Kiểm Định One Sample T-Test Và Frequency

Nhóm 2: “Dịch vụ ăn uống”

Reliability Statistics

Cronbach's Alpha

N of Items

.831

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Item Statistics

Mean	Std. Deviation	N
8.1 nha hang co ve sinh sach se	3.8210	1.05680	162
8.2 khong gian thoang dang	3.9136	.88039	162
8.3 thuc don phong phu	3.5494	1.03391	162
8.4 mon an ngon	3.8148	1.08188	162
8.5 nhan vien chu dao	3.7099	.92368	162
8.6 nhan vien nhanh nhen	3.5864	.80097	162

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
8.1 nha hang co ve sinh sach se	18.5741	12.159	.679	.786
8.2 khong gian thoang dang	18.4815	13.369	.642	.796
8.3 thuc don phong phu	18.8457	13.224	.530	.819
8.4 mon an ngon	18.5802	12.481	.605	.804
8.5 nhan vien chu dao	18.6852	13.683	.548	.814
8.6 nhan vien nhanh nhen	18.8086	13.820	.641	.799

Nhóm 3: “Dịch vụ bổ sung”

Reliability Statistics

Cronbach's Alpha

N of Items
.856	8

Item Statistics

Mean	Std. Deviation	N
9.1 be boi sach se	3.5432	.99750	162
9.2 phong tap co trang thiet bi hien dai	3.8519	.87208	162
9.3 he thong spa tot	3.3148	.77598	162
9.4 quay luu niem thuan tien	3.4383	.85568	162
9.5 phuong tien hien dai	3.5679	1.18414	162
9.6 giat la dam bao	3.5926	.84556	162
9.7 phong hop thuan tien	3.7160	1.10036	162
9.8 nhan vien than thien	3.3951	.89414	162

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
9.1 be boi sach se	24.8765	21.736	.644	.833
9.2 phong tap co trang thiet bi hien dai	24.5679	21.974	.732	.824
9.3 he thong spa tot	25.1049	24.070	.531	.846
9.4 quay luu niem thuan tien	24.9815	22.751	.641	.834
9.5 phuong tien hien dai	24.8519	21.618	.517	.853
9.6 giat la dam bao	24.8272	22.951	.623	.836
9.7 phong hop thuan tien	24.7037	22.210	.511	.851
9.8 nhan vien than thien	25.0247	22.211	.677	.830

Nhóm 4: “Phân phối quảng bá”

Reliability Statistics

Cronbach's Alpha

N of Items
.861	7

Item Statistics

Mean	Std. Deviation	N
10.1 kenh phan phoi giup tiep can de dang	3.8025	.91121	162
10.2 thong tin duoc chuyen tai day du	3.5062	.94077	162
10.3 quang cao hap dan	3.8827	.96771	162
10.4 dap ung dung cac dich vu	3.9815	1.01218	162
10.5 quan he cong chung tot	3.6790	1.03152	162
10.6 to roi bat mat	3.6173	1.00394	162
10.7 chinh sach uu dai	3.5123	1.00457	162

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
10.1 kenh phan phoi giup tiep can de dang	22.1790	19.378	.696	.833
10.2 thong tin duoc chuyen tai day du	22.4753	19.717	.622	.843
10.3 quang cao hap dan	22.0988	19.717	.598	.846
10.4 dap ung dung cac dich vu	22.0000	18.832	.676	.835
10.5 quan he cong chung tot	22.3025	19.281	.602	.846
10.6 to roi bat mat	22.3642	19.351	.615	.843
10.7 chinh sach uu dai	22.4691	19.456	.601	.845

Nhóm 5: “Giá”

Reliability Statistics

Cronbach's Alpha

N of Items
.708	3

Item Statistics

Mean	Std. Deviation	N
11.1 gia phong hop ly	3.4753	1.02878	162
11.2 gia an uong dat	3.4938	1.01692	162
11.3 gia bo sung phu hop	3.3148	1.17146	162

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
11.1 gia phong hop ly	6.8086	3.336	.578	.557
11.2 gia an uong dat	6.7901	3.372	.578	.558
11.3 gia bo sung phu hop	6.9691	3.322	.438	.740

Nhóm 6: Ý định trong tương lai

Reliability Statistics

Cronbach's Alpha

N of Items
.733	3

Item Statistics

Mean	Std. Deviation	N
12.1 van tiep tuc o lai ks	3.6975	1.09255	162
12.2 se luu tru trong lan sau	3.2654	1.08515	162
12.3 se gioi thieu	3.6235	.89869	162

Item-Total Statistics

Scale Mean if Item Deleted	Scale Variance if Item Deleted	Corrected Item- Total Correlation	Cronbach's Alpha if Item Deleted
12.1 van tiep tuc o lai ks	6.8889	2.981	.542	.668
12.2 se luu tru trong lan sau	7.3210	2.927	.569	.633
12.3 se gioi thieu	6.9630	3.489	.573	.641

