Trang chủ / Du Lịch

Giải pháp tăng cường khai thác thị trường khách du lịch nội địa tại khách sạn Xanh – Huế - 18


2.5.2.4. Tỉnh/thành phố


Test Statisticsa,b



8.1 nha hang co

ve sinh sach se

8.2 khong gian

thoang dang

8.3 thuc don

phong phu

8.4 mon an

ngon

8.5 nhan vien

chu dao

8.6 nhan vien

nhanh nhen

Chi-square

3.232

6.516

12.030

11.023

5.399

8.610

df

5

5

5

5

5

5

Asymp. Sig.

.664

.259

.034

.051

.369

.126

Có thể bạn quan tâm!

Xem toàn bộ 159 trang tài liệu này.

a. Kruskal Wallis Test

b. Grouping Variable: nghe nghiep


Descriptives

8.3 thuc don phong phu



N


Mean


Std.

Deviation


Std. Error

95% Confidence Interval for

Mean


Minimu m


Maximum


Lower Bound

Upper

Bound

ha noi

32

3.1875

.82060

.14506

2.9916

3.3834

2.00

5.00

ho chi minh

100

3.6600

1.02711

.10271

3.4562

3.8638

1.00

9.00

khac

30

3.0333

1.12903

.20613

2.6117

3.4549

1.00

5.00

Total

162

3.5494

1.03391

.08123

3.3890

3.7098

1.00

9.00

2.5.3 “Dịch vụ bổ sung”

One-Sample Kolmogorov-Smirnov Test



9.1 be boi sach se


9.2 phong tap co

trang thiet

bi hien dai


9.3 he thong spa tot


9.4 quay luu niem

thuan

tien


9.5

phuong tien hien dai


9.6 giat la dam

bao

9.7

phong hop thuan tien

9.8

nhan vien than thien

N

162

162

162

162

162

162

162

162

Normal Mean

3.5432

3.8519

3.3148

3.4383

3.5679

3.5926

3.7160

3.3951

Parametersa,b Std.

.99750

.87208

.77598

.85568

1.18414

.84556

1.1003

.89414

Deviation







6


Most Extreme Absolute

.226

.388

.318

.226

.234

.284

.262

.224

Differences Positive

.219

.284

.318

.214

.234

.210

.250

.214

Negative

-.226

-.388

-.244

-.226

-.198

-.284

-.262

-.224

Kolmogorov-Smirnov Z

2.875

4.944

4.048

2.873

2.980

3.612

3.339

2.856

Asymp. Sig. (2-tailed)

.000

.000

.000

.000

.000

.000

.000

.000

a. Test distribution is Normal.

b. Calculated from data.


2.5.3.1. Giới tính


Test Statisticsa




9.1 be boi sach se


9.2 phong tap co

trang thiet

bi hien dai


9.3 he thong spa

tot


9.4 quay

luu niem thuan tien


9.5

phuong

tien hien dai


9.6 giat la dam bao

9.7

phong hop thuan

tien


9.8 nhan vien than

thien

Mann-Whitney U

3109.500

2806.500

2688.000

3187.000

3027.500

3177.500

3103.000

2841.500

Wilcoxon W

6850.500

5732.500

5614.000

6928.000

6768.500

6103.500

6029.000

5767.500

Z

-.572

-1.864

-2.171

-.292

-.857

-.330

-.601

-1.540

Asymp. Sig. (2-tailed)

.567

.062

.030

.770

.392

.742

.548

.124



Test Statisticsa



9.1 be boi sach se


9.2 phong tap co

trang thiet

bi hien dai


9.3 he thong spa

tot


9.4 quay luu niem thuan tien


9.5

phuong tien hien dai


9.6 giat la dam bao

9.7

phong hop thuan tien


9.8 nhan vien than

thien

Mann-Whitney U

3109.500

2806.500

2688.000

3187.000

3027.500

3177.500

3103.000

2841.500

Wilcoxon W

6850.500

5732.500

5614.000

6928.000

6768.500

6103.500

6029.000

5767.500

Z

-.572

-1.864

-2.171

-.292

-.857

-.330

-.601

-1.540

Asymp. Sig. (2-tailed)

