Nâng cao năng lực cạnh tranh của Công ty Cổ phần Hoàng Thịnh Phát Land bằng việc áp dụng thuyết năng lực động

7. Kiểm định phân phối chuẩn của phần dư

8. Đánh giá của khách hàng về năng lực cạnh tranh của công ty

8.1 Đánh giá của khách hàng về nhóm Năng lực Marketing

MARKETING1

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	8	7.0	7.0	7.0
	Khong dong y	10	8.7	8.7	15.7
	Trung lap	16	13.9	13.9	29.6
Valid	Dong y	37	32.2	32.2	61.7
	Rat dong y	44	38.3	38.3	100.0
	Total	115	100.0	100.0

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MARKETING2

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	6	5.2	5.2	5.2
	Khong dong y	14	12.2	12.2	17.4
	Trung lap	24	20.9	20.9	38.3
Valid	Dong y	38	33.0	33.0	71.3
	Rat dong y	33	28.7	28.7	100.0
	Total	115	100.0	100.0

MARKETING3

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	3	2.6	2.6	2.6
	Khong dong y	25	21.7	21.7	24.3
	Trung lap	26	22.6	22.6	47.0
Valid	Dong y	43	37.4	37.4	84.3
	Rat dong y	18	15.7	15.7	100.0
	Total	115	100.0	100.0

MARKETING4

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	5	4.3	4.3	4.3
	Khong dong y	13	11.3	11.3	15.7
	Trung lap	19	16.5	16.5	32.2
Valid	Dong y	38	33.0	33.0	65.2
	Rat dong y	40	34.8	34.8	100.0
	Total	115	100.0	100.0

MARKETING5

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	9	7.8	7.8	9.6
Valid	Trung lap	28	24.3	24.3	33.9
	Dong y	45	39.1	39.1	73.0
	Rat dong y	31	27.0	27.0	100.0

Total

115

100.0

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
MARKETING1	115	3.86	1.220	.114
MARKETING2	115	3.68	1.166	.109
MARKETING3	115	3.42	1.076	.100
MARKETING4	115	3.83	1.157	.108
MARKETING5	115	3.82	.979	.091

One-Sample Test

Test				Value	=	3
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
MARKETING1	7.565	114	.000	.861	.64	1.09
MARKETING2	6.236	114	.000	.678	.46	.89
MARKETING3	4.160	114	.000	.417	.22	.62
MARKETING4	7.659	114	.000	.826	.61	1.04
MARKETING5	8.958	114	.000	.817	.64	1.00

8.2 Đánh giá của khách hàng về nhóm Danh tiếng công ty

DANHTIENG1

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	5	4.3	4.3	6.1
	Trung lap	23	20.0	20.0	26.1
Valid	Dong y	39	33.9	33.9	60.0
	Rat dong y	46	40.0	40.0	100.0
	Total	115	100.0	100.0

DANHTIENG2

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

Khong dong y

Trung lap

6.1

21.7

6.1

21.7

6.1

27.8

Dong y

42	36.5	36.5	64.3
Rat dong y	41	35.7	35.7	100.0
Total	115	100.0	100.0

DANHTIENG3

Frequency	Percent	Valid Percent	Cumulative Percent
	Khong dong y	7	6.1	6.1	6.1
	Trung lap	31	27.0	27.0	33.0
Valid	Dong y	37	32.2	32.2	65.2
	Rat dong y	40	34.8	34.8	100.0
	Total	115	100.0	100.0

DANHTIENG4

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	5	4.3	4.3	4.3
	Khong dong y	6	5.2	5.2	9.6
	Trung lap	40	34.8	34.8	44.3
Valid	Dong y	59	51.3	51.3	95.7
	Rat dong y	5	4.3	4.3	100.0
	Total	115	100.0	100.0

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
DANHTIENG1	115	4.06	.967	.090
DANHTIENG2	115	4.02	.908	.085
DANHTIENG3	115	3.96	.931	.087
DANHTIENG4	115	3.46	.841	.078

One-Sample Test

Test Value = 3

Sig. (2-tailed)

Mean Difference

95% Confidence Interval of the

Difference

Lower

Upper

DANHTIENG1

DANHTIENG2

11.766

12.017

114

.000

1.061

1.017

.88

.85

1.24

1.19

DANHTIENG3

11.019	114	.000	.957	.78	1.13
DANHTIENG4	5.879	114	.000	.461	.31	.62

8.3 Đánh giá của khách hàng về nhóm Năng lực sáng tạo

SANGTAO1

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	4	3.5	3.5	3.5
	Khong dong y	9	7.8	7.8	11.3
	Trung lap	19	16.5	16.5	27.8
Valid	Dong y	37	32.2	32.2	60.0
	Rat dong y	46	40.0	40.0	100.0
	Total	115	100.0	100.0