Phụ lục 2.4 - Kiểm Định One Sample T-Test và Frequency

2.4.1 Kiểm định One- sample T-Test

One-Sample Statistics

N	Mean	Std. Deviation	Std. Error Mean
7.1 vi tri phong dep	162	3.5864	.88216	.06931
7.2 vat dung cung cap day du	162	3.5370	1.04637	.08221
7.3 trang thiet bi hien dai	162	3.7346	.93113	.07316
7.4 trang tri noi that an tuong	162	3.8951	.92989	.07306
7.5 phong oc sach se	162	3.5926	.90927	.07144
7.6 phong dung theo yeu cau	162	3.6852	.98732	.07757
7.7 nhan vien tan tinh	162	3.6111	1.06468	.08365
7.8 nhan vien dap ung kip thoi	162	3.3025	1.00982	.07934
8.1 nha hang co ve sinh sach se	162	3.8210	1.05680	.08303
8.2 khong gian thoang dang	162	3.9136	.88039	.06917
8.3 thuc don phong phu	162	3.5494	1.03391	.08123
8.4 mon an ngon	162	3.8148	1.08188	.08500
8.5 nhan vien chu dao	162	3.7099	.92368	.07257
8.6 nhan vien nhanh nhen	162	3.5864	.80097	.06293
9.1 be boi sach se	162	3.5432	.99750	.07837
9.2 phong tap co trang thiet bi hien dai	162	3.8519	.87208	.06852
9.3 he thong spa tot	162	3.3148	.77598	.06097
9.4 quay luu niem thuan tien	162	3.4383	.85568	.06723
9.5 phuong tien hien dai	162	3.5679	1.18414	.09304
9.6 giat la dam bao	162	3.5926	.84556	.06643
9.7 phong hop thuan tien	162	3.7160	1.10036	.08645
9.8 nhan vien than thien	162	3.3951	.89414	.07025
10.1 kenh phan phoi giup tiep can de dang	162	3.8025	.91121	.07159
10.2 thong tin duoc chuyen tai day du	162	3.5062	.94077	.07391
10.3 quang cao hap dan	162	3.8827	.96771	.07603
10.4 dap ung dung cac dich vu	162	3.9815	1.01218	.07952
10.5 quan he cong chung tot	162	3.6790	1.03152	.08104
10.6 to roi bat mat	162	3.6173	1.00394	.07888
10.7 chinh sach uu dai	162	3.5123	1.00457	.07893
11.1 gia phong hop ly	162	3.4753	1.02878	.08083
11.2 gia an uong dat	162	3.4938	1.01692	.07990
11.3 gia bo sung phu hop	162	3.3148	1.17146	.09204

One-Sample Test

Test Value = 4
t	df	Sig. (2- tailed)	Mean Difference	95% Confidence Interval of the Difference
t	df	Sig. (2- tailed)	Mean Difference	Lower	Upper
7.1 vi tri phong dep	-5.967	161	.000	-.41358	-.5505	-.2767
7.2 vat dung cung cap day du	-5.631	161	.000	-.46296	-.6253	-.3006
7.3 trang thiet bi hien dai	-3.628	161	.000	-.26543	-.4099	-.1210
7.4 trang tri noi that an tuong	-1.436	161	.153	-.10494	-.2492	.0393
7.5 phong oc sach se	-5.703	161	.000	-.40741	-.5485	-.2663
7.6 phong dung theo yeu cau	-4.058	161	.000	-.31481	-.4680	-.1616
7.7 nhan vien tan tinh	-4.649	161	.000	-.38889	-.5541	-.2237
7.8 nhan vien dap ung kip thoi	-8.792	161	.000	-.69753	-.8542	-.5409
8.1 nha hang co ve sinh sach se	-2.156	161	.033	-.17901	-.3430	-.0150
8.2 khong gian thoang dang	-1.249	161	.213	-.08642	-.2230	.0502
8.3 thuc don phong phu	-5.547	161	.000	-.45062	-.6110	-.2902
8.4 mon an ngon	-2.179	161	.031	-.18519	-.3530	-.0173
8.5 nhan vien chu dao	-3.998	161	.000	-.29012	-.4334	-.1468
8.6 nhan vien nhanh nhen	-6.572	161	.000	-.41358	-.5379	-.2893
9.1 be boi sach se	-5.829	161	.000	-.45679	-.6116	-.3020
9.2 phong tap co trang thiet bi hien dai	-2.162	161	.032	-.14815	-.2835	-.0128
9.3 he thong spa tot	-11.239	161	.000	-.68519	-.8056	-.5648
9.4 quay luu niem thuan tien	-8.355	161	.000	-.56173	-.6945	-.4290
9.5 phuong tien hien dai	-4.644	161	.000	-.43210	-.6158	-.2484
9.6 giat la dam bao	-6.133	161	.000	-.40741	-.5386	-.2762
9.7 phong hop thuan tien	-3.284	161	.001	-.28395	-.4547	-.1132
9.8 nhan vien than thien	-8.611	161	.000	-.60494	-.7437	-.4662
10.1 kenh phan phoi giup tiep can de dang	-2.759	161	.006	-.19753	-.3389	-.0562
10.2 thong tin duoc chuyen tai day du	-6.681	161	.000	-.49383	-.6398	-.3479
10.3 quang cao hap dan	-1.543	161	.125	-.11728	-.2674	.0329
10.4 dap ung dung cac dich vu	-.233	161	.816	-.01852	-.1756	.1385
10.5 quan he cong chung tot	-3.961	161	.000	-.32099	-.4810	-.1609
10.6 to roi bat mat	-4.852	161	.000	-.38272	-.5385	-.2269
10.7 chinh sach uu dai	-6.179	161	.000	-.48765	-.6435	-.3318
11.1 gia phong hop ly	-6.491	161	.000	-.52469	-.6843	-.3651
11.2 gia an uong dat	-6.335	161	.000	-.50617	-.6640	-.3484
11.3 gia bo sung phu hop	-7.445	161	.000	-.68519	-.8669	-.5034