.567

.062

.030

.770

.392

.742

.548

.124

a. Grouping Variable: gioi tinh


Descriptives




N


Mean


Std. Deviati on


Std. Error

95% Confidence Interval for

Mean


Minimum


Maximum

Lower

Bound


Upper Bound

nam

86

3.4419

.77618

.08370

3.2754

3.6083

2.00

5.00

nu

76

3.1711

.75522

.08663

2.9985

3.3436

1.00

5.00

Total

162

3.3148

.77598

.06097

3.1944

3.4352

1.00

5.00


2.5.3.2. Độ tuổi


Test Statisticsa,b




9.1 be boi sach se


9.2 phong tap co trang thiet bi

hien dai


9.3 he thong spa tot


9.4 quay luu niem thuan

tien

9.5

phuong tien hien dai


9.6 giat la dam

bao


9.7 phong hop thuan

tien


9.8 nhan vien than

thien

Chi-square

3.691

1.649

1.182

4.342

.881

.724

.488

1.126

df

2

2

2

2

2

2

2

2

Asymp. Sig.

.158

.439

.554

.114

.644

.696

.784

.569

a. Kruskal Wallis Test

b. Grouping Variable: do tuoi


2.5.3.3. Nghề nghiệp

Test Statisticsa,b


9.1 be

boi sach se

9.2 phong tap

co trang thiet bi hien dai

9.3 he

thong spa tot

9.4 quay

luu niem thuan tien

9.5 phuong

tien hien dai


9.6 giat la dam bao

9.7 phong

hop thuan tien

9.8 nhan

vien than thien

Chi-square

10.069

4.850

4.661

6.853

10.049

4.271

12.081

8.616

df

5

5

5

5

5

5

5

5

Asymp. Sig.

.073

.434

.459

.232

.074

.511

.034

.125

a. Kruskal Wallis Test

b. Grouping Variable: nghe nghiep


Descriptives

9.7 phong hop thuan tien



N


Mean

Std.

Deviation

Std. Error

95% Confidence Interval for Mean


Minimum


Maximum

Lower Bound

Upper Bound

doanh nhan

46

3.9565

1.13444

.16726

3.6196

4.2934

1.00

9.00


can bo

cong

nhan

44

3.5227

.87574

.13202

3.2565

3.7890

1.00

5.00

vien











sinh vien



8

3.3750

1.30247

.46049

2.2861

4.4639

1.00

5.00

noi tro



25

4.1200

1.36382

.27276

3.5570

4.6830

1.00

9.00

giao vien



16

3.7500

.57735

.14434

3.4424

4.0576

3.00

5.00

khac



23

3.2609

1.13688

.23706

2.7692

3.7525

1.00

5.00

Total



162

3.7160

1.10036

.08645

3.5453

3.8868

1.00

9.00


2.5.3.4. Tỉnh/thành phố


Test Statisticsa,b




9.1 be boi sach se


9.2 phong tap co

trang thiet

bi hien dai


9.3 he thong spa

tot


9.4 quay luu niem thuan tien


9.5

phuong

tien hien dai


9.6 giat la dam

bao


9.7 phong hop thuan

tien

9.8

nhan vien than

thien

Chi-square

11.855

5.567

.820

4.263

4.984

2.559

4.465

5.524

df

2

2

2

2

2

2

2

2

Asymp. Sig.

.003

.062

.664

.119

.083

.278

.107

.063

a. Kruskal Wallis Test

b. Grouping Variable: den tu


Descriptives

9.1 be boi sach se



N


Mean

Std.

