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Kiểm Định Kmo Và Bartlett’S Test Biến Phụ Thuộc 24636




Duoi 8 trieu

10

8.7

8.7

8.7


Tu 8-16 trieu

29

25.2

25.2

33.9

Valid

Tu 16-24 trieu

57

49.6

49.6

83.5


Tren 24 trieu

19

16.5

16.5

100.0


Total

115

100.0

100.0


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Nâng cao năng lực cạnh tranh của Công ty Cổ phần Hoàng Thịnh Phát Land bằng việc áp dụng thuyết năng lực động - 13


1.5 Cơ cấu theo khoảng thời gian biết đến công ty

Khoang thoi gian biet den cong ty



Frequency

Percent

Valid Percent

Cumulative

Percent


Duoi 1 nam

21

18.3

18.3

18.3


Tu 1-2 nam

62

53.9

53.9

72.2

Valid

Tren 2 nam

32

27.8

27.8

100.0


Total

115

100.0

100.0



1.6 Cơ cấu theo kênh đầu tiên biết đến công ty

Kenh dau tien biet den cong ty



Frequency

Percent

Valid Percent

Cumulative

Percent


Mang xa hoi

26

22.6

22.6

22.6


Truyen hinh, bao chi

6

5.2

5.2

27.8


Ban be, nguoi than, dong

nghiep gioi thieu


21


18.3


18.3


46.1


Valid

Nhan vien tu van truc tiep

cua cong ty


41


35.7


35.7


81.7


Cac chuong trinh quang cao

cua cong ty


15


13.0


13.0


94.8


Khac

6

5.2

5.2

100.0


Total

115

100.0

100.0



1.7 Cơ cấu theo tiêu chí lựa chọn

Tieu chi lua chon



Frequency

Percent

Valid Percent

Cumulative

Percent

Valid

Thuong hieu uy tin

24

20.9

20.9

20.9


Dich vu cham soc khach

hang tot

44

38.3

38.3

59.1

Nguoi quen, ban be, dong

nghiep khuyen dung


16


13.9


13.9


73.0

Nhieu uu dai

17

14.8

14.8

87.8

Khac

14

12.2

12.2

100.0

Total

115

100.0

100.0



2. Kiểm định độ tin cậy thang đo

2.1 Năng lực marketing

Reliability Statistics


Cronbach's

Alpha

N of Items

.864

5


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

MARKETING1

14.74

13.142

.652

.845

MARKETING2

14.92

13.353

.667

.840

MARKETING3

15.18

13.870

.670

.839

MARKETING4

14.77

13.194

.698

.832

MARKETING5

14.78

13.944

.752

.822


2.2 Danh tiếng công ty

Reliability Statistics


Cronbach's

Alpha

N of Items

.762

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-

Total Correlation

Cronbach's

Alpha if Item Deleted

DANHTIENG1

11.43

4.616

.536

.721

DANHTIENG2

11.48

4.971

.490

.743

DANHTIENG3

11.54

4.637

.568

.702


DANHTIENG4

12.03

4.665

.663

.656


2.3 Năng lực sáng tạo

Reliability Statistics


Cronbach's

Alpha

N of Items

.719

3


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

SANGTAO1

7.08

3.353

.547

.620

SANGTAO2

7.39

3.293

.547

.621

SANGTAO3

7.63

3.620

.524

.649


2.4 Định hướng kinh doanh

Reliability Statistics


Cronbach's

Alpha

N of Items

.784

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

DINHHUONG1

9.90

6.947

.622

.714

DINHHUONG2

10.54

7.619

.529

.762

DINHHUONG3

10.36

7.652

.583

.734

DINHHUONG4

10.03

7.394

.629

.712


2.5 Năng lực nguồn nhân lực

Reliability Statistics


Cronbach's

Alpha

N of Items

.795

4


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

NHANLUC1

11.58

6.351

.621

.737

NHANLUC2

11.68

6.325

.658

.718

NHANLUC3

11.72

6.782

.576

.759

NHANLUC4

11.82

6.677

.571

.762


2.6 Năng lực cạnh tranh

Reliability Statistics


Cronbach's

Alpha

N of Items

.758

3


Item-Total Statistics



Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total

Correlation

Cronbach's Alpha if Item

Deleted

CANHTRANH1

7.55

1.601

.589

.685

CANHTRANH2

7.54

1.286

.608

.655

CANHTRANH3

7.61

1.363

.581

.685


3. Phân tích nhân tố khám phá EFA

3.1 Kiểm định KMO và Bartlett’s Test biến độc lập

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.705

Approx. Chi-Square

828.593

Bartlett's Test of Sphericity df

190

Sig.

.000


3.2 Phân tích nhân tố khám phá EFA biến độc lập


Component

Initial

Eigenvalues

Extraction Sums of Square

d Loadings


Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %


1

3.564

17.818

17.818

3.564

17.818

17.818


2

2.899

14.495

32.314

2.899

14.495

32.314

3

2.388

11.938

44.252

2.388

11.938

44.252

Total Variance Explained



4

2.042

10.210

54.461

2.042

10.210

54.461

5

1.878

9.389

63.850

1.878

9.389

63.850

6

.915

4.577

68.427




7

.727

3.633

72.061




8

.687

3.436

75.497




9

.650

3.250

78.747




10

.619

3.094

81.840




11

.532

2.658

84.499




12

.502

2.511

87.009




13

.443

2.217

89.226




14

.424

2.122

91.348




15

.370

1.850

93.198




16

.365

1.823

95.022




17

.308

1.541

96.562




18

.272

1.362

97.924




19

.237

1.183

99.107




20

.179

.893

100.000




Extraction Method: Principal Component Analysis.



