Giải pháp tăng cường khai thác thị trường khách du lịch nội địa tại khách sạn Xanh – Huế - 17


8.5 nhan vien chu dao



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

khong dong y

15

9.3

9.3

9.3


trung lap

44

27.2

27.2

36.4


dong y

80

49.4

49.4

85.8


rat dong y

22

13.6

13.6

99.4


9

1

.6

.6

100.0


Total

162

100.0

100.0


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Giải pháp tăng cường khai thác thị trường khách du lịch nội địa tại khách sạn Xanh – Huế - 17


8.6 nhan vien nhanh nhen



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

1

.6

.6

.6


khong dong y

13

8.0

8.0

8.6


trung lap

54

33.3

33.3

42.0


dong y

78

48.1

48.1

90.1


rat dong y

16

9.9

9.9

100.0


Total

162

100.0

100.0



9.1 be boi sach se



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

7

4.3

4.3

4.3


khong dong y

8

4.9

4.9

9.3


trung lap

58

35.8

35.8

45.1


dong y

72

44.4

44.4

89.5


rat dong y

16

9.9

9.9

99.4


9

1

.6

.6

100.0


Total

162

100.0

100.0



9.2 phong tap co trang thiet bi hien dai



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

8

4.9

4.9

4.9


khong dong y

3

1.9

1.9

6.8


trung lap

18

11.1

11.1

17.9


dong y

109

67.3

67.3

85.2


rat dong y

24

14.8

14.8

100.0


Total

162

100.0

100.0



9.3 he thong spa tot



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

1

.6

.6

.6


khong dong y

15

9.3

9.3

9.9


trung lap

91

56.2

56.2

66.0


dong y

42

25.9

25.9

92.0


rat dong y

13

8.0

8.0

100.0


Total

162

100.0

100.0



9.4 quay luu niem thuan tien



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

4

2.5

2.5

2.5


khong dong y

13

8.0

8.0

10.5


trung lap

67

41.4

41.4

51.9


dong y

64

39.5

39.5

91.4


rat dong y

14

8.6

8.6

100.0


Total

162

100.0

100.0



9.5 phuong tien hien dai



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

6

3.7

3.7

3.7


khong dong y

13

8.0

8.0

11.7


trung lap

58

35.8

35.8

47.5


dong y

65

40.1

40.1

87.7


rat dong y

17

10.5

10.5

98.1


9

3

1.9

1.9

100.0


Total

162

100.0

100.0



9.6 giat la dam bao



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

3

1.9

1.9

1.9


khong dong y

12

7.4

7.4

9.3


trung lap

50

30.9

30.9

40.1


dong y

80

49.4

49.4

89.5


rat dong y

17

10.5

10.5

100.0


Total

162

100.0

100.0



9.7 phong hop thuan tien



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

6

3.7

3.7

3.7


khong dong y

11

6.8

6.8

10.5


trung lap

38

23.5

23.5

34.0


dong y

83

51.2

51.2

85.2


rat dong y

22

13.6

13.6

98.8


9

2

1.2

1.2

100.0


Total

162

100.0

100.0



9.8 nhan vien than thien



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

7

4.3

4.3

4.3


khong dong y

10

6.2

6.2

10.5


trung lap

71

43.8

43.8

54.3


dong y

60

37.0

37.0

91.4


rat dong y

14

8.6

8.6

100.0


Total

162

100.0

100.0



10.1 kenh phan phoi giup tiep can de dang



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

2

1.2

1.2

1.2


khong dong y

17

10.5

10.5

11.7


trung lap

23

14.2

14.2

25.9


dong y

89

54.9

54.9

80.9


rat dong y

31

19.1

19.1

100.0


Total

162

100.0

100.0



10.2 thong tin duoc chuyen tai day du



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

5

3.1

3.1

3.1


khong dong y

15

9.3

9.3

12.3


trung lap

56

34.6

34.6

46.9


dong y

65

40.1

40.1

87.0


rat dong y

21

13.0

13.0

100.0


Total

162

100.0

100.0



10.3 quang cao hap dan



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

2

1.2

1.2

1.2


khong dong y

10

6.2

6.2

7.4


trung lap

34

21.0

21.0

28.4


dong y

79

48.8

48.8

77.2


rat dong y

36

22.2

22.2

99.4


9

1

.6

.6

100.0


Total

162

100.0

100.0



10.4 dap ung dung cac dich vu