Deviation


Std. Error

95% Confidence Interval for Mean


Minimum


Maximum

Lower Bound

Upper Bound

ha noi

32

3.5625

.61892

.10941

3.3394

3.7856

2.00

5.00

ho chi minh

100

3.7100

1.03763

.10376

3.5041

3.9159

1.00

9.00

khac

30

2.9667

.99943

.18247

2.5935

3.3399

1.00

4.00

Total

162

3.5432

.99750

.07837

3.3884

3.6980

1.00

9.00


2.5.4. “Phân phối quảng bá”

One-Sample Kolmogorov-Smirnov Test



10.1 kenh phan phoi giup tiep

can de

dang

10.2

thong tin duoc chuyen tai day

du


10.3

quang

cao hap dan


10.4

dap ung dung cac dich

vu


10.5

quan he

cong chung tot


10.6 to

roi bat mat


10.7

chinh

sach uu dai

N

162

162

162

162

162

162

162

Normal Parametersa,b Mean

3.8025

3.5062

3.8827

3.9815

3.6790

3.6173

3.5123

Std. Deviation

.91121

.94077

.96771

1.01218

1.03152

1.00394

1.00457

Most Extreme Absolute

.327

.231

.264

.291

.221

.223

.211

Differences Positive

.223

.174

.223

.209

.146

.157

.170

Negative

-.327

-.231

-.264

-.291

-.221

-.223

-.211

Kolmogorov-Smirnov Z

4.156

2.941

3.364

3.707

2.812

2.833

2.686

Asymp. Sig. (2-tailed)

.000

.000

.000

.000

.000

.000

.000

a. Test distribution is Normal.

b. Calculated from data.


2.5.4.1. Giới tính


Test Statisticsa



10.1 kenh phan phoi giup tiep

can de dang

10.2 thong tin duoc chuyen tai

day du


10.3 quang cao hap

dan


10.4 dap ung dung cac dich vu


10.5 quan he cong chung tot


10.6 to roi bat mat


10.7 chinh sach uu dai

Mann-Whitney U

3110.000

2824.500

2838.500

3063.500

3117.500

3179.000

3162.000

Wilcoxon W

6036.000

6565.500

6579.500

6804.500

6043.500

6105.000

6088.000

Z

-.584

-1.577

-1.551

-.744

-.528

-.313

-.372

Asymp. Sig. (2-tailed)

.559

.115

.121

.457

.598

.754

.710

a. Grouping Variable: gioi tinh


2.5.4.2. Độ tuổi


Test Statisticsa,b




10.1 kenh phan phoi giup tiep

can de dang

10.2 thong tin duoc chuyen tai

day du


10.3 quang cao hap dan


10.4 dap ung dung

cac dich vu


10.5 quan he cong

chung tot


10.6 to roi bat mat


10.7 chinh sach uu dai

Chi-square

.961

.451

4.312

2.144

5.919

.437

.518

df

2

2

2

2

2

2

2

Asymp. Sig.

.619

.798

.116

.342

.052

.804

.772

a. Kruskal Wallis Test

b. Grouping Variable: do tuoi


2.5.4.3. Nghề nghiệp


Test Statisticsa,b




10.1 kenh phan phoi giup tiep can de dang

10.2 thong tin duoc chuyen tai

day du


10.3 quang cao hap

dan


10.4 dap ung dung cac dich vu


10.5 quan he cong chung tot


10.6 to roi bat mat


10.7 chinh sach uu dai

Chi-square

6.851

4.007

9.713

3.555

9.737

1.184

10.275

df

5

5

5

5

5

5

5

Asymp. Sig.

.232

.548

.084

.615

.083

.946

.068

a. Kruskal Wallis Test

b. Grouping Variable: nghe nghiep


2.5.4.4. Tỉnh/thành phố


Test Statisticsa,b




10.1 kenh phan phoi giup tiep can de dang


10.2 thong tin duoc chuyen tai

day du


10.3

quang cao hap dan


10.4 dap ung dung cac dich

vu

10.5

quan he cong chung tot


10.6 to roi bat mat


10.7

chinh sach uu dai

Chi-square

2.748

2.108

.820

3.284

.703

4.910

19.167

df

2

2

2

2

2

2

2

Asymp. Sig.

