7. Kiểm định phân phối chuẩn của phần dư
8. Đánh giá của khách hàng về năng lực cạnh tranh của công ty
8.1 Đánh giá của khách hàng về nhóm Năng lực Marketing
MARKETING1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 8 | 7.0 | 7.0 | 7.0 | |
Khong dong y | 10 | 8.7 | 8.7 | 15.7 | |
Trung lap | 16 | 13.9 | 13.9 | 29.6 | |
Valid | Dong y | 37 | 32.2 | 32.2 | 61.7 |
Rat dong y | 44 | 38.3 | 38.3 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
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MARKETING2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 6 | 5.2 | 5.2 | 5.2 | |
Khong dong y | 14 | 12.2 | 12.2 | 17.4 | |
Trung lap | 24 | 20.9 | 20.9 | 38.3 | |
Valid | Dong y | 38 | 33.0 | 33.0 | 71.3 |
Rat dong y | 33 | 28.7 | 28.7 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
MARKETING3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 3 | 2.6 | 2.6 | 2.6 | |
Khong dong y | 25 | 21.7 | 21.7 | 24.3 | |
Trung lap | 26 | 22.6 | 22.6 | 47.0 | |
Valid | Dong y | 43 | 37.4 | 37.4 | 84.3 |
Rat dong y | 18 | 15.7 | 15.7 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
MARKETING4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 5 | 4.3 | 4.3 | 4.3 | |
Khong dong y | 13 | 11.3 | 11.3 | 15.7 | |
Trung lap | 19 | 16.5 | 16.5 | 32.2 | |
Valid | Dong y | 38 | 33.0 | 33.0 | 65.2 |
Rat dong y | 40 | 34.8 | 34.8 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
MARKETING5
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 9 | 7.8 | 7.8 | 9.6 | |
Valid | Trung lap | 28 | 24.3 | 24.3 | 33.9 |
Dong y | 45 | 39.1 | 39.1 | 73.0 | |
Rat dong y | 31 | 27.0 | 27.0 | 100.0 |
115 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
MARKETING1 | 115 | 3.86 | 1.220 | .114 |
MARKETING2 | 115 | 3.68 | 1.166 | .109 |
MARKETING3 | 115 | 3.42 | 1.076 | .100 |
MARKETING4 | 115 | 3.83 | 1.157 | .108 |
MARKETING5 | 115 | 3.82 | .979 | .091 |
One-Sample Test
Test | Value | = | 3 | |||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
MARKETING1 | 7.565 | 114 | .000 | .861 | .64 | 1.09 |
MARKETING2 | 6.236 | 114 | .000 | .678 | .46 | .89 |
MARKETING3 | 4.160 | 114 | .000 | .417 | .22 | .62 |
MARKETING4 | 7.659 | 114 | .000 | .826 | .61 | 1.04 |
MARKETING5 | 8.958 | 114 | .000 | .817 | .64 | 1.00 |
8.2 Đánh giá của khách hàng về nhóm Danh tiếng công ty
DANHTIENG1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 5 | 4.3 | 4.3 | 6.1 | |
Trung lap | 23 | 20.0 | 20.0 | 26.1 | |
Valid | Dong y | 39 | 33.9 | 33.9 | 60.0 |
Rat dong y | 46 | 40.0 | 40.0 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
DANHTIENG2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | Khong dong y Trung lap | 7 25 | 6.1 21.7 | 6.1 21.7 | 6.1 27.8 |
42 | 36.5 | 36.5 | 64.3 | |
Rat dong y | 41 | 35.7 | 35.7 | 100.0 |
Total | 115 | 100.0 | 100.0 |
DANHTIENG3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Khong dong y | 7 | 6.1 | 6.1 | 6.1 | |
Trung lap | 31 | 27.0 | 27.0 | 33.0 | |
Valid | Dong y | 37 | 32.2 | 32.2 | 65.2 |
Rat dong y | 40 | 34.8 | 34.8 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
DANHTIENG4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 5 | 4.3 | 4.3 | 4.3 | |
Khong dong y | 6 | 5.2 | 5.2 | 9.6 | |
Trung lap | 40 | 34.8 | 34.8 | 44.3 | |
Valid | Dong y | 59 | 51.3 | 51.3 | 95.7 |
Rat dong y | 5 | 4.3 | 4.3 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
DANHTIENG1 | 115 | 4.06 | .967 | .090 |
DANHTIENG2 | 115 | 4.02 | .908 | .085 |
DANHTIENG3 | 115 | 3.96 | .931 | .087 |
DANHTIENG4 | 115 | 3.46 | .841 | .078 |
One-Sample Test
Test Value = 3 | ||||||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
DANHTIENG1 DANHTIENG2 | 11.766 12.017 | 114 114 | .000 .000 | 1.061 1.017 | .88 .85 | 1.24 1.19 |
11.019 | 114 | .000 | .957 | .78 | 1.13 | |
DANHTIENG4 | 5.879 | 114 | .000 | .461 | .31 | .62 |
8.3 Đánh giá của khách hàng về nhóm Năng lực sáng tạo
SANGTAO1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 4 | 3.5 | 3.5 | 3.5 | |
Khong dong y | 9 | 7.8 | 7.8 | 11.3 | |