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

3

1.9

1.9

1.9


khong dong y

12

7.4

7.4

9.3


trung lap

20

12.3

12.3

21.6


dong y

81

50.0

50.0

71.6


rat dong y

45

27.8

27.8

99.4


9

1

.6

.6

100.0


Total

162

100.0

100.0



10.5 quan he cong chung tot



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

5

3.1

3.1

3.1


khong dong y

15

9.3

9.3

12.3


trung lap

45

27.8

27.8

40.1


dong y

59

36.4

36.4

76.5


rat dong y

38

23.5

23.5

100.0


Total

162

100.0

100.0



10.6 to roi bat mat



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

5

3.1

3.1

3.1


khong dong y

15

9.3

9.3

12.3


trung lap

49

30.2

30.2

42.6


dong y

61

37.7

37.7

80.2


rat dong y

32

19.8

19.8

100.0


10.6 to roi bat mat



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

5

3.1

3.1

3.1


khong dong y

15

9.3

9.3

12.3


trung lap

49

30.2

30.2

42.6


dong y

61

37.7

37.7

80.2


rat dong y

32

19.8

19.8

100.0


Total

162

100.0

100.0



10.7 chinh sach uu dai



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

5

3.1

3.1

3.1


khong dong y

19

11.7

11.7

14.8


trung lap

53

32.7

32.7

47.5


dong y

58

35.8

35.8

83.3


rat dong y

27

16.7

16.7

100.0


Total

162

100.0

100.0



11.1 gia phong hop ly



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

6

3.7

3.7

3.7


khong dong y

16

9.9

9.9

13.6


trung lap

66

40.7

40.7

54.3


dong y

43

26.5

26.5

80.9


rat dong y

31

19.1

19.1

100.0


Total

162

100.0

100.0



11.2 gia an uong dat



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

3

1.9

1.9

1.9


khong dong y

23

14.2

14.2

16.0


trung lap

58

35.8

35.8

51.9


dong y

47

29.0

29.0

80.9


rat dong y

31

19.1

19.1

100.0


Total

162

100.0

100.0



11.3 gia bo sung phu hop



Frequency

Percent

Valid Percent

Cumulative Percent

Valid

rat khong dong y

12

7.4

7.4

7.4


khong dong y

28

17.3

17.3

24.7


trung lap

48

29.6

29.6

54.3


dong y

45

27.8

27.8

82.1


rat dong y

29

17.9

17.9

100.0


Total

162

100.0

100.0



Phụ lục 2.5 - Kiểm định sự khác biệt

2.5.1. “Dịch vụ phòng ngủ”

2.5.1.1. Giới tính

Test Statisticsa



7.1 vi tri phong dep


7.2 vat dung cung cap day du


7.3 trang thiet bi hien

dai


7.4 trang tri noi that an tuong


7.5

phong oc sach se


7.6 phong dung theo yeu cau


7.7 nhan vien tan

tinh

7.8 nhan vien dap ung kip

thoi

Mann-Whitney U


3082.500

3196.500

3117.500

2877.500

3053.500

2851.000

2832.500

2812.500

Wilcoxon W


6008.500

6122.500

6043.500

5803.500

5979.500

5777.000

5758.500

5738.500

Z


-.682

-.258

-.546

-1.444

-.769

-1.514

-1.551

-1.634

Asymp. Sig.

(2-

.495

.797

.585

.149

.442

.130

.121

.102

tailed)










a. Grouping Variable: gioi tinh


2.5.1.2. Độ tuổi


Test Statisticsa,b




7.1 vi tri phong dep


7.2 vat dung cung

cap day

du


7.3 trang thiet bi hien

dai


7.4 trang tri noi that

an tuong


7.5

phong oc sach

se

7.6

phong dung theo yeu

cau


7.7 nhan vien tan

tinh


7.8 nhan vien dap ung kip

thoi

Chi-square

5.871

5.125

5.198

.926

4.618

.004

1.605

2.806

df

2

2

2

2

2

2

2

2

Asymp. Sig.

.053

.077

.074

.629

.099

.998

.448

.246

a. Kruskal Wallis Test

b. Grouping Variable: do tuoi

2.5.1.3. Nghề nghiệp


Test Statisticsa,b




7.1 vi tri phong dep


7.2 vat dung

cung cap

day du


7.3 trang thiet bi hien

dai


7.4 trang tri noi that an tuong


7.5

phong oc sach se

7.6

phong dung theo yeu

cau


7.7 nhan vien tan

tinh


7.8 nhan vien dap ung kip

thoi

Chi-square

6.517

5.296

2.419

1.950

14.259

1.684

4.579

9.557

df

5

5

5

5

5

5

5

5

Asymp. Sig.

.259

.381

.789

.856

.014

.891

.469

.089

a. Kruskal Wallis Test

b. Grouping Variable: nghe nghiep


Descriptives

7.5 phong oc sach se



N


Mean


Std.

