Nhóm 2: “Dịch vụ ăn uống”
Reliability Statistics
N of Items | |
.831 | 6 |
Có thể bạn quan tâm!
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Hoàn Thiện Cơ Sở Vật Chất Kỹ Thuật Của Khách Sạn -
Đối Với Sở Văn Hóa Thể Thao Và Du Lịch Tỉnh Thừa Thiên Huế Và Các Ban Ngành Có Liên Quan -
Độ Tuổi < 30 Tuổi 30– 50 Tuổi > 50 Tuổi -
Giải pháp tăng cường khai thác thị trường khách du lịch nội địa tại khách sạn Xanh – Huế - 17 -
Giải pháp tăng cường khai thác thị trường khách du lịch nội địa tại khách sạn Xanh – Huế - 18 -
Giải pháp tăng cường khai thác thị trường khách du lịch nội địa tại khách sạn Xanh – Huế - 19
Xem toàn bộ 159 trang tài liệu này.
Item Statistics
Mean | Std. Deviation | N | |
8.1 nha hang co ve sinh sach se | 3.8210 | 1.05680 | 162 |
8.2 khong gian thoang dang | 3.9136 | .88039 | 162 |
8.3 thuc don phong phu | 3.5494 | 1.03391 | 162 |
8.4 mon an ngon | 3.8148 | 1.08188 | 162 |
8.5 nhan vien chu dao | 3.7099 | .92368 | 162 |
8.6 nhan vien nhanh nhen | 3.5864 | .80097 | 162 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
8.1 nha hang co ve sinh sach se | 18.5741 | 12.159 | .679 | .786 |
8.2 khong gian thoang dang | 18.4815 | 13.369 | .642 | .796 |
8.3 thuc don phong phu | 18.8457 | 13.224 | .530 | .819 |
8.4 mon an ngon | 18.5802 | 12.481 | .605 | .804 |
8.5 nhan vien chu dao | 18.6852 | 13.683 | .548 | .814 |
8.6 nhan vien nhanh nhen | 18.8086 | 13.820 | .641 | .799 |
Nhóm 3: “Dịch vụ bổ sung”
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Reliability Statistics
N of Items | |
.856 | 8 |
Item Statistics
Mean | Std. Deviation | N | |
9.1 be boi sach se | 3.5432 | .99750 | 162 |
9.2 phong tap co trang thiet bi hien dai | 3.8519 | .87208 | 162 |
9.3 he thong spa tot | 3.3148 | .77598 | 162 |
9.4 quay luu niem thuan tien | 3.4383 | .85568 | 162 |
9.5 phuong tien hien dai | 3.5679 | 1.18414 | 162 |
9.6 giat la dam bao | 3.5926 | .84556 | 162 |
9.7 phong hop thuan tien | 3.7160 | 1.10036 | 162 |
9.8 nhan vien than thien | 3.3951 | .89414 | 162 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
9.1 be boi sach se | 24.8765 | 21.736 | .644 | .833 |
9.2 phong tap co trang thiet bi hien dai | 24.5679 | 21.974 | .732 | .824 |
9.3 he thong spa tot | 25.1049 | 24.070 | .531 | .846 |
9.4 quay luu niem thuan tien | 24.9815 | 22.751 | .641 | .834 |
9.5 phuong tien hien dai | 24.8519 | 21.618 | .517 | .853 |
9.6 giat la dam bao | 24.8272 | 22.951 | .623 | .836 |
9.7 phong hop thuan tien | 24.7037 | 22.210 | .511 | .851 |
9.8 nhan vien than thien | 25.0247 | 22.211 | .677 | .830 |
Nhóm 4: “Phân phối quảng bá”
Reliability Statistics
N of Items | |
.861 | 7 |
Item Statistics
Mean | Std. Deviation | N | |
10.1 kenh phan phoi giup tiep can de dang | 3.8025 | .91121 | 162 |
10.2 thong tin duoc chuyen tai day du | 3.5062 | .94077 | 162 |
10.3 quang cao hap dan | 3.8827 | .96771 | 162 |
10.4 dap ung dung cac dich vu | 3.9815 | 1.01218 | 162 |
10.5 quan he cong chung tot | 3.6790 | 1.03152 | 162 |
10.6 to roi bat mat | 3.6173 | 1.00394 | 162 |
10.7 chinh sach uu dai | 3.5123 | 1.00457 | 162 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
10.1 kenh phan phoi giup tiep can de dang | 22.1790 | 19.378 | .696 | .833 |
10.2 thong tin duoc chuyen tai day du | 22.4753 | 19.717 | .622 | .843 |
