Kiểm Định Efa Thang Đo Đa Hướng Động Cơ Du Lịch

PHỤ LỤC 6: KẾT QUẢ THANG ĐO SƠ BỘ ĐỊNH LƯỢNG

I. Giá trị kiểm tra Cronbach’s alpha

1. Động cơ

1.1. Thư giãn

Reliability Statistics

Cronbach’s alpha

N of Items
0,730	4

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Ông/bà Vui Lòng Liệt Kê Bất Kỳ Những Khác Biệt Hoặc Đặc Điểm Duy Nhất Về Các Yếu Tố Hấp Dẫn Của Điểm Đến Du Lịch Bình Định?
B: Dàn Bài Phỏng Vấn Sâu (Nghiên Cứu Định Tính)
This Section Refers To Motivations Driving You To The Choice Of Binhdinh As Your Destination. Please Kindly Give Us Your Opinion By Circling For Each Variable In The Factors Below With: 1
Kiểm Định Efa Các Thang Đo Đơn Hướng: Rào Cản Du Lịch, Lựa Chọn Điểm Đến,
This Section Refers To The Cognitive Image Of Binhdinh. Please Kindly Give Us Your Opinion By Circling For Each Variable In The Factors Below With: 1 = Strongly Disagree, 2 = Disagree, 3 =
C: Đánh Giá Độ Tin Cậy Thang Đo Chính Thức

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Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
DCO1	10,79	5,447	0,477	0,705
DCO2	10,58	5,765	0,531	0,663
DCO3	10,68	5,791	0,596	0,629
DCO4	10,42	6,322	0,498	0,684

1.2. Mới lạ

Reliability Statistics

Cronbach’s alpha

N of Items
0,837	4

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
DCO5	11,38	1,503	0,703	0,779
DCO6	11,34	1,636	0,674	0,792
DCO7	11,33	1,545	0,683	0,787
DCO8	11,26	1,680	0,618	0,816

1.3. Kiến thức

Reliability Statistics

Cronbach’s alpha

N of Items
0,772	3

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach’s alpha if Item Deleted
DCO9	7,53	0,753	0,622	0,676
DCO10	7,43	0,826	0,617	0,689
DCO11	7,54	0,698	0,594	0,716

1.4. Tăng cường mối quan hệ

Reliability Statistics

Cronbach’s alpha

N of Items
0,811	4

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach’s alpha if Item Deleted
DCO12	10,64	5,630	0,624	0,770
DCO13	10,46	6,107	0,650	0,752
DCO14	10,86	7,222	0,529	0,807
DCO15	10,53	5,628	0,733	0,710

1.5. Uy tín

Lần 1

Reliability Statistics

Cronbach’s alpha

N of Items
0,646	4

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
DCO16	11,42	2,693	0,512	0,520
DCO17	11,31	2,587	0,649	0,438
DCO18	11,27	2,789	0,550	0,507
DCO19	11,42	2,934	0,156	0,820

Lần 2

Reliability Statistics

Cronbach’s alpha

N of Items
0,820	3

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach’s alpha if Item Deleted
DCO16	7,70	1,424	0,603	0,828
DCO17	7,59	1,358	0,758	0,666
DCO18	7,55	1,483	0,669	0,758

2. Thang đo hình ảnh điểm đến

2.1. Tài nguyên du lịch tự nhiên

Reliability Statistics

Cronbach’s alpha

N of Items
0,752	3

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach’s alpha if Item Deleted
HADD1	7,67	0,713	0,605	0,643
HADD2	7,80	0,817	0,560	0,692
HADD3	7,55	0,861	0,585	0,669

2.2. Văn hóa, lịch sử và nghệ thuật

Reliability Statistics

Cronbach’s alpha

N of Items
0,854	6

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item-Total Correlation	Cronbach’s alpha if Item Deleted
HADD4	17,92	5,983	0,689	0,821
HADD5	18,14	6,199	0,598	0,837
HADD6	18,14	6,501	0,547	0,846
HADD7	17,98	5,857	0,628	0,833
HADD8	18,11	6,036	0,637	0,830
HADD9	18,10	5,842	0,752	0,809

2. 3. Môi trường du lịch

Lần 1

Reliability Statistics

Cronbach’s alpha

N of Items
0,848	7

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
HADD10	21,98	11,175	0,713	0,811
HADD11	21,87	11,426	0,720	0,811
HADD12	21,73	10,822	0,768	0,802
HADD13	21,71	11,059	0,745	0,806
HADD14	21,71	11,900	0,559	0,834
HADD15	21,68	11,246	0,633	0,823
HADD16	21,60	13,728	0,179	0,888

Lần 2:

Reliability Statistics

Cronbach’s alpha

N of Items
0,888	6

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
HADD10	18,20	9,692	0,720	0,865
HADD11	18,09	9,949	0,722	0,866
HADD12	17,95	9,341	0,781	0,855
HADD13	17,93	9,585	0,753	0,860
HADD14	17,93	10,274	0,586	0,886
HADD15	17,90	9,645	0,664	0,875

2.4. Cơ sở hạ tầng chung

Reliability Statistics

Cronbach’s alpha

N of Items
0,723	4

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
HADD17	9,01	0,514	0,591	0,611
HADD18	8,88	0,645	0,500	0,672
HADD19	9,00	0,623	0,506	0,667
HADD20	8,85	0,563	0,472	0,691