Deviation


Std. Error

95% Confidence

Interval for Mean


Minimum


Maximum

Lower

Bound

Upper

Bound

doanh nhan

can bo cong nhan vien

sinh vien noi tro giao vien khac

Total

46

44


8

25

16

23

162

3.8043

3.4545


4.2500

3.7200

3.3125

3.2609

3.5926

.71863

.92647


1.03510

.93630

.87321

1.00983

.90927

.10596

.13967


.36596

.18726

.21830

.21056

.07144

3.5909

3.1729


3.3846

3.3335

2.8472

2.8242

3.4515

4.0178

3.7362


5.1154

4.1065

3.7778

3.6976

3.7337

2.00

2.00


2.00

1.00

2.00

1.00

1.00

5.00

5.00


5.00

5.00

5.00

5.00

5.00

2.5.1.4. Tỉnh/thành phố


Test Statisticsa,b




7.1 vi tri phong dep


7.2 vat dung

cung cap

day du


7.3 trang thiet bi hien dai


7.4 trang tri noi that an tuong


7.5 phong oc sach se

7.6

phong dung theo yeu

cau


7.7

nhan vien tan tinh


7.8 nhan vien dap ung kip

thoi

Chi-square

9.288

.854

.842

1.320

7.211

.681

.982

2.080

df

2

2

2

2

2

2

2

2

Asymp. Sig.

.010

.653

.656

.517

.027

.711

.612

.353

a. Kruskal Wallis Test

b. Grouping Variable: den tu


Descriptives

7.1 vi tri phong dep



N


Mean

Std.

Deviation


Std. Error

95% Confidence Interval for Mean


Minimum


Maximum

Lower Bound

Upper Bound

ha noi

32

3.8125

.89578

.15835

3.4895

4.1355

2.00

5.00

ho chi minh

100

3.6500

.80873

.08087

3.4895

3.8105

1.00

5.00

khac

30

3.1333

.97320

.17768

2.7699

3.4967

1.00

4.00

Total

162

3.5864

.88216

.06931

3.4495

3.7233

1.00

5.00


Descriptives

7.5 phong oc sach se



N


Mean

Std.

Deviation


Std. Error

95% Confidence Interval for Mean


Minimum


Maximum

Lower Bound

Upper Bound

ha noi

32

3.2563

1.03517

.18299

3.2830

4.0295

2.00

5.00

ho chi minh

100

3.7000

.82266

.08227

3.5368

3.8632

1.00

5.00

khac

30

3.1667

.94989

.17343

2.8120

3.5214

1.00

5.00

Total

162

3.5926

.90927

.07144

3.4515

3.7337

1.00

5.00



2.5.2. “Dịch vụ ăn uống”

2.5.2.1. Giới tính

Test Statisticsa


8.1 nha hang co

ve sinh sach se

8.2 khong gian

thoang dang

8.3 thuc don

phong phu

8.4 mon an

ngon

8.5 nhan vien

chu dao

8.6 nhan vien

nhanh nhen

Mann-Whitney U

2978.500

3219.500

3267.000

3072.000

3257.500

2669.500

Wilcoxon W

5904.500

6145.500

6193.000

6813.000

6183.500

5595.500

Z

-1.060

-.181

-.004

-.688

-.038

-2.179

Asymp. Sig. (2-

.289

.856

.997

.492

.970

.029

tailed)







a. Grouping Variable: gioi tinh


Descriptives

8.6 nhan vien nhanh nhen



N


Mean

Std.

Deviation

Std. Error

95% Confidence Interval for Mean


Minimum


Maximum

Lower Bound

Upper Bound

nam

86

3.7093

.79508

.08574

3.5388

3.8798

1.00

5.00

nu

76

3.4474

.78985

.09060

3.2669

3.6279

2.00

5.00

Total

162

3.5864

.80097

.06293

3.4621

3.7107

1.00

5.00

2.5.2.2. Độ tuổi


Test Statisticsa,b


8.1 nha hang co

ve sinh sach se

8.2 khong gian

thoang dang

8.3 thuc don

phong phu

8.4 mon an

ngon

8.5 nhan vien

chu dao

8.6 nhan vien

nhanh nhen

Chi-square

3.792

8.596

3.170

.566

.780

1.956

df

2

2

2

2

2

2

Asymp. Sig.

.150

.014

.205

.754

.677

.376

a. Kruskal Wallis Test

b. Grouping Variable: do tuoi


Descriptives

8.2 khong gian thoang dang



N


Mean


Std.

Deviation


Std. Error

95% Confidence Interval for

Mean


Minimum


Maximum

Lower

Bound


Upper Bound

nho hon 30

24

3.9167

.82970

.16936

3.5663

4.2670

2.00

5.00

30-50

84

4.1071

.71166

.07765

3.9527

4.2616

1.00

5.00

lon hon 50

54

3.6111

1.05360

.14338

3.3235

3.8987

1.00

5.00

Total

162

3.9136

.88039

.06917

3.7770

4.0502

1.00

5.00


2.5.2.3. Nghề nghiệp


Test Statisticsa,b




8.1 nha hang co ve sinh sach se


8.2 khong gian thoang dang


8.3 thuc don phong phu


8.4 mon an ngon


8.5 nhan vien chu dao

8.6 nhan vien nhanh

nhen

Chi-square

4.473

4.580

2.145

4.007

5.169

3.020

df

5

5

5

5

5

5

Asymp. Sig.

.483

.469

.829

.548

.396

.697

a. Kruskal Wallis Test

b. Grouping Variable: nghe nghiep

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