Trung lap | 19 | 16.5 | 16.5 | 27.8 | |
Valid | Dong y | 37 | 32.2 | 32.2 | 60.0 |
Rat dong y | 46 | 40.0 | 40.0 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
SANGTAO2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 6 | 5.2 | 5.2 | 5.2 | |
Khong dong y | 12 | 10.4 | 10.4 | 15.7 | |
Trung lap | 25 | 21.7 | 21.7 | 37.4 | |
Valid | Dong y | 44 | 38.3 | 38.3 | 75.7 |
Rat dong y | 28 | 24.3 | 24.3 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
SANGTAO3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 24 | 20.9 | 20.9 | 22.6 | |
Trung lap | 30 | 26.1 | 26.1 | 48.7 | |
Valid | Dong y | 42 | 36.5 | 36.5 | 85.2 |
Rat dong y | 17 | 14.8 | 14.8 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
SANGTAO1 | 115 | 3.97 | 1.096 | .102 |
115 115 | 3.66 3.42 | 1.115 1.034 | .104 .096 |
One-Sample Test
Test | Value | = | 3 | |||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
SANGTAO1 | 9.530 | 114 | .000 | .974 | .77 | 1.18 |
SANGTAO2 | 6.355 | 114 | .000 | .661 | .45 | .87 |
SANGTAO3 | 4.327 | 114 | .000 | .417 | .23 | .61 |
8.4 Đánh giá của khách hàng về nhóm Định hướng kinh doanh
DINHHUONG1
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 6 | 5.2 | 5.2 | 5.2 | |
Khong dong y | 12 | 10.4 | 10.4 | 15.7 | |
Trung lap | 31 | 27.0 | 27.0 | 42.6 | |
Valid | Dong y | 27 | 23.5 | 23.5 | 66.1 |
Rat dong y | 39 | 33.9 | 33.9 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
DINHHUONG2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 8 | 7.0 | 7.0 | 7.0 | |
Khong dong y | 33 | 28.7 | 28.7 | 35.7 | |
Trung lap | 31 | 27.0 | 27.0 | 62.6 | |
Valid | Dong y | 29 | 25.2 | 25.2 | 87.8 |
Rat dong y | 14 | 12.2 | 12.2 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
DINHHUONG3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | Rat khong dong y | 1 | .9 | .9 | .9 |
35 | 30.4 | 30.4 | 31.3 | |
Trung lap | 30 | 26.1 | 26.1 | 57.4 |
Dong y | 32 | 27.8 | 27.8 | 85.2 |
Rat dong y | 17 | 14.8 | 14.8 | 100.0 |
Total | 115 | 100.0 | 100.0 |
DINHHUONG4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 7 | 6.1 | 6.1 | 6.1 | |
Khong dong y | 9 | 7.8 | 7.8 | 13.9 | |
Trung lap | 32 | 27.8 | 27.8 | 41.7 | |
Valid | Dong y | 44 | 38.3 | 38.3 | 80.0 |
Rat dong y | 23 | 20.0 | 20.0 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
DINHHUONG1 | 115 | 3.70 | 1.192 | .111 |
DINHHUONG2 | 115 | 3.07 | 1.145 | .107 |
DINHHUONG3 | 115 | 3.25 | 1.075 | .100 |
DINHHUONG4 | 115 | 3.58 | 1.084 | .101 |
One-Sample Test
Test | Value | = | 3 | |||
t | df | Sig. (2-tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
DINHHUONG1 | 6.337 | 114 | .000 | .704 | .48 | .92 |
DINHHUONG2 | .652 | 114 | .516 | .070 | -.14 | .28 |
DINHHUONG3 | 2.516 | 114 | .013 | .252 | .05 | .45 |
DINHHUONG4 | 5.763 | 114 | .000 | .583 | .38 | .78 |
8.5 Đánh giá của khách hàng về nhóm Năng lực nguồn nhân lực
NHANLUC1
Frequency | Percent | Valid Percent | Cumulative Percent |
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 11 | 9.6 | 9.6 | 11.3 | |
Trung lap | 20 | 17.4 | 17.4 | 28.7 | |
Valid | Dong y | 32 | 27.8 | 27.8 | 56.5 |
Rat dong y | 50 | 43.5 | 43.5 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
NHANLUC2
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 10 | 8.7 | 8.7 | 10.4 | |
Trung lap | 25 | 21.7 | 21.7 | 32.2 | |
Valid | Dong y | 36 | 31.3 | 31.3 | 63.5 |
Rat dong y | 42 | 36.5 | 36.5 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
NHANLUC3
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 10 | 8.7 | 8.7 | 10.4 | |
Trung lap | 25 | 21.7 | 21.7 | 32.2 | |
Valid | Dong y | 41 | 35.7 | 35.7 | 67.8 |
Rat dong y | 37 | 32.2 | 32.2 | 100.0 | |
Total | 115 | 100.0 | 100.0 |
NHANLUC4
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Rat khong dong y | 2 | 1.7 | 1.7 | 1.7 | |
Khong dong y | 14 | 12.2 | 12.2 | 13.9 | |
Trung lap | 24 | 20.9 | 20.9 | 34.8 | |
Valid | Dong y | 42 | 36.5 | 36.5 | 71.3 |
Rat dong y | 33 | 28.7 | 28.7 | 100.0 | |
Total | 115 | 100.0 | 100.0 |