10.3 quang cao hap dan | 22.0988 | 19.717 | .598 | .846 |
10.4 dap ung dung cac dich vu | 22.0000 | 18.832 | .676 | .835 |
10.5 quan he cong chung tot | 22.3025 | 19.281 | .602 | .846 |
10.6 to roi bat mat | 22.3642 | 19.351 | .615 | .843 |
10.7 chinh sach uu dai | 22.4691 | 19.456 | .601 | .845 |
Nhóm 5: “Giá”
Reliability Statistics
N of Items | |
.708 | 3 |
Item Statistics
Mean | Std. Deviation | N | |
11.1 gia phong hop ly | 3.4753 | 1.02878 | 162 |
11.2 gia an uong dat | 3.4938 | 1.01692 | 162 |
11.3 gia bo sung phu hop | 3.3148 | 1.17146 | 162 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
11.1 gia phong hop ly | 6.8086 | 3.336 | .578 | .557 |
11.2 gia an uong dat | 6.7901 | 3.372 | .578 | .558 |
11.3 gia bo sung phu hop | 6.9691 | 3.322 | .438 | .740 |
Nhóm 6: Ý định trong tương lai
Reliability Statistics
N of Items | |
.733 | 3 |
Item Statistics
Mean | Std. Deviation | N | |
12.1 van tiep tuc o lai ks | 3.6975 | 1.09255 | 162 |
12.2 se luu tru trong lan sau | 3.2654 | 1.08515 | 162 |
12.3 se gioi thieu | 3.6235 | .89869 | 162 |
Item-Total Statistics
Scale Mean if Item Deleted | Scale Variance if Item Deleted | Corrected Item- Total Correlation | Cronbach's Alpha if Item Deleted | |
12.1 van tiep tuc o lai ks | 6.8889 | 2.981 | .542 | .668 |
12.2 se luu tru trong lan sau | 7.3210 | 2.927 | .569 | .633 |
12.3 se gioi thieu | 6.9630 | 3.489 | .573 | .641 |
Phụ lục 2.4 - Kiểm Định One Sample T-Test và Frequency
2.4.1 Kiểm định One- sample T-Test
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
7.1 vi tri phong dep | 162 | 3.5864 | .88216 | .06931 |
7.2 vat dung cung cap day du | 162 | 3.5370 | 1.04637 | .08221 |
7.3 trang thiet bi hien dai | 162 | 3.7346 | .93113 | .07316 |
7.4 trang tri noi that an tuong | 162 | 3.8951 | .92989 | .07306 |
7.5 phong oc sach se | 162 | 3.5926 | .90927 | .07144 |
7.6 phong dung theo yeu cau | 162 | 3.6852 | .98732 | .07757 |
7.7 nhan vien tan tinh | 162 | 3.6111 | 1.06468 | .08365 |
7.8 nhan vien dap ung kip thoi | 162 | 3.3025 | 1.00982 | .07934 |
8.1 nha hang co ve sinh sach se | 162 | 3.8210 | 1.05680 | .08303 |
8.2 khong gian thoang dang | 162 | 3.9136 | .88039 | .06917 |
8.3 thuc don phong phu | 162 | 3.5494 | 1.03391 | .08123 |
8.4 mon an ngon | 162 | 3.8148 | 1.08188 | .08500 |
8.5 nhan vien chu dao | 162 | 3.7099 | .92368 | .07257 |
8.6 nhan vien nhanh nhen | 162 | 3.5864 | .80097 | .06293 |
9.1 be boi sach se | 162 | 3.5432 | .99750 | .07837 |
9.2 phong tap co trang thiet bi hien dai | 162 | 3.8519 | .87208 | .06852 |
9.3 he thong spa tot | 162 | 3.3148 | .77598 | .06097 |
9.4 quay luu niem thuan tien | 162 | 3.4383 | .85568 | .06723 |
9.5 phuong tien hien dai | 162 | 3.5679 | 1.18414 | .09304 |
9.6 giat la dam bao | 162 | 3.5926 | .84556 | .06643 |
9.7 phong hop thuan tien | 162 | 3.7160 | 1.10036 | .08645 |
9.8 nhan vien than thien | 162 | 3.3951 | .89414 | .07025 |
10.1 kenh phan phoi giup tiep can de dang | 162 | 3.8025 | .91121 | .07159 |
10.2 thong tin duoc chuyen tai day du | 162 | 3.5062 | .94077 | .07391 |
10.3 quang cao hap dan | 162 | 3.8827 | .96771 | .07603 |
10.4 dap ung dung cac dich vu | 162 | 3.9815 | 1.01218 | .07952 |
10.5 quan he cong chung tot | 162 | 3.6790 | 1.03152 | .08104 |
10.6 to roi bat mat | 162 | 3.6173 | 1.00394 | .07888 |
10.7 chinh sach uu dai | 162 | 3.5123 | 1.00457 | .07893 |