2.5. Cơ sở hạ tầng du lịch

Reliability Statistics

Cronbach’s alpha

N of Items
0,778	5

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
HADD21	14,04	2,435	0,590	0,724
HADD22	13,82	2,687	0,495	0,755
HADD23	14,15	2,534	0,520	0,747
HADD24	14,07	2,361	0,591	0,723
HADD25	14,09	2,379	0,564	0,733

2.6. Bầu không khí điểm đến

Reliability Statistics

Cronbach’s alpha

N of Items
0,785	4

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
HADD26	11,95	3,265	0,556	0,750
HADD27	12,16	2,931	0,615	0,720
HADD28	12,02	2,923	0,604	0,726
HADD29	11,98	2,896	0,595	0,731

3. Rào cản du lịch

Reliability Statistics

Cronbach’s alpha

N of Items
0,868	6

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
RCAN1	13,88	11,592	0,615	0,854
RCAN2	13,71	11,509	0,618	0,854
RCAN3	13,51	10,863	0,710	0,838
RCAN4	13,84	11,303	0,714	0,838
RCAN5	13,71	10,700	0,743	0,832
RCAN6	13,58	10,857	0,611	0,858

4. Lựa chọn điểm đến

Reliability Statistics

Cronbach’s alpha

N of Items
0,852	4

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
LCHON1	9,01	3,131	0,582	0,855
LCHON2	9,55	2,817	0,736	0,794
LCHON3	9,41	2,538	0,785	0,769
LCHON4	9,55	2,817	0,674	0,819

II. Phân tích nhân tố EFA

1. Kiểm định EFA thang đo đa hướng động cơ du lịch

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy,

0,802
Bartlett's Test of Sphericity Approx, Chi-Square	1,456E3
df	153
Sig.	0,000

Total Variance Explained

Factor

Initial Eigenvalues			Extraction Sums of Squared Loadings			Rotation Sums of Squared Loadingsa
Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %	Total
1	4,588	25,488	25,488	4,183	23,242	23,242	4,141
2	2,695	14,970	40,458	2,285	12,694	35,936	2,251
3	2,368	13,154	53,613	1,907	10,594	46,530	1,962
4	2,006	11,144	64,756	1,538	8,546	55,075	1,785
5	0,843	4,681	69,437
6	0,694	3,857	73,295
7	0,633	3,516	76,811
8	0,572	3,179	79,990
9	0,531	2,947	82,937
10	0,489	2,718	85,655
11	0,474	2,633	88,288
12	0,404	2,245	90,534
13	0,385	2,138	92,671
14	0,363	2,017	94,688
15	0,306	1,699	96,387

16	0,261	1,450	97,837
17	0,220	1,221	99,058
18	0,170	0,942	100,000

Pattern Matrixa

Factor
1	2	3	4
DCO9	0,834
DCO5	0,808
DCO6	0,786
DCO7	0,774
DCO10	0,752
DCO8	0,691
DCO11	0,687
DCO15		0,861
DCO13		0,733
DCO12		0,709
DCO14		0,589
DCO17			0,913
DCO18			0,750
DCO16			0,684
DCO3				0,718
DCO4				0,644
DCO2				0,641
DCO1				0,572

Giá trị kiểm tra Cronbach’s alpha của thang đo Kiến thức và mới lạ

Reliability Statistics

Cronbach’s alpha

N of Items
0,905	7

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach’s alpha if Item Deleted
DCO5	22,62	5,613	0,753	0,886
DCO6	22,59	5,838	0,737	0,888
DCO7	22,58	5,720	0,722	0,890
DCO8	22,51	5,956	0,669	0,896
DCO9	22,63	5,677	0,779	0,884
DCO10	22,53	5,977	0,718	0,891
DCO11	22,65	5,760	0,653	0,899

2. Kiểm định EFA thang đo đa hướng hình ảnh điểm đến

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

0,762
Bartlett's Test of Sphericity Approx, Chi-Square	1,996E3
df	378
Sig.	0,000

Total Variance Explained

Factor

Initial Eigenvalues			Extraction Sums of Squared Loadings			Rotation Sums of Squared Loadingsa
Total	% of Variance	Cumulative	Total	% of Variance	Cumulative %	Total
1	4,270	15,251	15,251	3,808	13,600	13,600	3,595
2	4,009	14,317	29,568	3,585	12,804	26,404	3,322
3	2,678	9,563	39,131	2,168	7,745	34,149	2,361
4	2,319	8,281	47,412	1,794	6,407	40,556	2,285
5	2,028	7,242	54,654	1,492	5,328	45,884	1,892
6	1,792	6,401	61,055	1,313	4,688	50,572	1,957
7	0,899	3,210	64,264
8	0,832	2,972	67,236
9	0,757	2,704	69,940
10	0,733	2,616	72,556
11	0,711	2,539	75,095
12	0,664	2,371	77,465
13	0,638	2,277	79,742
14	0,610	2,178	81,920
15	0,536	1,915	83,835
16	0,517	1,847	85,682
17	0,471	1,684	87,366
18	0,445	1,588	88,954
19	0,423	1,512	90,466
20	0,405	1,448	91,914
21	0,377	1,347	93,262
22	0,357	1,277	94,539
23	0,329	1,175	95,713
24	0,316	1,127	96,841

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