Rotated Component Matrixa



Component

1

2

3

4

5

MARKETING5

.868





MARKETING4

.819




MARKETING3

.790




MARKETING1

.773




MARKETING2

.769




NHANLUC2


.823



NHANLUC1


.791



NHANLUC4


.760



NHANLUC3


.755



DINHHUONG4



.803


DINHHUONG1



.802


DINHHUONG3



.769


DINHHUONG2



.714


DANHTIENG4




.837

DANHTIENG3




.768


DANHTIENG1




.728


DANHTIENG2

.705


SANGTAO1


.798

SANGTAO2


.797

SANGTAO3


.780

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 5 iterations.


3.3 Kiểm định KMO và Bartlett’s Test biến phụ thuộc

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.696

Approx. Chi-Square

83.628

Bartlett's Test of Sphericity df

3

Sig.

.000


3.4 Phân tích nhân tố khám phá EFA biến phụ thuộc

Component Matrixa



Component

1

CANHTRANH2 CANHTRANH1

CANHTRANH3

.834

.821

.815

Extraction Method: Principal Component Analysis.

a. 1 components extracted.


Total Variance Explained


Component

Initial

Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

2.033

67.757

67.757

2.033

67.757

67.757

2

.506

16.861

84.619




3

.461

15.381

100.000




Extraction Method: Principal Component Analysis.


4. Phân tích tương quan và hồi quy

4.1 Phân tích tương quan


Correlations



CT

MAR

DT

ST

DH

NL


Pearson Correlation

1

.553**

.353**

.420**

.322**

.293**

CT

Sig. (2-tailed)


.000

.000

.000

.000

.001


N

115

115

115

115

115

115


Pearson Correlation

.553**

1

.066

.133

-.008

.117

MAR

Sig. (2-tailed)

.000


.483

.158

.930

.213


N

115

115

115

115

115

115


Pearson Correlation

.353**

.066

1

.033

.191*

.054

DT

Sig. (2-tailed)

.000

.483


.729

.041

.565


N

115

115

115

115

115

115


Pearson Correlation

.420**

.133

.033

1

.057

.052

ST

Sig. (2-tailed)

.000

.158

.729


.544

.584


N

115

115

115

115

115

115


Pearson Correlation

.322**

-.008

.191*

.057

1

.054

DH

Sig. (2-tailed)

.000

.930

.041

.544


.567


N

115

115

115

115

115

115


Pearson Correlation

.293**

.117

.054

.052

.054

1

NL

Sig. (2-tailed)

.001

.213

.565

.584

.567



N

115

115

115

115

115

115

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).


4.2 Phân tích hồi quy


Correlations



CT

MAR

DT

ST

DH

NL


Pearson Correlation


Sig. (1-tailed)

CT MAR DT ST DH

NL CT MAR DT ST DH

NL

1.000

.553

.353

.420

.322

.293

.553

1.000

.066

.133

-.008

.117

.353

.066

1.000

.033

.191

.054

.420

.133

.033

1.000

.057

.052

.322

-.008

.191

.057

1.000

.054

.293

.117

.054

.052

.054

1.000

.

.000

.000

.000

.000

.001

.000

.

.242

.079

.465

.107

.000

.242

.

.364

.021

.283

.000

.079

.364

.

.272

.292

.000

.465

.021

.272

.

.284

.001

.107

.283

.292

.284

.



CT

115

115

115

115

115

115


MAR

115

115

115

115

115

115


N

DT

ST

115

115

115

115

115

115

115

115

115

115

115

115


DH

115

115

115

115

115

115


NL

115

115

115

115

115

115


Coefficientsa

Model

Unstandardized

Coefficients

Standardized

Coefficients

t

Sig.


B

Std. Error

Beta

Zero-order


(Constant)

.063

.297


.211

.834



MAR

.294

.037

.472

7.907

.000

.553


1

DT

.204

.048

.253

4.220

.000

.353


ST

.211

.039

.325

5.475

.000

.420


DH

.159

.038

.248

4.139

.000

.322


NL

.132

.040

.194

3.277

.001

.293

C



a. Dependent Variable: CT


5. Đánh giá độ phù hợp của mô hình


Model Summaryb

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Change Statisti

R Square Change

F Change

df1

1

.790a

.624

.607

.352

.624

36.195

5

c


a. Predictors: (Constant), NL, ST, DT, MAR, DH

b. Dependent Variable: CT


6. Kiểm định sự phù hợp của mô hình

ANOVAa


Model

Sum of Squares

df

Mean Square

F

Sig.


Regression

22.474

5

4.495

36.195

.000b

1

Residual

13.536

109

.124




Total

36.010

114




a. Dependent Variable: CT

b. Predictors: (Constant), NL, ST, DT, MAR, DH

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