11.1 gia phong hop ly | 162 | 3.4753 | 1.02878 | .08083 |
11.2 gia an uong dat | 162 | 3.4938 | 1.01692 | .07990 |
11.3 gia bo sung phu hop | 162 | 3.3148 | 1.17146 | .09204 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
7.1 vi tri phong dep | -5.967 | 161 | .000 | -.41358 | -.5505 | -.2767 |
7.2 vat dung cung cap day du | -5.631 | 161 | .000 | -.46296 | -.6253 | -.3006 |
7.3 trang thiet bi hien dai | -3.628 | 161 | .000 | -.26543 | -.4099 | -.1210 |
7.4 trang tri noi that an tuong | -1.436 | 161 | .153 | -.10494 | -.2492 | .0393 |
7.5 phong oc sach se | -5.703 | 161 | .000 | -.40741 | -.5485 | -.2663 |
7.6 phong dung theo yeu cau | -4.058 | 161 | .000 | -.31481 | -.4680 | -.1616 |
7.7 nhan vien tan tinh | -4.649 | 161 | .000 | -.38889 | -.5541 | -.2237 |
7.8 nhan vien dap ung kip thoi | -8.792 | 161 | .000 | -.69753 | -.8542 | -.5409 |
8.1 nha hang co ve sinh sach se | -2.156 | 161 | .033 | -.17901 | -.3430 | -.0150 |
8.2 khong gian thoang dang | -1.249 | 161 | .213 | -.08642 | -.2230 | .0502 |
8.3 thuc don phong phu | -5.547 | 161 | .000 | -.45062 | -.6110 | -.2902 |
8.4 mon an ngon | -2.179 | 161 | .031 | -.18519 | -.3530 | -.0173 |
8.5 nhan vien chu dao | -3.998 | 161 | .000 | -.29012 | -.4334 | -.1468 |
8.6 nhan vien nhanh nhen | -6.572 | 161 | .000 | -.41358 | -.5379 | -.2893 |
9.1 be boi sach se | -5.829 | 161 | .000 | -.45679 | -.6116 | -.3020 |
9.2 phong tap co trang thiet bi hien dai | -2.162 | 161 | .032 | -.14815 | -.2835 | -.0128 |
9.3 he thong spa tot | -11.239 | 161 | .000 | -.68519 | -.8056 | -.5648 |
9.4 quay luu niem thuan tien | -8.355 | 161 | .000 | -.56173 | -.6945 | -.4290 |
9.5 phuong tien hien dai | -4.644 | 161 | .000 | -.43210 | -.6158 | -.2484 |
9.6 giat la dam bao | -6.133 | 161 | .000 | -.40741 | -.5386 | -.2762 |
9.7 phong hop thuan tien | -3.284 | 161 | .001 | -.28395 | -.4547 | -.1132 |
9.8 nhan vien than thien | -8.611 | 161 | .000 | -.60494 | -.7437 | -.4662 |
10.1 kenh phan phoi giup tiep can de dang | -2.759 | 161 | .006 | -.19753 | -.3389 | -.0562 |
10.2 thong tin duoc chuyen tai day du | -6.681 | 161 | .000 | -.49383 | -.6398 | -.3479 |
10.3 quang cao hap dan | -1.543 | 161 | .125 | -.11728 | -.2674 | .0329 |
10.4 dap ung dung cac dich vu | -.233 | 161 | .816 | -.01852 | -.1756 | .1385 |
10.5 quan he cong chung tot | -3.961 | 161 | .000 | -.32099 | -.4810 | -.1609 |
10.6 to roi bat mat | -4.852 | 161 | .000 | -.38272 | -.5385 | -.2269 |
10.7 chinh sach uu dai | -6.179 | 161 | .000 | -.48765 | -.6435 | -.3318 |
11.1 gia phong hop ly | -6.491 | 161 | .000 | -.52469 | -.6843 | -.3651 |
11.2 gia an uong dat | -6.335 | 161 | .000 | -.50617 | -.6640 | -.3484 |
11.3 gia bo sung phu hop | -7.445 | 161 | .000 | -.68519 | -.8669 | -.5034 |
2.4.2 Frequency
7.1 vi tri phong dep
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 5 | 3.1 | 3.1 | 3.1 |
khong dong y | 12 | 7.4 | 7.4 | 10.5 | |
trung lap | 44 | 27.2 | 27.2 | 37.7 | |
dong y | 85 | 52.5 | 52.5 | 90.1 | |
rat dong y | 16 | 9.9 | 9.9 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
7.2 vat dung cung cap day du
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 9 | 5.6 | 5.6 | 5.6 |
khong dong y | 19 | 11.7 | 11.7 | 17.3 | |
trung lap | 32 | 19.8 | 19.8 | 37.0 | |
dong y | 80 | 49.4 | 49.4 | 86.4 | |