.253

.349

.664

.194

.703

.086

.000

a. Kruskal Wallis Test

b. Grouping Variable: den tu



Descriptives

10.7 chinh sach uu dai



N


Mean


Std.

Deviation


Std. Error

95% Confidence Interval for

Mean


Minimum


Maximum


Lower Bound

Upper

Bound

ha noi


32

4.0000

.84242

.14892

3.6963

4.3037

2.00

5.00

ho

chi

100

3.2600

.94943

.09494

3.0716

3.4484

1.00

5.00

minh










khac


30

3.8333

1.08543

.19817

3.4280

4.2386

1.00

5.00

Total


162

3.5123

1.00457

.07893

3.3565

3.6682

1.00

5.00


2.5.5 “Giá cả các dịch vụ”

One-Sample Kolmogorov-Smirnov Test


11.1 gia phong

hop ly

11.2 gia an

uong dat

11.3 gia bo

sung phu hop

N


162

162

162

Normal Parametersa,b

Mean

3.4753

3.4938

3.3148


Std. Deviation

1.02878

1.01692

1.17146

Most Extreme Differences

Absolute

.221

.205

.177


Positive

.221

.205

.149


Negative

-.186

-.172

-.177

Kolmogorov-Smirnov Z


2.815

2.608

2.259

Asymp. Sig. (2-tailed)


.000

.000

.000

a. Test distribution is Normal.

b. Calculated from data.

2.5.5.1. Giới tính

Test Statisticsa


11.1 gia phong

hop ly

11.2 gia an

uong dat

11.3 gia bo

sung phu hop

Mann-Whitney U

3215.500

3227.500

2944.500

Wilcoxon W

6956.500

6968.500

5870.500

Z

-.185

-.142

-1.119

Asymp. Sig. (2-tailed)

.853

.887

.263

a. Grouping Variable: gioi tinh


2.5.5.2. Độ tuổi


Test Statisticsa,b



11.1 gia phong

hop ly

11.2 gia an

uong dat

11.3 gia bo

sung phu hop

Chi-square

1.381

1.341

2.429

df

2

2

2

Asymp. Sig.

.501

.512

.297

a. Kruskal Wallis Test

b. Grouping Variable: do tuoi


2.5.5.3. Nghề nghiệp


Test Statisticsa,b


11.1 gia phong

hop ly

11.2 gia an

uong dat

11.3 gia bo

sung phu hop

Chi-square

10.596

12.223

5.057

df

5

5

5

Asymp. Sig.

.060

.032

.409

a. Kruskal Wallis Test

b. Grouping Variable: nghe nghiep


Descriptives

11.2 gia an uong dat



N


Mean

Std.

Deviation

Std. Error

95% Confidence Interval for Mean


Minimum


Maximum

Lower Bound

Upper Bound

doanh nhan

46

3.8696

.95705

.14111

3.5854

4.1538

1.00

5.00

can bo cong nhan

44

3.2727

1.04244

.15715

2.9558

3.5897

2.00

5.00

vien









sinh vien

8

3.3750

1.30247

.46049

2.2861

4.4639

1.00

5.00

noi tro

25

3.6400

1.03602

.20720

3.2124

4.0676

2.00

5.00

giao vien

16

3.2500

.77460

.19365

2.8372

3.6628

2.00

5.00

khac

23

3.2174

.95139

.19838

2.8060

3.6288

1.00

5.00

Total

162

3.4938

1.01692

.07990

3.3360

3.6516

1.00

5.00


2.5.5.4. Tỉnh/thành phố


Test Statisticsa,b



11.1 gia phong

hop ly

11.2 gia an

uong dat

11.3 gia bo

sung phu hop

Chi-square

1.401

2.363

3.330

df

2

2

2

Asymp. Sig.