2.4.2 Frequency

7.1 vi tri phong dep

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	5	3.1	3.1	3.1
	khong dong y	12	7.4	7.4	10.5
	trung lap	44	27.2	27.2	37.7
	dong y	85	52.5	52.5	90.1
	rat dong y	16	9.9	9.9	100.0
	Total	162	100.0	100.0

7.2 vat dung cung cap day du

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	9	5.6	5.6	5.6
	khong dong y	19	11.7	11.7	17.3
	trung lap	32	19.8	19.8	37.0
	dong y	80	49.4	49.4	86.4
	rat dong y	22	13.6	13.6	100.0
	Total	162	100.0	100.0

7.3 trang thiet bi hien dai

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	4	2.5	2.5	2.5
	khong dong y	13	8.0	8.0	10.5
	trung lap	34	21.0	21.0	31.5
	dong y	82	50.6	50.6	82.1
	rat dong y	29	17.9	17.9	100.0
	Total	162	100.0	100.0

7.4 trang tri noi that an tuong

Frequency	Percent	Valid Percent	Cumulative	Percent
Valid	rat khong dong y	5	3.1	3.1	3.1
	khong dong y	9	5.6	5.6	8.6
	trung lap	22	13.6	13.6	22.2
	dong y	88	54.3	54.3	76.5
	rat dong y	38	23.5	23.5	100.0
	Total	162	100.0	100.0

7.5 phong oc sach se

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	2	1.2	1.2	1.2
	khong dong y	19	11.7	11.7	13.0
	trung lap	44	27.2	27.2	40.1
	dong y	75	46.3	46.3	86.4
	rat dong y	22	13.6	13.6	100.0
	Total	162	100.0	100.0

7.6 phong dung theo yeu cau

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	4	2.5	2.5	2.5
	khong dong y	12	7.4	7.4	9.9
	trung lap	42	25.9	25.9	35.8
	dong y	81	50.0	50.0	85.8
	rat dong y	22	13.6	13.6	99.4
	9	1	.6	.6	100.0
	Total	162	100.0	100.0

7.7 nhan vien tan tinh

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	12	7.4	7.4	7.4
	khong dong y	7	4.3	4.3	11.7
	trung lap	42	25.9	25.9	37.7
	dong y	72	44.4	44.4	82.1
	rat dong y	29	17.9	17.9	100.0
	Total	162	100.0	100.0

7.8 nhan vien dap ung kip thoi

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	8	4.9	4.9	4.9
	khong dong y	17	10.5	10.5	15.4
	trung lap	69	42.6	42.6	58.0
	dong y	58	35.8	35.8	93.8
	rat dong y	9	5.6	5.6	99.4
	9	1	.6	.6	100.0
	Total	162	100.0	100.0

8.1 nha hang co ve sinh sach se

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	12	7.4	7.4	7.4
	khong dong y	4	2.5	2.5	9.9
	trung lap	23	14.2	14.2	24.1
	dong y	85	52.5	52.5	76.5
	rat dong y	38	23.5	23.5	100.0
	Total	162	100.0	100.0

8.2 khong gian thoang dang

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	2	1.2	1.2	1.2
	khong dong y	13	8.0	8.0	9.3
	trung lap	19	11.7	11.7	21.0
	dong y	91	56.2	56.2	77.2
	rat dong y	37	22.8	22.8	100.0
	Total	162	100.0	100.0

8.3 thuc don phong phu

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	4	2.5	2.5	2.5
	khong dong y	16	9.9	9.9	12.3
	trung lap	57	35.2	35.2	47.5
	dong y	61	37.7	37.7	85.2
	rat dong y	23	14.2	14.2	99.4
	9	1	.6	.6	100.0
	Total	162	100.0	100.0

8.4 mon an ngon

Frequency	Percent	Valid Percent	Cumulative Percent
Valid	rat khong dong y	4	2.5	2.5	2.5
	khong dong y	11	6.8	6.8	9.3
	trung lap	45	27.8	27.8	37.0
	dong y	57	35.2	35.2	72.2
	rat dong y	44	27.2	27.2	99.4
	9	1	.6	.6	100.0
	Total	162	100.0	100.0