rat dong y | 22 | 13.6 | 13.6 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
7.3 trang thiet bi hien dai
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 4 | 2.5 | 2.5 | 2.5 |
khong dong y | 13 | 8.0 | 8.0 | 10.5 | |
trung lap | 34 | 21.0 | 21.0 | 31.5 | |
dong y | 82 | 50.6 | 50.6 | 82.1 | |
rat dong y | 29 | 17.9 | 17.9 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
7.4 trang tri noi that an tuong
Frequency | Percent | Valid Percent | Cumulative | Percent | |
Valid | rat khong dong y | 5 | 3.1 | 3.1 | 3.1 |
khong dong y | 9 | 5.6 | 5.6 | 8.6 | |
trung lap | 22 | 13.6 | 13.6 | 22.2 | |
dong y | 88 | 54.3 | 54.3 | 76.5 | |
rat dong y | 38 | 23.5 | 23.5 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
7.5 phong oc sach se
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 2 | 1.2 | 1.2 | 1.2 |
khong dong y | 19 | 11.7 | 11.7 | 13.0 | |
trung lap | 44 | 27.2 | 27.2 | 40.1 | |
dong y | 75 | 46.3 | 46.3 | 86.4 | |
rat dong y | 22 | 13.6 | 13.6 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
7.6 phong dung theo yeu cau
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 4 | 2.5 | 2.5 | 2.5 |
khong dong y | 12 | 7.4 | 7.4 | 9.9 | |
trung lap | 42 | 25.9 | 25.9 | 35.8 | |
dong y | 81 | 50.0 | 50.0 | 85.8 | |
rat dong y | 22 | 13.6 | 13.6 | 99.4 | |
9 | 1 | .6 | .6 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
7.7 nhan vien tan tinh
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 12 | 7.4 | 7.4 | 7.4 |
khong dong y | 7 | 4.3 | 4.3 | 11.7 | |
trung lap | 42 | 25.9 | 25.9 | 37.7 | |
dong y | 72 | 44.4 | 44.4 | 82.1 | |
rat dong y | 29 | 17.9 | 17.9 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
7.8 nhan vien dap ung kip thoi
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 8 | 4.9 | 4.9 | 4.9 |
khong dong y | 17 | 10.5 | 10.5 | 15.4 | |
trung lap | 69 | 42.6 | 42.6 | 58.0 | |
dong y | 58 | 35.8 | 35.8 | 93.8 | |
rat dong y | 9 | 5.6 | 5.6 | 99.4 | |
9 | 1 | .6 | .6 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
8.1 nha hang co ve sinh sach se
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 12 | 7.4 | 7.4 | 7.4 |
khong dong y | 4 | 2.5 | 2.5 | 9.9 | |
trung lap | 23 | 14.2 | 14.2 | 24.1 | |
dong y | 85 | 52.5 | 52.5 | 76.5 | |
rat dong y | 38 | 23.5 | 23.5 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
8.2 khong gian thoang dang
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 2 | 1.2 | 1.2 | 1.2 |
khong dong y | 13 | 8.0 | 8.0 | 9.3 | |
trung lap | 19 | 11.7 | 11.7 | 21.0 | |
dong y | 91 | 56.2 | 56.2 | 77.2 | |
rat dong y | 37 | 22.8 | 22.8 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
8.3 thuc don phong phu
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 4 | 2.5 | 2.5 | 2.5 |
khong dong y | 16 | 9.9 | 9.9 | 12.3 | |
trung lap | 57 | 35.2 | 35.2 | 47.5 | |
dong y | 61 | 37.7 | 37.7 | 85.2 | |
rat dong y | 23 | 14.2 | 14.2 | 99.4 | |
9 | 1 | .6 | .6 | 100.0 | |
Total | 162 | 100.0 | 100.0 |
8.4 mon an ngon
Frequency | Percent | Valid Percent | Cumulative Percent | ||
Valid | rat khong dong y | 4 | 2.5 | 2.5 | 2.5 |
khong dong y | 11 | 6.8 | 6.8 | 9.3 | |
trung lap | 45 | 27.8 | 27.8 | 37.0 | |
dong y | 57 | 35.2 | 35.2 | 72.2 | |
rat dong y | 44 | 27.2 | 27.2 | 99.4 | |
9 | 1 | .6 | .6 | 100.0 | |
Total | 162 | 100.0 | 100.0 |