Kiểm Định Efa Thang Đo Đa Hướng Động Cơ Du Lịch


PHỤ LỤC 6: KẾT QUẢ THANG ĐO SƠ BỘ ĐỊNH LƯỢNG


I. Giá trị kiểm tra Cronbach’s alpha

1. Động cơ

1.1. Thư giãn

Reliability Statistics


Cronbach’s alpha

N of Items

0,730

4

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Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

DCO1

10,79

5,447

0,477

0,705

DCO2

10,58

5,765

0,531

0,663

DCO3

10,68

5,791

0,596

0,629

DCO4

10,42

6,322

0,498

0,684

1.2. Mới lạ

Reliability Statistics

Cronbach’s alpha

N of Items

0,837

4

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

DCO5

11,38

1,503

0,703

0,779

DCO6

11,34

1,636

0,674

0,792

DCO7

11,33

1,545

0,683

0,787

DCO8

11,26

1,680

0,618

0,816

1.3. Kiến thức

Reliability Statistics

Cronbach’s alpha

N of Items

0,772

3

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach’s alpha if

Item Deleted

DCO9

7,53

0,753

0,622

0,676

DCO10

7,43

0,826

0,617

0,689

DCO11

7,54

0,698

0,594

0,716


1.4. Tăng cường mối quan hệ

Reliability Statistics

Cronbach’s alpha

N of Items

0,811

4

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach’s alpha if

Item Deleted

DCO12

10,64

5,630

0,624

0,770

DCO13

10,46

6,107

0,650

0,752

DCO14

10,86

7,222

0,529

0,807

DCO15

10,53

5,628

0,733

0,710

1.5. Uy tín

Lần 1

Reliability Statistics

Cronbach’s alpha

N of Items

0,646

4

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

DCO16

11,42

2,693

0,512

0,520

DCO17

11,31

2,587

0,649

0,438

DCO18

11,27

2,789

0,550

0,507

DCO19

11,42

2,934

0,156

0,820

Lần 2

Reliability Statistics

Cronbach’s alpha

N of Items

0,820

3


Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach’s alpha if

Item Deleted

DCO16

7,70

1,424

0,603

0,828

DCO17

7,59

1,358

0,758

0,666

DCO18

7,55

1,483

0,669

0,758

2. Thang đo hình ảnh điểm đến

2.1. Tài nguyên du lịch tự nhiên

Reliability Statistics

Cronbach’s alpha

N of Items

0,752

3

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach’s alpha if

Item Deleted

HADD1

7,67

0,713

0,605

0,643

HADD2

7,80

0,817

0,560

0,692

HADD3

7,55

0,861

0,585

0,669

2.2. Văn hóa, lịch sử và nghệ thuật

Reliability Statistics

Cronbach’s alpha

N of Items

0,854

6

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach’s alpha if

Item Deleted

HADD4

17,92

5,983

0,689

0,821

HADD5

18,14

6,199

0,598

0,837

HADD6

18,14

6,501

0,547

0,846

HADD7

17,98

5,857

0,628

0,833

HADD8

18,11

6,036

0,637

0,830

HADD9

18,10

5,842

0,752

0,809

2. 3. Môi trường du lịch

Lần 1

Reliability Statistics

Cronbach’s alpha

N of Items

0,848

7

Scale Mean if

Item Deleted

Scale Variance if

Item Deleted

Corrected Item-

Total Correlation

Cronbach’s alpha if

Item Deleted

HADD10

21,98

11,175

0,713

0,811

HADD11

21,87

11,426

0,720

0,811

HADD12

21,73

10,822

0,768

0,802

HADD13

21,71

11,059

0,745

0,806

HADD14

21,71

11,900

0,559

0,834

HADD15

21,68

11,246

0,633

0,823

HADD16

21,60

13,728

0,179

0,888


Lần 2:

