41	36.791	.695	.890
DL7	42.75	35.802	.573	.901
DL8	42.38	36.773	.666	.892
DL9	42.87	35.432	.646	.894
DL10	42.70	37.848	.644	.893
DL11	42.50	38.257	.575	.897

Số biến quan sát
.758	3

Cronbach's Alpha

Thống kê Biến-Tổng

Trung bình thang đo nếu loại biến	Phương sai thang đo nếu loại biến	Hệ số tương quan Biến- Tổng	Cronbach's Alpha nếu loại biến
VC1	5.43	3.409	.581	.685
VC2	5.12	3.025	.627	.631
VC3	4.67	3.421	.560	.708

Thang đo Dự định du lịch sinh thái

Thống kê Độ tin cậy

Cronbach's Alpha

Số biến quan sát
.809	3

Thống kê Biến-Tổng

Trung bình thang đo nếu loại biến	Phương sai thang đo nếu loại biến	Hệ số tương quan Biến- Tổng	Cronbach's Alpha nếu loại biến
DD1	7.54	2.460	.652	.746
DD2	7.65	2.359	.714	.684
DD3	7.94	2.288	.617	.788

Phụ lục 7A: Kết quả phân tích nhân tố khám phá EFA lần 1

Kiểm định KMO và Bartlett

Hệ số Kaiser-Meyer-Olkin đo lường độ thích hợp của mẫu

.866
Kiểm định Bartlett	Giá trị Chi-bình phương	5484.209
	df	406
	Sig.	.000

Tổng phương sai được giải thích

Thành phần

Giá trị riêng (Eigenvalues) ban đầu			Tổng bình phương hệ số tải sau khi trích			Tổng bình phương hệ số tải sau khi xoay
Tổng cộng	% phương sai	Lũy kế %	Tổng cộng	% phương sai	Lũy kế %	Tổng cộng	% phương sai	Lũy kế %
1	9.679	33.374	33.374	9.679	33.374	33.374	4.200	14.484	14.484
2	2.515	8.673	42.047	2.515	8.673	42.047	3.906	13.470	27.955
3	2.255	7.775	49.822	2.255	7.775	49.822	3.370	11.620	39.574
4	1.669	5.755	55.577	1.669	5.755	55.577	2.663	9.181	48.756
5	1.397	4.819	60.395	1.397	4.819	60.395	2.451	8.452	57.208
6	1.226	4.229	64.625	1.226	4.229	64.625	2.151	7.417	64.625
7	.973	3.354	67.979
8	.883	3.046	71.025
9	.792	2.731	73.756
10	.738	2.543	76.299
11	.673	2.321	78.620
12	.623	2.147	80.767
13	.571	1.968	82.735
14	.533	1.837	84.571
15	.515	1.774	86.346
16	.505	1.742	88.088
17	.445	1.535	89.622
18	.415	1.433	91.055
19	.345	1.189	92.244
20	.341	1.176	93.420
21	.292	1.008	94.428
22	.283	.977	95.405
23	.234	.808	96.213
24	.226	.779	96.992
25	.201	.693	97.684
26	.186	.640	98.325
27	.176	.605	98.930
28	.164	.566	99.496
29	.146	.504	100.000

Phương pháp trích: Phân tích thành phần chính PCA

Xem tất cả 135 trang.

Ngày đăng: 21/08/2023