SANGTAO2

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	6	5.2	5.2	5.2
	Khong dong y	12	10.4	10.4	15.7
	Trung lap	25	21.7	21.7	37.4
Valid	Dong y	44	38.3	38.3	75.7
	Rat dong y	28	24.3	24.3	100.0
	Total	115	100.0	100.0

SANGTAO3

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	24	20.9	20.9	22.6
	Trung lap	30	26.1	26.1	48.7
Valid	Dong y	42	36.5	36.5	85.2
	Rat dong y	17	14.8	14.8	100.0
	Total	115	100.0	100.0

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
SANGTAO1	115	3.97	1.096	.102

SANGTAO2

SANGTAO3

115

3.66

3.42

1.115

1.034

.104

.096

One-Sample Test

Test				Value	=	3
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
SANGTAO1	9.530	114	.000	.974	.77	1.18
SANGTAO2	6.355	114	.000	.661	.45	.87
SANGTAO3	4.327	114	.000	.417	.23	.61

8.4 Đánh giá của khách hàng về nhóm Định hướng kinh doanh

DINHHUONG1

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	6	5.2	5.2	5.2
	Khong dong y	12	10.4	10.4	15.7
	Trung lap	31	27.0	27.0	42.6
Valid	Dong y	27	23.5	23.5	66.1
	Rat dong y	39	33.9	33.9	100.0
	Total	115	100.0	100.0

DINHHUONG2

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	8	7.0	7.0	7.0
	Khong dong y	33	28.7	28.7	35.7
	Trung lap	31	27.0	27.0	62.6
Valid	Dong y	29	25.2	25.2	87.8
	Rat dong y	14	12.2	12.2	100.0
	Total	115	100.0	100.0

DINHHUONG3

Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

Rat khong dong y

Khong dong y

35	30.4	30.4	31.3
Trung lap	30	26.1	26.1	57.4
Dong y	32	27.8	27.8	85.2
Rat dong y	17	14.8	14.8	100.0
Total	115	100.0	100.0

DINHHUONG4

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	7	6.1	6.1	6.1
	Khong dong y	9	7.8	7.8	13.9
	Trung lap	32	27.8	27.8	41.7
Valid	Dong y	44	38.3	38.3	80.0
	Rat dong y	23	20.0	20.0	100.0
	Total	115	100.0	100.0

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
DINHHUONG1	115	3.70	1.192	.111
DINHHUONG2	115	3.07	1.145	.107
DINHHUONG3	115	3.25	1.075	.100
DINHHUONG4	115	3.58	1.084	.101

One-Sample Test

Test				Value	=	3
t	df	Sig. (2-tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2-tailed)	Mean Difference	Lower	Upper
DINHHUONG1	6.337	114	.000	.704	.48	.92
DINHHUONG2	.652	114	.516	.070	-.14	.28
DINHHUONG3	2.516	114	.013	.252	.05	.45
DINHHUONG4	5.763	114	.000	.583	.38	.78

8.5 Đánh giá của khách hàng về nhóm Năng lực nguồn nhân lực

NHANLUC1

Frequency

Percent

Valid Percent

Cumulative

Percent

Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	11	9.6	9.6	11.3
	Trung lap	20	17.4	17.4	28.7
Valid	Dong y	32	27.8	27.8	56.5
	Rat dong y	50	43.5	43.5	100.0
	Total	115	100.0	100.0

NHANLUC2

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	10	8.7	8.7	10.4
	Trung lap	25	21.7	21.7	32.2
Valid	Dong y	36	31.3	31.3	63.5
	Rat dong y	42	36.5	36.5	100.0
	Total	115	100.0	100.0

NHANLUC3

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	10	8.7	8.7	10.4
	Trung lap	25	21.7	21.7	32.2
Valid	Dong y	41	35.7	35.7	67.8
	Rat dong y	37	32.2	32.2	100.0
	Total	115	100.0	100.0

NHANLUC4

Frequency	Percent	Valid Percent	Cumulative Percent
	Rat khong dong y	2	1.7	1.7	1.7
	Khong dong y	14	12.2	12.2	13.9
	Trung lap	24	20.9	20.9	34.8
Valid	Dong y	42	36.5	36.5	71.3
	Rat dong y	33	28.7	28.7	100.0
	Total	115	100.0	100.0