Reliability Statistics

Cronbach’s alpha

N of Items

0,888

6

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

HADD10

18,20

9,692

0,720

0,865

HADD11

18,09

9,949

0,722

0,866

HADD12

17,95

9,341

0,781

0,855

HADD13

17,93

9,585

0,753

0,860

HADD14

17,93

10,274

0,586

0,886

HADD15

17,90

9,645

0,664

0,875

2.4. Cơ sở hạ tầng chung

Reliability Statistics

Cronbach’s alpha

N of Items

0,723

4

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

HADD17

9,01

0,514

0,591

0,611

HADD18

8,88

0,645

0,500

0,672

HADD19

9,00

0,623

0,506

0,667

HADD20

8,85

0,563

0,472

0,691


2.5. Cơ sở hạ tầng du lịch

Reliability Statistics


Cronbach’s alpha

N of Items

0,778

5

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

HADD21

14,04

2,435

0,590

0,724

HADD22

13,82

2,687

0,495

0,755

HADD23

14,15

2,534

0,520

0,747

HADD24

14,07

2,361

0,591

0,723

HADD25

14,09

2,379

0,564

0,733

2.6. Bầu không khí điểm đến

Reliability Statistics

Cronbach’s alpha

N of Items

0,785

4

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

HADD26

11,95

3,265

0,556

0,750

HADD27

12,16

2,931

0,615

0,720

HADD28

12,02

2,923

0,604

0,726

HADD29

11,98

2,896

0,595

0,731

3. Rào cản du lịch

Reliability Statistics

Cronbach’s alpha

N of Items

0,868

6

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

RCAN1

13,88

11,592

0,615

0,854

RCAN2

13,71

11,509

0,618

0,854

RCAN3

13,51

10,863

0,710

0,838

RCAN4

13,84

11,303

0,714

0,838

RCAN5

13,71

10,700

0,743

0,832

RCAN6

13,58

10,857

0,611

0,858


4. Lựa chọn điểm đến

Reliability Statistics


Cronbach’s alpha

N of Items

0,852

4

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

LCHON1

9,01

3,131

0,582

0,855

LCHON2

9,55

2,817

0,736

0,794

LCHON3

9,41

2,538

0,785

0,769

LCHON4

9,55

2,817

0,674

0,819

II. Phân tích nhân tố EFA

1. Kiểm định EFA thang đo đa hướng động cơ du lịch

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy,

0,802

Bartlett's Test of Sphericity Approx, Chi-Square

1,456E3

df

153

Sig.

0,000

Total Variance Explained


Factor


Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadingsa


Total

% of Variance

Cumulative

%


Total

% of Variance

Cumulative

%


Total

1

4,588

25,488

25,488

4,183

23,242

23,242

4,141

2

2,695

14,970

40,458

2,285

12,694

35,936

2,251

3

2,368

13,154

53,613

1,907

10,594

46,530

1,962

4

2,006

11,144

64,756

1,538

8,546

55,075

1,785

5

0,843

4,681

69,437





6

0,694

3,857

73,295





7

0,633

3,516

76,811





8

0,572

3,179

79,990





9

0,531

2,947

82,937





10

0,489

2,718

85,655





11

0,474

2,633

88,288





12

0,404

2,245

90,534





13

0,385

2,138

92,671





14

0,363

2,017

94,688





15

0,306

1,699

96,387







16

0,261

1,450

97,837





17

0,220

1,221

99,058

18

0,170

0,942

100,000

Pattern Matrixa


Factor

1

2

3

4

DCO9

0,834




DCO5

0,808




DCO6

0,786




DCO7

0,774




DCO10

0,752




DCO8

0,691




DCO11

0,687




DCO15


0,861



DCO13


0,733



DCO12


0,709



DCO14


0,589



DCO17



0,913


DCO18



0,750


DCO16



0,684


DCO3




0,718

DCO4




0,644

DCO2




0,641

DCO1




0,572

Giá trị kiểm tra Cronbach’s alpha của thang đo Kiến thức và mới lạ

Reliability Statistics

Cronbach’s alpha

N of Items

0,905

7

Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach’s alpha if

Item Deleted

DCO5

22,62

5,613

0,753

0,886

DCO6

22,59

5,838

0,737

0,888

DCO7

22,58

5,720

0,722

0,890

DCO8

22,51

5,956

0,669

0,896

DCO9

22,63

5,677

0,779

0,884

DCO10

22,53

5,977

0,718

0,891

DCO11

22,65

5,760

0,653

0,899


2. Kiểm định EFA thang đo đa hướng hình ảnh điểm đến

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

0,762

Bartlett's Test of Sphericity Approx, Chi-Square

1,996E3

df

378

Sig.

0,000

%

Total Variance Explained


Factor

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadingsa


Total

% of Variance


Cumulative


Total

% of Variance

Cumulative

%


Total

1

4,270

15,251

15,251

3,808

13,600

13,600

3,595

2

4,009

14,317

29,568

3,585

12,804

26,404

3,322

3

2,678

9,563

39,131

2,168

7,745

34,149

2,361

4

2,319

8,281

47,412

1,794

6,407

40,556

2,285

5

2,028

7,242

54,654

1,492

5,328

45,884

1,892

6

1,792

6,401

61,055

1,313

4,688

50,572

1,957

7

0,899

3,210

64,264





8

0,832

2,972

67,236





9

0,757

2,704

69,940





10

0,733

2,616

72,556





11

0,711

2,539

75,095





12

0,664

2,371

77,465





13

0,638

2,277

79,742





14

0,610

2,178

81,920





15

0,536

1,915

83,835





16

0,517

1,847

85,682





17

0,471

1,684

87,366





18

0,445

1,588

88,954





19

0,423

1,512

90,466





20

0,405

1,448

91,914





21

0,377

1,347

93,262





22

0,357

1,277

94,539





23

0,329

1,175

95,713





24

0,316

1,127

96,841





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