Nghiên cứu các nhân tố ảnh hưởng đến xu hướng sử dụng dịch vụ tiền gửi tiết kiệm của khách hàng cá nhân tại ngân hàng TMCP Đông Á chi nhánh Huế - 16

Thuong hieu duoc biet den rong rai

.953

Ngan hang hoat dong lau nam

.938

Co quy mo lon manh

.516

.515

Bao mat thong tin khach hang tot

Co nguoi than quen lam viec tai ngan hang

.852

Co nhieu nguoi than quen gui tien tai Ngan hang

.803

Do co nguoi than quengioi thieu, khuyen su dung

.800

Gio lam viec thuan tien

.772

Thu tuc giay to don gia, ro rang, khong phuc tap

.720

Ngan hang co nhieu dia diem giao dich

.657

Ngan hang co trang thiet bi hien dai

.561

Cac phuong thuc tra lai phu hop dap ung duoc nhu cau

.841

Lai suat Ngan hang hop ly

.773

Lai suat Ngan hang co tinh canh tranh

.677

O vi tri cao trong bang xep hang

.832

.778

Bartlett's Test of Sphericity

Approx. Chi-Square

1.736E3

df

253

Sig.

.000

Component

1

2

3

4

5

6

Nhan vien biet lang nghe khach hang

.870

Nhan vien tu van, giai dap thac mac day du

.845

Nhan vien giai quyet khieu nai nhanh chong

.720

Nhan vien don tiep niem no nhiet tinh

.619

Thuc hien nghiep vu chinh xac, nhanh chong, dang tin cay

.607

Cam ket dung voi chuong trinh khuyen mai

.826

Thuong xuyen co chuong trinh cham soc khac hang vao nhung dip quan trong

.792

Khuyen mai hap dan va doc dao

.754

Ngan hang thung xuyen dua ra cac chuong trinh khuyen mai

.689

Thuong hieu duoc biet den rong rai

.931

Ngan hang hoat dong lau nam

.909

Co quy mo lon manh

.665

O vi tri cao trong bang xep hang

Co nguoi than quen lam viec tai ngan hang

.858

.823

Do co nguoi than quen gioi thieu, khuyen su dung

.779

Cac phuong thuc tra lai phu hop dap ung duoc nhu cau

.830

Lai suat Ngan hang hop ly

.770

Lai suat Ngan hang co tinh canh tranh

.683

Gio lam viec thuan tien

.786

Thu tuc giay to don gian, ro rang

.686

Ngan hang co nhieu dia diem giao dich

.650

Ngan hang co trang thiet bi hien dai

.574

.786

Bartlett's Test of Sphericity

Approx. Chi-Square

1.689E3

df

231

Sig.

.000

Initial Eigenvalues

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

6.398

29.083

29.083

3.155

14.341

14.341

2

2.557

11.625

40.708

2.789

12.678

27.019

3

1.949

8.859

49.567

2.421

11.003

38.022

4

1.609

7.315

56.882

2.296

10.435

48.456

5

1.479

6.723

63.605

2.267

10.304

58.761

6

1.137

5.116

68.772

2.202

10.011

68.772

7

.835

3.795

72.567

8

.820

3.725

76.292

9

.717

3.259

79.551

10

.575

2.611

82.162

11

.521

2.366

84.528

12

.499

2.269

86.798

13

.480

2.180

88.978

14

.444

2.020

90.998

15

.389

1.770

92.769

16

.348

1.581

94.350

17

.329

1.496

95.845

Component

1

2

3

4

5

6

Nhan vien biet lang nghe khach hang

.867

Nhan vien tu van, giai dap thac mac day du

.846

Nhan vien giai quyet khieu nai nhanh chong

.721

Nhan vien don tiep niem no nhiet tinh

.618

Thuc hien nghiep vu chinh xac, nhanh chong, dang tin cay

.606

Cam ket dung voi chuong trinh khuyen mai

.837

Thuong xuyen co chuong trinh cham soc khac hang vao nhung dip quan trong

.787

Khuyen mai hap dan va doc dao

.762

Ngan hang thung xuyen dua ra cac chuong trinh khuyen mai

.691

Thuong hieu duoc biet den rong rai

.968

Ngan hang hoat dong lau nam

.951

Co quy mo lon manh

.623

Cac phuong thuc tra lai phu hop

.828

Lai suat Ngan hang hop ly

.770

Lai suat Ngan hang co tinh canh tranh

.696

Co nguoi than quen lam viec tai ngan hang

.859

Co nhieu nguoi than quen gui tien tai NH

.821

Do co nguoi than quengioi thieu, khuyen su dung

.801

Gio lam viec thuan tien

.786

Thu tuc giay to don gia, ro rang

.706

Ngan hang co nhieu dia diem giao dich

.670

Ngan hang co trang thiet bi hien dai

.567

.722

Bartlett's Test of Sphericity

Approx. Chi-Square

154.822

df

3

Sig.

.000

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative

%

Total

% of Variance

Cumulative

%

1

2.221

74.045

74.045

2.221

74.045

74.045

2

.398

13.251

87.296

3

.381

12.704

100.000

Extraction Method: Principal Component Analysis.

Component

1

Se gioi thieu ban be, nguoi than gui

.864

Tiep tuc su dung dich vu tien gui tiet kiem tai Ngan hang

.860

Se tang gia tri khoan tien gui tiet kiem tai Ngan hang

.857

Extraction Method: Principal Component Analysis.

a. 1 components extracted.

N of Items

.845

5

Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

Nhan vien biet lang nghe

khach hang

16.79

4.044

.745

.789

Nhan vien tu van, giai dap

thac mac day du, ro rang

16.79

3.943

.710

.797

Nhan vien giai quyet khieu

nai nhanh chong

16.88

4.132

.630

.820

Nhan vien don tiep niem no

nhiet tinh

16.73

4.365

.561

.837

Thuc hien nghiep vu chinh xac, nhanh chong, dang tin

cay

16.81

4.337

.620

.822

Cronbach's Alpha

N of Items

.837

4

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Cam ket dung voi chuong trinh khuyen mai

11.16

4.023

.685

.790

Thuong xuyen co chuong trinh cham soc khac hang vao nhung dip quan trong

10.97

3.395

.672

.798

Khuyen mai hap dan va doc dao

11.40

3.589

.709

.775

Ngan hang thuong xuyen dua ra cac chuong trinh khuyen mai

11.17

4.042

.630

.810

N of Items

.828

3

Scale

Scale

Corrected

Cronbach's

Mean if

Variance if

Item-Total

Alpha if Item

Item

Item

Correlation

Deleted

Deleted

Deleted

Thuong hieu duoc biet den rong rai

8.22

1.173

.807

.646

Ngan hang hoat dong lau nam

8.23

1.135

.833

.617

Co quy mo lon manh

8.27

1.365

.469

.985