.496

.307

.189

a. Kruskal Wallis Test

b. Grouping Variable: den tu

Phụ lục 2.6 - Hồi Quy Tương Quan

Model Summarye



Model


R


R Square

Adjusted R Square

Std. Error of the Estimate


Durbin-Watson

1

.483a

.233

.228

.87852041


2

.569b

.323

.315

.82765997


3

.649c

.410

.398

.78444136


4

.742d

.551

.538

.76824165

1.884

a. Predictors: (Constant), nhan to 1

b. Predictors: (Constant), nhan to 1, nhan to 5

c. Predictors: (Constant), nhan to 1, nhan to 5, nhan to 4

d. Predictors: (Constant), nhan to 1, nhan to 5, nhan to 4, nhan to 2

e. Dependent Variable: Y dinh



ANOVAe


Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

37.512

1

37.512

48.604

.000a


Residual

123.488

160

.772




Total

161.000

161




2

Regression

52.082

2

26.041

38.015

.000b


Residual

108.918

159

.685




Total

161.000

161




3

Regression

63.775

3

21.258

34.547

.000c


Residual

97.225

158

.615




Total

161.000

161




4

Regression

68.339

4

17.085

28.948

.000d


Residual

92.661

157

.590




Total

161.000

161




a. Predictors: (Constant), nhan to 1

b. Predictors: (Constant), nhan to 1, nhan to 5

c. Predictors: (Constant), nhan to 1, nhan to 5, nhan to 4

d. Predictors: (Constant), nhan to 1, nhan to 5, nhan to 4, nhan to 2

e. Dependent Variable: Y dinh

Hệ số tương quan


Correlations



PHÒNG NGỦ


BỔ SUNG

PHÂN PHỐI QUẢNG BÁ


ĂN UỐNG


GIÁ CẢ


Y dinh

PHÒNG Pearson Correlation

1

.000

.000

.000

.000

.483**

NGỦ Sig. (2-tailed)


1.000

1.000

1.000

1.000

.000

N

162

162

162

162

162

162

BỔ SUNG Pearson Correlation

.000

1

.000

.000

.000

.168*

Sig. (2-tailed)

1.000


1.000

1.000

1.000

.032

N

162

162

162

162

162

162

PHÂN PHỐI Pearson Correlation

.000

.000

1

.000

.000

-.075

QUẢNG BÁ Sig. (2-tailed)

1.000

1.000


1.000

1.000

.343

N

162

162

162

162

162

162

ĂN UỐNG Pearson Correlation

.000

.000

.000

1

.000

.269**

Sig. (2-tailed)

1.000

1.000

1.000


1.000

.001

N

162

162

162

162

162

162

GIÁ CẢ

Pearson Correlation

.000

.000

.000

.000

1

.301**



Sig. (2-tailed)


N

1.000

162

1.000

162

1.000

162

1.000

162


162

.000

162

Y dinh

Pearson Correlation

.483**

.168*

-.075

.269**

.301**

1


Sig. (2-tailed)

.000

.032

.343

.001

.000



N

162

162

162

162

162

162

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Phân phối chuẩn của phần Dư


Statistics

e1


N Valid

162

Missing

0

Mean

-


9.5945200


E-17

Std. Deviation

.65151209

Skewness

-1.483

Std. Error of Skewness

.191

Kurtosis

2.162

Std. Error of Kurtosis

.379


65151209 Skewness 1 483 Std Error of Skewness 191 Kurtosis 2 162 Std Error of Kurtosis 379 1

Xem toàn bộ nội dung bài viết ᛨ

..... Xem trang tiếp theo?
⇦ Trang trước - Trang tiếp theo ⇨

Ngày đăng: 21/12/2023